What CreditCall does

CreditCall, operating under the legal entity OOO «Онекта» (Onecta), is a Russia-based B2B outsourcing contact center founded in 2016 in Moscow. The firm provides 24/7 inbound call handling, outbound telemarketing, and remote consultative sales, primarily serving enterprise clients in fintech and banking, e-commerce and retail, and logistics — including named engagements with Bank Sinara (ПАО Банк Синара), SDEK (СДЭК), DPD Russia, and Askona (Аскона). Its core products are three service lines — Входящие обращения (inbound), Исходящие звонки (outbound), and Дистанционные продажи (remote sales) — supplemented by a dedicated Quality Control Department (Отдел качества) that performs call monitoring, script adherence, and AI training-data annotation, plus end-to-end Recruitment Services (Рекрутинг) and the proprietary Onecta University training and certification platform.

The company operates a distributed remote workforce of 700+ performers (company-wide headcount ~743) across all Russian regions, supported by VDI-based isolated work environments with DLP and firewall protections compliant with Russian Federal Law 152-FZ on personal data. Technology stack includes an enterprise-level omnichannel platform with integrations to 20+ CRM systems, real-time BI dashboards, AI-powered auto-dialer with adaptive spam-level rotation, AI-driven real-time operator suggestions during live calls, and predictive trend analytics. Differentiators emphasized publicly include a 7-day pilot launch capability, 30% cost savings versus in-house contact centers, and the #1 Job Quality Index ranking (87.1%) among Russian outsourcing contact centers per Apex Berg's 2025–2026 research.

Go-to-market is direct enterprise B2B sales with consultative proposals and pilot projects. Revenue is generated through quote-based professional services contracts, typically billed monthly, with no public pricing tiers disclosed. The firm is founder-led by Vladimir Makhinko, operationally run by Natalya Bukina (Operational Director, 6+ years), with Nelli Snytkina leading the client department. CreditCall/Onecta is privately held, bootstrapped aside from a 2019 IIDF/FRII accelerator grant of approximately $40,000, and operates exclusively within the Russian Federation — a concentration risk worth flagging for any cross-border investor audience.

Name

CreditCall

Legal name

OOO «Онекта»

Website

https://creditcall.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CreditCall (Onecta) is a Moscow-founded, Russia-based B2B outsourcing contact center providing 24/7 inbound, outbound, and remote sales services — plus quality-control and recruitment outsourcing — to enterprise clients in banking, e-commerce, retail, and logistics via a 700+ distributed remote workforce.

Ownership category

akta.pro rank

Product category

Contact Center Outsourcing

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Billing, Payments & Account Administration Centers (BPAAAAAF)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Contact center outsourcing
• Inbound call handling
• Outbound telemarketing
• Remote sales services
• Customer support outsourcing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Outsourcing Contact Center Services: Full-service B2B outsourcing of customer support, sales, and telemarketing operations. Revenue generated through professional services contracts with enterprise clients, typically billed hourly or per targeted action.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Onecta (operating under the CreditCall brand domain creditcall.ru) is a Russia-based outsourced contact center that delivers 24/7 inbound call handling, outbound telemarketing, and consultative remote sales to enterprise clients in fintech, banking, e-commerce, retail, and logistics. The company supplies trained operators, proprietary omnichannel technology, AI-assisted tooling, and dual-stage quality control so clients can scale customer-facing operations without building in-house contact center capability.

Product overview

Onecta (Онекта) is an adaptive outsourcing contact center founded in 2016, offering three core service lines — Входящие обращения (inbound call handling), Исходящие звонки (outbound calling), and Дистанционные продажи (remote/consultative sales) — supplemented by specialized Отдел качества (quality control and process improvement department) and Рекрутинг (recruitment services). The company operates a proprietary Onecta University educational platform for employee training and certification. Clients engage Onecta to scale customer-facing operations without maintaining in-house staffing, with services spanning e-commerce, retail, logistics, fintech, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Call Handling (Входящие обращения) 24/7 inbound call handling including hotlines, information services, order processing for online stores, IVR, and free 8-800 numbers. Delivered to enterprise clients in e-commerce, retail, logistics, and fintech.
• Outbound Calls (Исходящие звонки) Outbound telemarketing including lead generation, database updates, cold and warm calling, surveys, and appointment reminders across all Russian time zones for B2B clients.
• Remote Sales (Дистанционные продажи) Consultative sales approach using H2H (human-to-human) methodology, combining inbound and outbound calls, messenger sales, and AI chatbot implementations for product and service sales.
• Quality Control Department (Отдел качества) Independent expert team for sales and service quality control including call monitoring, script standards, feedback systems, process improvement recommendations, and AI training data annotation.
• Recruitment Services (Рекрутинг) End-to-end recruitment operations including job response processing, candidate consultation, interview scheduling, and hiring funnel management for mass personnel hiring campaigns.

Quantifiable outcome

• 30% cost savings compared to in-house contact center operations
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management, operating contact centers across dozens of countries including Russia/CIS. Directly comparable in service mix (inbound, outbound, sales support) but at vastly larger scale and with broader geographic and vertical reach than Onecta.
• Concentrix: Large global BPO/contact center operator with significant presence in financial services, retail, and e-commerce verticals — the same verticals Onecta targets. Comparable business model but with global delivery footprint and far greater scale.
• Foundever (formerly Sitel): Global CX/BPO operator providing inbound, outbound, sales, and digital customer support across verticals including banking and retail — same service lines and verticals as Onecta, but operating at much larger scale globally.
• Majorel (now part of Teleperformance): Global CX outsourcing company with strong presence in EMEA and emerging markets, offering digital-first customer service and sales support. Comparable to Onecta in service mix and target verticals (banking, retail, e-commerce).

Direct peers

• Naumen: Major Russian IT/software company that also operates a contact center business serving Russian enterprises across banking, telecom, and retail. Comparable as a domestic Russian BPO competitor with similar verticals and overlapping client base.
• Аутсорсинг 24 (Outsourcing 24): Russian outsourcing contact center serving similar enterprise verticals (banking, retail, telecom) with comparable inbound/outbound/telemarketing services. Direct Russian BPO competitor to Onecta with overlapping customer profile.

Others

• Genesys: Cloud contact center technology platform provider offering omnichannel routing, AI, and workforce engagement. Comparable as the underlying technology ecosystem Onecta competes with and integrates against; relevant because Genesys-enabled AI could be a substitute for outsourced voice BPO.

Emerging players

• Five9: Cloud-based contact center as a service provider with AI-powered virtual agents, workforce engagement, and omnichannel routing. Comparable as a SaaS alternative that enterprises might adopt in place of outsourced BPO services like Onecta's.
• NICE CXone: Cloud contact center platform with AI-driven automation, workforce engagement, and digital self-service capabilities. Comparable as a technology-led alternative whose AI agents increasingly substitute for outsourced voice agents like those Onecta provides.

Regional players

• Calltouch: Russian technology company providing call tracking, analytics, and contact-center-adjacent SaaS tooling for marketing and sales teams. Comparable as a regional Russia-based player in the broader customer communication stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreditCall