Beyond Brands
BeyondBrands is a New York-based professional services collective of 50+ CPG industry veterans that provides hands-on advisory, accelerator, and equity-backed support to help emerging conscious food, beverage, wellness, and fashion brands scale to retail leadership and exit.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beyond Brands does
BeyondBrands is a privately-held professional services collective founded in approximately 2014 in New York City that provides hands-on operational, strategic, and capital support to emerging conscious CPG brands in food, beverage, wellness, supplements, beauty, pet, and fashion. The company curates a network of more than 50 industry veterans, founders, and operators, including 19 named partners with prior leadership roles at Whole Foods, Hershey, Coca-Cola, Pepsi, Nestle, Procter & Gamble, and VMG Partners, collectively bringing 500+ years of CPG expertise. Its core offering is delivered through the BeyondBrands Collective across seven practice areas (Corporate Development, Brand, Marketing, Sales, Operations, Finance, and Conscious Business Practice), supplemented by dedicated sub-brands: BeyondCPG (a 12-week in-person accelerator for brands above $1MM revenue, now expanding nationally with Track 7 in 2026), BeyondSpirits (alcohol and adjacent categories), and BeyondFashion (sustainable fashion and home).
The underlying platform is methodology-driven rather than technology-driven, anchored by the proprietary Quintuple Bottom Line® values framework (Passion, Purpose, People, Planet, Prosperity) structured within the 5Ps guiding model. No AI/ML capabilities, proprietary software, APIs, or technology stack are disclosed; the IP is human expertise, relationships, and methodology. Revenue is generated through three streams: (1) professional services and advisory fees on a project-based, fractional, or equity-backed basis; (2) BeyondCPG accelerator program fees; and (3) equity participation in portfolio brands, where BeyondBrands serves as lead or co-investor (e.g., first outside investor in Leisure Hydration's $3MM seed, co-creator of GoodSam and Juni). Customer logos include GoodSam, Leisure Hydration, Juni, Lily's Sweets (acquired by Hershey for $425MM in 2021), 8Greens, Jasberry, Heywell, Petal, and Mingle Mocktails, with retail distribution achieved across Whole Foods, Target, Costco, Sprouts, UNFI, Wegmans, and Kroger.com.
Beyond Brands firmographics
Firmographics- Name
- Beyond Brands
- Legal name
- BeyondBrands
- Website
- https://beyondbrands.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeyondBrands is a New York-based professional services collective of 50+ CPG industry veterans that provides hands-on advisory, accelerator, and equity-backed support to help emerging conscious food, beverage, wellness, and fashion brands scale to retail leadership and exit.
- Ownership category
- akta.pro rank
Beyond Brands industry classification
Industry- Product category
- CPG Brand Consulting Services
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
- akta.pro secondary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Beyond Brands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beyond Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services & Advisory: Hands-on partnership services across brand, marketing, sales, operations, finance, and conscious business expertise offered through project-based, fractional, and equity-backed support models.
- Accelerator Program Fees: BeyondCPG 12-week in-person accelerator transforming $1MM+ revenue CPG brands into scalable, high-growth businesses with mentorship, resources, and collaborative network.
- Equity-Backed Support: Equity partnership model where BeyondBrands invests in portfolio companies in exchange for equity stakes, aligning incentives for long-term growth and exit.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Beyond Brands product offering
Product offeringCore offering
BeyondBrands is a collective of CPG founders, operators, and industry veterans providing hands-on advisory, growth, and equity-backed support to conscious consumer brands across brand, marketing, sales, operations, finance, and conscious business practice. Its sellable offerings include the core BeyondBrands Collective service, the BeyondCPG 12-week in-person accelerator for $1MM+ revenue brands, BeyondSpirits for alcohol categories, and BeyondFashion for sustainable fashion and home brands.
Product overview
BeyondBrands is a collective of founders, operators, and industry veterans providing hands-on partnership for conscious CPG brands at every growth stage. The company operates multiple integrated offerings: the BeyondBrands Collective (core service spanning 7 areas: Corporate Development, Brand, Marketing, Sales, Operations, Finance, and Conscious Business Practice), the BeyondCPG Accelerator (12-week NYC-based program for $1MM+ revenue brands), BeyondSpirits (specialized alcohol brand expertise), and BeyondFashion (sustainable fashion strategy). The collective supports brands across beverage, food, spirits, supplements, beauty, pet, and fashion categories, with 500+ years of combined expertise. Portfolio includes GoodSam, Leisure Hydration, Juni, Lily's Chocolate, 8Greens, and Jasberry.
Differentiator
Problem solved
Functional benefit
Brands
- BeyondCPG: 12-week in-person accelerator in NYC for $1MM+ revenue CPG brands
- BeyondSpirits
- BeyondFashion
- GoodSam
- Leisure
- Juni
- Lily's Chocolate
- 8Greens
- Jasberry
- Petal
- Mingle Mocktails
Products and services
- BeyondBrands Collective
- BeyondCPG Accelerator
- BeyondSpirits
- BeyondFashion
Quantifiable outcome
- Lily's Sweets acquired by Hershey for $425 million in 2021 - largest snack food exit of the last decade
- +5 more outcomes
Companies that use Beyond Brands
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Beyond Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Beyond Brands partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- HeywellcoreBeyondBrands formed strategic partnership with functional beverage maker Heywell as part of their retail expansion strategy in 2024. The partnership is designed to scale Heywell's distribution and market presence in the retail channel.
- Presence MarketingcoreStrategic partnership with marketing agency PRESENCE to support Heywell's full national launch in 2026. PRESENCE provides marketing support while BeyondBrands provides operational and retail expansion expertise.
- Whole Foods MarketcoreMajor retail partner for multiple BeyondBrands portfolio companies including GoodSam, Leisure Hydration, Jasberry, and 8Greens. Proven track record of top-performing launches and category leadership positions.
- TargetcoreMass retail partner for 8Greens, supporting expansion from 460 to 1,500 stores in under one year as part of BeyondBrands' mass retail strategy execution.
- CostcocoreWarehouse retail partner for Jasberry Organic Rice national launch and distribution expansion. Represents BeyondBrands' ability to secure mass market access for portfolio brands.
- Sprouts Farmers MarketmajorNatural grocery partner for GoodSam expansion beyond Whole Foods, demonstrating BeyondBrands' ability to diversify retail channel presence for portfolio brands.
- UNFImajorMajor natural and specialty food distributor enabling portfolio brand distribution across grocery, drug, and specialty retail channels including Wegmans and Kroger.com.
- PRESENCE MarketingcoreMarketing agency partner supporting Heywell's national launch in 2026. Industry commentators predict Heywell as a top breakout beverage brand to watch in 2026.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Beyond Brands competitors and assessment
Company assessmentDirect peers
- AccelFoods: Early-stage CPG brand partner that pairs capital with operational support across brand, sales, and supply chain for emerging food and beverage brands. Closest functional analog to BeyondBrands' operator-led accelerator + equity model.
- VMG Partners: Growth-equity firm focused on consumer brands, including a prior investment in Lily's Sweets (the marquee BeyondBrands portfolio exit). Comparable as a CPG-focused capital + operating partner, though operating at materially larger fund scale.
- CircleUp: Data-driven investment platform and Helio brand-building program for emerging CPG brands. Comparable in serving early-to-mid-stage CPG founders with capital plus operational tooling, and a direct competitor for accelerator applicants.
- PowerPlant Partners: Venture firm investing in plant-based and sustainable consumer brands. Highly comparable thesis (mission-driven CPG) with embedded operating support, competing for the same conscious-CPG founder pool.
- Presence Marketing: Natural-products broker and retail-services firm that has co-partnered with BeyondBrands on Heywell's national launch. Highly comparable as a sales/retail execution partner for emerging CPG brands.
- Big Fish Group: PR and brand-building agency focused on natural and CPG brands. Comparable in providing specialized marketing services to emerging CPG, and a direct competitor for the same founder relationships.
- Food Hatch (NextWave Food & Ag Accelerator): Food and agriculture startup accelerator providing mentorship, capital, and corporate partnerships to early-stage food/CPG brands. Direct functional analog to BeyondCPG's accelerator offering.
Others
- Naturally Network: Industry trade network for natural and organic products, with partner Kate LaBrosse currently serving as National Board President. Comparable ecosystem participant connecting CPG founders, operators, and retail buyers — adjacent rather than competing.
Broad incumbents
- M13: Early-stage venture firm with a dedicated consumer and CPG practice (Propeller). Comparable in investing behind CPG founders with operating support, though broader in sector coverage and at larger fund scale.
Emerging players
- Finistere Ventures: Foodtech and agtech-focused VC with investments in consumer brands at the farm-to-shelf frontier. Partial overlap with BeyondBrands on mission-driven CPG and supply-chain innovation themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Brands social profiles
Digital presenceBeyond Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Brands leadership team
Management profileNumber of profiles
Profiles24 records
Beyond Brands subsidiaries and ownership
Company hierarchySubsidiaries3 records
Beyond Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Brands
What does Beyond Brands do?
BeyondBrands is a collective of CPG founders, operators, and industry veterans providing hands-on advisory, growth, and equity-backed support to conscious consumer brands across brand, marketing, sales, operations, finance, and conscious business practice. Its sellable offerings include the core BeyondBrands Collective service, the BeyondCPG 12-week in-person accelerator for $1MM+ revenue brands, BeyondSpirits for alcohol categories, and BeyondFashion for sustainable fashion and home brands.
Is Beyond Brands a public or private company?
Beyond Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Brands founded?
Beyond Brands was founded in 2014. It employs 11 to 50 people.
Where is Beyond Brands based?
Beyond Brands is headquartered in New York, United States, in the North America region.
How does Beyond Brands make money?
Three revenue lines are on record. Professional Services & Advisory is the primary driver. The others are accelerator Program Fees and equity-Backed Support.
Who are Beyond Brands's main competitors?
Direct peers on record are AccelFoods, VMG Partners, CircleUp, PowerPlant Partners, Presence Marketing, Big Fish Group and Food Hatch (NextWave Food & Ag Accelerator). Naturally Network is listed as an others. M13 is listed as a broad incumbent. Finistere Ventures is listed as an emerging player.
Does Beyond Brands have an API?
No public API is recorded for Beyond Brands.
What industry is Beyond Brands in?
Beyond Brands's product category is CPG Brand Consulting Services. Its primary akta.pro industry code is CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430.