PrimeHealth

What PrimeHealth does

PrimeHealth Denver is a privately held functional medicine clinic headquartered in Lakewood, Colorado (Denver metro area), founded around 2021 by Dr. Soyona Rafatjah, MD, and operating a concierge medicine model that delivers root-cause, personalized care for chronic and undiagnosed conditions including autoimmune disease, thyroid disorders, hormonal imbalances, digestive health issues, and inflammation. The clinical offering is structured around two recurring membership care plans — Foundations Care Plan and Optimize and Thrive Care Plan — supported by IFMCP-certified physician associates, a family nurse practitioner, health coaches, and add-on protocols (NAD+ IV therapy, NMN, Methylene Blue, infrared sauna) plus a cohort-based Women's Health Group Program.

The clinic's technology footprint is intentionally lean: Calendly for online booking, MailChimp for email communications, Google Analytics and Webmaster Tools for traffic analysis, Mediavine for ad monetization, and a FullScript-integrated supplement dispensary for practitioner-recommended and own-branded supplements. There is no proprietary software platform, no AI/ML capability, and no mobile application; the value proposition is delivered through clinical expertise and the concierge care relationship rather than technology differentiation.

PrimeHealth generates revenue through monthly concierge subscriptions, fixed-price cohort programs ($1,200 per Women's Health Group participant), and supplement sales via FullScript. Patient acquisition is direct-to-consumer through SEO, content marketing, Instagram, email, a $150 referral program, and earned media (Forbes, ColoradoBiz, Dhru Purohit podcast). Services are delivered in-person Tuesday-Thursday at the Lakewood clinic and via virtual consultations Monday and Friday. The business is founder-owned, has no external funding, no parent company, and operates with 1-10 employees serving hundreds of patients.

Name

PrimeHealth

Legal name

Prime Health Denver

Website

https://primehealthdenver.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PrimeHealth Denver is a Lakewood, Colorado-based functional medicine clinic operating a concierge membership model, delivering root-cause care for chronic, autoimmune, thyroid, hormonal, and digestive conditions through certified practitioners in-person and via telehealth.

Ownership category

akta.pro rank

Product category

Functional Medicine Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Functional medicine
• Concierge medicine
• Integrative healthcare
• Root cause medicine
• Autoimmune treatment

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Concierge Medicine Membership: Subscription-based concierge medicine model providing comprehensive functional medicine care. Includes Foundations Care Plan (4 Comprehensive Provider Visits, 4 Health Coaching Visits, Direct Provider Messaging Support, Personalized Wellness Plan, Unlimited Infrared Sauna) and Optimize and Thrive Care Plan (4 Quarterly In-Depth Provider Visits, General Messaging Support).
2. Women's Health Group Program: Group program featuring 8 sessions, comprehensive bloodwork (~$659 value), adrenal testing (~$299), 2 months hormone-balancing supplements (~$380), cooking class, 3 infrared sauna sessions, HeartMath device rental. One-time purchase or payment plan.
3. Supplement Sales: Sells recommended supplements through FullScript dispensary integration. Includes own-brand supplements (Vitamin D with K2, Magnesium, Ultra Omega-3 Fatty Acids) plus curated third-party products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PrimeHealth is a concierge functional medicine clinic that delivers root-cause, personalized healthcare through subscription-based care plans. Its offerings center on the Foundations Care Plan and Optimize and Thrive Care Plan (monthly memberships), the Women's Health Group Program, advanced diagnostic testing, health coaching, infrared sauna therapy, NAD+ IV therapy, and curated supplement protocols. Services are delivered via in-person visits at its Lakewood, Colorado clinic and via virtual consultations.

Product overview

PrimeHealth is a functional medicine clinic offering personalized, root-cause-based healthcare through multiple care plans and programs. The core offering consists of Foundations Care Plan and Optimize and Thrive Care Plan, which provide access to certified Functional Medicine practitioners, comprehensive testing, health coaching, and infrared sauna therapy. PrimeHealth also offers specialized programs including the Women's Health Group Program for hormone balancing, NAD+ IV therapy for cellular health, and supplement protocols featuring NMN, methylene blue, and stress relief products. All services are delivered through in-person visits at their Lakewood, CO location and virtual consultations, with a focus on treating conditions including digestive health, thyroid conditions, hormonal health, autoimmune diseases, and neurological conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundations Care Plan Monthly membership providing in-depth support and guidance to build a strong foundation for health, including four comprehensive provider visits, four health coaching visits, direct provider messaging support, a personalized wellness plan, and unlimited infrared sauna access. Designed for individual patients seeking ongoing functional medicine care.
• Optimize and Thrive Care Plan Monthly membership providing ongoing support and expert guidance for health optimization, including four quarterly in-depth provider visits, general messaging support, a personalized wellness plan, and unlimited infrared sauna access. Designed for individual patients continuing their functional medicine care.
• Women's Health Group Program Comprehensive two-month group program for women covering hormone imbalance, weight management, fatigue, low libido, infertility, and irregular or painful periods. Led by Dr. Soyona Rafatjah and Jennifer Drevlow, it includes eight group sessions, comprehensive bloodwork (~30 markers), adrenal testing with cortisol, two months of hormone-balancing supplements, a hormone-balancing cooking class, three infrared sauna detox sessions, and a HeartMath device rental.
• Functional Medicine Consultation Entry-point functional medicine service comprising a free 20-minute consultation to discuss health history and goals, followed by a 90-minute first visit with a certified Functional Medicine practitioner for in-depth health assessment and customized plan creation. Targeted at prospective individual patients.
• NAD+ IV Therapy Rapid intravenous or intramuscular NAD+ therapy designed to promote whole-body wellness, increase NAD levels, and support anti-aging and cellular health. Sold as an à la carte service to individual patients.
• Methylene Blue Protocol Methylene blue treatment protocol for patients with chronic fatigue syndrome, autoimmune diseases, chronic infections, prolonged COVID-19 symptoms, and mitochondrial dysfunction. Leverages neuroprotective and mitochondrial energy production benefits for individual patients.

Quantifiable outcome

• 87.5% of PrimeHealth members saw improvement in gut health in just 3 months
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FullScriptcoreChannel Partner/ Reseller/ DistributorFullScript is an online supplement dispensary integrated with PrimeHealth's website. Patients can purchase recommended supplements through the FullScript platform. PrimeHealth earns referral/revenue share from supplement purchases made through their referral links.
• MediavineminorChannel Partner/ Reseller/ DistributorMediavine manages third-party interest-based advertising appearing on the PrimeHealth website. They serve content and advertisements using first and third-party cookies for behavioral advertising.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Parsley Health is a venture-backed functional medicine practice offering concierge memberships with MDs, NPs, and health coaches. It is the closest scaled direct competitor to PrimeHealth, offering virtual and in-person care for chronic conditions using root-cause functional medicine protocols.
• The UltraWellness Center: Founded by Dr. Mark Hyman, UltraWellness Center is a pioneer functional medicine clinic treating chronic conditions through nutrition, lifestyle, and integrative therapies. It mirrors PrimeHealth's root-cause methodology and concierge-style delivery model.
• Amen Clinics: Amen Clinics operates concierge brain-health and mental wellness clinics using SPECT imaging and integrative protocols. Both PrimeHealth and Amen Clinics run membership-based concierge practices treating complex chronic conditions that conventional medicine has failed to resolve.
• Forum Health: Forum Health is a national network of integrative and functional medicine providers offering concierge care for hormone, gut, autoimmune, and metabolic conditions. Its membership model and condition focus directly parallel PrimeHealth's service offering.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Cleveland Clinic operates a dedicated functional medicine center delivering root-cause, integrative care for chronic disease. While backed by a major health system, its clinical philosophy and condition focus (autoimmune, thyroid, gut, hormonal) directly overlaps PrimeHealth's offering.
• One Medical (now Amazon One Medical): One Medical is a membership-based primary care platform with both virtual and in-person care. While broader in scope and insurance-accepting, its concierge-adjacent model and emphasis on chronic-condition management make it a partial comparable for PrimeHealth's subscription care plans.

Emerging players

• Calibrate: Calibrate is a virtual metabolic health program combining clinician visits, coaching, and medication for sustainable weight loss. While narrower in scope (metabolic focus), its subscription model and outcomes-driven philosophy are structurally similar to PrimeHealth's care plans.
• Forward Health: Forward operates membership-based primary care clinics blending technology, preventive screenings, and personalized care. While not strictly functional medicine, its concierge membership and chronic-condition management overlap with PrimeHealth's structural model.
• Moss Healthcare: Moss Healthcare operates membership-based functional and integrative medicine practices in multiple U.S. markets. Its concierge delivery for hormone, gut, and thyroid conditions positions it as a regional-scale functional medicine peer to PrimeHealth.

Regional players

• Integrative Medical Group of Irvine: An integrative and functional medicine practice in Southern California offering root-cause treatment for chronic conditions with a multi-provider team. While geographically separate, its clinical model and concierge structure closely mirror PrimeHealth's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ7qLSILqhkd6f5i0x7LhBQ
• Instagraminstagram.com/primehealthdenver
• Facebookfacebook.com/PrimeHealthDenver
• LinkedInlinkedin.com/company/primehealth-denver

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeHealth