What SUNMED does

SUNMED (operating as SunFlora, Inc., formerly "Your CBD Store") is America's largest brick-and-mortar CBD retailer, founded in March 2018 by Rachael Quinn and headquartered in Palmetto, Florida. The company operates 280 retail locations across the United States under the SUNMED brand, complemented by a direct-to-consumer e-commerce platform at getsunmed.com. It serves a broad base of individual wellness consumers — 2 million total customers with 1.5 million repeat buyers — through a portfolio of 150+ CBD and cannabinoid products spanning sleep, recovery, beauty, and general wellness categories. Sub-brands include Above (Delta-8 THC) and Beyond (Delta-9 THC), and the company has begun extending into GLP-1-adjacent weight management supplements.

SUNMED's product portfolio centers on hemp-derived cannabinoids, with proprietary formulations such as the Beyond 1:1:1 Indica Live Resin Gummies — its #1 bestseller developed over three years of internal R&D. The core technical differentiator is a proprietary live resin blend that combines CBD with minor cannabinoids and Delta-9 THC in specific ratios, intended to deliver differentiated onset, duration, and effect profiles versus commodity CBD isolates. The company is expanding adjacent categories (GLP-1-aligned weight management) and operating two THC sub-brands to capture share in the legal hemp-derived cannabinoid market.

SUNMED's business model is multi-channel: company-owned retail storefronts, franchised locations, and direct-to-consumer e-commerce. Revenue is generated primarily through unit sales of branded products across these channels, supplemented by franchise fees and royalties. The company is privately held and founder-owned, and has announced a planned exit from the California market effective July 2026, citing the state's regulatory restrictions on hemp-derived cannabinoids. Pricing is positioned at a mid-to-premium tier relative to commodity CBD, supported by an in-store consultative sales model and a stated 65% customer-switch rate from competing brands.

Name

SUNMED

Legal name

Sunflora, Inc.

Website

https://getsunmed.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SUNMED (SunFlora, Inc.) is America's largest brick-and-mortar CBD retailer, operating 280 US stores and a DTC e-commerce platform that serve 2M+ consumers with 150+ hemp-derived cannabinoid and wellness products.

Ownership category

akta.pro rank

Product category

CBD and Hemp Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• CBD retail products
• Hemp-derived wellness
• Full spectrum CBD
• Cannabis-infused topicals
• CBD retail stores

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Retail CBD Product Sales: Sunmed generates revenue through direct retail sales of CBD products across 280+ brick-and-mortar stores and e-commerce. Products include gummies, tinctures, topicals, water soluble formats, pet products, and delta THC products. Multiple delivery formats serve different consumer preferences and use cases.
2. E-commerce/Direct Online Sales: Online storefront sales with shipping to US customers (excluding California as of July 2026 due to state regulations). Orders over $50 qualify for free shipping. Discount codes available for bundle purchases.
3. Subscription/Repeat Purchase Revenue: Sunmed drives repeat purchases through 1.5 million repeat buyers and loyalty rewards program. Subscribe and save options available for regular customers. The company emphasizes customer retention and repeat business as a core revenue driver.
4. Franchise Fees: Sunmed generates revenue through franchise fees for operators seeking to open Sunmed retail locations. The company provides franchise information on their website indicating a franchise-based expansion model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Sunmed formulates, brands, and sells a portfolio of full-spectrum hemp-derived CBD products — including gummies, tinctures, topical creams, water-soluble formulations, seltzers, pet products, and Delta-8/Delta-9 THC lines — through its 280-store US retail chain (Your CBD Store) and its direct e-commerce site getsunmed.com. The portfolio is anchored by a proprietary True Plant Live Resin Blend that took three years to develop and is sold under the Sunmed, Above, and Beyond sub-brands.

Product overview

Sunmed operates as America's largest CBD retailer with a unified product portfolio centered on full spectrum hemp-derived CBD products. The core offerings span five primary benefit collections—Sleep, Mind, Body, Rise, and Pet—plus specialized categories for Weight Loss (Trim), Delta THC products, and Seltzers. Three hero products anchor the lineup: Beyond 1:1:1 Indica Live Resin Gummies (#1 bestseller), Full Spectrum Sleep CBN Gummies (#2 bestseller, clinically proven), and Full Spectrum Relief CBD Cream (#3 bestseller). All products are third-party lab tested with a 30-day money-back guarantee. The company operates 280 brick-and-mortar stores across the US alongside its e-commerce platform, carrying over 150 products total.

Differentiator

Problem solved

Functional benefit

Brands

• Above: Delta-8 THC product line
• Beyond

Products and services

• Beyond 1:1:1 Indica Live Resin Gummies Full-spectrum live resin gummies combining the proprietary True Plant Live Resin Blend at a 1:1:1 cannabinoid ratio with an indica strain profile, marketed for full-body relaxation. Aimed at adult consumers seeking Mind/relaxation benefits; priced at $60.00 per unit.
• Full Spectrum Sleep CBN Gummies Clinically proven vegan blueberry sleep gummies formulated with a full-spectrum proprietary blend of CBN, CBD, and THC, intended to support sleep onset and quality. Geared toward adult consumers with sleep issues; packaged as a 30-count container.
• Full Spectrum Relief CBD Cream A 4,000mg full-spectrum topical CBD cream designed for targeted pain relief on areas of aches and inflammation. Priced at $71.25 and targeted at adult consumers seeking non-pharmaceutical topical relief; 7-year bestseller.
• CBD Seltzers CBD-infused sparkling seltzer beverages marketed for relaxation and Mind/calm use cases. Aimed at adult consumers seeking a beverage format alternative to gummies and tinctures.
• Build Your Own Variety Box A curated sampler box of 5 bestselling Sunmed products sold for $20 with free shipping, designed to give first-time customers a multi-format introduction to the portfolio at a 68% discount. Targeted at new consumers evaluating CBD products.
• Sunmed Franchise Program License-based franchise offering that allows operators to open retail CBD stores under the Sunmed / Your CBD Store brand, supported by the company's centralized brand, product portfolio, and operating model. Targeted at prospective SMB owner-operators.

Quantifiable outcome

• 1.5 million repeat buyers served
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medterra: CBD and wellness brand selling isolate- and full-spectrum tinctures, topicals, gummies, and sleep/calm products through DTC e-commerce. Comparable to Sunmed in product breadth across sleep, recovery, and general wellness categories, though without Sunmed's physical retail footprint.
• Charlotte's Web: One of the most recognized US CBD brands, selling full-spectrum hemp extract tinctures, gummies, topicals, and pet products through DTC e-commerce and select retail. Comparable to Sunmed in formulation philosophy (botanical full-spectrum) and consumer positioning around sleep, calm, and recovery.
• CBDistillery: CBD brand with a broad portfolio of tinctures, gummies, topicals, capsules, and pet products sold primarily through e-commerce. Comparable to Sunmed in product format diversity, use-case segmentation, and emphasis on third-party testing and consumer education.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, gummies, topicals, capsules, and pet products direct-to-consumer, with a strong value-positioning. Comparable to Sunmed in product mix and emphasis on third-party testing, with overlap in use-case segmentation (sleep, calm, pain).
• Green Roads: Pharmacist-founded CBD brand offering tinctures, gummies, topicals, capsules, and pet products through DTC and wholesale/retail. Comparable to Sunmed's emphasis on third-party testing, pharmacist credibility, and broad SKU portfolio across sleep, stress, and pain use cases.
• Feals: Subscription-focused DTC CBD brand selling tinctures and gummies targeted at sleep and calm. Comparable to Sunmed's subscription program, sleep/calm use-case positioning, and reliance on consumer-trust signals like third-party testing.
• cbdMD: Vertically integrated CBD brand selling tinctures, gummies, topicals, and pet products across e-commerce and retail channels. Directly comparable to Sunmed in product mix (full-spectrum CBD across use cases) and target consumer (health-and-wellness buyer seeking pharmaceutical alternatives).
• Cornbread Hemp: Full-spectrum CBD brand selling gummies, tinctures, topicals, and pet products direct-to-consumer with USDA-organic positioning. Comparable to Sunmed in product mix (sleep, calm, pain) and premium botanical positioning, though distribution is primarily DTC rather than retail.

Broad incumbents

• Curaleaf: Multi-state cannabis operator with dispensary retail, cultivation, and branded THC/CBD products across the US. Comparable to Sunmed as a broad incumbent in the cannabis-adjacent retail space, but operates in a more regulated dispensary channel rather than mainstream CBD specialty retail.
• CVS Health (CBD assortment): National drugstore chain carrying CBD topicals, gummies, and tinctures alongside mainstream health and personal care. Comparable to Sunmed as a mass-market health-and-personal-care retailer, but CBD is only one category within a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getsunmed
• YouTubeyoutube.com/channel/UC4bkL2kboBt2PtJc-bzc7pw
• Facebookfacebook.com/getsunmedhemp
• LinkedInlinkedin.com/company/yourcbdstore
• Instagraminstagram.com/getsunmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNMED