TSN
TSN is Canada's flagship English-language sports broadcaster, operated by Bell Media Inc. (BCE subsidiary). It delivers live and on-demand coverage of NHL, NBA, NFL, CFL, MLB, FIFA World Cup 2026, the Olympics, and more than a dozen other properties across linear TV, streaming, mobile, theatrical, and social channels to Canadian sports fans.
- Company typePrivate
- Founded1984
- HeadquartersSan Mateo, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What TSN does
TSN (The Sports Network) is Canada's flagship English-language sports media brand, founded in 1984 and operated by Bell Media Inc., a wholly-owned subsidiary of BCE (Bell Canada Enterprises). The company serves Canadian sports fans across television, streaming, mobile, theatrical, and social platforms, providing live and on-demand coverage of the major North American leagues (NHL, NBA, NFL, CFL, MLB), international soccer (EPL, La Liga, Bundesliga, MLS, Champions League, FIFA World Cup 2026), the Olympic Games, motorsports (F1, NASCAR, IndyCar), tennis, golf, women's leagues (WNBA including Toronto Tempo, PWHL), and niche properties (SailGP, Maple Leaf Pro Wrestling, curling, esports). TSN holds exclusive Canadian rights to most of these properties, making it one of two dominant sports broadcasters in the country alongside Rogers' Sportsnet.
The product portfolio spans the TSN.ca digital platform, the TSN+ direct-to-consumer streaming subscription, the TSN GO mobile application, four linear channels (TSN1, TSN3, TSN4, TSN5), and an integrated sports betting interface. Distribution extends through Amazon Prime Video Channels (since September 2024), DAZN, Bell Media's Crave streaming service (including the Crave + Netflix + Disney+ + Starz + TSN super-aggregator bundle at CAD 49/month), and a theatrical partnership with Cineplex for select FIFA World Cup 2026 matches. Technology partnerships with WSC Sports (automated vertical video highlight generation) and Spalk (multi-language commentary) underpin social/mobile and accessibility features for marquee events.
TSN generates revenue through three primary streams: recurring subscription fees (direct streaming plus cable/satellite/IPTV carriage fees via Bell Media), advertising sales against live sports audiences, and event-based revenues (e.g., theatrical ticket sales). Pricing is anchored by an annual TSN+ subscription (CAD 138.99 with a 30% Black Friday 2025 promotional rate) and the multi-service bundle. Audience scale is significant by Canadian standards: Super Bowl LX (February 2026) reached approximately 16 million unique viewers and 150M+ social impressions across TSN, CTV, RDS, and Crave, and the 2026 Winter Olympics generated 89 million digital streams across CBC/TSN platforms with a peak of 8.7 million viewers for the Canada-USA hockey final. The company does not separately disclose revenue, operating as a division of Bell Media.
TSN firmographics
Firmographics- Name
- TSN
- Legal name
- Bell Media Inc.
- Website
- https://tsn.ca
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TSN is Canada's flagship English-language sports broadcaster, operated by Bell Media Inc. (BCE subsidiary). It delivers live and on-demand coverage of NHL, NBA, NFL, CFL, MLB, FIFA World Cup 2026, the Olympics, and more than a dozen other properties across linear TV, streaming, mobile, theatrical, and social channels to Canadian sports fans.
- Ownership category
- akta.pro rank
TSN industry classification
Industry- Product category
- Sports Broadcasting and Streaming
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- National & Regional Sports TV Networks (Linear) (MPABAJAA)
- akta.pro secondary industries
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Cable Networks (MPABAFAD)
Keywords
Where TSN is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TSN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: TSN generates subscription revenue from direct-to-consumer streaming subscriptions through its website, mobile applications, and third-party distribution partners including Prime Video Channels and DAZN. Subscriptions offer access to live sports content, on-demand replays, and exclusive programming.
- Advertising Revenue: TSN monetizes its sports content through advertising sales, leveraging its extensive sports rights portfolio including NHL, NBA, NFL, CFL, and international events to attract advertisers seeking sports audiences.
- Carriage Fees: As part of Bell Media, TSN generates carriage fees from cable, satellite, and streaming platform distributors who pay to include TSN channels in their channel lineups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TSN Annual Streaming Subscription |
| Hybrid | Monthly | Bell Media Streaming Bundle |
| Unit Pricing | Pay-as-you-go | Theatrical Event Screening |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
TSN product offering
Product offeringCore offering
TSN operates as Canada's premier English-language sports broadcasting and digital streaming platform, delivering live and on-demand coverage of major sports leagues (NHL, NBA, NFL, CFL, MLB, FIFA World Cup, WNBA, PWHL, Olympics, soccer leagues, motorsports, golf, tennis) across its TSN.ca website, TSN+ subscription streaming service, TSN GO mobile app, and four linear TV channels (TSN1, TSN3, TSN4, TSN5). The network also produces original sports programming, betting/odds integration, and distributes content through third-party platforms including Prime Video Channels, DAZN, and Bell Media's Crave.
Product overview
TSN (The Sports Network) is Canada's leading sports media brand operated by Bell Media, functioning as a comprehensive sports broadcasting and digital platform. The core offering consists of the TSN.ca digital platform and TSN+ streaming service, complemented by a multi-channel cable/satellite network (TSN1, TSN3, TSN4, TSN5) and TSN GO mobile application. TSN delivers live and on-demand sports content including NHL, NBA, NFL, CFL, MLB, FIFA World Cup, Olympics, golf, tennis, soccer leagues (EPL, La Liga, MLS), WNBA, NCAA sports, and motorsports (F1, IndyCar). The platform integrates sports betting features and produces original content including the docuseries 'THE REBUILD: Inside the Montreal Canadiens' available on Crave. Content distribution extends through Amazon Prime Video Channels, Bell Media's Crave platform, and traditional cable/satellite providers.
Differentiator
Problem solved
Functional benefit
Products and services
- TSN+ Streaming Subscription TSN's direct-to-consumer streaming subscription service providing access to live sports broadcasts, on-demand replays, and exclusive programming across multiple devices. Targeted at Canadian sports fans seeking comprehensive streaming access to TSN's content portfolio.
- TSN.ca Digital Platform TSN's primary website (tsn.ca) offering live streaming, on-demand sports content, scores, schedules, news, and betting features across desktop and mobile browsers for Canadian sports audiences.
- TSN Linear TV Channels (TSN1, TSN3, TSN4, TSN5) TSN's multi-channel cable/satellite network (TSN1, TSN3, TSN4, TSN5) delivering regional and national sports coverage across Canada to cable, satellite, and streaming TV subscribers.
- TSN GO Mobile App TSN's mobile streaming application enabling authenticated subscribers to watch live sports content on mobile devices, extending TSN's television broadcast access to on-the-go viewers.
- TSN Betting Platform TSN's sports betting integration and odds platform accessible through the TSN digital properties, providing users with betting markets, odds, and related content for major sports events.
- THE REBUILD: Inside the Montreal Canadiens Original documentary docuseries produced by TSN providing behind-the-scenes access to the Montreal Canadiens hockey team; available on Bell Media's Crave streaming platform. Targeted at hockey fans seeking premium documentary content.
Quantifiable outcome
- 16 million unique viewers for Super Bowl LX broadcast
- +2 more outcomes
Companies that use TSN
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
TSN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
TSN partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and notable.
- SpalkcoreBell Media partnered with Spalk to provide multi-language commentary for FIFA World Cup 2026 coverage. Spalk enables TSN to offer commentary in multiple languages, enhancing accessibility for diverse Canadian audiences.
- WSC SportscoreTSN partnered with WSC Sports for automated vertical video highlight generation during FIFA World Cup 2026. This technology optimizes sports content for social media and mobile consumption, enhancing digital engagement.
- Maple Leaf Pro WrestlingnotableMaple Leaf Pro Wrestling (MLP), formed from a partnership among MLP, Oceania Pro Wrestling, and Qatar Pro Wrestling, secured a television deal with TSN. MLP positions itself as a platform showcasing Canadian talent alongside international wrestlers.
- CineplexnotableCineplex partnered with TSN to broadcast select FIFA World Cup 2026 matches live in participating theatres across Canada. Screenings took place in major cities including Toronto, Montreal, Ottawa, Halifax, Winnipeg, Calgary, Edmonton, and Vancouver, with tickets priced at $9.99.
- Bell Media (Internal Bundling)coreBell Media bundles TSN with its Crave streaming service alongside Netflix, Disney+, and Starz as part of its super-aggregator strategy. The bundle is offered at CAD 49 per month, representing 56% savings compared to individual subscriptions.
- SailGPnotableSailGP signed a new two-year deal with Canadian broadcaster TSN, which will include coverage of events including a return to Halifax, Nova Scotia. The partnership delivers more than 50 hours of TV coverage per season.
- Amazon Prime Video ChannelscoreBell Media announced TSN's availability on Prime Video Channels in Canada, allowing Prime members to subscribe directly through their Prime Video accounts. The expansion provides Canadian viewers another option to access TSN's sports programming including NFL, CFL, NBA, NHL regional games, and international events.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
TSN competitors and assessment
Company assessmentBroad incumbents
- ESPN: The dominant U.S. sports media brand and the largest North American sports network, operating linear channels, ESPN+, and a comprehensive digital platform. ESPN is broadly comparable in business model (national sports rights portfolio, multi-platform distribution, advertising + subscription) but operates at significantly larger scale across a much larger addressable market.
- beIN Sports: International multi-channel sports network operating across MENA, North America, Asia, and other regions with rights to FIFA World Cup, La Liga, Ligue 1, and other premium sports. Comparable to TSN in operating a multi-channel sports broadcasting business with global content rights, though beIN's geographic focus and rights portfolio differ.
- Fox Sports: Major U.S. national sports broadcaster with rights to NFL, MLB, FIFA World Cup, college sports, and NASCAR, distributed across linear TV and the Fox Sports app. Comparable to TSN in operating a multi-channel national sports network with premium rights, though at much larger U.S. market scale.
- DAZN: Global sports streaming platform that serves as both a TSN distribution partner (DAZN distributes TSN content internationally) and a direct competitor for global sports rights. Comparable in operating a D2C sports streaming subscription business, though DAZN's global footprint and pure-play streaming model differ from TSN's linear + streaming hybrid.
- NBC Sports: U.S. national sports broadcaster operating linear networks and Peacock streaming, with rights to NFL Sunday Night Football, NHL (U.S.), Premier League, and the Olympics. Comparable to TSN in operating premium national rights across linear and streaming distribution, though anchored in the much larger U.S. market.
Regional players
- TNT Sports (BT Sport): U.K.-based premium sports broadcaster (formerly BT Sport) operating linear channels and a streaming platform with Premier League, UEFA Champions League, MotoGP, and UFC rights. Comparable in business model to TSN (national sports network with premium rights and subscription streaming) but serves a different geography and does not directly compete in the Canadian market.
Direct peers
- Sportsnet: Rogers-owned Canadian sports broadcasting network and TSN's primary domestic competitor. Sportsnet holds competing Canadian rights for the NHL national package (Hockey Night in Canada) and competes head-to-head with TSN across regional rights, streaming subscriptions, and advertiser share — making it the single most directly comparable peer.
- RDS (Réseau des sports): Bell Media's French-language Canadian sports network and TSN's sister channel, sharing the same parent, distribution infrastructure, and rights portfolio. RDS offers the closest operational analogue to TSN within Canada, serving the French-speaking Canadian sports audience with parallel content offerings.
Emerging players
- Amazon Prime Video Sports: Amazon Prime Video operates a growing portfolio of live sports rights (Thursday Night Football, NBA, Premier League in the U.K.) and serves as a TSN distribution partner via Prime Video Channels in Canada. Comparable as both a competitor for premium sports rights globally and a channel partner that materially extends TSN's reach to Prime's Canadian subscriber base.
- Apple TV+ (MLS Season Pass): Apple's MLS Season Pass and emerging sports content strategy (including Major League Soccer exclusive rights in the U.S.) represents a direct competitor for premium sports streaming subscription dollars. Comparable as a streaming-first sports rights acquirer competing for the same Canadian sports fan's subscription wallet, though Apple does not currently operate a Canadian sports-focused product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TSN social profiles
Digital presenceTSN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TSN leadership team
Management profileNumber of profiles
Profiles4 records
TSN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TSN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TSN
What does TSN do?
TSN operates as Canada's premier English-language sports broadcasting and digital streaming platform, delivering live and on-demand coverage of major sports leagues (NHL, NBA, NFL, CFL, MLB, FIFA World Cup, WNBA, PWHL, Olympics, soccer leagues, motorsports, golf, tennis) across its TSN.ca website, TSN+ subscription streaming service, TSN GO mobile app, and four linear TV channels (TSN1, TSN3, TSN4, TSN5). The network also produces original sports programming, betting/odds integration, and distributes content through third-party platforms including Prime Video Channels, DAZN, and Bell Media's Crave.
Is TSN a public or private company?
TSN is a private company. It is classified as corporate owned and is currently operating.
When was TSN founded?
TSN was founded in 1984. It employs 501 to 1,000 people.
Where is TSN based?
TSN is headquartered in San Mateo, United States, in the North America region.
How does TSN make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and carriage Fees.
Who are TSN's main competitors?
Broad incumbents on record are ESPN, beIN Sports, Fox Sports, DAZN and NBC Sports. TNT Sports (BT Sport) is listed as a regional player. Direct peers are Sportsnet and RDS (Réseau des sports). Emerging players are Amazon Prime Video Sports and Apple TV+ (MLS Season Pass).
Does TSN have an API?
No public API is recorded for TSN.
What industry is TSN in?
TSN's product category is Sports Broadcasting and Streaming. Its primary akta.pro industry code is MPABAJAA, National & Regional Sports TV Networks (Linear), with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 51612 and its SIC code is 4833.