What Tatvic ® does

Tatvic Digital Analytics Private Limited is a privately held Indian MarTech consulting firm founded in 2008 and headquartered in Ahmedabad, with regional offices in Santa Clara/Milpitas (USA) and Singapore. The company sells end-to-end marketing-technology services — including GA4 implementation and audits, Conversion Rate Optimization, media activation via DV360, Google Cloud Platform modernization, Google Maps Platform integration, Looker BI, and consent management — to enterprise and mid-market clients across media, BFSI, ecommerce, automotive, OTT, pharma, real estate, and entertainment verticals. Tatvic operates as a Premier Partner for Google Marketing Platform and Google Cloud Platform, and maintains strategic alliances with VWO, Dataiku, MoEngage, Amazon Ads, and Usercentrics to extend its delivery capability. Approximately 101–250 employees serve clients in India, the USA, Canada, the UAE, and Singapore.

The company's underlying technology combines the full Google stack (GA4, GTM, GCP, GMaps, DV360) with a portfolio of proprietary tools, including PredictN for predictive lead scoring, an ML-based Lead Scoring Model, a Content Recommendation Engine using collaborative filtering, a Review Analysis Solution, a GA4 Audit Automation App, the Concierge Portal for client collaboration, and a Tatvic Excel Plugin for analytics reporting. In 2024, Tatvic expanded its offering surface with Agentic AI Services for marketing transformation and launched two new verticals — Tatvic Engineering Services and Tatvic For Nonprofits.

Tatvic's business model is professional-services based: engagements are sold as bespoke project-based or retainer consulting contracts through direct enterprise field sales, partner referrals, and reseller agreements, with quote-based pricing that is not publicly disclosed. Revenue is generated through consulting fees on GA4, CRO, media, cloud, and maps engagements, supplemented by resale commissions on Usercentrics CMP licensing and by productized tool subscriptions such as the GA4 Audit Automation App. The firm is founder-controlled, with Ravi Pathak as Founder & CEO and Ruhbir Singh as Global CEO since August 2023, and has not disclosed any external institutional funding.

Name

Tatvic ®

Legal name

Tatvic Digital Analytics Private Limited

Website

https://tatvic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Tatvic is a privately held Indian MarTech consulting firm founded in 2008 that delivers Google-stack services — GA4 implementation, CRO, media activation, GCP, and Maps Platform — to enterprise and mid-market clients across media, BFSI, ecommerce, automotive, and OTT verticals worldwide.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Marketing technology consulting
• Conversion rate optimization
• Google Analytics services
• Digital media activation
• Cloud infrastructure services

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Technology Consulting Services: Tatvic generates revenue through consulting and professional services engagements, providing end-to-end MarTech solutions including GA4 implementation, CRO, media activations, and cloud/maps platform services. Engagements are typically structured as project-based or retainer-based consulting contracts targeting enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Tatvic is a marketing technology consulting firm that delivers end-to-end MarTech services spanning Google Analytics 4 implementation and audits, conversion rate optimization (CRO) with A/B testing, media activation via DV360, Google Cloud Platform migration and optimization, Google Maps Platform integration, and AI/ML-driven solutions such as PredictN, Lead Scoring, Content Recommendation Engine, and Review Analysis. Engagements are delivered as bespoke project-based or retainer consulting contracts, supplemented by proprietary tools like the GA4 Audit Automation App, Concierge Portal, and Tatvic Excel Plugin.

Product overview

Tatvic is a MarTech consulting company offering end-to-end marketing technology, analytics, and infrastructure services. Their portfolio comprises consulting service offerings organized into three main categories: (1) Analytics & Insights: including GA4 implementation/migration, Looker BI, Content Recommendation Engine, and GA4 Audit Automation App; (2) Media & Activation: including DV360, Media Activations, Advanced Funnel Optimization (AFO), Lead Scoring, PredictN predictive analytics, and Conversion Rate Optimization with A/B testing; (3) Infrastructure: including Google Cloud Platform, Google Maps Platform, and GTM 360 services. Additional offerings include Agentic AI Services for marketing transformation, Data Concierge support portal, Tatvic Excel Plugin, and Consent Management Platform (CMP) reseller services. Tatvic also launched Engineering Services and For Nonprofits verticals in March 2024. The company operates primarily as a consulting/services firm rather than a software product company, with services delivered by expert teams rather than self-service software.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic AI Services for Marketing Transformation AI-powered marketing transformation services that enable smarter campaigns and faster results through Agentic AI for marketing use cases including AI incident diagnosis, BigQuery pipeline fixing, and automated data measurement. Target buyers are marketing leaders at enterprise organizations.
• Conversion Rate Optimization (CRO) Specialized CRO services that turn website visitors into customers through data-driven techniques including A/B testing, funnel testing, and UX improvements. For enterprise clients seeking higher conversion on digital properties.
• Media Activations Analytics-driven, tech-led media strategies including DV360 Self Serve and Display & Video advertising services for programmatic campaign execution and optimization.
• Advanced Funnel Optimization (AFO) ML-based modeling services that ensure higher returns on every marketing effort and resource leveraged through advanced funnel analysis and optimization.
• PredictN Predictive Analytics Speed-focused data-driven predictive analytics solution that helps businesses generate leads most likely to convert within a short timeframe.
• Lead Scoring Machine Learning-driven model and service to identify high-propensity leads, leading to business growth and optimized campaign performance.
• Google Analytics 4 (GA4) Services Full suite of GA4 services including implementation, audits, migration from Universal Analytics to BigQuery, and leveraging advanced insights for data-driven decisions.
• GA4 Audit Dedicated GA4 audit service to ensure proper configuration and data accuracy for enterprise analytics implementations.
• Universal Analytics to BigQuery Migration Data migration service to move Universal Analytics data to BigQuery for long-term storage and advanced analysis.
• Looker BI Business intelligence platform services using Looker to integrate analytics into user experience for enhanced customer loyalty and data visualization.
• Content Recommendation Engine Personalized content recommendation system using collaborative filtering to enable revenue growth and increased readership for media and e-commerce properties.
• Google Cloud Platform Services GCP services including infrastructure modernization, tailored ML solutions for enhanced marketing, customer data insights, and cloud integration and migration.
• Google Maps Platform Services Location intelligence services using Google Maps Platform to transform business operations with geolocation services and location-based marketing strategies.
• GTM 360 (Google Tag Manager Services) Google Tag Manager consolidation and optimization services to streamline tag management, enhance website performance, and reduce container size.
• Consent Management Platform (CMP) Reseller Usercentrics CMP reseller services providing Google-certified consent management platform implementation for GDPR and privacy compliance.
• Data Concierge Concierge-based analytics support portal for managing analytics requirements efficiently with structured collaboration and real-time task tracking.
• GA4 Audit Automation App Automated GA4 audit report generation application available at https://ga4.www.tatvic.com/ that accesses Google Analytics and Google Tag Manager data to produce comprehensive audit reports.
• Tatvic Engineering Services Dedicated engineering services vertical launched in March 2024 for specialized MarTech implementation support.
• Tatvic For Nonprofits Specialized service offering for nonprofit organizations, launched in March 2024.

Quantifiable outcome

• Up to 25x efficiency in Cost Per Response through media activation services
• +10 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• UsercentricscoreChannel Partner/ Reseller/ Distributor · 22 February 2024Tatvic became a global reseller of Usercentrics, a Google-certified consent management platform (CMP). This partnership enables Tatvic to bundle CMP implementation with its broader GA4 and privacy compliance consulting services, addressing GDPR and regulatory requirements for enterprise clients.
• Forbes Technology CouncilsupportingOthers · 23 January 2024Tatvic's Global CEO, Ruhbir Singh, was accepted into the Forbes Technology Council, an exclusive community for top-tier technology executives, providing networking and thought leadership opportunities.
• Google Maps PlatformcoreTechnology or Integration · 28 June 2023Tatvic and Google Maps Platform partnered to empower businesses with enhanced mapping and location solutions. Tatvic helps businesses implement Google Maps solutions seamlessly into applications, enhancing user engagement and improving location-based marketing strategies.
• VWOcoreTechnology or Integration · 13 May 2023Tatvic partnered with VWO to deliver advanced A/B testing and personalization capabilities, enabling businesses to optimize website and app experiences while tracking key metrics for increased conversions and revenue. Tatvic leverages VWO to create personalized user journeys for each customer segment.
• DataikucoreStrategic or Co-development Partner · 23 August 2021Tatvic and Dataiku entered into a global strategic partnership to deliver AI-enabled marketing and data analytics solutions for transformative enterprises. The collaboration combines Tatvic's marketing and data analytics expertise with Dataiku's Enterprise AI platform, covering machine learning, Data Ops, ML Ops, and analytics apps across industry sectors including eCommerce, BFSI, Media, Travel, and OTT.
• MoEngagesupportingTechnology or IntegrationTatvic partners with MoEngage to help businesses create highly targeted campaigns, drive customer engagement, and optimize marketing across channels. The partnership leverages MoEngage's platform for personalized, data-driven marketing strategies.
• Amazon AdssupportingGTM or Marketing PartnerThrough the Amazon Ads partnership, Tatvic assists clients in creating a more profitable eCommerce presence with services including media planning, buying, optimization, attribution, and analytics to enhance product visibility and success on the Amazon platform.
• Google Marketing PlatformcoreTechnology or IntegrationTatvic operates as a Premier Partner for Google Marketing Platform, offering deep expertise in Google Analytics 4, GA4 360, and DV360. Services include digital marketing analytics, advertising campaign optimization, targeting, and performance data analysis.
• Google Cloud PlatformcoreTechnology or IntegrationTatvic is a Premier Partner for Google Cloud Platform, offering infrastructure modernization, tailored ML solutions for enhanced marketing, and customer data insights. Services include GCP integration, migration, and optimization for personalized experiences and data-driven decisions.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adswerve: A Google Marketing Platform and Google Cloud Premier Partner offering GA4 implementation, DV360 activation, analytics, and CRO services. Directly comparable to Tatvic given shared Google ecosystem focus and enterprise client base.
• InfoTrust: Google Marketing Platform and Google Cloud partner specializing in GA4, Tag Manager, consent management, and analytics implementation. Closely matches Tatvic's GA4/DV360/CMP consulting core.
• Bounteous: Digital transformation and MarTech consultancy delivering analytics, CRO, paid media, and cloud services to enterprise brands. Comparable in service breadth and client profile to Tatvic.
• Latentview Analytics: India-headquartered analytics and AI consulting firm serving global enterprises. Comparable through shared India delivery model, enterprise analytics focus, and ML-driven marketing engagements.
• AbsolutData: AI and analytics services firm offering marketing analytics, lead scoring, and predictive modeling for global enterprises. Overlaps with Tatvic on AI-driven predictive lead scoring and ML-based funnel optimization.
• Aimpoint Digital: Analytics and data consulting firm with deep Google Cloud and Looker expertise. Comparable as a specialized analytics consultancy serving mid-market and enterprise clients.
• Loves Data: Google Analytics specialist consultancy focused on GA4, BigQuery, and data-driven marketing. Highly comparable on GA4 training, implementation, and analytics enablement.
• Online Dialogue (OD): Digital analytics and conversion optimization consultancy with deep Google Analytics 4 expertise. Comparable to Tatvic on CRO/A/B testing and analytics implementation services.

Broad incumbents

• Merkle (Dentsu): Global customer experience and marketing services network within Dentsu offering analytics, CRO, media activation, and MarTech consulting at scale. Represents a much larger incumbent competing for similar enterprise wallets.

Emerging players

• Conversion Sciences: Specialized CRO and experimentation consultancy. While smaller in scope, it represents the same CRO/A/B testing niche that forms a meaningful portion of Tatvic's service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tatvic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatvic ®