Wonderfeel Biosciences

What Wonderfeel Biosciences does

Wonderfeel Biosciences, Inc. (operating as Wonderfeel, founded 2018, headquartered at 465 10th St., San Francisco) is a longevity-focused nutraceutical company that develops and sells a small portfolio of NAD-precursor dietary supplements through a direct-to-consumer e-commerce channel. Its flagship product is Youngr™ NMN, a patented daily capsule delivering 900 mg nicotinamide mononucleotide combined with ergothioneine (4 mg), hydroxytyrosol (20 mg), resveratrol (100 mg), and vitamin D3 in an architecture intended to shield NMN from oxidative stress during cellular delivery and thereby increase NAD production. The formula was developed by Harvard MD Dr. Andrew Salzman (Chief Medical Officer) and is supported by a double-blind clinical trial of 80 subjects aged 40–65 in which the 900 mg group showed a 50% improvement in a six-minute walking endurance test versus 2% for placebo. Two additional SKUs — standalone Wonderfeel NMN Capsules™ and chocolate-flavored Wonderfeel ChocoCreatin™ creatine — extend the line into adjacent longevity and athletic performance use cases.

The company operates a subscription-led DTC model via getwonderfeel.com, with free US standard shipping on orders over $70, refill-pouch continuity packaging, and international shipping to 40+ countries. Customer acquisition is content- and credibility-driven, leveraging a content hub ("The Inside Wire"), organic social (Instagram, YouTube, LinkedIn, Reddit), a Klaviyo-managed email subscriber program, podcast/video appearances with longevity figures (Dave Asprey, Joe Rogan-adjacent), an affiliate/referral program, and brand ambassadors including five-time Olympian Jesse Smith. A March 2025 Truemed partnership now makes products HSA/FSA-eligible for 36M+ US account holders at average 30% savings, and the 2025 FDA confirmation that NMN is lawful in dietary supplements removed prior category-level regulatory uncertainty. Wonderfeel is privately held, incorporated in California, and appears to be founder-owned without disclosed venture funding.

Name

Wonderfeel Biosciences

Legal name

Wonderfeel, Inc.

Website

https://getwonderfeel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonderfeel Biosciences is a San Francisco-based, privately-held nutraceutical company founded in 2018 that sells patented NMN and creatine longevity supplements direct-to-consumer via subscription e-commerce, shipping to 40+ countries and serving health-conscious adults 35+ seeking NAD-boosting, science-backed anti-aging solutions.

Ownership category

akta.pro rank

Product category

Longevity Nutraceuticals

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Longevity supplements
• NMN dietary supplements
• NAD precursor supplements
• Anti-aging nutraceuticals
• Cellular health supplements

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer NMN Product Sales: Wonderfeel sells its proprietary Youngr™ NMN capsules, NMN Capsules™, and ChocoCreatin™ directly through its e-commerce website. The primary revenue stream is subscription-based with auto-renewal, supplemented by one-time purchases. Subscription customers receive their first order in a reusable glass bottle with subsequent renewals in recyclable refill pouches. The company also generates revenue through international sales shipped to 40+ countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wonderfeel Biosciences develops, manufactures, and sells proprietary NMN-based dietary supplements directly to consumers through its own e-commerce site. Its flagship Youngr™ NMN delivers 900 mg of nicotinamide mononucleotide per two-capsule daily dose combined with ergothioneine, hydroxytyrosol, resveratrol, and vitamin D3, formulated to defend NMN from oxidative stress during cellular delivery and boost NAD production for longevity, energy, cognitive, and skin benefits. The portfolio also includes standalone NMN Capsules™ and a chocolate-flavored creatine product, ChocoCreatin™.

Product overview

Wonderfeel Biosciences offers a focused portfolio of NAD-precursor dietary supplements targeting cellular health and healthy aging. The core offering centers on Youngr™ NMN — a patented blend combining 900 mg nicotinamide mononucleotide with synergistic antioxidants (ergothioneine, hydroxytyrosol, resveratrol) and vitamin D3 — supplemented by standalone NMN Capsules™ for those preferring an alternative format, and ChocoCreatin™ for athletic performance support. The product line is backed by clinical research, peer-reviewed publications, and development by Harvard MD Dr. Andrew Salzman.

Differentiator

Problem solved

Functional benefit

Brands

• Youngr™ NMN: Advanced NMN supplement with patented formula combining nicotinamide mononucleotide with emergent antioxidants (ergothioneine, hydroxytyrosol, resveratrol) to defend NMN on its path to cells and boost NAD production.
• Wonderfeel NMN Capsules™
• Wonderfeel ChocoCreatin™

Products and services

• Wonderfeel Youngr™ NMN Patented daily NMN supplement delivering 900 mg nicotinamide mononucleotide per two capsules combined with ergothioneine, hydroxytyrosol, resveratrol, and vitamin D3, designed to boost NAD levels and improve cellular energy, cognition, endurance, and skin elasticity for adults seeking longevity support.
• Wonderfeel NMN Capsules™ Standalone NMN capsule supplement offering an alternative delivery format of nicotinamide mononucleotide for NAD precursor supplementation and longevity support.
• Wonderfeel ChocoCreatin™ Chocolate-flavored creatine supplement designed to support athletic performance, delivered in perishable bars that ship Monday through Wednesday in recyclable insulated packaging to keep cool.

Quantifiable outcome

• 50% improvement in six-minute walking endurance test for 900 mg NMN group vs. 2% for placebo in 60-day clinical trial of 80 subjects aged 40–65
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• TruemedcoreGTM or Marketing Partner · 18 March 2025Wonderfeel partnered with Truemed to enable HSA/FSA reimbursement for its science-backed longevity supplements. Over 36 million HSA/FSA account holders can now access Wonderfeel Youngr™ NMN and NMN Capsuls™ with an average savings of 30%. The partnership includes a health survey intake process, a Letter of Medical Necessity valid for 12 months, and guided reimbursement submission. This expands accessibility by making Wonderfeel products eligible for pre-tax HSA/FSA dollars.
• Dr. Colwyn Headley (Stanford University)secondaryStrategic or Co-development Partner · 10 July 2024Dr. Colwyn Headley, a leading mitochondria expert from Stanford University, joined Wonderfeel's Scientific Advisory Board. His expertise strengthens the scientific foundation of Wonderfeel's longevity research and product development. Wonderfeel simultaneously promoted Dr. Luis Cifuentes to Director of R&D.
• Jesse Smith (Five-Time Olympian)secondaryGTM or Marketing Partner · 7 December 2022Jesse Smith, former Captain of the US Water Polo team and Olympic silver medalist at the London Olympics, serves as Wonderfeel brand ambassador. He is on a mission to elevate athletic performance using Wonderfeel's proprietary Youngr™ NMN formula. This partnership targets the athletic performance and endurance use case.
• Abinopharm, Inc.coreImplementation/ SI/ Consulting Partner · 18 May 2022Wonderfeel partnered with Abinopharm, Inc. to analyze, interpret, and release findings from the largest double-blind NMN clinical trial conducted to date. The clinical trial included 80 subjects aged 40–65 across four dosing groups (placebo, 300 mg, 600 mg, 900 mg). Abinopharm provided independent scientific analysis of the trial results showing significant health improvements and biomarker changes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life Extension: Life Extension is a long-established premium supplement brand offering NMN, resveratrol, and NAD-support products alongside a broader longevity catalog. Competes with Wonderfeel on NMN SKUs and longevity positioning via DTC and retail channels.
• NMN Bio: NMN Bio is a pure-play NMN supplement brand selling high-dose NMN capsules directly to consumers. Head-to-head competitor on the active ingredient most central to Wonderfeel's Youngr™ product.
• ProHealth Longevity: ProHealth sells a wide range of longevity and NMN supplements directly to consumers. Direct NMN competitor with established brand and broad supplement catalog overlapping Wonderfeel's target buyer.
• Elysium Health: Elysium Health sells Basis, an NAD+ precursor supplement (nicotinamide riboside/NR) targeting cellular aging and longevity. Direct competitor in the NAD-boosting supplement category with similar science-led, premium-DTC positioning and clinical evidence emphasis.
• ChromaDex (Tru Niagen): ChromaDex markets Tru Niagen, the leading branded nicotinamide riboside (NR) supplement for NAD+ support. Most direct NAD-precursor peer — competing in the same category with retail distribution (including Costco, Amazon) and broader funding base.
• NOVOS: NOVOS offers a longevity supplement stack formulated with NAD precursors, antioxidants, and other anti-aging ingredients targeting longevity-focused consumers. Comparable science-led DTC positioning and similar premium pricing to Wonderfeel.

Regional players

• Designs for Health: Designs for Health is a professional-grade supplement brand sold primarily through healthcare practitioners in North America. Comparable science-driven NAD/longevity positioning but distinct go-to-market (B2B practitioner channel vs. Wonderfeel's DTC).

Broad incumbents

• Pure Encapsulations: Pure Encapsulations is a practitioner-channel hypoallergenic supplement brand offering NAD precursors and longevity SKUs. Comparable science-credibility and clinical positioning, though distribution skews B2B/professional versus Wonderfeel's pure DTC.
• Thorne: Thorne is a science-backed supplement brand offering practitioner-grade vitamins, NAD+ support, and longevity products. Comparable premium-science positioning and target customer (health-conscious adults, longevity optimizers) at greater scale.

Emerging players

• InsideTracker: InsideTracker offers biomarker-based longevity and performance programs combining diagnostics with supplement recommendations. Adjacent player targeting the same longevity/biohacker customer with a more data-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xreddit.com/r/Wonderfeel
• YouTubeyoutube.com/@getwonderfeel
• LinkedInlinkedin.com/company/wonder-feel
• Instagraminstagram.com/getwonderfeel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderfeel Biosciences