Prepear
Prepear is a consumer meal planning app that lets home cooks save recipes, build weekly meal plans, and generate Walmart-synced grocery lists. It serves busy families and food bloggers through a freemium mobile/web platform with a $9.99/month Gold subscription.
- Company typePrivate
- Founded2016
- HeadquartersLindon, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Prepear does
Prepear is a consumer-facing meal planning and recipe management platform founded in 2016 and headquartered in Utah. The company operates a freemium mobile application available on iOS and Android, a web application at app.prepear.com, and a Chrome browser extension (Prepear Recipe Saver) that allows users to clip recipes from any website. Its product is built around three integrated workflows: saving and organizing recipes from multiple sources into personal cookbooks, creating custom weekly meal plans via drag-and-drop scheduling, and automatically generating grocery lists from those meal plans. The grocery list feature integrates directly with Walmart for curbside pickup and delivery, positioning the app as an end-to-end cooking companion from inspiration through shopping.
The platform's core content asset is a database of over 300,000 recipes plus meal plans and cookbooks contributed by a network of 20+ prominent food bloggers (including Super Healthy Kids, The Scramble, Mel's Kitchen Cafe, Six Sisters Stuff, and others). Prepear monetizes through a two-tier model: a free tier (Prepear Free) offering core recipe saving, meal planning, and grocery list generation, and a premium subscription (Prepear Gold) priced at $9.99 per month billed annually ($119.88/year) that unlocks unlimited meal plans and cookbooks from food bloggers, ad-free Cook Mode, and additional customization. The company also generates marketplace revenue by taking a share of meal plan and cookbook royalties sold by food bloggers through the platform.
Go-to-market is product-led and community-driven: the app is distributed through the Apple App Store and Google Play Store with self-serve sign-up, while user acquisition is heavily reliant on the food blogger partner network and content marketing on the Prepear website. The company was founded by Natalie Monson (CEO) and Russell Monson (COO), both previously operators of the Super Healthy Kids blog from which Prepear originated. The platform operates with 1-10 employees, is privately held with no disclosed venture funding, and is recognized by Fortune as the best overall meal planning app, primarily for its smart grocery list functionality.
Prepear firmographics
Firmographics- Name
- Prepear
- Legal name
- Prepear, Inc.
- Website
- https://prepear.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prepear is a consumer meal planning app that lets home cooks save recipes, build weekly meal plans, and generate Walmart-synced grocery lists. It serves busy families and food bloggers through a freemium mobile/web platform with a $9.99/month Gold subscription.
- Ownership category
- akta.pro rank
Prepear industry classification
Industry- Product category
- Meal Planning Apps
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Prepear is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prepear business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Prepear Gold Subscription: Premium subscription offering unlimited access to meal plans, cookbooks, ad-free Cook Mode, and unlimited use of all features. Billed annually at $9.99/month or can be upgraded to monthly/quarterly/semi-annual billing. Auto-renewing subscriptions through website or app store billing.
- Freemium Tier (Prepear Free): Free tier providing core recipe saving, organizing, and basic meal planning features. Generates user base for conversion to premium subscription. Includes over 100k recipe ideas, customizable meal planner, friend connections, and automatic grocery lists.
- Blogger Meal Plan and Cookbook Royalties: Food bloggers can sell meal plans and cookbooks through the platform, with Prepear taking a share. Bloggers integrate directly from their blogs to the platform and gain access to a revenue model spanning meal plan royalties, cookbook royalties, and subscription sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Prepear Free - Core features at no cost |
| Subscription | Annual | Prepear Gold - Unlimited access with premium features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Prepear product offering
Product offeringCore offering
Prepear is a connected cooking platform consisting of a free mobile and web app for recipe organization, custom meal planning, and automatic grocery list generation (with Walmart curbside pickup/delivery integration), paired with a premium subscription (Prepear Gold) that unlocks unlimited Cook Mode, ad-free cooking, and access to hundreds of meal plans and cookbooks from 20+ partner food bloggers. The platform also offers a Chrome browser extension for saving recipes from any website directly to the user's Prepear account.
Product overview
Prepear is a connected cooking platform consisting of a free core mobile app (Prepear App) for recipe organization, meal planning, and grocery list generation, with a premium tier (Prepear Gold) that adds unlimited cookbook and meal plan access, ad-free Cook Mode, and content from food bloggers. The platform also includes a Chrome browser extension (Prepear Recipe Saver) for web recipe clipping. The Prepear Gold subscription integrates hundreds of meal plans and cookbooks from food bloggers including The Scramble, Super Healthy Kids, Mel's Kitchen Cafe, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Prepear Gold: Premium subscription service offering unlimited meal plans, cookbooks, ad-free cooking mode, and access to top blogger content at $9.99/month billed annually
Products and services
- Prepear Free Free tier offering recipe organization, custom meal planning, automatic grocery list generation with Walmart integration, recipe sharing with friends, dietary search filters, and screen lock during cooking/shopping. For individual home cooks and families.
- Prepear Gold Premium subscription at $9.99/month (billed annually) providing unlimited Cook Mode access, ad-free cooking experience, and unlimited access to all meal plans and cookbooks from 20+ food bloggers. Includes 14-day free trial. For individual consumers wanting unlimited premium content.
- Prepear Mobile App Mobile application for iOS and Android that enables users to organize recipes, plan meals, generate grocery lists, and cook from any device. Includes free core features and optional Prepear Gold in-app subscription. For individual consumers seeking mobile cooking assistance.
- Prepear Recipe Saver Chrome Extension Browser extension that allows users to save recipes from any website directly to their Prepear account with one click, organizing them into personal cookbooks. For Prepear users who want to aggregate recipes from across the web.
Quantifiable outcome
- Fortune recognized Prepear as the best overall meal planning app among five evaluated apps with a registered nutrition coach, specifically highlighting its smart grocery list feature
- +2 more outcomes
Companies that use Prepear
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Prepear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Prepear partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- WalmartcoreWalmart integration allows Prepear users to send their grocery lists directly to Walmart for curbside pickup or delivery. Users can shop by brand or price and order groceries from within the Prepear app. This integration streamlines the shopping experience by connecting meal planning directly to grocery fulfillment.
- The ScramblecoreFood blogger providing meal plans and cookbooks to Prepear Gold subscribers. The Scramble's Family-Friendly Meal Plan offers simple, healthy, delicious, family-tested dinner recipes plus weekly make-ahead breakfast options.
- Super Healthy KidscoreFood blogger providing Family Fresh Meal Plan - ongoing meal plan filled with delicious, kid-friendly meals. Also source company of Prepear's origin blog.
- Mel's Kitchen CafeminorFood blogger providing Mel's Family Favorite Ongoing Meal Plan filled with tried-and-true dinners plus sides to make meal planning a breeze.
- Six Sisters StuffminorFood blogger providing Family Friendly Meals meal plan with classic dishes simplified for easy preparation and quick cooking.
- Oh Sweet BasilminorFood blogger providing Quick Family Dinners meal plan for quick weeknight cooking solutions.
- Food Faith FitnessminorFood blogger providing Healthy 30-Minute Weeknight Meals plan and Low Carb, Family Friendly Weeknight Dinners plan.
- 100 Days of Real FoodminorFood blogger providing Quick Real Food Dinners plan with recipes approved for real food eating, prepared in 30 minutes.
- Eazy Peazy MealzminorFood blogger providing 30 Days of Low Carb meal plan - keto friendly recipes with low carbs but large on flavor.
- Longbourn FarmminorFood blogger providing 30 Minutes or Less meal plan for anytime cooking.
- Elena McCownminorFood blogger providing Gluten-Free Dinner Plan for those avoiding gluten.
- Create MindfullyminorFood blogger providing 30 Minutes or Less Vegan Dinners meal plan.
- Fabulessly FrugalminorFood blogger providing Low Carb and Keto Dinners meal plan.
- Dinner MomminorFood blogger providing Lower-Carb Family-Friendly Dinners meal plan.
- Lean Green DadminorFood blogger providing Getting Started Plant-Based Meal Plan for those transitioning to plant-based eating.
- Hearty Smarty NutritionminorFood blogger providing Full Vegetarian Meatless Meal Plan with meatless meals for everyone.
- CMI Marketing, Inc. (d/b/a CafeMedia)minorAdvertising partner for placing advertising on the Prepear site. CafeMedia collects and uses certain data for advertising purposes. Prepear and Super Healthy Kids (SK) are affiliated with CMI Marketing for purposes of placing advertising.
Scale indicators4 records
Expansion highlights3 records
Prepear competitors and assessment
Company assessmentDirect peers
- Paprika Recipe Manager: Cross-platform recipe management, meal planning, and grocery list app with sync; shares Prepear's core recipe organization and grocery workflow DNA.
- SideChef: Step-by-step cooking app with meal planning, smart grocery integration, and partner grocery retailers; overlaps Prepear's guided cooking and grocery handoff functionality.
- Plan to Eat: Subscription-based meal planning and recipe organization tool with grocery list generation; serves an essentially identical use case to Prepear.
- Yummly: Recipe discovery and meal planning app with smart grocery integration (acquired by Whirlpool); competes head-to-head for the same home cook segment as Prepear.
- Whisk: Smart food platform (owned by Samsung Next) connecting recipes, meal planning, and grocery ordering; directly overlaps Prepear's recipe-to-grocery workflow.
- Mealime: Direct meal planning app offering personalized weekly meal plans and grocery lists; most comparable product offering and target customer to Prepear.
- AnyList: Recipe and grocery list management app with meal planning; directly competes in Prepear's recipe-clipping and grocery shopping use cases.
Regional players
- Cookpad: Global recipe and meal planning community platform strongest in Japan and Latin America; comparable product model with regional rather than North American focus.
Broad incumbents
- Allrecipes: Mass-market recipe discovery platform (Dotdash Meredith) with large-scale content library and community; a broad incumbent that competes on recipe discovery rather than workflow integration.
Emerging players
- Eat This Much: AI-driven automated meal planning app that generates meal plans based on dietary goals and budget; an emerging player in the AI personalization lane Prepear could move into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prepear social profiles
Digital presencePrepear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prepear leadership team
Management profileNumber of profiles
Profiles2 records
Prepear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prepear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prepear
What does Prepear do?
Prepear is a connected cooking platform consisting of a free mobile and web app for recipe organization, custom meal planning, and automatic grocery list generation (with Walmart curbside pickup/delivery integration), paired with a premium subscription (Prepear Gold) that unlocks unlimited Cook Mode, ad-free cooking, and access to hundreds of meal plans and cookbooks from 20+ partner food bloggers. The platform also offers a Chrome browser extension for saving recipes from any website directly to the user's Prepear account.
Is Prepear a public or private company?
Prepear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prepear founded?
Prepear was founded in 2016. It employs 1 to 10 people.
Where is Prepear based?
Prepear is headquartered in Lindon, United States, in the North America region.
How does Prepear make money?
Three revenue lines are on record. Prepear Gold Subscription is the primary driver. The others are freemium Tier (Prepear Free) and blogger Meal Plan and Cookbook Royalties.
Who are Prepear's main competitors?
Direct peers on record are Paprika Recipe Manager, SideChef, Plan to Eat, Yummly, Whisk, Mealime and AnyList. Cookpad is listed as a regional player. Allrecipes is listed as a broad incumbent. Eat This Much is listed as an emerging player.
Does Prepear have an API?
No public API is recorded for Prepear.
What industry is Prepear in?
Prepear's product category is Meal Planning Apps. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 51821 and its SIC code is 7372.