Sleep.ai
Sleep.ai is an AI-powered sleep intelligence platform offering B2B validation services, API/SDK licensing, and consumer sleep tracking apps, serving health and wellness brands, insurers, consumer electronics companies, and individuals globally.
- Company typePrivate
- Founded2016
- HeadquartersCarlsbad, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Sleep.ai does
Sleep.ai (formerly SleepScore Labs, rebranded 2025) is an AI-powered sleep intelligence platform founded in 2016 and headquartered in Carlsbad, California, with international operations in Dublin, Ireland and Berlin, Germany. The company has accumulated approximately 800 million to 1 billion hours of proprietary sleep data over more than a decade, supported by 240+ clinical sleep intervention studies and 90+ peer-reviewed publications. Its technology stack combines patented contactless radiofrequency sensing (originally developed through ResMed), smartphone-based multimodal inference, and validated machine learning models — including sleep apnea prediction (AUC 0.80) and insomnia prediction (AUC 0.73) trained on 68,000 users and 2.7 million nights of data. Core technical products include the Sleep API and SDK for embedding sleep intelligence into partner platforms, Sleep Sense (smartphone-based frictionless monitoring without wearables, launched December 2025), and SleepScore Max (a contactless bedside sonar device validated against polysomnography).
Sleep.ai operates a hybrid B2B2C and B2B revenue model with four primary streams: (1) B2B API/SDK licensing to enterprise partners (digital health apps, wellness platforms, insurers, consumer electronics brands) on annual subscription contracts with usage-based or platform fees; (2) SleepScore Labs validation services, offering end-to-end R&D, clinical sleep studies, and the SleepScore Validated/Recommended seals to mattress, supplement, and device manufacturers seeking scientific substantiation; (3) the SleepScore consumer app with a freemium model (free core tracking via sonar, premium subscription on iOS and Google Play); and (4) the Dein Schlaf digital sleep coaching program in Germany, the first sleep technology globally to enter the country's preventive care reimbursement system, adopted by multiple insurers and reaching 74 million covered lives. Named enterprise customers span consumer electronics (Dyson), beauty (L'Oréal), recovery technology (Therabody), mattress (Purple, Mattress Firm), fragrance (IFF), wellness (Amway), air purification (Alen, Blueair), and mental health (HearMe). Strategic research partnerships with Washington State University and University of Washington sustain publication output and clinical credibility. The company employs 51-100 people and is led by CEO Colin Lawlor, with Head of Applied Science Elie Gottlieb, PhD, overseeing ML research.
Sleep.ai firmographics
Firmographics- Name
- Sleep.ai
- Legal name
- Consumer Sleep Solutions LLC
- Website
- https://sleep.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sleep.ai is an AI-powered sleep intelligence platform offering B2B validation services, API/SDK licensing, and consumer sleep tracking apps, serving health and wellness brands, insurers, consumer electronics companies, and individuals globally.
- Ownership category
- akta.pro rank
Sleep.ai industry classification
Industry- Product category
- Sleep Intelligence & Digital Health Platform
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Electromedical & Electrotherapeutic Apparatus (3845), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)
- akta.pro secondary industries
- Sleep Health Coaching (HSADAGAE), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)
Keywords
Where Sleep.ai is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sleep.ai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B API/SDK Licensing: Sleep.ai licenses its sleep intelligence APIs and SDKs to enterprise partners (digital health apps, wellness platforms, consumer electronics brands, insurers) who embed sleep tracking, analysis, and coaching into their products. Revenue derived from per-API-call usage fees or platform licensing.
- SleepScore Labs Validation Services: End-to-end R&D services including product validation, sleep studies, and claims support for brands (mattress companies, supplement brands, device manufacturers) seeking scientific validation of sleep improvement claims. Brands that pass rigorous testing earn SleepScore Validated or Recommended seals.
- SleepScore App Premium Subscription: Direct-to-consumer app offering free core features with additional insights and tools available through premium subscription. Uses non-contact sonar technology to track sleep and delivers personalized, science-backed advice.
- Dein Schlaf Reimbursable Program: Digital sleep coaching program covered by German health insurance as part of Germany's preventive care system. Multiple German insurers have adopted the reimbursable program, reaching 74 million covered lives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | SleepScore App Free Tier |
| Subscription | Monthly | SleepScore App Premium |
| Subscription | Annual | B2B Enterprise API/SDK Licensing |
| Subscription | Multi-year contract | SleepScore Labs Validation Services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Sleep.ai product offering
Product offeringCore offering
Sleep.ai sells an AI-powered sleep intelligence platform built on a proprietary dataset of approximately 800 million to 1 billion hours of sleep data, offering B2B API/SDK licensing (Sleep API, Sleep Sense) and validation services (SleepScore Labs) to enterprise brands across health, wellness, consumer electronics, and insurance verticals. To consumers it sells the SleepScore freemium app (using non-contact sonar technology), the Dein Schlaf reimbursable digital sleep coaching program in Germany, and the SleepScore Max contactless bedside sleep monitoring device.
Product overview
Sleep.ai is an AI-powered sleep intelligence platform operating as a platform-plus-modules architecture. The core offerings include SleepScore Labs (B2B R&D and validation services), the SleepScore App and Dein Schlaf App (consumer sleep tracking), Sleep API and Sleep Sense (technology embedding products for partners), and SleepScore Max (hardware device). The platform processes over 700M hours of sleep data and is backed by 240+ intervention studies and 90+ peer-reviewed papers. The company formerly operated as SleepScore Labs before rebranding to Sleep.ai in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- SleepScore Labs: End-to-end R&D services including product validation, sleep studies, and claims support for companies building scientifically proven sleep solutions.
- SleepScore App
- Sleep API
- Sleep Sense
- Dein Schlaf
- SleepScore Max
Products and services
- SleepScore Labs End-to-end R&D services offering product validation, sleep intervention studies, and claims support for brands (mattress companies, supplement brands, device manufacturers) seeking scientific validation. Brands passing rigorous testing earn SleepScore Validated or Recommended seals.
- Sleep API API and SDK product that enables enterprise partners to embed sleep intelligence, AI-driven sleep analysis, and validated screening frameworks into their digital health apps, wellness platforms, and connected devices. Documentation available at sleep.ai/sleep-api.
- Sleep Sense Smartphone-based sleep monitoring technology using AI and multimodal inference to automatically detect sleep patterns without wearables or user effort. Delivers continuous, population-scale sleep data to address nights when devices go unworn. Available as API and SDK for integration across digital health and consumer applications.
- SleepScore App Consumer mobile sleep tracking app using non-contact sonar technology to track sleep stages, duration, onset, and other metrics. Offers a free version with core tracking features and a premium subscription with additional insights and personalized, science-backed advice. Distributed via iOS App Store and Google Play Store.
- Dein Schlaf App German-language sleep improvement program offering medically certified, reimbursable digital sleep coaching support for people with sleep challenges in Germany. Multiple German insurers have adopted the program as a covered preventive care benefit, reaching 74 million covered lives.
- SleepScore Max Contactless bedside sleep monitoring device using ultra-low-energy radio-frequency (sonar) sensing to detect breathing, body movement, and sleep parameters from a bedside table. Validated against polysomnography and wrist actigraphy.
Quantifiable outcome
- 68% reduction in pain interfering with sleep with Purple Restore mattress
- +15 more outcomes
Companies that use Sleep.ai
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Sleep.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Sleep.ai partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and standard.
- HearMecoreMental health platform integrating Sleep.ai's comprehensive sleep intelligence. First API integration in the mental health category. Addresses the bi-directional connection between poor sleep and mental health challenges by translating objective sleep data into awareness about how sleep influences emotions and mood.
- Washington State UniversitycoreMulti-institution research collaboration led by Devon A. Hansen, PhD, of WSU's Sleep and Performance Research Center. Joint study on chronic insomnia night-to-night variability published in JMIR Formative Research.
- University of WashingtoncoreResearch collaboration with Nathaniel F. Watson, MD, MSc, of UW Medicine Sleep Center. Joint study on chronic insomnia published in JMIR Formative Research.
- Purple InnovationsmajorIndependent validation studies conducted by SleepScore Labs evaluating Purple mattress collections with GelFlex Grid technology. 3,300+ nights of sleep data demonstrated 63-68% reduction in pain interfering with sleep.
- DysonmajorMajor brand partner integrating sleep intelligence into product ecosystem. Listed among key brands trusting Sleep.ai solutions.
- L'OréalmajorConsumer products/beauty giant partner integrating sleep intelligence into wellness products. Listed among key brands trusting Sleep.ai solutions.
- TherabodymajorRecovery technology partner with validated Sleep.ai studies. Therabody SleepMask showed 20% improvement in sleep satisfaction and 33% reduction in tossing and turning.
- IFF (International Flavors & Fragrances)majorGroundbreaking sleep partnership announced in press release. Scent-based sleep solutions collaboration with potential to revolutionize customer sleep experiences.
- PurplemajorMattress brand partner with SleepScore Labs validation studies showing significant improvements in sleep quality and pain reduction.
- National Sleep FoundationcoreSleepTech Network membership. Collaborative community advancing evidence-based sleep technology. Includes participation at CES 2026. Sleep.ai contributes expertise in large-scale sleep data analysis covering nearly 1 billion hours of data.
- AgeTech Collaborative from AARPmajorConsumer research collaboration studying impact of scientific validation on purchase behavior. Survey showed 16% lift in purchase likelihood and 21% higher product preference with validation.
- German Health Insurance CompaniesmajorMultiple German insurers adopting Sleep.ai's Dein Schlaf program as reimbursable preventive care. Reaches 74 million covered lives in Germany. First sleep technology to enter Germany's preventive care system.
- Mattress FirmmajorMajor mattress retail partner. CEO John Eck quote validates Sleep.ai's unique technology, data, and scientific rigor unavailable elsewhere.
- AmwaystandardDirect sales wellness company integrating Sleep.ai sleep intelligence into product offerings.
- AlenstandardAir purifier brand leveraging Sleep.ai sleep science conclusions for marketing campaigns and product differentiation.
- EyesafestandardBlue light filtering technology partner with SleepScore Labs validation showing improvements in subjective sleep quality and nighttime comfort.
- BlueairstandardAir purifier brand with SleepScore Labs validation studies showing improvements in sleep satisfaction and environment quality.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Sleep.ai competitors and assessment
Company assessmentDirect peers
- Oura: Oura Health produces the Oura Ring, a consumer wearable with sleep stage tracking, readiness scores, and an expanding sleep intelligence feature set. It competes most directly with Sleep.ai in validated consumer sleep tracking and is increasingly moving into B2B partnerships and healthcare integrations.
- Whoop: Whoop offers a subscription-based wearable with sleep tracking, recovery metrics, and strain analysis. Its B2B2C motion (employers, insurers, sports teams) and emphasis on validated physiological data mirror Sleep.ai's enterprise health/wellness play.
- Eight Sleep: Eight Sleep makes the Pod smart mattress cover with integrated sleep tracking and temperature optimization. It competes in the sleep-product-with-intelligence category that Sleep.ai's SleepScore Labs validation services target, and increasingly overlaps in the consumer sleep intelligence layer.
- Withings: Withings produces connected health devices (sleep-tracking mats like Withings Sleep, smartwatches, scales) and offers its own health platform. It overlaps with Sleep.ai in contactless sleep tracking and validated consumer health hardware.
- Hatch: Hatch makes connected sleep products (Restore alarm clocks, sleep lamps) with companion subscription content. It overlaps with Sleep.ai in the consumer sleep-product-with-intelligence category and in partnering with brands for sleep-improvement claims.
Broad incumbents
- ResMed: ResMed is the global leader in sleep apnea and respiratory care devices and is the originator of the patented sensing technology underlying Sleep.ai's platform. ResMed overlaps with Sleep.ai in clinical sleep measurement and is a strategic IP licensor/partner.
- Fitbit (Google): Fitbit, owned by Google, offers widely deployed sleep tracking across its wearables and integrates with Google Health Connect. It competes with Sleep.ai's consumer sleep tracking and has vastly larger distribution and data scale.
- Apple: Apple Health and Apple Watch provide sleep stage tracking, FDA-cleared sleep apnea notifications, and a platform millions of developers build on. Apple competes with Sleep.ai in both consumer sleep tracking and as a potential B2B platform for sleep intelligence APIs.
- Garmin: Garmin offers advanced sleep tracking (including sleep stages and nap detection) across its smartwatch lineup, with strong positioning in fitness and health. It competes with Sleep.ai in validated, multi-night sleep measurement for active consumers.
- Samsung Health: Samsung Health integrates sleep tracking across Galaxy Watches and partner devices and is expanding sleep coaching features. As a broad incumbent with hundreds of millions of users, it competes with Sleep.ai for consumer sleep intelligence mindshare and platform integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sleep.ai social profiles
Digital presenceSleep.ai compliance and trust
Trust signalCompliance1 record
Sleep.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleep.ai leadership team
Management profileNumber of profiles
Profiles6 records
Sleep.ai subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sleep.ai funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleep.ai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleep.ai
What does Sleep.ai do?
Sleep.ai sells an AI-powered sleep intelligence platform built on a proprietary dataset of approximately 800 million to 1 billion hours of sleep data, offering B2B API/SDK licensing (Sleep API, Sleep Sense) and validation services (SleepScore Labs) to enterprise brands across health, wellness, consumer electronics, and insurance verticals. To consumers it sells the SleepScore freemium app (using non-contact sonar technology), the Dein Schlaf reimbursable digital sleep coaching program in Germany, and the SleepScore Max contactless bedside sleep monitoring device.
Is Sleep.ai a public or private company?
Sleep.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sleep.ai founded?
Sleep.ai was founded in 2016. It employs 51 to 100 people.
Where is Sleep.ai based?
Sleep.ai is headquartered in Carlsbad, United States, in the North America region.
How does Sleep.ai make money?
Four revenue lines are on record. B2B API/SDK Licensing is the primary driver. The others are sleepScore Labs Validation Services, sleepScore App Premium Subscription and dein Schlaf Reimbursable Program.
Who are Sleep.ai's main competitors?
Direct peers on record are Oura, Whoop, Eight Sleep, Withings and Hatch. Broad incumbents are ResMed, Fitbit (Google), Apple, Garmin and Samsung Health.
Does Sleep.ai have an API?
Yes. Sleep.ai offers a Sleep API that enables partners to integrate sleep intelligence into their products and platforms. The API provides real-time, science-backed sleep data and recommendations for digital health apps, wellness platforms, and connected devices. It is available as an API and SDK for various industries, enabling personalized health insights. The company also mentions its first API integration in the mental health category through a partnership with HearMe. Developer documentation is at www.sleep.ai/sleep-api.
What industry is Sleep.ai in?
Sleep.ai's product category is Sleep Intelligence & Digital Health Platform. Its primary akta.pro industry code is CRACAQAD, Sleep Tracking Devices (Wearables & Non-wearables), with a secondary code of HSADAGAE, Sleep Health Coaching. Its NAICS code is 334510 and its SIC code is 7372.