Aleran Software

Name

Aleran Software

Legal name

Aleran Software Inc.

Website

https://aleran.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

B2B Manufacturing Commerce Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iPaaS & Workflow Automation (BPAMAOAB)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• B2B commerce platform
• ERP-connected commerce
• Manufacturing CPQ software
• Configure price quote
• Customer self-service portals

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Base Subscription (SaaS License): Monthly SaaS subscription providing access to the core platform including multi-site, internationalization, CPQ, integrations, and AI features. No user limits or revenue sharing.
2. Implementation Services: White-glove implementation services including one integration (ERP, CRM, WMS), 40 total hours of professional services, with additional hours available for purchase.
3. Managed Services: Monthly managed services including SaaS license, platform management, e-commerce design, and integration management.
4. Custom Pilots: Personalized pilot programs for SaaS implementation and/or managed services, excluding integrations which are available as add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Aleran Software provides a cloud-based B2B digital commerce platform called Connected Commerce that sits in front of manufacturers' existing ERP systems to enable self-service quoting, configure-to-order, customer portals, and AI-guided selling. The platform includes modules for CPQ, B2B Commerce, Sales PIM, Sales Order Management, Multi-Storefronts, and AI-native selling tools, with pre-built connectors for major ERP systems. It is sold as a SaaS subscription with optional white-glove implementation and managed services for industrial manufacturers.

Product overview

Aleran Software offers a unified digital commerce platform called Connected Commerce, designed specifically for B2B industrial manufacturers. The platform operates as a commerce layer that sits in front of existing ERP systems, enabling quoting, portals, ordering, and invoicing without replacing the ERP. The core Connected Commerce platform includes several integrated modules: B2B Commerce for self-service ecommerce; CPQ (Configure-Price-Quote) for sales configuration and pricing; AI-Guided Selling providing AI Shopping Assistant, AI Chat, and Recommendations Engine; Customer Portals for dealer and distributor self-service; Catalog-Embedded Buying for transforming PDFs into shoppable sites; Sales PIM for product information management; Sales Order Management for order tracking and fulfillment; and Multi-Storefronts for managing multiple digital channels. Additional modules include Platform Security with enterprise-grade protection and ERP Integrations with pre-built connectors. All modules share a unified data layer connected to the customer's ERP system.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Commerce Platform Unified cloud-based digital commerce platform that sits in front of manufacturers' ERP systems, providing CPQ, customer portals, B2B ordering, Sales PIM, and AI-powered selling capabilities for industrial manufacturers.
• B2B Commerce Self-service B2B ecommerce platform with online and mobile ordering, flexible pricing frameworks, and multi-storefront capabilities designed for manufacturers' business customers.
• CPQ (Configure-Price-Quote) Sales configurator for complex and customizable products that automatically defines product features and attributes to produce dynamic pricing and professional quotes for manufacturers.
• AI-Guided Selling AI-native selling suite including AI Shopping Assistant, AI Chat, and Recommendations Engine that guide buyers through product selection, automate quote drafting, and personalize recommendations for manufacturers' sales teams.
• Customer Portals Secure online portals enabling manufacturers' customers, dealers, and distributors to configure products, place orders, check order status, view invoices, manage billing, and access support with personalized content by user role.
• Catalog-Embedded Buying Proprietary technology that uses AI to automatically analyze and tag products from PDF catalogs, transforming static catalogs into dynamic, interactive shoppable ecommerce sites for manufacturers.
• Sales PIM (Product Information Management) Centralized repository for product info, assets, pricing data, and digital asset management with automated cross-sell and upsell support, purpose-built for sales and marketing teams of manufacturers.
• Sales Order Management End-to-end order management tools for managing accounts, customers, and orders across all sales channels with automated workflows and ERP integration for manufacturers.
• Multi-Storefronts Capability to create multiple digital storefronts with unique themes, products, categories, and pricing strategies, all managed through a single backend for manufacturers serving different brands or divisions.
• Platform Security Enterprise-grade security offering with access control, SSO, multi-factor authentication, data encryption, and PCI/DSS compliance delivered on Azure infrastructure for manufacturers.
• ERP Integrations Pre-built connectors for Epicor, Infor, SAP, Microsoft Dynamics, Oracle NetSuite, Acumatica, Aptean, and Sage with bidirectional data sync enabling manufacturers to integrate with their existing ERP systems in weeks.

Quantifiable outcome

• 50% faster quote-to-order velocity on average
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Technology Coast Partners, LLCcoreChannel Partner/ Reseller/ DistributorPartnership announcement in February 2024 for channel distribution of Aleran commerce capabilities to manufacturing clients.
• EpicorcoreTechnology or IntegrationPre-built connectors for Epicor Kinetic and legacy versions enabling modern dealer ordering, CPQ, and self-service with pre-built Epicor ION integration.
• InforcoreTechnology or IntegrationPre-built connectors for Infor SyteLine, CSI, VISUAL, and LN extending Infor with commerce layer for quoting, portals, and invoice management.
• SAPcoreTechnology or IntegrationSAP-certified solution with integration to SAP Business Technology Platform (BTP) and SAP S/4HANA and ECC. Listed in SAP Store.
• Microsoft Dynamics 365coreTechnology or IntegrationPre-built connectors for Microsoft Dynamics 365 adding B2B commerce layer that scales across divisions as manufacturers grow.
• Oracle NetSuitecoreTechnology or IntegrationPre-built connector for Oracle NetSuite enabling bidirectional sync for orders, pricing, inventory, and customer data.
• AcumaticacoreTechnology or IntegrationAcumatica EDI integration available through Acumatica Marketplace for B2B ecommerce, sales order, and catalog management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify Plus: Shopify Plus offers B2B features (Shopify B2B) including wholesale portals, customer-specific pricing, and ERP connectors via Shopify Markets and partners. It competes directly with Aleran for manufacturers moving into self-service B2B ecommerce.
• Sana Commerce: Sana Commerce is a B2B ecommerce platform purpose-built for manufacturers and distributors, with deep, pre-built ERP integrations (SAP, Microsoft Dynamics, Infor). It is the closest functional competitor to Aleran's ERP-connected commerce layer for industrial manufacturers.
• OroCommerce: OroCommerce is a B2B-focused ecommerce platform with built-in CRM, CPQ, and ERP integration capabilities aimed at manufacturers and distributors. It is a direct comparable on B2B portals, quoting, and account-based pricing.
• BigCommerce: BigCommerce is a B2B and B2C SaaS commerce platform with explicit B2B Edition capabilities serving manufacturers and wholesalers. It competes with Aleran on multi-storefront, headless commerce, and ERP-integrated B2B selling at mid-market scale.
• Kibo Commerce: Kibo Commerce is a unified B2B/B2C headless commerce platform with OMS and personalization, used by manufacturers and distributors. It overlaps Aleran on multi-channel B2B ordering and ERP-integrated order management.

Others

• Cin7 Core (Omni): Cin7 is an inventory and order-management platform that integrates with Aleran in customer deployments (e.g., MMS Distribution). It is an ecosystem/integration peer rather than a direct competitor, but its expanding commerce functionality increasingly overlaps Aleran's lower-end SMB offering.

Broad incumbents

• Salesforce Commerce Cloud (B2B): Salesforce B2B Commerce is part of the broader Salesforce Customer 360 stack with CPQ, portal, and ERP-adjacent capabilities. It competes with Aleran in enterprise manufacturer deals where Salesforce is the existing CRM of record.
• Adobe Commerce (Magento): Adobe Commerce is a broad enterprise commerce platform with extensive B2B functionality, often deployed alongside large ERP implementations. It competes with Aleran at the high end of the manufacturer market, particularly for large multi-entity companies.
• SAP Commerce Cloud: SAP Commerce Cloud is SAP's own B2B/B2C commerce platform that natively extends S/4HANA. It overlaps directly with Aleran's SAP integration use case and represents a competitive incumbent that could also disintermediate Aleran's SAP layer.
• Optimizely (Episerver) B2B Commerce: Optimizely's B2B Commerce Cloud provides configurable product, pricing, and portal functionality for manufacturers and distributors. It is a broader digital-experience incumbent with overlapping CPQ and portal capabilities for industrial buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkyiS5OsO6yHFIH6KMw2_8A
• LinkedInlinkedin.com/company/aleran-software

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aleran Software