What iSmash does

iSmash (legally iSmash (UK) Trading Limited) is a London-headquartered private company founded in 2013 that operates an express technology repair service alongside a refurbished device retail business. The core offering consists of on-site repairs for smartphones (iPhone, Samsung, Google Pixel), tablets (iPad), and laptops (MacBook, iMac) — covering screen replacements, battery replacements, water damage recovery and data recovery — performed by accredited technicians with most repairs completed in 30-60 minutes. The company supplements repairs with sales of certified refurbished devices (75+ point diagnostic check, 12-month warranty) and mobile accessories, and offers a mail-in repair service plus an 'iSmash for Business' corporate device management offering.

Revenue is generated primarily through per-transaction repair fees (e.g., iPhone screen repairs from £35 to £359; MacBook battery replacements £79.99-£139.99) and hardware sales of refurbished devices and accessories, with B2B service contracts as a secondary stream. iSmash distributes through 40+ physical high-street locations across UK cities (including London, Birmingham, Manchester, Bristol, Glasgow, Edinburgh, Leeds and others), an e-commerce storefront, mail-in logistics, and embedded counters inside Sky retail stores. Pricing is positioned 30-60% below Apple manufacturer repair rates, and customer financing is enabled through Klarna's 'Pay in 3' option. As an Apple Trusted Service Provider, iSmash uses branded Apple parts and Apple quality standards.

In November 2021 iSmash received an investment round led by TELUS Ventures to accelerate UK expansion (with a plan for 20 new service centres in 2022) and develop strategic relationships with Mobile Klinik and Sky. By 2026 the company announced its first US locations in Macon, Georgia and additional Texas sites, marking its initial entry outside the UK market. The company remains privately held with 101-250 employees and no public listing.

Name

iSmash

Legal name

iSmash (UK) Trading Limited

Website

https://ismash.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

iSmash is a UK-based, privately held technology repair and refurbished device retailer founded in 2013, operating 40+ high-street service centres offering 30-60 minute smartphone, tablet and laptop repairs alongside certified refurbished device sales for individual consumers, students, and corporate clients.

Ownership category

akta.pro rank

Product category

Consumer Electronics Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (8112), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Smartphone repair services
• Tablet repair services
• Laptop repair services
• Refurbished device sales
• Mobile device accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Device Repair Services: One-time repair services for smartphones, tablets, and laptops including screen replacements, battery replacements, water damage repairs, and other fixes. Customers pay per repair transaction.
2. Refurbished Device Sales: Sale of refurbished phones, tablets, and laptops. Devices are fully tested, restored, data-wiped, and graded by condition with a 12-month warranty.
3. Business Services: Corporate device repair and management services for business customers, offering comprehensive service to organizations.
4. Accessories: Sale of mobile accessories alongside repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

iSmash provides express on-site repair services for smartphones, tablets, and laptops (including iPhone, Samsung, Google Pixel, iPad, MacBook, and iMac devices) at 40+ UK store locations, with most repairs completed within 30-60 minutes by accredited technicians. The company also sells certified refurbished devices that pass a 75+ point diagnostic check with a 12-month warranty, alongside mobile accessories and a dedicated business-to-business corporate device repair service.

Product overview

iSmash is a UK-based technology repair service and refurbished device retailer offering a comprehensive suite of repair and device sales products. The core offering consists of express repair services for smartphones (iPhone, Samsung, Google Pixel), tablets (iPad), and laptops (MacBook, iMac) performed on-site by accredited technicians with same-day turnaround. These repair services are organized into sub-products including screen replacements (with lifetime warranty), battery replacements, water damage repairs, and data recovery. The company also operates a certified refurbished device sales business, offering used smartphones, tablets, and laptops that have passed a 75+ point diagnostic check with a 12-month warranty. Additional service modules include a mail-in repair service for remote customers and a business-to-business offering for corporate device management. The product portfolio is available through 30+ physical retail locations across the UK, an online store, and the mail-in service channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphone & Tablet Repairs Express repair service for smartphones (iPhone, Samsung, Google Pixel) and tablets (iPad) covering screen replacements, battery replacements, water damage repairs, and other hardware issues. Repairs are performed by iSmash-accredited technicians on-site at each store, with lifetime warranty on screen repairs. Available across 40+ UK retail locations with most repairs completed within 30-60 minutes.
• Laptop & Computer Repairs Repair services for MacBooks, iMacs, and other laptops including battery replacements and screen repairs, performed by qualified technicians at iSmash retail locations across the UK.
• Refurbished Devices Certified refurbished smartphones, tablets, and laptops sold through the iSmash online store and retail locations. Each device undergoes a 75+ point diagnostic check, is data-wiped, graded by condition, and covered by a 12-month warranty. Sold at 30-60% below the cost of new devices.
• Water Damage Repairs Professional water damage recovery service for liquid-damaged smartphones, tablets, and other devices. Uses professional-grade ultrasonic cleaning machines and moisture detection tools, with technicians assessing and repairing devices that have been exposed to liquid.
• iSmash for Business Dedicated B2B corporate device repair service offering comprehensive repair solutions for business organizations' mobile device fleets, including support for multiple employees and centralized device management. Targets UK-based organizations seeking to minimize employee device downtime and manage bulk device repairs.
• Mail-In Repair Service Postal repair service allowing customers to mail their device to iSmash for repair when they cannot visit a store in person, expanding service reach beyond physical store catchment areas across the UK.
• Mobile Accessories Range of mobile phone accessories including cases, chargers, cables, and other peripherals available for purchase alongside repair services at iSmash retail locations and online store.

Quantifiable outcome

• Repairs completed in 30-60 minutes for most screen replacements
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mobile KlinikcoreStrategic or Co-development Partner · 2 November 2021Strategic collaboration with Mobile Klinik as part of the investment round and UK expansion plans.
• SkyminorChannel Partner/ Reseller/ Distributor · 2 November 2021Collaboration with Sky, with iSmash stores located within Sky retail locations including Bristol Cribbs Causeway, Cardiff St David's, Edinburgh, Gateshead Metro Centre, Glasgow Buchanan Street, and Liverpool One.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• uBreakiFix (Asurion): Largest US-based chain of smartphone, tablet and computer repair stores, now owned by Asurion. Operates the same in-store, while-you-wait express repair model as iSmash across hundreds of US locations and is the most directly comparable peer in terms of service offering and target customer.
• Timpson: UK-based high-street repair and services chain (shoes, watches, phones, keys) with very deep physical retail penetration across British cities. Competes directly with iSmash in UK smartphone repair and shares the same walk-in, multi-vertical high-street service ethos.
• Mobile Klinik: Canadian smartphone and tablet repair chain owned by TELUS that has a strategic collaboration with iSmash following the TELUS Ventures investment. Operates a nearly identical in-mall/in-store express repair model selling repairs, accessories and pre-owned devices.
• CPR Cell Phone Repair: US franchise network of smartphone, tablet and computer repair stores with an in-store express repair model. Targets the same consumer pain points (cracked screens, batteries, water damage) and serves as a franchise-based counterpart to iSmash's corporate-store model.
• The Phone Repair Shop: Independent UK smartphone and tablet repair chain with multiple high-street and mall locations. Offers very similar services (screen, battery, water damage) at competitive price points and competes with iSmash for walk-in customers in UK cities.

Broad incumbents

• Geek Squad (Best Buy): Best Buy's in-store and in-home tech support and repair brand, offering device repair alongside broader electronics services. A broader incumbent whose repair capability overlaps with iSmash but is bundled into a much larger consumer electronics retail operation.
• Apple Store (Apple Authorized Service): Apple's own first-party retail and service network performs the same screen, battery and board-level repairs that iSmash handles as an Authorized Service Provider. It is the benchmark competitor on quality and price for iPhone and Mac repairs in every UK city iSmash operates in.
• SquareTrade (Allstate Protection Plans): US/UK device protection and extended warranty provider that operates a managed repair network on behalf of carriers and retailers. Competes with iSmash for the upstream, warranty-funded repair demand that iSmash's Business Services offering also targets.

Others

• iFixit: Open-source repair community and parts/tools retailer that powers much of the DIY repair ecosystem. Not a direct competitor for in-person express repairs, but shapes consumer expectations on price transparency and right-to-repair advocacy that affects iSmash's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ismashuk
• Facebookfacebook.com/iSmashUK
• LinkedInlinkedin.com/company/ismash
• Instagraminstagram.com/ismashuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmash