What Haneke Design does

Haneke Design was a Tampa, Florida-based interactive design and development agency founded in 2002 by Jody Haneke. The firm offered a full-stack service portfolio spanning Digital Products (custom mobile and web applications), Marketing Websites, Ecommerce (Shopify and BigCommerce), Development, AI Enablement, Branding, and Digital Marketing, delivered through four engagement models: project-based, dedicated team retainer, staff augmentation, and a pre-build Definition Roadmap. Underlying technology was custom software development across native and cross-platform mobile, web applications, IoT, and game development (Unity, as used for UnMonsters), with integrations into SAP ERP, EMR systems, Microsoft Dynamics 365 CRM, BetterMode CMS, and accessibility tooling.

The agency served a hybrid client base ranging from global enterprise brands (NYSE, Paramount Pictures, Gerdau, One World Observatory, BayCare, Celestar, FrankCrum) to startups and small businesses (SKUx, Circuitry.AI, ELUXX, Discount Mugs, RoofSmith of Tampa), across healthcare, manufacturing/logistics, defense, tourism, retail/ecommerce, fintech, and consumer beauty verticals. Notable engagements included a multi-year digital transformation with Gerdau spanning 9+ North American steel mills, the CalciumPro medical diagnostic app with an AI-powered natural language assistant, the One World Observatory immersive iPad experience with binaural 3D audio, and the UnMonsters therapeutic mobile game deployed at BayCare and the Glazer Children's Museum. The firm earned 50+ design and UX awards and was recognized as one of the most-reviewed web developers in Tampa.

Commercially, Haneke operated as a premium, quote-based agency with no publicly disclosed pricing, mixing one-time project fees with recurring monthly retainer and staff augmentation arrangements. The company was privately held throughout its 20+ year history with no institutional funding, and in June 2026 was acquired by FrankCrum, a Clearwater-based professional employer organization, which absorbed the engineering, product design, and AI integration teams in-house. Concurrent with the acquisition, ongoing client engagements were transitioned to Dynabyte, a St. Petersburg custom software firm.

Name

Haneke Design

Legal name

Haneke Design

Website

https://hanekedesign.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

Haneke Design is a Tampa-based interactive design and development agency founded in 2002, offering custom mobile apps, web platforms, ecommerce, AI integration, and branding services to enterprise clients and startups across healthcare, manufacturing, defense, and consumer verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Services-Computer Integrated Systems Design (7373), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom software development
• Mobile app development
• UX design services
• Digital product design
• AI enablement services

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Development: Full project estimation and execution from concept to completion, providing high-quality digital solutions without monthly commitments
2. Dedicated Team Retainer: Consistent high-performing team allocated on retainer basis with set monthly hours, ensuring continuity, deep product knowledge, and seamless collaboration over the long term
3. Staff Augmentation: Expert resources integrated with client internal teams providing design, development, product strategy, and QA expertise
4. Definition Roadmap: Strategic planning phase before committing to full build, helping validate ideas, refine vision, and secure funding with clear path forward

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Haneke Design is a custom software design and development agency that builds user-centered digital products, mobile apps, web applications, marketing websites, ecommerce experiences, and AI-enabled solutions for clients. Service offerings span Digital Products, Marketing Websites, Ecommerce, Development, AI Enablement, Branding, and Digital Marketing, delivered through project-based, dedicated team, staff augmentation, and definition roadmap engagement models.

Product overview

Haneke Design is a Tampa-based digital product design and development agency founded in 2002, offering a comprehensive suite of services centered on custom software development and UX strategy. The core portfolio includes Digital Products (mobile apps and web applications), Marketing Websites, Ecommerce solutions, Development services, AI Enablement, Branding, and Digital Marketing. The agency specializes in transforming complex ideas into intuitive, elegant digital products spanning mobile apps, web platforms, ecommerce, and AI-enabled tools. Notable client projects documented in their work include CalciumPro (medical diagnostic app with AI assistant), Think Big for Kids (mentorship platform), Movotic Care Assistant (healthcare communication), Gerdau Driver Connection (logistics operations), One World Explorer (immersive observatory experience), UnMonsters (therapeutic children's game), ELUXX (beauty brand identity), Circuitry.AI (AI company branding), and RoofSmith of Tampa (branding/website). The company emphasizes collaborative partnerships, user-centered design methodology, and full-stack engineering capabilities with over 20 years of industry experience and 50+ design awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Products Custom mobile apps and web applications designed with user-centered methodology, engineered for performance and scalability, and developed through collaborative partnerships with clients. Targeted at enterprises, growing companies, and startups needing custom digital product development.
• Marketing Websites Strategically designed marketing websites that combine thoughtful UX, impactful messaging, and modern visual design to craft digital experiences that engage visitors and drive measurable results. Targeted at brands and organizations needing compelling web presence.
• Ecommerce Custom ecommerce experiences designed and developed with user-first approach ensuring intuitive navigation, streamlined transactions, and brand presence that stands out in the digital marketplace. Built on platforms such as Shopify and BigCommerce.
• Development Full-stack software development services including custom web applications, mobile solutions, server architecture, database administration, RESTful APIs, and quality assurance testing. Targeted at clients needing engineering execution across the full software stack.
• AI Enablement AI integration services that unlock practical AI power through tailored solutions that streamline operations, personalize experiences, and enhance digital products aligned with real business goals. Includes generative AI assistants, NLP interfaces, and knowledge retrieval systems.
• Branding Brand identity development including logo design, brand voice, product packaging, app icons, and brand collateral that tell a compelling story and create lasting impressions across digital touchpoints. Targeted at startups and consumer brands needing identity work.
• Digital Marketing Data-driven digital marketing strategies spanning SEO, social media, paid campaigns, content strategy, email/SMS marketing, and app store optimization that drive engagement, conversions, and growth. Targeted at brands needing audience acquisition and retention.
• Definition Roadmap Strategic planning phase before committing to full build, helping clients validate ideas, refine vision, define key features, and secure funding with a clear path forward. Targeted at startups and companies preparing for a major product build.

Quantifiable outcome

• 100,000+ iPad rentals in first summer
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered former parent, continuity partner, platform and internal tool.

• FrankCrumformer parentStrategic or Co-development Partner · 1 June 2026FrankCrum acquired Haneke Design in June 2026 to bring software development capabilities in-house for their HR technology platform. Haneke's engineering, product design, and AI integration teams joined FrankCrum to strengthen their HR information system and accelerate product development.
• Dynabytecontinuity partnerTechnology or Integration · 1 June 2026Dynabyte, a custom software firm with 20+ years experience in St. Petersburg, took over Haneke Design's client relationships and ongoing engagements after the acquisition. Chosen for shared standards of craft, care, and long-term partnership.
• ShopifyplatformTechnology or IntegrationShopify is referenced as an ecommerce platform integrated by Haneke Design for client projects. Haneke builds custom storefronts on Shopify with scalable functionality.
• BigCommerceplatformTechnology or IntegrationBigCommerce is referenced as an alternative ecommerce platform integrated by Haneke Design for client projects with complex B2B catalog needs.
• Slackinternal toolTechnology or IntegrationInternal collaboration tool used by Haneke Design team for real-time communication, channel-based discussions, and team coordination.
• Basecampinternal toolTechnology or IntegrationProject management and team collaboration tool used internally for task assignments, file sharing, and project timelines.
• Harvest & Forecastinternal toolTechnology or IntegrationTime tracking and resource planning tools used internally to optimize workflows and ensure projects stay within budget and timelines.
• Google Workspaceinternal toolTechnology or IntegrationComprehensive suite of collaboration tools including Gmail, Google Docs, and Sheets used for real-time editing, commenting, and file sharing.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dynabyte: St. Petersburg, FL-based custom software firm with 20+ years of experience; took over Haneke Design's client relationships and ongoing engagements after the FrankCrum acquisition, making it a direct peer and successor in the same regional custom-software niche.
• ArcTouch: Custom digital product agency specializing in mobile apps, web apps, and connected experiences for enterprise clients; closely comparable to Haneke's mobile/web product practice and similar size band.
• WillowTree: Digital product agency focused on mobile, web, and AI-enabled experiences for Fortune 500 clients; comparable in offering (custom software, mobile, UX) though typically larger scale than Haneke Design.
• DockYard: Custom digital product consultancy building web, mobile, and embedded apps; comparable in product engineering, design-first approach, and enterprise client mix.
• Dom & Tom: Full-service digital product agency offering web, mobile, and design services to enterprise and startup clients; comparable in service mix and project/staff-augmentation GTM.
• Table XI: Chicago-based digital product consultancy providing custom software, mobile, and UX design; comparable in custom digital product focus and engineering-led delivery.
• Sidebench: Los Angeles-based digital product studio building custom mobile and web apps with a strategy, design, and engineering model; comparable in service mix and healthcare/enterprise exposure.

Broad incumbents

• R/GA: Global digital experience agency with deep brand, design, and product engineering capabilities; competes for the same enterprise digital product work Haneke pursues but at much larger scale and broader scope.
• Huge: Global experience design and engineering agency building digital products, brand, and commerce platforms; overlaps with Haneke's design, web, and ecommerce capabilities as part of a larger portfolio.
• Frog Design: Global design and innovation consultancy offering product, brand, and experience design; competes in the same premium, design-led enterprise space as Haneke Design, but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hanekedesign
• Facebookfacebook.com/hanekedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haneke Design