heywell
heywell is a privately held functional sparkling water brand selling adaptogen- and organic-caffeine-powered beverages ($41.99 per 12-pack) direct-to-consumer and at Whole Foods Market and Thrive Market, targeting health-conscious consumers seeking energy, focus, calm, and hydration.
- Company typePrivate
- Founded2019
- HeadquartersHinsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What heywell does
heywell (legal entity Good Beverage LLC, dba heywell Corporation, Delaware) is a functional sparkling water brand launched in 2019 by co-founders Ashley and Britt Dougherty, both former senior marketers in the alcohol beverage industry. The company produces a line of seven sparkling water SKUs organized into two functional lines, Energy+ (Energy + Immunity, Energy + Focus, Energy + Hydrate, Energy + Lift) and Calm+ (Calm + Hydrate, Calm + Restore), plus a Mixed Pack and a coming-soon merchandise line. Beverages are formulated with low sugar (0–2g) and low calories (10–25 per can), 75mg organic caffeine from green coffee beans paired with 100mg L-theanine, and proprietary adaptogen blends featuring KSM-66 organic ashwagandha, schisandra, lemon balm, ginseng, and amla berry extracts.
The company's go-to-market combines direct-to-consumer e-commerce via livingheywell.com ($41.99 per 12-pack with free shipping) with retail distribution through Whole Foods Market (regional across Southern California, Arizona, Nevada, and the Midwest as of April 2026), Thrive Market online, and broker/agency partnerships with BeyondBrands and Presence Marketing in support of a planned 2026 national launch. heywell pursues a content- and earned-media-driven marketing strategy anchored in 'The Well' blog and features in Forbes, Oprah Magazine, Well+Good, and Entrepreneur, targeting health-conscious consumers seeking energy, focus, calm, hydration, and immunity support without high sugar or artificial ingredients.
heywell has operated on a modest capital base, including a $142,150 Reg CF equity crowdfunding round closed February 1, 2023 (75 investors) and earlier and later smaller financing (including $50,000 from MASTERSFUND/Morrison Seger Venture Capital Partners in 2022). Headcount is reported at 1–10 employees, the company has disclosed no revenue, and pricing is unit-based with subscription implied on the DTC storefront. Strategic intent is clearly skewed toward scaling retail velocity via broker partnerships and the 2026 national launch rather than further fundraising at current scale.
heywell firmographics
Firmographics- Name
- heywell
- Legal name
- Good Beverage LLC
- Website
- https://livingheywell.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- heywell is a privately held functional sparkling water brand selling adaptogen- and organic-caffeine-powered beverages ($41.99 per 12-pack) direct-to-consumer and at Whole Foods Market and Thrive Market, targeting health-conscious consumers seeking energy, focus, calm, and hydration.
- Ownership category
- akta.pro rank
heywell industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where heywell is headquartered
LocationHeadquarters
- HQ city
- Hinsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
heywell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: heywell sells functional sparkling water products directly to consumers through livingheywell.com with free shipping on all orders. Products are sold in 12-packs at $41.99, enabling direct customer relationships and margin capture.
- Retail Distribution: Products are distributed through retail partners including Whole Foods Market and Thrive Market, generating revenue through wholesale channel sales.
- Equity Crowdfunding: heywell raised $142,150 from 75 investors through a Reg CF securities offering in February 2023, providing equity financing for business growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12-pack pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
heywell product offering
Product offeringCore offering
heywell manufactures and sells functional sparkling water beverages formulated with adaptogens, antioxidants, electrolytes, and 75mg of organic caffeine. The product line includes seven sparkling water SKUs across Energy+ and Calm+ functional categories, sold in 12-packs at $41.99 via a Shopify-powered direct-to-consumer e-commerce site, and distributed through select Whole Foods Market stores and Thrive Market.
Product overview
heywell is a functional sparkling water brand offering seven distinct sparkling water varieties organized into two functional lines: Energy+ products (Energy + Immunity, Energy + Focus, Energy + Hydrate, Energy + Lift) designed for energy, focus, and mood support; and Calm+ products (Calm + Hydrate, Calm + Restore) designed for relaxation and stress support. All beverages are powered by a proprietary blend of adaptogens (ashwagandha, schisandra, lemon balm), antioxidants (amla berry), electrolytes, and organic caffeine (75mg from green coffee beans). The product line also includes a Mixed Pack variety offering and branded merchandise. heywell positions itself as 'wellness without pressure'—functional beverages that combine flavor and function to support energy, hydration, immunity, focus, and stress management.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy + Immunity Sparkling Grapefruit Functional sparkling water delivering energy and immunity support, made with organic grapefruit and blood orange juice, adaptogens including schisandra and amla extract, and 75mg organic caffeine from green coffee beans (15 calories, 2g sugar per serving). Targeted at adults seeking an immune-supportive, low-sugar energy beverage.
- Energy + Focus Sparkling Strawberry Lemon Functional sparkling water formulated for energy and focus support, balancing strawberry and lemon juices with schisandra, L-theanine, and 75mg organic caffeine (20 calories, 1g sugar per serving). Targeted at consumers seeking calm, sustained focus without jitters.
- Energy + Hydrate Sparkling Lemon Fizz Functional sparkling water combining energy and hydration support with electrolytes from pink Himalayan sea salt, potassium, and magnesium plus schisandra, L-theanine, and 75mg organic caffeine (10 calories, 1g sugar per serving). Targeted at adults seeking energy plus hydration in one low-sugar beverage.
- Energy + Lift Sparkling Cherry Limeade Functional sparkling water designed for energy and mood support with a sweet-meets-sour cherry limeade flavor, formulated with KSM-66 organic ashwagandha, ginseng, schisandra, lemon balm, and 75mg organic caffeine (15 calories, 2g sugar per serving). Targeted at consumers seeking a flavored energy-mood boosting beverage.
- Energy + Lift Sparkling Orange Mango Functional sparkling water crafted for mood elevation and energy with an orange mango flavor, formulated with adaptogens including KSM-66 organic ashwagandha, ginseng, and schisandra combined with 75mg organic caffeine (25 calories, 1g sugar per serving). Targeted at adults seeking a fruit-forward mood-and-energy lift.
- Calm + Hydrate Sparkling Lime Caffeine-free functional sparkling water designed for hydration and calm support, combining electrolytes from pink Himalayan sea salt, potassium citrate, and magnesium with lemon balm, schisandra, and L-theanine (zero sugar, 10 calories per serving). Targeted at consumers seeking a soothing caffeine-free hydration option.
- Calm + Restore Sparkling Blackberry Ginger Functional sparkling water designed for calm and restoration with a sweet and subtly spicy blackberry ginger flavor profile, containing lemon balm, schisandra, amla extract, and L-theanine (15 calories, 1g sugar per serving). Targeted at consumers seeking a flavorful caffeine-free evening or stress-relief beverage.
- Calm + Restore Sparkling Green Apple Pineapple (Limited-Time Seasonal) Limited-time seasonal functional sparkling water featuring a crisp blend of tart green apple and sweet tropical pineapple, designed for refreshment and restoration with lemon balm, schisandra, amla extract, and L-theanine. Targeted at consumers seeking a seasonal caffeine-free functional sparkling water option.
- heywell Mixed Pack Variety 12-pack featuring three heywell flavors — Energy + Immunity Sparkling Grapefruit, Energy + Focus Sparkling Strawberry Lemon, and Calm + Hydrate Sparkling Lime — designed for consumers who want variety across energy, focus, and calm benefits. Sold at the standard $41.99 per 12-pack price point with free shipping.
Quantifiable outcome
- Low calorie and sugar content: 10-25 calories, 0-2g sugar per can
- +1 more outcomes
Companies that use heywell
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
heywell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
heywell partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Whole Foods Marketflagshipheywell is now available in select Whole Foods Market locations across Southern California, Arizona, Nevada, and the Midwest. Whole Foods' product review was one of the most rigorous the company has gone through, with every aspect of beverages carefully evaluated.
- PRESENCE MarketingcorePRESENCE marketing agency supporting heywell's full national launch planned for 2026. Industry commentators predict heywell will be a top breakout beverage brand in 2026 with this launch support.
- Thrive Marketcoreheywell is available on Thrive Market, making it easy for customers to stock up on functional sparkling waters alongside better-for-you grocery and wellness essentials. Products include 4-packs of various flavors.
- BeyondBrandscoreStrategic partnership with BeyondBrands as part of heywell's retail expansion strategy in 2024. BeyondBrands helps scale the company's distribution and market presence in the retail channel, representing a growth-oriented business development move.
- Presence MarketingcoreStrategic partnership with Presence Marketing supporting heywell's retail expansion strategy in 2024. The partnership is designed to scale distribution and market presence in the retail channel alongside the brand refresh.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
heywell competitors and assessment
Company assessmentBroad incumbents
- Poppi: Poppi is a nationally scaled prebiotic soda brand sold in Whole Foods, Target, and conventional channels. It overlaps with heywell on the 'functional, low-sugar, better-for-you' positioning and shelf placement at Whole Foods, though not on the adaptogen/water platform.
- Olipop: Olipop is a scaled functional soda brand combining prebiotic fiber and botanicals with low sugar. It is not a sparkling water, but competes head-to-head in the 'better-for-you functional beverage' shelf-set, same premium retail customers, and same target occasions as heywell, making it the leading broad incumbent in the category.
- Spindrift: Spindrift is a leading nationally distributed sparkling water brand made with real fruit and no additives. While not functional/adaptogenic, it competes with heywell for the sparkling-water shelf space and the same health-conscious premium shopper at Whole Foods and Thrive Market.
Direct peers
- De Soi: De Soi produces sparkling non-alcoholic beverages with adaptogens (ashwagandha, etc.) positioned as premium alcohol alternatives. Direct overlap with heywell's adaptogen-forward, sparkling, low-sugar positioning and similar natural foods/Whole Foods distribution model.
- Aura Bora: Aura Bora is a line of functional sparkling waters flavored with herbs, flowers, and adaptogens, sold through Whole Foods, Thrive Market, and DTC. Directly comparable as a sparkling, flavor-forward functional water brand in the same retail channels as heywell.
- Mati Energy: Mati is a sparkling energy drink built around yerba mate and adaptogens (schisandra, etc.), serving the functional energy occasion. Comparable as an adaptogen + sparkling + functional-energy product competing for the same energy/focus usage occasions as heywell.
- Recess: Recess is a sparkling mood/hydration brand built around adaptogens (e.g., ashwagandha, L-theanine) and CBD. It is the closest direct comparison to heywell's sparkling adaptogenic positioning, target consumer (mindful professionals), and Whole Foods–style retail channels.
- Kin Euphorics: Kin Euphorics produces sparkling adaptogenic beverages with nootropics (rhodiola, GABA, etc.) targeting social occasions and functional energy/calm moments. Direct overlap with heywell's adaptogen + caffeine + sparkling water stack and similar premium DTC and natural-channel distribution.
- Ghia: Ghia is a sparkling, non-alcoholic, adaptogenic aperitif targeting the alcohol-alternative and wellness occasion. Like heywell, it leverages Whole Foods and natural-channel distribution and emphasizes adaptogens, making it a directly comparable peer in sparkling functional beverages.
Emerging players
- Sound Sparkling Tea: Sound makes sparkling teas with adaptogens and nootropics targeted at focus, calm, and sleep. Although its base is tea rather than water, it overlaps meaningfully with heywell on adaptogen positioning, premium pricing, and natural-channel retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
heywell social profiles
Digital presenceheywell financial estimates
Financial estimateRevenue estimate
Valuation estimate
heywell leadership team
Management profileNumber of profiles
Profiles2 records
heywell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heywell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heywell
What does heywell do?
heywell manufactures and sells functional sparkling water beverages formulated with adaptogens, antioxidants, electrolytes, and 75mg of organic caffeine. The product line includes seven sparkling water SKUs across Energy+ and Calm+ functional categories, sold in 12-packs at $41.99 via a Shopify-powered direct-to-consumer e-commerce site, and distributed through select Whole Foods Market stores and Thrive Market.
Is heywell a public or private company?
heywell is a private company. It is classified as venture growth investor backed and is currently operating.
When was heywell founded?
heywell was founded in 2019. It employs 1 to 10 people.
Where is heywell based?
heywell is headquartered in Hinsdale, United States, in the North America region.
How does heywell make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and equity Crowdfunding.
Who are heywell's main competitors?
Broad incumbents on record are Poppi, Olipop and Spindrift. Direct peers are De Soi, Aura Bora, Mati Energy, Recess, Kin Euphorics and Ghia. Sound Sparkling Tea is listed as an emerging player.
Does heywell have an API?
No public API is recorded for heywell.
What industry is heywell in?
heywell's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.