Mission Food
Mission Food is a small takeaway food brand founded in 2017 and headquartered in Irving, Texas, led by CEO Craig Leonard, serving consumers through to-go food offerings after an initial $766,415 seed round from LocalGlobe.
- Company typePrivate
- Founded2017
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mission Food firmographics
Firmographics- Name
- Mission Food
- Website
- https://missionfood.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mission Food is a small takeaway food brand founded in 2017 and headquartered in Irving, Texas, led by CEO Craig Leonard, serving consumers through to-go food offerings after an initial $766,415 seed round from LocalGlobe.
- Ownership category
- akta.pro rank
Mission Food industry classification
Industry- Product category
- Takeaway Food
- NAICS
- Mobile Food Services (72233), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
- akta.pro secondary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Mission Food is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Mission Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Mission Food product offering
Product offeringCore offering
Mission Food is a progressive and entrepreneurial takeaway food brand that develops and sells prepared, ready-to-consume food offerings to individual consumers. Founded in 2017 and headquartered in Irving, Texas, the company operates in the consumer packaged/quick-service food segment with 11-50 employees. Its fundamental activity is producing takeaway meals for direct consumer purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Takeaway Food Offerings
Companies that use Mission Food
Customer profileIdeal customer profiles1 record
Mission Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mission Food competitors and assessment
Company assessmentDirect peers
- &pizza: Tech-forward, customizable pizza takeaway brand with a progressive, entrepreneurial brand voice. Comparable in format (made-to-order takeaway) and target demographic.
- Sweetgreen: National takeaway salad/bowl brand with a digitally-led, progressive positioning. Highly comparable to Mission Food's self-description as a progressive takeaway food brand serving modern consumers.
- Just Salad: Fast-casual takeaway salad brand with reusable bowl program and digital-first ordering. Comparable as a takeaway food brand targeting health- and sustainability-minded consumers.
- Dig: East Coast takeaway bowl/salad concept with strong digital ordering and a progressive brand voice. Closely aligned with Mission Food's progressive, entrepreneurial takeaway positioning.
- Cava: Fast-growing Mediterranean takeaway and fast-casual brand. Comparable on takeaway format, progressive brand identity, and tech-enabled ordering — the template Mission Food would need to emulate at scale.
Others
- ezCater: Online catering marketplace connecting small food operators with corporate catering demand. Relevant as a distribution and incremental-revenue channel that Mission Food could leverage for catering sales.
- Goldbelly: E-commerce marketplace for emerging and specialty food brands. Relevant as a potential wholesale/online distribution channel for a small, brand-led takeaway food company expanding beyond local sales.
Emerging players
- Sweetgreen-style food truck operators (regional): Regional food truck and pop-up brands selling bowls, salads, and progressive cuisine in metropolitan markets. Directly comparable to a small-format takeaway brand at Mission Food's likely scale.
- Tossed (and similar local bowl brands): Independent and franchise takeaway salad/bowl brands. Representative of the small-format competitive set a sub-scale takeaway brand such as Mission Food typically operates within.
Broad incumbents
- Chipotle Mexican Grill: Dominant fast-casual takeaway brand with a customizable, progressive menu positioning. Represents the competitive ceiling and the structural competitor any small takeaway brand must contend with.
Market position
Customer concentration
Mission Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Food leadership team
Management profileNumber of profiles
Profiles1 record
Mission Food funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Food
What does Mission Food do?
Mission Food is a progressive and entrepreneurial takeaway food brand that develops and sells prepared, ready-to-consume food offerings to individual consumers. Founded in 2017 and headquartered in Irving, Texas, the company operates in the consumer packaged/quick-service food segment with 11-50 employees. Its fundamental activity is producing takeaway meals for direct consumer purchase.
Is Mission Food a public or private company?
Mission Food is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mission Food founded?
Mission Food was founded in 2017. It employs 11 to 50 people.
Where is Mission Food based?
Mission Food is headquartered in Irving, United States, in the North America region.
Who are Mission Food's main competitors?
Direct peers on record are &pizza, Sweetgreen, Just Salad, Dig and Cava. Others are ezCater and Goldbelly. Emerging players are Sweetgreen-style food truck operators (regional) and Tossed (and similar local bowl brands). Chipotle Mexican Grill is listed as a broad incumbent.
Does Mission Food have an API?
No public API is recorded for Mission Food.
What industry is Mission Food in?
Mission Food's product category is Takeaway Food. Its primary akta.pro industry code is THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups), with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 72233 and its SIC code is 5812.