Bernadette

Name

Bernadette

Legal name

VCCP Group LLP

Website

https://wearebernadette.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Experience Design Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital experience design
• UI/UX design services
• AI-powered platforms
• Conversational AI development
• Generative AI tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Projects: Project-based engagements for designing and building digital products, services, platforms, and experiences for enterprise clients. Includes strategy, experience design, engineering, and creative production services.
2. Ongoing Retainers: Long-term agency relationships, often as part of VCCP Group integrated agency offerings, providing continuous digital innovation and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bernadette is a London-based digital experience agency that designs, builds, and engineers digital products and platforms for enterprise brands. It delivers strategy, experience design, engineering, innovation, and content production services, supplemented by proprietary AI-powered products such as conversational and generative AI tools. The agency operates as part of VCCP Group and serves major consumer-facing clients across telecommunications, FMCG, transportation, and automotive sectors.

Product overview

Bernadette is a digital experience agency (part of VCCP Group) offering a portfolio of client projects and internal capabilities. Their work spans campaign/project delivery including AI-powered experiences (Daisy vs Scammers, My Cadbury Era, The Bubl Generator), immersive digital storytelling (Fabric of London), e-commerce platforms (Más+ by Messi), design systems (Saga), and global digital transformations (White Claw). Their core service offerings are organized into five capability areas: Strategy (experience/ecosystem strategy, GEO), Experience (Design Systems, UX/UI, apps, websites), Engineering (AR/VR, games), Innovation (digital twins, 3D, motion), and Content & Assets (SEO, business intelligence, digital media).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Capabilities
• Experience Capabilities
• Engineering Capabilities
• Innovation Capabilities
• Content & Assets Capabilities
• Beverly Google AI-powered customer engagement suite developed in partnership with Google, leveraging AI capabilities to support client marketing and customer experience programs.
• Bubl Generator Generative AI product configurator built using Stable Diffusion, enabling rapid creation and customization of product visuals for brand and marketing use cases.
• Daisy Conversational AI voicebot developed by Bernadette, demonstrated through a public-facing project 'Daisy vs Scammers' that used conversational AI to engage phone scammers and waste their time.

Quantifiable outcome

• 98.5% reduction in static asset creation cost for O2's Bubl Generator
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LivePersoncoreTechnology or Integration · 1 January 2024Conversational AI platform and chatbot implementation partner for Kia's Virtual Assistant. Bernadette designed the conversational framework and tone of voice integrated into LivePerson's platform.
• AcquiacoreTechnology or Integration · 1 January 2023Digital experience platform partner using Acquia DXP, DAM, PIM, and Edge CDN solutions. Bernadette won Acquia's 2023 Emerging Partner Award in the Excellence in Customer Outcomes category. Joint events hosted on digital experience and brand value.
• CzechitasminorStrategic or Co-development Partner · 1 January 2020NGO committed to fostering women's talents in technology. Bernadette has partnered with Czechitas since spring 2020, supporting their digital academy courses and mentoring female students in frontend development. Two employees recruited through the programme.
• VCCP GroupcoreStrategic or Co-development PartnerBernadette is part of VCCP Group, the global challenger agency for challenger clients. VCCP provides the broader agency network and client access, while Bernadette operates as the digital experience specialist within the group.
• FaithcoreStrategic or Co-development PartnerVCCP's AI creative studio that collaborated on the Daisy vs Scammers project. Faith created the bespoke stable diffusion model for O2's Bubl Generator platform.
• Girl & BearminorStrategic or Co-development PartnerBrand agency partner that collaborated on Más+ by Messi project, contributing to brand expression, tone of voice, and overall brand world development.
• NovatizeminorImplementation/ SI/ Consulting PartnerDevelopment and implementation partner for Más+ by Messi e-commerce project, supporting content production and technical implementation.
• F7minorImplementation/ SI/ Consulting PartnerDevelopment partner for Müller website redesign, responsible for bringing Bernadette's designs to life with development-ready component library.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• R/GA: Global digital experience agency combining strategy, design, and emerging technology for enterprise brands. Directly comparable in offering AI-powered campaigns, design systems, and end-to-end digital product builds for clients like O2-parent companies and major FMCG brands.
• AKQA: Design and innovation agency with strong AI/emerging-tech credentials serving enterprise clients across telco, automotive, and consumer verticals. Comparable positioning around future-facing digital experiences, design systems, and brand-tech integration.
• Huge: Digital experience agency focused on transformation, design, and marketing technology for enterprise clients. Direct competitor on e-commerce platforms, design systems, and AI-driven customer experience work for similar Fortune 500 brand roster.
• MediaMonks (S4 Capital): Tech-enabled creative production agency operating across content, data, and digital media globally. Comparable in delivering AI-augmented production at scale, multi-region delivery, and integrated campaign work for major enterprise brands.
• Dept: European-headquartered digital agency combining creativity, technology, and data for enterprise transformation. Comparable scale, geographic footprint, and pitch for AI-led marketing work across consumer and B2B enterprise clients.
• ustwo: Digital product studio with strong brand-experience work for enterprise clients, including AI-native product design and design-system builds. Comparable on the design+engineering integration model Bernadette markets, with similar enterprise-pricing discipline.
• Imagination: London-based independent creative agency specialising in brand experience, digital destinations, and immersive storytelling. Comparable on London-headquartered creative-tech work for enterprise clients including automotive and consumer brands.

Broad incumbents

• Wieden+Kennedy: Large independent creative network with strong digital and integrated capabilities serving global enterprise clients. Overlaps on award-winning campaign work and design-led brand experiences but operates at meaningfully larger scale and broader scope.
• Accenture Song: Global experience transformation arm of Accenture combining creative, tech, and consulting at enterprise scale. Comparable on digital transformation and AI-powered customer experience work but with substantially deeper consulting-grade integration and budget envelope.

Emerging players

• Resn: Award-winning creative technology studio focused on immersive web experiences and interactive storytelling. Comparable on the high-craft, technically ambitious creative-tech niche that Bernadette occupies with projects like Fabric of London and Daisy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearebernadette

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernadette