Arizona Diamondbacks

What Arizona Diamondbacks does

The Arizona Diamondbacks are a professional Major League Baseball franchise based in Phoenix, Arizona, founded in 1998 as an MLB expansion team. The club plays its home games at Chase Field and competes in the National League West division, having won the 2001 World Series in only its fourth season — the fastest expansion team in MLB history to claim a championship — and returning to the World Series in 2023. The franchise is owned by a group led by Managing General Partner Ken Kendrick, with notable minority owner Rob Walton (Walmart heir) holding a stake as part of a broader multi-league sports investment portfolio.

The team's product surface centers on the 82+ home-game MLB regular season at Chase Field, complemented by DBACKS.TV, a direct-to-consumer streaming subscription priced at $74.99 for the 2026 season. Distribution and commerce run through MLB's centralized ecosystem: ticketing via Ticketmaster and SeatGeek, merchandise via MLB Shop (jerseys priced $34.99-$324.99), and authenticated memorabilia through D-backs Authentics and Auctions. The franchise operates a wholly-owned Triple-A affiliate, the Reno Aces, as a player development pipeline, and fields international scouting efforts including the June 2026 signing of South Korean prospect Eom Jun-sang.

Revenue is generated across multiple streams typical of MLB mid-market franchises: gate receipts and concessions at Chase Field, suite and premium-seat rentals, corporate sponsorships, national and local broadcasting, merchandise sales, and streaming subscriptions. Customer segments split between individual sports fans and ticket buyers (primary) and corporate partners and sponsors (secondary). The leadership team is headed by President & CEO Derrick Hall, with President of Baseball Operations Mike Hazen overseeing on-field strategy and Manager Torey Lovullo leading the dugout.

Name

Arizona Diamondbacks

Legal name

Arizona Diamondbacks

Website

https://dbacks.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

The Arizona Diamondbacks are an MLB professional baseball franchise based in Phoenix, Arizona, founded in 1998, that competes in the National League West at Chase Field. The club serves baseball fans through home games, DBACKS.TV streaming, merchandise, and corporate partnerships under MLB's centralized ecosystem.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAC

Baseball & Softball Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKAEAA

Professional & Major League Stadiums

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPABAHAJ

Sports OTT & League Pass Streaming Channels

Media, Entertainment & Sports/Broadcasting (TV & Radio)/OTT/FAST Streaming Channels & Virtual MVPDs

SECONDARYCRALAJAH

Sports, Concert & Venue Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Professional baseball team
• MLB franchise entertainment
• Live sports ticketing
• Game streaming subscription
• Team merchandise retail

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Arizona Diamondbacks are a Major League Baseball franchise that fields a competitive professional baseball team playing an 82+ home-game regular season at Chase Field in Phoenix. Commercial offerings center on live game attendance (single-game, season, mini-plan, group, and suite tickets), the DBACKS.TV streaming subscription, official team merchandise via MLB Shop, and Chase Field as a venue for concerts and private events.

Product overview

The Arizona Diamondbacks are a Major League Baseball team whose primary product is the MLB regular season (82+ home games annually at Chase Field) complemented by DBACKS.TV streaming, stadium venue experiences, and official merchandise through MLB Shop. The team's digital presence centers on MLB.com/dbacks as the official hub for tickets, streaming, news, stats, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• DBACKS.TV Annual subscription streaming service offering live and archived Arizona Diamondbacks games via the MLB.tv platform, priced at $74.99 for the 2026 season. Available to individual fans globally.
• Chase Field Venue Events The Diamondbacks' home ballpark at 401 E Jefferson St, Phoenix, AZ, hosting regular-season home games plus concerts, theme nights, fireworks shows, private suite rentals, group events, and corporate hospitality.
• Arizona Diamondbacks Official Merchandise Official team merchandise sold through MLB Shop including jerseys ($34.99–$324.99), caps, men's, women's, and kids apparel, trading cards, collectibles and memorabilia, home and office items, and clearance items, plus European shop availability.
• D-backs Authentics and Auctions Authentication, memorabilia sales, and live and silent auctions for game-used items, autographed collectibles, and team memorabilia, complemented by MLB Authentication services.
• Live MLB Game Tickets Live attendance tickets for Arizona Diamondbacks home MLB regular-season games at Chase Field, sold via Ticketmaster as primary ticketing partner and SeatGeek for secondary-market resale, including single-game, mini-plan, and group options.

Quantifiable outcome

• 41-42 record entering late June 2026, sitting third in NL West, playoff contention in National League Wild Card race
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Los Angeles Dodgers: NL West division rival and one of MLB's highest-spending franchises; directly competes with the Diamondbacks for division titles, playoff seeding, sponsorships, and West Coast fan share. Operates Dodger Stadium as its primary venue.
• Chicago Cubs: Flagship NL franchise (Wrigley Field) comparable in brand stature, venue-driven revenue model, and star-player-dependent content cycle. Provides a peer benchmark for merchandising, ticketing, and streaming monetization.
• Atlanta Braves: National League contender of comparable market tier (Truist Park) with a recent championship pedigree. Comparable as a similarly sized, competitive NL franchise competing for Wild Card and divisional positioning each season.
• Houston Astros: Geographic peer in the MLB Southwest footprint (Minute Maid Park) and a sustained contender. Comparable in scale, stadium-driven revenue model, and aspirational competitive ceiling.
• San Francisco Giants: NL West division rival and historic MLB franchise (Oracle Park). Competes with the Diamondbacks for divisional standings and for Pacific-region corporate partnerships and broadcast audiences.
• St. Louis Cardinals: Historic NL franchise (Busch Stadium) with similar championship pedigree. Comparable as a mid-large market MLB team relying on a deep fan base, established brand, and broad regional reach.
• Texas Rangers: Regional MLB peer (Globe Life Field) competing for the same Texas/Arizona regional fandom and sponsor pool. Similar market tier, attendance scale, and revenue mix profile.
• San Diego Padres: NL West rival with aggressive ownership and payroll. Competes head-to-head with Arizona for divisional positioning, free-agent signings, and Southern California/Arizona regional audience overlap.
• Colorado Rockies: NL West division opponent playing at Coors Field; also shares a partial ownership connection through Rob Walton's multi-league portfolio. Competes with Arizona within the division and for similar mid-market sponsorship pools.

Broad incumbents

• Denver Broncos: NFL franchise sharing minority ownership with Rob Walton alongside the Diamondbacks and Rockies. Useful as a cross-sport comparable for portfolio economics, stadium monetization, and multi-league ownership strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dbacksauthentic
• YouTubeyoutube.com/@MLBClubhouse
• Facebookfacebook.com/ArizonaDiamondbacks
• Instagraminstagram.com/dbacks
• TikToktiktok.com/@dbacks
• LinkedInlinkedin.com/company/arizona-diamondbacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Diamondbacks