JOLYN

What JOLYN does

JOLYN is a US-based designer, manufacturer, and direct-to-consumer retailer of women's performance athletic swimwear headquartered in Huntington Beach, California. The company operates a vertically integrated model spanning product design, fabric development, and multi-channel distribution, serving competitive swimmers, surf athletes, water polo players, lifeguards, and active women seeking durable sport-specific swimwear.

Its product platform is built around proprietary fabric technologies — Foreverever, SplashTec, SurfTec, Sea-Flex, Pace Tec, and Strider — each engineered for distinct aquatic conditions such as chlorine resistance, ocean durability, beginner-friendly stretch, and recycled-material sustainability. The core assortment spans one-piece training suits, training bikinis, surf bikinis and one-pieces, rashguards, men's swim briefs and jammers (under the BROLYN sub-brand), activewear (sports bras, tanks, shorts, socks), a Run Collection, loungewear, and accessories including caps, goggles, and bags. Notable product extensions include the JOLYN X Eryn Krouse collaborative surf line, seasonal prints and colorway drops, and the JumpStart Collection for new swimmers.

Revenue is generated through four primary streams: direct e-commerce via jolyn.com with multi-currency support (USD, CAD, GBP, AUD) and a dedicated regional Korean storefront (jolynkorea.co.kr); authorized retail partnerships including Dick's Sporting Goods, REI, and independent swim shops; B2B team sales co-distributed with FINIS offering custom logos, online team stores, and no-contract ordering for swim teams, water polo clubs, and aquatic organizations; and custom lifeguard uniform sales. Unit pricing sits in the mid-premium DTC band ($38-$46 for bikinis, $64-$86 for one-pieces, $21.95-$60 for activewear) with free shipping over $90 and frequent promotional discounting. Marketing relies on Instagram (@jolynclothing), a JOLYNSIDER Rewards loyalty program, collegiate ambassadors, an event-driven pop-up calendar at US swim meets, and earned media coverage in Forbes, Instyle, and Runner's World.

Name

JOLYN

Legal name

JOLYN

Website

https://jolyn.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

JOLYN is a US-based designer and direct-to-consumer retailer of women's performance athletic swimwear and activewear, serving competitive swimmers, surfers, water polo players, lifeguards, and active women through proprietary fabric technologies across DTC, retail, and B2B team sales channels.

Ownership category

akta.pro rank

Product category

Women's Performance Swimwear

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Athletic swimwear
• Performance swimsuits
• Women's activewear
• Team uniform sales
• Surf swimwear

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through jolyn.com direct-to-consumer online sales. Products include swimsuits, activewear, and accessories sold at fixed prices with promotional discounts.
2. Team Sales (B2B): Wholesale/bulk sales to swim teams, water polo clubs, and aquatic organizations with custom logo services. No contracts required, offering men's, women's and youth suits with size ranges 18-40.
3. Retail Distribution: Sales through authorized retailers including Dick's Sporting Goods and REI stores.
4. Lifeguard Uniform Sales: Custom lifeguard swimsuit sales with logo services for lifeguard patrols and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

JOLYN designs, manufactures, and retails women's athletic and performance swimwear — including one-piece swimsuits, training bikinis, surf bikinis and one-pieces, rashguards, water polo suits, lifeguard suits, and BROLYN men's swim briefs/jammers — alongside supporting activewear, loungewear, run apparel, and accessories. The company sells direct-to-consumer via jolyn.com, through authorized retailers such as Dick's Sporting Goods and REI, via pop-ups at swim meets, and through a dedicated B2B team-sales program offering custom logos, no-contract bulk ordering, and online team stores for swim teams, water polo clubs, and lifeguard organizations.

Product overview

JOLYN is an athletic swimwear and activewear company offering a comprehensive product portfolio centered around sport-specific swimwear for women and men. The core offerings include Train Suits (competitive/aquatic fitness swimwear), Surf Suits (wave sports swimwear), BROLYN (men's swimwear), Activewear (sports bras, tank tops, shorts), Run Collection, Loungewear, and Accessories (swim caps, goggles, bags). Key fabric technologies include Foreverever (durability/color retention), SurfTec (surf), Splashtec (beginners), Sea-Flex (recycled), Pace, and Strider. Services include JOLYN Team Sales (custom B2B team ordering), Custom Lifeguard Swimsuits, JOLYNSIDER Rewards loyalty program, and Pop-Up Events. The company positions itself around four sports pillars: Train, Surf, Run, and Lifeguarding.

Differentiator

Problem solved

Functional benefit

Brands

• BROLYN: Men's swimwear line including swim briefs and jammers
• JOLYN X Eryn Krouse
• JOLYNSIDER Rewards

Products and services

• Train Suits (One-Piece and Training Bikinis) Athletic swimsuits designed for pool training, competitive swimming, and water fitness, sold as one-piece suits and bikini separates with varying coverage (slim, medium, full) and support for women and men.
• Surf Suits (Surf Bikinis, One-Pieces, Rashguards) Swimwear engineered for surfing and ocean activities, including surf bikini tops and bottoms, surf one-piece swimsuits, and rashguards, plus curated surf collections (Curvy Surfer Girl, Courtney Conlogue, Tia Blanco).
• Water Polo Suits Athletic swimsuits designed specifically for water polo athletes needing durability and resistance to tearing in high-contact, chlorinated environments.
• Lifeguard Suits Functional lifeguard swimwear including bikini tops, bikini bottoms, and one-piece suits with pre-designed and custom logo services, sold directly to lifeguard organizations with no minimum orders.
• BROLYN Men's Swim Briefs and Jammers Men's competitive and training swimwear collection under the BROLYN sub-brand, including swim briefs and jammers.
• JumpStart Collection (Beginner Swimwear) Beginner-friendly swimwear collection using SplashTec stretchy, chlorine-proof fabric, designed for new swimmers needing comfort, flexibility, and durability, available in sizes 18–38 and youth sizes.
• JOLYN X Eryn Krouse Surf Collection Limited-edition collaborative surf collection of swimsuits and clothing co-designed with professional surfer Eryn Krouse.
• Activewear Athletic apparel including sports bras, tank tops, shorts, and socks designed for dryland training and workout activities.
• Run Collection Running-specific athletic wear, including shorts and tops designed for runners and cross-training athletes.
• Loungewear Casual comfort apparel including sweatshirts, hoodies, tank tops, shorts, pants, and dresses for off-duty wear.
• Swim Accessories (Swim Caps, Goggles, Tote Bags, Hats, Socks, Hair Accessories) Swim and lifestyle accessories including swim caps, Lightning swim goggles, tote bags, hats and beanies, socks, and hair accessories.
• JOLYN Team Sales (B2B Custom Team Uniforms) B2B service selling customized swim team apparel (men's, women's, and youth suits in sizes 18–40), custom swim caps, team fleece sweatshirts, and online team stores with custom logo services and no contract obligations, delivered through the JOLYN x FINIS partnership.
• Custom Lifeguard Swimsuits

Quantifiable outcome

• Suits designed to last for years without fading or losing shape
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• FiniscoreStrategic or Co-development PartnerJOLYN x Finis partnership for team sales program, offering co-branded swim team catalog with men's, women's and youth suits. Finis provides swimming equipment expertise while JOLYN supplies athletic swimwear. The partnership features a dedicated catalog and joint go-to-market for aquatic organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cupshe: Direct-to-consumer women's swimwear brand with broad assortment and global e-commerce reach. Competes with JOLYN in the women's swim category, primarily on price and fashion rather than athletic performance.
• Arena: International competitive swimwear brand with strong presence in European and team channels. Comparable to JOLYN across competitive swim suits, water polo, and racing categories.
• TYR Sport: US-based performance swimwear and triathlon brand with comparable focus on competitive swim teams, custom logo services, and chlorine-resistant training suits — overlapping directly with JOLYN's team sales and Train line.
• Summersalt: Direct-to-consumer women's swimwear brand with strong digital presence and size-inclusivity messaging. Closest comparable in business model (DTC, women-focused) and customer base, though lighter on competitive/athletic positioning.
• Speedo: Global leader in competitive and training swimwear. Directly comparable to JOLYN's Train and Surf collections, targeting competitive and lap swimmers with chlorine-resistant suits, though Speedo has far broader distribution and category depth.
• Andie Swim: Direct-to-consumer women's swimwear brand focused on fit and size inclusivity. Comparable target customer and DTC model to JOLYN, though with a more lifestyle/fashion orientation rather than performance.

Broad incumbents

• Lululemon: Premium women's activewear incumbent with an emerging swim line. Comparable in targeting the same high-LTV active female consumer, but operates at vastly greater scale across activewear, loungewear, and accessories.
• Athleta: Women's athletic apparel brand (owned by Gap Inc.) with growing swim offerings. Comparable in targeting the active, fit-conscious female consumer; competes for the same customer's apparel and swim wallet share.
• Adidas Swim: Swim category within Adidas's global athletic portfolio. Comparable in targeting performance-driven swimmers, but lacks JOLYN's women-first, size-inclusive positioning and benefits from parent-brand scale.
• Nike Swim: Swimwear line within Nike's broader athletic portfolio. Targets similar active women with performance swimwear, but is part of a much larger brand and distribution network; competes for shelf and athlete sponsorship share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jolynclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOLYN