What NMN Bio does

NMN Bio Ltd is a privately held UK-based direct-to-consumer supplements company founded in 2020 by Dr Elena Seranova, focused on NAD+ precursor and longevity formulations. The company's core technology is NAD+ precursor supplement formulations, anchored by its flagship NMN (Nicotinamide Mononucleotide) 500mg capsules, complemented by proprietary blends including the multi-pathway Magnesium Complex (Oh!Mg), the NAD+ Brain nootropic, TMG, Quercetin with Vitamin C, and Berberine with Milk Thistle. Products are described as 100% Vegan, 100% Gluten Free, and Made in the UK. The business operates as a single-channel DTC e-commerce company via nmnbio.co.uk (and mobile apps on iOS and Android), shipping worldwide with multi-currency support (GBP, EUR, USD, CAD) and a broad set of payment options including Klarna, Apple Pay, Google Pay, and USDC cryptocurrency.

The company monetizes through one-time unit purchases (no subscription requirement) and curated bundles — Morning Bundle ($132), Day & Night Bundle ($153), and Ultimate Biohacker Bundle ($211) — designed to increase average order value. Go-to-market is product-led growth via organic social channels (Facebook, X, Instagram, TikTok, YouTube), an affiliate program, a personalized supplement recommendation quiz, and a loyalty program. Customer segments include health-conscious consumers seeking anti-aging solutions (primarily over 35), athletes and biohackers, metabolic health seekers, sleep/recovery-focused consumers, and cognitive health buyers. Founder scientific credibility, athlete testimonials, and media features (Fox News, NBC, Financial Times, USA Today, Longevity Technology) underpin brand positioning. NMN Bio remains bootstrapped with 1-10 employees, no disclosed institutional funding, and no patents or trademarks on file.

Name

NMN Bio

Legal name

NMN Bio Ltd

Website

https://nmnbio.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NMN Bio is a UK-based, founder-led DTC supplements company selling NAD+ precursor and longevity formulations directly to global consumers via its own e-commerce site. Founded in 2020 by Dr Elena Seranova, it targets health-conscious adults seeking anti-aging, cognitive, and performance benefits.

Ownership category

akta.pro rank

Product category

Dietary Supplements (Longevity & Anti-Aging)

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

akta.pro secondary industry

Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Longevity supplements
• NAD+ precursor
• Anti-aging supplements
• Dietary supplements
• Nootropic formulations

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Supplement Sales: NMN Bio generates revenue through direct-to-consumer sales of proprietary supplement products via their e-commerce platform (nmnbio.co.uk). Revenue is primarily one-time purchase based with individual products and bundle options. The company ships worldwide with multi-currency support (GBP, EUR, USD, CAD).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

NMN Bio is a UK-based direct-to-consumer supplement brand that formulates, manufactures, and sells NAD+ precursor supplements (primarily NMN 500mg capsules) along with complementary nootropic, magnesium, quercetin, and berberine products for healthy aging, energy, focus, sleep, and metabolic health. The company sells exclusively through its own e-commerce storefront (nmnbio.co.uk) and ships worldwide, bundling products into curated regimens such as the Morning Bundle, Day & Night Bundle, and Ultimate Biohacker Bundle.

Product overview

NMN Bio is a UK-based longevity supplement company founded in 2020 by Dr Elena Seranova, offering a focused portfolio of NAD+ precursor and anti-aging supplements. The core product line centers on NMN (Nicotinamide Mononucleotide) capsules as the flagship offering, complemented by NAD+ Brain nootropic for cognitive function, TMG (Trimethylglycine) for NMN metabolism support, Evening Magnesium Blend for sleep, Quercetin for athletic performance, and Berberine for metabolic health. Products are bundled into curated regimens including the Morning Bundle (NAD+ Brain + NMN + TMG), Day & Night Bundle, and Ultimate Biohacker Bundle. All formulations are described as tested and manufactured in the UK, with emphasis on purity, bioavailability, and scientific backing. The company positions itself in the premium segment, competing on quality over price.

Differentiator

Problem solved

Functional benefit

Products and services

• NMN Supplement Capsules 500mg Flagship 500mg Nicotinamide Mononucleotide capsules formulated to boost NAD+ levels within an hour and double them within two weeks, supporting cellular health, DNA repair, energy, focus, and anti-aging for adults aged 35+.
• NAD+ Brain | Healthy Brain Aging | Nootropic Proprietary nootropic formulation designed to sustain neuroplasticity, protect the brain from oxidative stress, preserve NAD+ levels in the brain, and support short-term focus and long-term healthy brain aging.
• TMG (Trimethylglycine) 500mg - 90 Capsules Trimethylglycine supplement supporting focus, concentration, DNA repair, and NMN metabolism as a complementary methyl donor for the NMN regimen.
• Evening Magnesium Blend (Oh!Mg) - Relax Dream Repair Proprietary multi-pathway magnesium complex combining bisglycinate, taurate, and lactate with L-Theanine, Lemon Balm, Zinc, B6 and B5 to support relaxation, natural sleep, and overnight recovery without melatonin.
• Quercetin with Vitamin C 250mg Anti-inflammatory senolytic-style supplement combining quercetin with vitamin C, positioned for athletic performance, endurance, VO2Max enhancement, zombie cell clearance, hay fever, and arthritis support.
• Berberine with Milk Thistle 400mg - 60 Capsules Metabolic support supplement combining berberine with milk thistle to support insulin sensitivity, healthy blood sugar levels, weight loss, metabolism, and autophagy activation.
• Morning Bundle (NAD+ Brain + NMN + TMG)
• Day & Night Bundle (NMN 500mg + NAD+ Brain + Oh!Mg Magnesium)
• Ultimate Biohacker Bundle

Quantifiable outcome

• NAD+ levels may double within 2 weeks of starting NMN supplementation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NOVOS: DTC longevity supplement company offering formulated stacks targeting aging pathways. Closely comparable product strategy (multi-ingredient longevity formulations) and direct-to-consumer model.
• Elysium Health: Premium longevity supplement brand offering NAD+ related products (Basis) with a science-led marketing approach analogous to NMN Bio's founder-credibility strategy. Targets a similar affluent, health-conscious consumer segment.
• Athletic Greens / AG1: Iconic premium DTC supplement brand built on founder-led, science-backed positioning and subscription-driven bundles. Highly comparable go-to-market model even though AG1 anchors on greens formulations rather than NAD+.
• ProHealth Longevity: Long-standing supplement retailer with a deep NMN and longevity catalog, competing head-to-head with NMN Bio for NAD+ supplement dollars via an established e-commerce storefront.
• ChromaDex: Publicly listed NAD+ precursor company behind Tru Niagen (nicotinamide riboside), the closest large-scale competitor to NMN Bio in the NAD+ boosting supplement category. Competes for the same anti-aging and longevity consumer with deeper capital and retail distribution.

Regional players

• Designs for Health: Professional-grade supplement company with practitioner-channel distribution in the US, overlapping with NMN Bio on cognitive, metabolic, and longevity SKUs. Comparable premium, science-led brand posture.

Broad incumbents

• Life Extension: Established premium supplement brand with a broad catalog including NMN and NAD+ products. Larger, longer-tenured, and more diversified than NMN Bio, but overlapping on key longevity SKUs.
• Thorne HealthTech: Premium wellness brand offering practitioner-grade supplements across sleep, cognition, and longevity. Comparable on premium DTC positioning and scientific-credibility marketing, with materially greater scale.

Emerging players

• Double Wood Supplements: DTC nootropics and longevity brand offering NMN and adjacent supplements at competitive price points. Comparable product mix and e-commerce-first model, though positioned at lower price tier.
• Momentous: Premium DTC supplement brand focused on performance, recovery, and longevity, with athlete endorsements. Similar premium positioning and founder/expert-led marketing to NMN Bio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NmnBio
• YouTubeyoutube.com/@DrElenaSeranova
• Facebookfacebook.com/NMNBio18
• Instagraminstagram.com/official_nmnbio
• TikToktiktok.com/@nmn.bio
• LinkedInlinkedin.com/company/nmn-bio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMN Bio