Earable Neuroscience
Earable Neuroscience is a Boulder-based neurotechnology company that builds the FRENZ Brainband, a consumer EEG wearable using AI-powered audio therapy to improve sleep and cognitive performance for adults with insomnia and wellness-focused consumers, sold DTC and via a Lamborghini luxury co-brand.
- Company typePrivate
- Founded2019
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Earable Neuroscience does
Earable Neuroscience is a Boulder, Colorado-based neurotechnology company (also operating from Vietnam) that builds the FRENZ Brainband, a consumer EEG wearable headband designed to improve sleep and cognitive performance. The device continuously measures brain biometrics through scalp sensors, uses AI to classify sleep stages in real time, and delivers adaptive audio therapy (including pink noise timed to slow-wave oscillations, personalized CBT-i sessions, and voice coaching) via built-in bone-conduction speakers; a companion iOS-only mobile app provides sleep scoring and personalization. The company has accumulated over 15 patent-pending breakthroughs and published clinical validation in Nature Scientific Reports in 2023, with research partnerships supporting the work at the University of Colorado and the University of Oxford.
The business model is hardware-led direct-to-consumer commerce through frenzband.com in the United States, with a $680 MSRP one-time purchase complemented by a no-commitment monthly rental subscription (Rent-a-FRENZ) that lowers the entry barrier. Revenue is being expanded upward into the luxury lifestyle segment through a January 2026 strategic partnership with Tonino Lamborghini to co-create the SuperBrain Edition at a $1,999 MSRP, pre-orders opening March 2026 with first deliveries in June 2026. Distribution is currently limited to US shipping and iOS devices, with the rental option and luxury co-brand representing the company's primary moves toward recurring revenue and multi-channel distribution.
Earable is venture-backed private, founded in 2018-2019 by Tam Vu (Founder & CEO), with disclosed funding including approximately $2.1M in 2019, a $6.6M seed round in January 2022 led by Founders Fund and Smilegate Investment, and a bridge round in June 2023 led by Samsung Ventures. The company has earned consecutive CES Innovation Awards (2023, 2024, 2025, 2026), a Red Dot Design Award, a Global Luxury Lifestyle Award in 2025, and membership in the National Sleep Foundation's SleepTech Network. Headcount is reported at 51-100 employees, with the organization positioned to extend from a single-product sleep device into a broader cognitive health and lifestyle platform.
Earable Neuroscience firmographics
Firmographics- Name
- Earable Neuroscience
- Legal name
- Earable Inc.
- Website
- https://earable.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Earable Neuroscience is a Boulder-based neurotechnology company that builds the FRENZ Brainband, a consumer EEG wearable using AI-powered audio therapy to improve sleep and cognitive performance for adults with insomnia and wellness-focused consumers, sold DTC and via a Lamborghini luxury co-brand.
- Ownership category
- akta.pro rank
Earable Neuroscience industry classification
Industry- Product category
- Consumer Wearable Sleep Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industries
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
Keywords
Where Earable Neuroscience is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Earable Neuroscience business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Hardware Sales - FRENZ Brainband: One-time purchase of wearable device at $680 MSRP, generating primary revenue from hardware sales to consumers with sleep issues
- Device Rental: Monthly rental program allowing customers to rent FRENZ Brainband with no commitment and cancel anytime, with option to receive new or like-new device
- Luxury Wearable - SuperBrain Edition: Premium partnership with Tonino Lamborghini for luxury wearable device priced at $1,999 MSRP, representing expansion into luxury lifestyle technology segment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FRENZ Brainband one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Tonino Lamborghini SuperBrain Edition |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Earable Neuroscience product offering
Product offeringCore offering
Earable Neuroscience sells the FRENZ Brainband, a consumer EEG wearable headband that tracks brainwaves every second and uses AI to deliver personalized audio therapy (pink noise, CBT-i sessions, voice coaching) through bone-conduction speakers to improve sleep and cognitive performance. The hardware is paired with the FRENZ Mobile App (iOS-only) for sleep scoring and personalization, and is offered through direct purchase ($680 MSRP) or a flexible monthly rental program. The portfolio is expanding with the Tonino Lamborghini SuperBrain Edition ($1,999 MSRP), a luxury co-branded wearable launching in 2026.
Product overview
Earable Neuroscience offers a neurotechnology ecosystem anchored by the FRENZ Brainband, a consumer EEG wearable that combines real-time brainwave tracking with AI-powered audio therapy for sleep improvement and cognitive performance. The core product works in tandem with the FRENZ Mobile App (iOS-only companion). The company also offers a rental program (Rent a FRENZ) for flexible access. At CES 2026, Earable launched the Tonino Lamborghini SuperBrain Edition, a luxury-tier version of the brainband co-branded with the Italian luxury brand, priced at $1,999 and positioned as the first product in Lamborghini's new Healthy Lifestyle ecosystem. The portfolio is unified by proprietary AI that personalizes audio content based on continuous EEG biometric feedback.
Differentiator
Problem solved
Functional benefit
Brands
- FRENZ Brainband: Consumer EEG wearable device that tracks brainwaves and delivers AI-powered audio therapy for sleep improvement and cognitive performance.
Products and services
- FRENZ Brainband Consumer EEG wearable headband that tracks brain biometrics every second and uses AI to deliver personalized audio therapy (pink noise timed to slow-wave oscillations, CBT-i sessions, voice coaching) via bone-conduction speakers, paired with the FRENZ Mobile App for sleep scoring and a smart alarm. Sold at $680 MSRP with a 14-day money-back guarantee and 1-year warranty. For adults with insomnia, poor sleep quality, or interest in cognitive performance optimization. Compatible with iOS (iPhone 10 and newer) only.
- Rent a FRENZ
Quantifiable outcome
- Clinically proven to help users fall asleep faster - supported by published study in Nature Scientific Reports, 2023
Companies that use Earable Neuroscience
Customer profileSegments3 records
Ideal customer profiles1 record
Earable Neuroscience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Earable Neuroscience partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and major.
- Tonino LamborghiniflagshipStrategic partnership to co-create the Tonino Lamborghini SuperBrain Edition, a luxury wearable device combining EEG technology with exclusive cognitive features. This marks the global debut of the Tonino Lamborghini Healthy Lifestyle ecosystem, with the SuperBrain Edition opening for pre-order in March 2026 at $1,999 MSRP.
- National Sleep FoundationmajorOfficial membership in NSF's SleepTech Network with FRENZ Brainband positioned as a featured product in NSF's Digital Health Lounge. Represents Earable's integration into a community of sleep technology innovators.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Earable Neuroscience competitors and assessment
Company assessmentBroad incumbents
- Samsung Electronics: Samsung Galaxy Watch includes sleep tracking and Samsung Health ecosystem, and Samsung Ventures is an Earable investor. Represents both a potential distribution/distribution partner and an incumbent that could embed EEG-style features in future Galaxy hardware.
- Apple (Apple Watch): Apple Watch offers built-in sleep tracking, native iOS integration, and massive installed base. Represents the platform-level competitive threat: a free, integrated alternative that can erode demand for a dedicated $680 headband over time.
Direct peers
- Oura: Oura Ring is a leading consumer sleep and readiness wearable competing for the same health-conscious consumer wallet share. Both companies monetize premium sleep-tracking hardware with companion app subscriptions, though Oura uses ring-form PPG vs Earable's EEG headband.
- SleepScore Labs: SleepScore Labs makes non-contact sleep-tracking devices and provides sleep-improvement content. Comparable in consumer sleep-tech positioning and in working with mattress and bedding brands for distribution partnerships.
- Whoop: Whoop sells a subscription-based wearable focused on sleep, recovery, and strain. Targets a similar performance-conscious and wellness-oriented buyer and has built a recurring-revenue model that Earable's hardware-led approach does not yet match.
- Eight Sleep: Eight Sleep's Pod covers smart temperature and sleep tracking at premium price points ($2,000+). Competes for the same affluent, sleep-optimizing consumer and overlaps on positioning sleep as a measurable, optimizable performance lever.
- Dreem (Beacon Biosignals): Dreem built a clinical-grade EEG headband for sleep staging and neurofeedback before pivoting its technology toward pharma research via Beacon Biosignals. Most comparable in device form factor (EEG headband) and sleep-staging depth.
- Muse (Interaxon): Direct competitor in consumer EEG headbands for sleep and meditation. Muse sells the Muse S headband that pairs with a companion app to deliver biofeedback-driven audio, overlapping directly with FRENZ's brainwave-tracking-plus-adaptive-audio proposition.
Emerging players
- Apollo Neuro: Apollo Neuro sells a wearable that delivers low-frequency vibrations to modulate stress and sleep. Comparable as a consumer neurostimulation/wellness device targeting the same biohacking and sleep-conscious buyer, though using haptic rather than EEG modality.
- Hatch: Hatch sells connected sleep devices (Restore sunrise alarm, sound machines) for adults and children. Adjacent in the consumer sleep-wellness category with a different modality (light/sound vs EEG), competing for similar end-customer budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Earable Neuroscience social profiles
Digital presenceEarable Neuroscience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earable Neuroscience leadership team
Management profileNumber of profiles
Profiles1 record
Earable Neuroscience funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earable Neuroscience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earable Neuroscience
What does Earable Neuroscience do?
Earable Neuroscience sells the FRENZ Brainband, a consumer EEG wearable headband that tracks brainwaves every second and uses AI to deliver personalized audio therapy (pink noise, CBT-i sessions, voice coaching) through bone-conduction speakers to improve sleep and cognitive performance. The hardware is paired with the FRENZ Mobile App (iOS-only) for sleep scoring and personalization, and is offered through direct purchase ($680 MSRP) or a flexible monthly rental program. The portfolio is expanding with the Tonino Lamborghini SuperBrain Edition ($1,999 MSRP), a luxury co-branded wearable launching in 2026.
Is Earable Neuroscience a public or private company?
Earable Neuroscience is a private company. It is classified as venture growth investor backed and is currently operating.
When was Earable Neuroscience founded?
Earable Neuroscience was founded in 2019. It employs 51 to 100 people.
Where is Earable Neuroscience based?
Earable Neuroscience is headquartered in Boulder, United States, in the North America region.
How does Earable Neuroscience make money?
Three revenue lines are on record. Hardware Sales - FRENZ Brainband is the primary driver. The others are device Rental and luxury Wearable - SuperBrain Edition.
Who are Earable Neuroscience's main competitors?
Broad incumbents on record are Samsung Electronics and Apple (Apple Watch). Direct peers are Oura, SleepScore Labs, Whoop, Eight Sleep, Dreem (Beacon Biosignals) and Muse (Interaxon). Emerging players are Apollo Neuro and Hatch.
Does Earable Neuroscience have an API?
No public API is recorded for Earable Neuroscience.
What industry is Earable Neuroscience in?
Earable Neuroscience's product category is Consumer Wearable Sleep Technology. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables). Its NAICS code is 33451 and its SIC code is 3651.