FrankCrum

What FrankCrum does

FrankCrum is a third-generation, family-owned Professional Employer Organization (PEO) headquartered in Clearwater, Florida, founded in 1981. The company provides comprehensive HR outsourcing under a co-employment model, serving more than 4,800 small and medium businesses nationwide with over 90,000 worksite employees under management. Core service modules include payroll processing and tax filing, HR consulting, workers' compensation coverage, employee benefits administration (health, dental, vision, 401(k)), and retirement plans, supported by the proprietary MyFrankCrum HRIS platform that enables self-service payroll, benefits enrollment, and compliance tracking.

FrankCrum's business model is built on recurring subscription revenue from per-employee PEO fees, supplemented by managed-services revenue from wholly-owned FrankCrum Staffing (temporary and direct-hire placement) and premium revenue from Frank Winston Crum Insurance, a captive workers' compensation carrier rated B++ (Good) by AM Best. The company operates debt-free with no outside investment, capturing underwriting margin internally and providing competitive workers' comp rates. Go-to-market is sales-led through a dedicated sales team, a broker/agent referral channel, a client referral program (Refer Busine$$), and content marketing. The company expanded geographically in 2026 into California, Texas, Arizona, and Georgia, and acquired Haneke Design (2026-06) to bring software engineering, product design, and AI integration in-house, completing its largest technology transformation. AI capabilities are presently limited to a website chatbot and workflow automation within MyFrankCrum.

Name

FrankCrum

Legal name

FrankCrum

Website

https://frankcrum.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

FrankCrum is a family-owned Professional Employer Organization serving 4,800+ small and medium businesses nationwide through co-employment-based HR outsourcing, payroll, benefits, and workers' compensation, supported by its proprietary MyFrankCrum HRIS platform.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (56133)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Payroll Tax Filing, Compliance & Regulatory Reporting (BPAAAHAB), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)

Keywords

• Professional employer organization
• HR outsourcing services
• Payroll processing services
• Workers compensation insurance
• Employee benefits administration

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PEO Services: Professional Employer Organization services including payroll processing, HR management, workers' compensation, employee benefits, and retirement plans. Operates under co-employment model serving businesses nationwide.
2. Staffing Services: Temporary staffing and placement services through FrankCrum Staffing brand, serving clients across various industries.
3. Insurance Products: Workers' compensation insurance through Frank Winston Crum Insurance (AM Best-rated B++ carrier), commercial general liability, and commercial package policies for PEO clients and external businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FrankCrum provides Professional Employer Organization (PEO) services under a co-employment model, bundling payroll processing and tax filing, HR management and compliance support, workers' compensation coverage, employee benefits administration (health, dental, vision, 401k), retirement plans, and access to its proprietary MyFrankCrum HRIS platform. The company serves over 4,800 small and medium businesses nationwide, supported by its owned workers' comp carrier (Frank Winston Crum Insurance) and dedicated consulting teams.

Product overview

FrankCrum is a family-owned third-generation PEO (Professional Employer Organization) providing comprehensive HR outsourcing solutions through a platform-plus-modules architecture. The core offering is the FrankCrum PEO Services platform, which provides end-to-end HR support including payroll, HR management, workers' compensation, employee benefits, and retirement plans under a co-employment model. This is supported by the proprietary MyFrankCrum HRIS platform enabling self-service for payroll, benefits enrollment, time-off management, and employee records. FrankCrum's product family also includes FrankCrum Staffing (staffing services), Frank Winston Crum Insurance (workers' comp carrier with AM Best B++ rating), FrankCrum Insurance Agency (commercial insurance), FrankAdvice (HR consulting), and specialized offerings like the Florida Blue Regional Master Plan and Commercial Package Policy. The company recently acquired Haneke Design to bring AI-powered software development capabilities in-house, completing its largest technology transformation. The ecosystem serves over 4,800 businesses with access to Fortune 500-level benefits and comprehensive HR compliance support.

Differentiator

Problem solved

Functional benefit

Brands

• MyFrankCrum: Intuitive HRIS platform providing administrators and employees direct access to HR tools, payroll, benefits enrollment, and self-service features
• FrankAdvice
• FrankCrum Enterprise

Products and services

• FrankCrum PEO Services Professional Employer Organization services providing comprehensive HR outsourcing including payroll processing, HR management, workers' compensation, employee benefits, and retirement plans under a co-employment model for small and medium businesses nationwide.
• Payroll & Tax Services Accurate, on-time payroll processing with tax withholding, filings, deductions, garnishments, and year-end reporting including W-2s for SMB clients and their employees.
• HR Management HR consulting services including policy development, employee handbooks, employee relations, terminations, hiring guidance, performance management, and labor compliance for SMB clients.
• Workers' Compensation Insurance Workers' compensation coverage with competitive rates and expert claims management, including safety programs, risk mitigation, and return-to-work programs for PEO clients and external businesses.
• Employee Benefits Administration Access to premium health, dental, vision, and supplemental benefits through FrankCrum's master health plan and carrier partnerships, including the Florida Blue Regional Master Plan for Florida-based employers.
• Retirement Plans (401k) 401(k) retirement savings plans with competitive options to help employees build long-term financial security, with tax advantages for employers.
• MyFrankCrum HRIS Platform Proprietary HRIS platform providing administrators and employees direct access to payroll, benefits enrollment, time-off requests, employee records, and reporting through web and mobile interfaces. Includes AI-powered workflows.
• FrankCrum Staffing Staffing services providing temporary, contract, and direct hire placement for businesses across various industries.
• Frank Winston Crum Insurance Workers' compensation insurance carrier owned by FrankCrum, holding an AM Best B++ (Good) rating, offering coverage for PEO clients and businesses outside the PEO relationship through an open market program.
• FrankCrum Insurance Agency Insurance agency providing commercial insurance products including general liability and commercial package policies for FrankCrum's PEO clients and external businesses.
• FrankAdvice HR Consulting HR consulting team providing expert guidance on employment regulations, wage and hour topics, employee relations, and compliance matters for FrankCrum clients.
• Florida Blue Regional Master Plan Flexible health insurance plan offering options tailored for Florida-based employers, complementing FrankCrum's existing national health plan offerings.
• Commercial Package Policy Commercial insurance product launched in 2026 by Frank Winston Crum Insurance, providing bundled coverage for businesses.

Quantifiable outcome

• 27% average savings on HR admin costs for PEO clients (industry benchmark)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Haneke DesigncoreStrategic or Co-development Partner · 1 June 2026FrankCrum acquired Haneke Design, a Tampa Bay-based software development and UX firm, to enhance its HR platform and bring technology development capabilities in-house. The acquisition provides FrankCrum with direct control over software engineering, product design, and AI integration capabilities, supporting its goal to deliver intuitive software solutions. Haneke Design founder Jody Haneke joined as Chief Product and Marketing Officer.
• Florida BluecoreStrategic or Co-development Partner · 3 November 2025FrankCrum expanded health insurance offerings through a new Florida Blue Regional Master Plan, offering flexible health insurance options tailored for Florida-based employers. This complements FrankCrum's existing national health plan, providing clients with expanded benefits access through a regional carrier partnership.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Insperity: One of the largest U.S. PEOs (~330K worksite employees) offering co-employment HR outsourcing, payroll, benefits, and workers' comp to SMBs and mid-market — directly comparable to FrankCrum's core PEO model, though at materially larger scale.
• TriNet: PEO focused on small and mid-market businesses (~400K WSEs) providing co-employment, payroll, benefits, and HR technology — a direct competitor with similar SMB customer profile and technology-led positioning.
• Sequoia One: PEO offering payroll, benefits, and HR services to SMB clients, frequently compared to FrankCrum's co-employment model and SMB customer segment.
• Justworks: PEO focused on small businesses with technology-led payroll, benefits, and HR platform — a direct PEO competitor with stronger software brand and SMB go-to-market, comparable to FrankCrum's MyFrankCrum-led approach.
• BBSI: Barrett Business Services is a publicly traded PEO with co-employment services, workers' comp, staffing, and HR outsourcing — directly comparable to FrankCrum's mix of PEO, staffing, and captive insurance operations.
• Oasis Outsourcing: PEO providing co-employment HR outsourcing, payroll, benefits, and risk management to SMBs — a long-standing direct PEO competitor with overlapping Florida/Southeast presence.
• G&A Partners: Mid-market PEO offering co-employment, payroll, benefits, and HR outsourcing — comparable business model, customer profile, and geographic strategy to FrankCrum.

Emerging players

• Paylocity: Cloud HCM/payroll platform with growing PEO-adjacent services; competes with FrankCrum's MyFrankCrum HRIS on technology and SMB HR experience, though not a co-employment PEO.

Broad incumbents

• ADP TotalSource: The PEO arm of ADP (~900K WSEs), offering co-employment HR outsourcing, payroll, benefits, and compliance at national scale. Operates within a broader HCM/payroll platform, making it a broad incumbent peer rather than a pure-play.
• Paychex PEO Services: PEO offering from Paychex serving ~200K WSEs with co-employment, payroll, benefits, and HR tech. Sits inside a broader payroll/HR services platform and competes for the same SMB decision-makers as FrankCrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FrankCrumPEO
• Facebookfacebook.com/frankcrum100
• LinkedInlinkedin.com/company/frankcrum

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FrankCrum