What Calltouch does

Calltouch is a Russian-headquartered marketing technology company that provides an end-to-end analytics, call tracking, and customer acquisition platform to more than 50,000 connected businesses, primarily small and medium-sized enterprises with a growing enterprise tier. The platform's core architecture combines dynamic and static call tracking with cross-channel analytics to attribute phone calls, leads, and revenue back to specific ads, keywords, campaigns, and CRM records, supported by native integrations with Russian advertising platforms (Yandex, VK), CRM systems (amoCRM, retailCRM), and the Albato iPaaS connector. AI-driven products layered on top include an AI Operator for automated call handling, an AI Assistant for call analysis and manager performance monitoring, Predict for speech analytics, Client Scoring for behavioral prioritization, and an Anti-Fraud module for anomaly detection, alongside a Customer Data Platform (CDP Calltouch) supporting segmentation across 100+ behavioral parameters. Calltouch also operates offline-to-online customer identification (Big Data), programmatic advertising, SMS and WhatsApp marketing tools, and an ecosystem of conversion widgets such as Callback, Wheel of Fortune, Smart Form, and auto-dialers.

The company's revenue model rests on five-tier monthly SaaS subscriptions ranging from Basic at 6,900 RUB/month for SMB analytics up to Enterprise at 23,200 RUB/month including Big Data, Scoring, and CDP access, supplemented by usage-based SMS revenue (from 6.4 RUB/SMS), add-on modules, and professional services including free setup assistance. Distribution is sales-led via direct website self-service registration, an enterprise direct sales team, and a certified agency partner network, supported by a localized content and events ecosystem (Callday conference, regional MeetUps, Calltouch Academy). The platform is primarily domestic to Russia with a Kazakhstan extension, and the company holds regional industry recognition including 2025 AdIndex "Best cross-channel analytics and call tracking service" and 2025 Mediafest "Innovation of the Year in marketing technologies."

Operationally, Calltouch is a privately held LLC (legal entity OOO Koltech Solutions) operating 251–500 employees from Moscow, with no disclosed parent company, institutional investor, or funding history. The combination of proprietary AI components, deep Russian-market integrations, 14+ years of accumulated customer data, and a localized sales-led distribution model positions the company as a category-leading domestic marketing analytics platform, though its geographic concentration introduces both a defensive moat and a ceiling on international scalability.

Name

Calltouch

Legal name

OOO «Koltech Solutions» (ООО «Колтач Солюшнс»)

Website

https://calltouch.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Calltouch is a Russian marketing technology company providing call tracking, cross-channel analytics, and AI-powered customer acquisition tools to more than 50,000 businesses, primarily small and medium-sized enterprises plus enterprise accounts, across verticals including e-commerce, automotive, healthcare, real estate, and financial services in Russia and Kazakhstan.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telemarketing Bureaus and Other Contact Centers (561422), Telecommunications (517)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

akta.pro secondary industries

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Voice Calling (VoIP) Apps (BPAMACAC), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)

Keywords

• Call tracking software
• Marketing analytics platform
• Customer data platform
• Lead generation tools
• Speech analytics services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Monthly subscription fees for access to the Calltouch analytics and marketing platform with tiered pricing based on features and usage levels. Plans range from Basic (6,900 rubles/month) for small business analytics to Enterprise (23,200 rubles/month) for large organizations with advanced features like Big Data and scoring.
2. SMS Services: Revenue from SMS marketing campaigns including targeted SMS and SMS to customer database. Pricing is per message (from 6.4 rubles/SMS) based on carrier.
3. Professional Services: Setup, configuration, and ongoing account management services included with plans or charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Calltouch provides a cloud-based marketing analytics and customer acquisition platform combining call tracking, cross-channel analytics, AI-powered automation, and customer data management. The platform helps businesses attribute phone calls and online conversions to specific marketing channels, optimize ad spend, and automate lead follow-up. Core offerings include call tracking, cross-funnel analytics, a Customer Data Platform (CDP), AI Operator, speech analytics (Predict), and various lead-capture widgets.

Product overview

Calltouch is a comprehensive Russian business intelligence and marketing technology platform that integrates traffic acquisition, conversion optimization, and multi-channel analytics into a unified system. The core platform consists of Сквозная аналитика (Cross-Channel Analytics) and Коллтрекинг (Call Tracking), which provide attribution and measurement across all marketing touchpoints. The product portfolio spans three main areas: customer attraction (Таргетированные СМС-рассылки, Войс таргет, Программатик, СМС-рассылка по базе), conversion optimization (ИИ Оператор, CDP Calltouch, Онлайн-чат, Обратный звонок, Колесо фортуны, Промо-лендинги, Мультикнопка), and analytics (ИИ Ассистент, Предикт, Скоринг клиентов, Биг Дата, Антифрод, Емейл-трекинг, Тегирование). Pricing includes 5 tiers from Базовый at 6,900 RUB/month (basic analytics for SMB) to Энтерпрайз at 23,200 RUB/month (full suite with Big Data, Scoring, and CDP). API and Webhooks enable integrations with Albato, AMO CRM, Retail CRM, and other external systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Skvoznaya Analitika (Cross-Channel Analytics)

Quantifiable outcome

• +153% increase in orders with ДРР reduced from 50% to 34.3% for GARLYN using call tracking and campaign optimization
• +6 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and important.

• AlbatocoreTechnology or IntegrationIntegration partnership via Albato no-code automation platform, enabling Calltouch users to connect with 200+ services including CRM, advertising platforms, and communication tools without custom development.
• Certified Agencies (Partner Program)importantChannel Partner/ Reseller/ DistributorNetwork of certified marketing agencies that implement and resell Calltouch solutions. Includes agency certification, partner events, and Calltouch Performance Awards recognition.
• amoCRMcoreTechnology or IntegrationNative integration with amoCRM for seamless lead and deal management synchronization.
• retailCRMcoreTechnology or IntegrationNative integration with retailCRM for retail customer management synchronization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CallTrackingMetrics: North American call tracking and contact center analytics SaaS serving SMB and mid-market. Direct overlap on dynamic call tracking, attribution, and conversion analytics.
• Invoca: US-based AI-powered call tracking and conversation analytics platform. Closely comparable to Calltouch on call attribution, speech analytics, and marketing ROI, with broader enterprise focus.
• WhatConverts: Lead tracking and call analytics SaaS focused on marketing attribution and conversion reporting. Comparable on call tracking, lead source reporting, and CRM integrations.
• Callibri: Russian marketing platform offering call tracking, end-to-end analytics, and lead capture tools. Direct peer competing in the same SMB/mid-market segment with comparable product scope.
• Ringostat: Call tracking and end-to-end analytics platform operating across Russia/Ukraine/CIS markets. The most direct Russian-language and CIS-focused competitor to Calltouch.
• Envybox: Russian martech SaaS offering callback widgets, lead capture, and analytics tools. Direct overlap on conversion-optimization widgets that complement call tracking and attribution.

Emerging players

• OWOX BI: Ukrainian/CIS marketing analytics SaaS focused on marketing data pipelines, attribution, and BI. Adjacent overlap on end-to-end marketing analytics and Google/Facebook Ads integrations.

Broad incumbents

• MANGO OFFICE: Major Russian CCaaS/communications provider offering telephony, call tracking, and analytics as part of a broader contact-center portfolio. Overlaps with Calltouch on call analytics but with a wider CCaaS footprint.
• Yandex.Metrica: Free web analytics product from Yandex widely adopted in Russia. Competes on baseline web analytics and conversion tracking; Calltouch differentiates with call attribution and cross-channel attribution beyond Metrica's web scope.

Regional players

• Binotel: Ukrainian cloud telephony and call tracking platform serving CIS-region businesses. Comparable product scope (call tracking, analytics, CRM integration) with regional rather than direct Russian overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=DdQ89G2LdgI&list=PLVnIv8t7PZuHdSaz_B2tYfHkD1qFVO83d
• Xx.com/calltouch_ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calltouch