unbundl

What unbundl does

Unbundl (legally Infinite Creations Pvt Ltd) is a New Delhi-headquartered, privately held full-service digital marketing and e-commerce agency that bundles paid media, technology, design, and AI-enabled creative services under one operating model. The company organizes delivery around five internal "engines" — Performance Engine (Google, Meta, Amazon, and Indian quick commerce advertising), Data & Tech Engine (BigQuery/Looker Studio dashboards, GTM, attribution, and Shopify development), Brand Engine (identity, packaging, and positioning), Creative Lab Engine (ad creatives, UGC, video), and Strategy & AI Engine (predictive analytics, AI workflows, growth roadmaps) — alongside a portfolio of named sub-products including SEO, Shopify development and migration, white label services, UI/UX design, and a dedicated AI creative suite. The technical stack is anchored on third-party generative AI tools (Midjourney, ChatGPT, Gemini, Sora, Veo3, Runway, Eleven Labs, HeyGen, Nano Banana), the Shopify Plus Partner platform, and integrations with Loox, Razorpay, Klaviyo, Judge Me, GoKwik, Zoho, Vinculum, Unicommerce, and Wizart; recognized as a Google Premier Partner 2025.

Unbundl's business model is professional services revenue generated from retainers and project-based engagements across D2C and enterprise clients, with pricing typically structured as a percentage of managed ad spend or as fixed monthly retainer / onboarding packages (Google Ads budgets from INR 1 Lakh to INR 1 Crore+; Blinkit from INR 50,000–1,50,000/month; Swiggy Instamart onboarding INR 4.5–9 lakh per 3-month engagement) plus Shopify build and migration project fees. Customer base spans 200+ brands across healthcare, home furnishing, fashion, beauty, writing instruments, telecom, and wellness verticals, with named enterprise logos including Clove Dental, Ferty9, Story@Home, Tramontina, Salve Group, Parker (Luxor Group), eTravelSIM, Saral Home, FaberSpa, Hands Carpets, Includ, Musclemind, Hampa, and Vanilla Moon; GTM is direct B2B sales-led, complemented by Google Search/Display inbound, industry events, and a white-label partner channel.

The company's operating footprint is anchored in India but extends across North America (USA, Canada), Europe (UK, Germany), APAC (Australia, Japan, Singapore, India), and the Middle East (UAE, Saudi Arabia), with senior leadership identified as co-founder and head of growth Praneet Singh Sahai; headcount is reported in the 51–100 band including a dedicated growth team of 28+ strategists, analysts, and creatives. No external institutional funding rounds, M&A activity, or investor ownership is disclosed in the available data.

Name

unbundl

Legal name

Infinite Creations Pvt Ltd

Website

https://unbundl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Unbundl is a New Delhi-based full-service digital marketing and e-commerce agency delivering Google, Meta, and Amazon advertising, quick commerce ads, Shopify development, SEO, UI/UX, and AI-powered creative services to 200+ D2C and enterprise brands across India and global markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Digital marketing agency
• Performance marketing services
• Shopify development agency
• E-commerce growth marketing
• AI creative production

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue from performance marketing (Google Ads, Meta Ads, Amazon Ads, Quick Commerce Ads), SEO services, and creative production. Revenue generated through service fees based on scope, retainer agreements, and project-based engagements.
2. Shopify Development Services: Custom Shopify store development, migration, optimization, and support services. Revenue from consulting, implementation, and ongoing maintenance retainer engagements.
3. Shopify Migration Services: E-commerce platform migration services from WooCommerce, Magento, BigCommerce, Salesforce Commerce, and WordPress to Shopify. Project-based revenue model.
4. White Label Services: Agency-to-agency web development and digital marketing services delivered under partner branding. Reseller/partnership model for other agencies and firms.
5. AI Design and Creative Services: AI-powered design, photography, video production, and packaging design services for brand creative production needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Unbundl is a full-service digital marketing and e-commerce growth agency that sells performance marketing (Google Ads, Meta Ads, Amazon PPC, and Indian quick-commerce ads on Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes), Shopify development and migration, SEO, UI/UX design, branding, and AI-powered creative production (AI design, AI photoshoots, AI videos, AI packaging) to D2C and B2B brands globally, with an emphasis on India-based engagements and quick-commerce specialization.

Product overview

Unbundl is a full-service digital marketing and e-commerce agency operating as a platform of five integrated service engines: the Performance Engine (paid advertising across Google Ads, Meta Ads, Amazon PPC, and quick commerce platforms), Data & Tech Engine (data infrastructure, Shopify development, and integrations), Brand Engine (brand strategy and identity), Creative Lab Engine (creative production and UGC), and Strategy & AI Engine (AI consulting and workflow automation). The portfolio also includes specialized sub-products — SEO services, Shopify development and migration, white-label development, UI/UX design, and a dedicated suite of AI-powered creative services (AI Design, AI Photoshoot, AI Video Production, and AI Packaging Design) — that collectively serve D2C and B2B brands seeking end-to-end digital growth from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Services Full-funnel Google Ads management covering Search, Display, YouTube, and Shopping campaigns for brands seeking performance lead generation, including account audits, keyword strategy, creative production, bid management, cross-channel remarketing, and monthly reporting.
• Amazon Ads Management Amazon PPC management covering Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, including campaign structuring, keyword research, bid management, listing alignment, and performance tracking with ACoS, TACoS, and ROAS metrics, for brands selling on Amazon across nine international marketplaces.
• Blinkit Ads Services Blinkit advertising campaign management for D2C brands on the Blinkit quick-commerce platform, covering Sponsored Listings, Product Booster Ads, in-app display formats, Post-Order Track Ads, Interactive/Gamification Ads, In-Bag Flyer/Leaflet Advertising, and Sampling Campaigns.
• Zepto Ads Services Zepto platform advertising management covering in-app banner ads, sponsored products, video ads, push notifications, splash screen takeovers, Zepto Collabs, Zepto Brand Pages, Flyer Inserts, Paper Bag/Gift Box Customization, and Product Sampling, using 150+ targeting filters for audience segmentation.
• Swiggy Instamart Ads Services Swiggy Instamart quick-commerce advertising covering in-app formats (Delivery Executive Icon Feature, Horizontal Scroll Banners, Discover More Apps Feature, Scratch Card) and off-app solutions (Sampling and Flyers), sold through 3-month onboarding packages of INR 4.5–9 lakh.
• Flipkart Minutes Ads Services Flipkart Minutes advertising management covering sponsored listings, display banners, video ads, push notifications, and product placements for D2C brands selling on the Flipkart Minutes quick-commerce platform.
• SEO Services Full-spectrum SEO services including On Page SEO, Off Page SEO, Technical SEO, Local SEO, Website Audit, and Content Optimization using tools such as Google Trends, Semrush, Ahrefs, Google Keyword Planner, Google Analytics, Screaming Frog, and WordPress.
• Shopify Development Shopify website development as a Shopify Plus Partner, covering consulting, UI/UX design, custom Shopify development, Shopify migrations, Shopify optimization for SEO/speed/conversions, and ongoing Shopify support across beauty, fashion, home, and other categories.
• Shopify Migration Services End-to-end Shopify migration services covering product catalogues, customer data, order history, content and pages, media assets, SEO and metadata, reviews and ratings, and custom integrations, supporting migration from WooCommerce, BigCommerce, Salesforce Commerce, Adobe Commerce (Magento), and WordPress.
• White Label Services White-label web design and development services delivered under partner brand names, covering Shopify development, WordPress development, custom Shopify development, Shopify app development, new site development, redesigns, landing pages, theme/plugin customization, maintenance, e-commerce solutions, and API integrations.
• UI/UX Design Services UI/UX design services covering research and strategy (UX audits, competitor analysis, CRO, behavioral analysis), design and development (website design, Shopify website design, design systems, interaction design), and testing and optimization (quality audit, heatmapping, usability testing and analysis).
• AI Design Services AI-powered creative design services producing brand design assets, social media creatives, and marketing visuals using generative AI, including AI-assisted creative production, brand identity design, packaging design, motion graphics, marketing strategy assets, and presentation design.
• AI Photoshoot Services AI-powered product photography generating studio-quality product photos, AI fashion model photoshoots, lifestyle product photos, AI background and scene generation, AI image enhancement and upscaling, and AI marketing creatives without traditional studio shoots.
• AI Video Production Services AI-powered video production covering AI ad film production, AI product video production, AI social media video campaigns, AI explainer and brand videos, AI animation and visual storytelling, and AI voiceover, producing content for Instagram, YouTube, Meta ads, and marketplaces.
• AI Packaging Design Services AI-powered packaging design covering packaging design for ecommerce and retail, custom AI packaging design solutions, print-ready packaging design, label design and branding integration, and 3D packaging mockups and visualization.

Quantifiable outcome

• Revenue increased by 153.25% in 8 months for eTravelSIM through SEO
• +8 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Shopify PluscoreStrategic or Co-development PartnerCertified Shopify Plus Partner specializing in building and growing D2C and B2B businesses on the Shopify platform. Provides enterprise-grade e-commerce solutions including migrations, custom development, and multi-store setups.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GenY Medium: India-based full-service digital marketing agency serving D2C and enterprise brands with performance marketing, SEO, and creative services. Direct competitor in the same tier and geography with comparable service breadth.
• Schbang: Mumbai-headquartered creative and digital marketing agency offering integrated solutions across performance marketing, creative production, and Shopify/web development for D2C brands. Closest comparable in terms of integrated full-service model in India.
• WebEngage: India-based marketing automation and retention platform serving D2C brands. Overlaps with Unbundl's CRM/email/SMS/WhatsApp Flows offerings under the Performance Engine.
• NetElixir: India-based digital marketing agency specializing in Google Ads, Amazon PPC, and performance media for retail and e-commerce brands. Directly comparable client base and channel focus.
• DViO Digital: India-headquartered digital marketing agency with strong focus on e-commerce, performance marketing, and programmatic advertising. Directly comparable in service portfolio and target market.
• Tatvic: India-based digital analytics and marketing agency offering data-driven performance marketing, SEO, and marketing analytics. Comparable in its emphasis on measurement and data infrastructure as a service differentiator.
• Sociomark: Indian digital marketing and social media agency serving D2C and SME brands with performance marketing and creative services. Comparable in size, geography, and service mix.

Broad incumbents

• iProspect India: Global digital performance agency (Dentsu-owned) operating in India with full-funnel paid media, SEO, and content services. Larger incumbent competing for the same enterprise client budgets Unbundl targets.
• Performics India: Publicis-owned global performance marketing agency with strong India presence. Competes for the same Google Ads, Meta, and Amazon PPC mandates at enterprise scale.
• FoxyMoron: Part of Zoo Media network, FoxyMoron is an established Indian digital marketing agency offering performance, creative, and social media services to enterprise brands. Larger incumbent in the same competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unbundl
• Instagraminstagram.com/weunbundl/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unbundl