FrankCrum
FrankCrum is a family-owned Professional Employer Organization serving 4,800+ small and medium businesses nationwide through co-employment-based HR outsourcing, payroll, benefits, and workers' compensation, supported by its proprietary MyFrankCrum HRIS platform.
- Company typePrivate
- Founded1981
- HeadquartersClearwater, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What FrankCrum does
FrankCrum is a third-generation, family-owned Professional Employer Organization (PEO) headquartered in Clearwater, Florida, founded in 1981. The company provides comprehensive HR outsourcing under a co-employment model, serving more than 4,800 small and medium businesses nationwide with over 90,000 worksite employees under management. Core service modules include payroll processing and tax filing, HR consulting, workers' compensation coverage, employee benefits administration (health, dental, vision, 401(k)), and retirement plans, supported by the proprietary MyFrankCrum HRIS platform that enables self-service payroll, benefits enrollment, and compliance tracking.
FrankCrum's business model is built on recurring subscription revenue from per-employee PEO fees, supplemented by managed-services revenue from wholly-owned FrankCrum Staffing (temporary and direct-hire placement) and premium revenue from Frank Winston Crum Insurance, a captive workers' compensation carrier rated B++ (Good) by AM Best. The company operates debt-free with no outside investment, capturing underwriting margin internally and providing competitive workers' comp rates. Go-to-market is sales-led through a dedicated sales team, a broker/agent referral channel, a client referral program (Refer Busine$$), and content marketing. The company expanded geographically in 2026 into California, Texas, Arizona, and Georgia, and acquired Haneke Design (2026-06) to bring software engineering, product design, and AI integration in-house, completing its largest technology transformation. AI capabilities are presently limited to a website chatbot and workflow automation within MyFrankCrum.
FrankCrum firmographics
Firmographics- Name
- FrankCrum
- Legal name
- FrankCrum
- Website
- https://frankcrum.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FrankCrum is a family-owned Professional Employer Organization serving 4,800+ small and medium businesses nationwide through co-employment-based HR outsourcing, payroll, benefits, and workers' compensation, supported by its proprietary MyFrankCrum HRIS platform.
- Ownership category
- akta.pro rank
FrankCrum industry classification
Industry- Product category
- Professional Employer Organization (PEO) Services
- NAICS
- Professional Employer Organizations (56133)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Payroll Tax Filing, Compliance & Regulatory Reporting (BPAAAHAB), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)
Keywords
Where FrankCrum is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FrankCrum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- PEO Services: Professional Employer Organization services including payroll processing, HR management, workers' compensation, employee benefits, and retirement plans. Operates under co-employment model serving businesses nationwide.
- Staffing Services: Temporary staffing and placement services through FrankCrum Staffing brand, serving clients across various industries.
- Insurance Products: Workers' compensation insurance through Frank Winston Crum Insurance (AM Best-rated B++ carrier), commercial general liability, and commercial package policies for PEO clients and external businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise PEO pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FrankCrum product offering
Product offeringCore offering
FrankCrum provides Professional Employer Organization (PEO) services under a co-employment model, bundling payroll processing and tax filing, HR management and compliance support, workers' compensation coverage, employee benefits administration (health, dental, vision, 401k), retirement plans, and access to its proprietary MyFrankCrum HRIS platform. The company serves over 4,800 small and medium businesses nationwide, supported by its owned workers' comp carrier (Frank Winston Crum Insurance) and dedicated consulting teams.
Product overview
FrankCrum is a family-owned third-generation PEO (Professional Employer Organization) providing comprehensive HR outsourcing solutions through a platform-plus-modules architecture. The core offering is the FrankCrum PEO Services platform, which provides end-to-end HR support including payroll, HR management, workers' compensation, employee benefits, and retirement plans under a co-employment model. This is supported by the proprietary MyFrankCrum HRIS platform enabling self-service for payroll, benefits enrollment, time-off management, and employee records. FrankCrum's product family also includes FrankCrum Staffing (staffing services), Frank Winston Crum Insurance (workers' comp carrier with AM Best B++ rating), FrankCrum Insurance Agency (commercial insurance), FrankAdvice (HR consulting), and specialized offerings like the Florida Blue Regional Master Plan and Commercial Package Policy. The company recently acquired Haneke Design to bring AI-powered software development capabilities in-house, completing its largest technology transformation. The ecosystem serves over 4,800 businesses with access to Fortune 500-level benefits and comprehensive HR compliance support.
Differentiator
Problem solved
Functional benefit
Brands
- MyFrankCrum: Intuitive HRIS platform providing administrators and employees direct access to HR tools, payroll, benefits enrollment, and self-service features
- FrankAdvice
- FrankCrum Enterprise
Products and services
- FrankCrum PEO Services Professional Employer Organization services providing comprehensive HR outsourcing including payroll processing, HR management, workers' compensation, employee benefits, and retirement plans under a co-employment model for small and medium businesses nationwide.
- Payroll & Tax Services Accurate, on-time payroll processing with tax withholding, filings, deductions, garnishments, and year-end reporting including W-2s for SMB clients and their employees.
- HR Management HR consulting services including policy development, employee handbooks, employee relations, terminations, hiring guidance, performance management, and labor compliance for SMB clients.
- Workers' Compensation Insurance Workers' compensation coverage with competitive rates and expert claims management, including safety programs, risk mitigation, and return-to-work programs for PEO clients and external businesses.
- Employee Benefits Administration Access to premium health, dental, vision, and supplemental benefits through FrankCrum's master health plan and carrier partnerships, including the Florida Blue Regional Master Plan for Florida-based employers.
- Retirement Plans (401k) 401(k) retirement savings plans with competitive options to help employees build long-term financial security, with tax advantages for employers.
- MyFrankCrum HRIS Platform Proprietary HRIS platform providing administrators and employees direct access to payroll, benefits enrollment, time-off requests, employee records, and reporting through web and mobile interfaces. Includes AI-powered workflows.
- FrankCrum Staffing Staffing services providing temporary, contract, and direct hire placement for businesses across various industries.
- Frank Winston Crum Insurance Workers' compensation insurance carrier owned by FrankCrum, holding an AM Best B++ (Good) rating, offering coverage for PEO clients and businesses outside the PEO relationship through an open market program.
- FrankCrum Insurance Agency Insurance agency providing commercial insurance products including general liability and commercial package policies for FrankCrum's PEO clients and external businesses.
- FrankAdvice HR Consulting HR consulting team providing expert guidance on employment regulations, wage and hour topics, employee relations, and compliance matters for FrankCrum clients.
- Florida Blue Regional Master Plan Flexible health insurance plan offering options tailored for Florida-based employers, complementing FrankCrum's existing national health plan offerings.
- Commercial Package Policy Commercial insurance product launched in 2026 by Frank Winston Crum Insurance, providing bundled coverage for businesses.
Quantifiable outcome
- 27% average savings on HR admin costs for PEO clients (industry benchmark)
- +5 more outcomes
Companies that use FrankCrum
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
FrankCrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
FrankCrum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Haneke DesigncoreFrankCrum acquired Haneke Design, a Tampa Bay-based software development and UX firm, to enhance its HR platform and bring technology development capabilities in-house. The acquisition provides FrankCrum with direct control over software engineering, product design, and AI integration capabilities, supporting its goal to deliver intuitive software solutions. Haneke Design founder Jody Haneke joined as Chief Product and Marketing Officer.
- Florida BluecoreFrankCrum expanded health insurance offerings through a new Florida Blue Regional Master Plan, offering flexible health insurance options tailored for Florida-based employers. This complements FrankCrum's existing national health plan, providing clients with expanded benefits access through a regional carrier partnership.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
FrankCrum competitors and assessment
Company assessmentDirect peers
- Insperity: One of the largest U.S. PEOs (~330K worksite employees) offering co-employment HR outsourcing, payroll, benefits, and workers' comp to SMBs and mid-market — directly comparable to FrankCrum's core PEO model, though at materially larger scale.
- TriNet: PEO focused on small and mid-market businesses (~400K WSEs) providing co-employment, payroll, benefits, and HR technology — a direct competitor with similar SMB customer profile and technology-led positioning.
- Sequoia One: PEO offering payroll, benefits, and HR services to SMB clients, frequently compared to FrankCrum's co-employment model and SMB customer segment.
- Justworks: PEO focused on small businesses with technology-led payroll, benefits, and HR platform — a direct PEO competitor with stronger software brand and SMB go-to-market, comparable to FrankCrum's MyFrankCrum-led approach.
- BBSI: Barrett Business Services is a publicly traded PEO with co-employment services, workers' comp, staffing, and HR outsourcing — directly comparable to FrankCrum's mix of PEO, staffing, and captive insurance operations.
- Oasis Outsourcing: PEO providing co-employment HR outsourcing, payroll, benefits, and risk management to SMBs — a long-standing direct PEO competitor with overlapping Florida/Southeast presence.
- G&A Partners: Mid-market PEO offering co-employment, payroll, benefits, and HR outsourcing — comparable business model, customer profile, and geographic strategy to FrankCrum.
Emerging players
- Paylocity: Cloud HCM/payroll platform with growing PEO-adjacent services; competes with FrankCrum's MyFrankCrum HRIS on technology and SMB HR experience, though not a co-employment PEO.
Broad incumbents
- ADP TotalSource: The PEO arm of ADP (~900K WSEs), offering co-employment HR outsourcing, payroll, benefits, and compliance at national scale. Operates within a broader HCM/payroll platform, making it a broad incumbent peer rather than a pure-play.
- Paychex PEO Services: PEO offering from Paychex serving ~200K WSEs with co-employment, payroll, benefits, and HR tech. Sits inside a broader payroll/HR services platform and competes for the same SMB decision-makers as FrankCrum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FrankCrum social profiles
Digital presenceFrankCrum compliance and trust
Trust signalCompliance8 records
FrankCrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrankCrum leadership team
Management profileNumber of profiles
Profiles8 records
FrankCrum subsidiaries and ownership
Company hierarchySubsidiaries4 records
FrankCrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrankCrum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrankCrum
What does FrankCrum do?
FrankCrum provides Professional Employer Organization (PEO) services under a co-employment model, bundling payroll processing and tax filing, HR management and compliance support, workers' compensation coverage, employee benefits administration (health, dental, vision, 401k), retirement plans, and access to its proprietary MyFrankCrum HRIS platform. The company serves over 4,800 small and medium businesses nationwide, supported by its owned workers' comp carrier (Frank Winston Crum Insurance) and dedicated consulting teams.
Is FrankCrum a public or private company?
FrankCrum is a private company. It is classified as family owned and is currently operating.
When was FrankCrum founded?
FrankCrum was founded in 1981. It employs 251 to 500 people.
Where is FrankCrum based?
FrankCrum is headquartered in Clearwater, United States, in the North America region.
How does FrankCrum make money?
Three revenue lines are on record. PEO Services are the primary driver. The others are staffing Services and insurance Products.
Who are FrankCrum's main competitors?
Direct peers on record are Insperity, TriNet, Sequoia One, Justworks, BBSI, Oasis Outsourcing and G&A Partners. Paylocity is listed as an emerging player. Broad incumbents are ADP TotalSource and Paychex PEO Services.
Does FrankCrum have an API?
No public API is recorded for FrankCrum.
What industry is FrankCrum in?
FrankCrum's product category is Professional Employer Organization (PEO) Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPAAAHAB, Payroll Tax Filing, Compliance & Regulatory Reporting. Its NAICS code is 56133 and its SIC code is 6321.