PIN-UP GLOBAL

What PIN-UP GLOBAL does

PIN-UP GLOBAL (legally DATA Ocean Limited, Hong Kong) is a privately held international holding founded around 2015–2016 and headquartered in Limassol, Cyprus. The company operates as a B2B technology provider to the iGaming industry, delivering an integrated suite of proprietary products — including a Core Product Platform, Cash Desk payment processing, CRM and customer support, the Frogo anti-fraud platform, a Communication Hub, affiliate and traffic generation tools, and marketing/segmentation tools — to online gaming operators, sports betting platforms, and casino operators across at least 15 countries spanning EMEA, the Americas, the Middle East, and Asia.

The business model combines multiple revenue streams: subscription-based licensing of its technology platform and modules (recurring platform fees and API access), affiliate and traffic-generation revenue share with operators, transaction-based fees from fintech/payment processing services, professional services for marketing and advertising (through the mr.Booster brand), and subscription-based regulatory and compliance solutions covering AML and KYC. Go-to-market is sales-led and event-driven, with primary customer acquisition occurring at major iGaming industry conferences (SBC Summit, SiGMA Europe, ICE Barcelona, AIBC Eurasia, MAC Affiliate Conference Yerevan) and through direct enterprise field sales. The customer base is reported as enterprise iGaming operators, with pricing not publicly disclosed and structured on a quote-based, customized basis.

In August 2025, PIN-UP Global executed a strategic transformation into the RedCore Business Group, repositioning the holding from a single-vertical iGaming provider to a diversified technology group spanning fintech, marketing technology, e-commerce, communications, and regulatory solutions. The RedCore architecture consolidates the original operating brands — Frogo, Communications Hub, PIN-UP Partners, Riddick's Partners, mr.Booster, PIN-UP.INVESTMENTS, and Red Gaming (RC Games) — under a unified corporate identity. The company reports 4,000–4,500+ specialists across 20+ nationalities, 355% headcount growth between 2022 and 2024, and reach to 321 million users over the prior reporting period. Marina Ilina serves as CEO and owner; the entity remains privately held with no disclosed external institutional funding.

Name

PIN-UP GLOBAL

Legal name

DATA Ocean Limited

Website

https://pin-up.global

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PIN-UP Global (now RedCore Business Group) is a privately held, Cyprus-headquartered B2B technology holding providing an integrated suite of proprietary iGaming platform, payments, anti-fraud, CRM, affiliate, and marketing tools to online gaming operators across 15+ countries, now expanding into fintech, MarTech, e-commerce, and regulatory solutions.

Ownership category

akta.pro rank

Product category

iGaming B2B Technology Platforms

akta.pro primary industry

Consumer P2P International Remittances (FSAGAKAA)

akta.pro secondary industries

Consumer Remittances (P2P) (FSAMAIAA), Cross-Border & FX Payments Platforms (BPAMAFAK)

Keywords

• IGaming technology solutions
• B2B software platforms
• Anti-fraud systems
• Affiliate marketing services
• Payment processing solutions

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Technology Licensing: Licensing of proprietary technology platforms and tools to iGaming operators and digital businesses. Revenue generated through platform fees, API access, and service subscriptions for the Core Product Platform, CRM tools, anti-fraud solutions, and marketing platforms.
2. Affiliate Marketing Services: Performance-based affiliate marketing services including traffic generation, affiliate program management, and media buying. Revenue generated through revenue share, CPA, and hybrid models with partners.
3. Fintech & Payment Services: Payment processing, billing solutions, and fintech services for iGaming operators. Revenue from transaction fees and payment processing services.
4. Marketing & Advertising Services: Marketing technology solutions, AdTech services through mr.Booster, SEO, and digital marketing services. Revenue from marketing campaigns, advertising management, and performance-based fees.
5. Regulatory & Compliance Solutions: AML, KYC, and regulatory compliance services for highly regulated markets. Revenue from compliance service subscriptions and licensing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PIN-UP GLOBAL is an international holding that develops, certifies and licenses a proprietary suite of B2B technology platforms and services for the iGaming industry. Its product portfolio includes a Core Product Platform, Cash Desk (payments), CRM and customer support, the Frogo anti-fraud platform, Communication Hub, affiliate and traffic-generation tools, and marketing and segmentation tools, complemented by managed services in fintech, AML/KYC, payments, SEO/SERM, PR and tech support.

Product overview

PIN-UP Global (now RedCore) is a diversified technology business group offering an integrated suite of B2B products and services for the iGaming industry. The portfolio consists of a Core Product Platform serving as the central infrastructure, supplemented by specialized modules including Cash Desk (payments), CRM & Customer Support Tool, Anti-Fraud Tool branded as Frogo, Communication Hub Tool, Affiliate & Traffic Generated Tool, and Marketing & Segmentation Tool. The group also operates sub-brands including PIN-UP Partners (affiliate program), mr.Booster (AdTech/marketing agency), Riddick's Partners, and PIN-UP.INVESTMENTS (investment fund). The company provides services across affiliate marketing, billing, fintech, game suite management, AML, KYC, HR, legal, payments, PR, SEO, SERM, and tech support.

Differentiator

Problem solved

Functional benefit

Brands

• Frogo: Anti-fraud platform for the iGaming industry
• Communications Hub
• PIN-UP Partners
• Riddick's Partners
• mr.Booster
• PIN-UP.INVESTMENTS

Products and services

• Frogo Anti-Fraud Platform Premium all-in-one anti-fraud platform for the iGaming industry, using proprietary ML/AI models to detect and prevent fraudulent activities for operators.
• Core Product Platform Central platform providing core iGaming functionality and infrastructure for online gaming operators and sports betting platforms.
• Cash Desk Payment processing and transaction management system for handling financial operations of iGaming operators.
• CRM & Customer Support Tool Customer relationship management and support system for operator-client interactions and player lifecycle management.
• Communication Hub Communications management system enabling operator communications with users and partners across channels.
• Affiliate & Traffic Generation Tool Tool for managing affiliate partnerships, tracking traffic generation and performance for iGaming operators.
• Marketing & Segmentation Tool Marketing automation and customer segmentation capabilities for targeted campaigns and player engagement.
• PIN-UP Partners Affiliate program for iGaming, providing performance-based partner marketing services with revenue share, CPA, and hybrid models.
• mr.Booster AdTech and marketing agency offering digital marketing services, SEO and advertising management for operators.
• Riddick's Partners Partner program providing traffic and affiliate solutions for iGaming operators.
• PIN-UP.INVESTMENTS Investment fund supporting innovative ventures in technology and digital transformation across MarTech, iGaming, FinTech, and AI/ML.

Quantifiable outcome

• 355% headcount growth in 2022-2024
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Playtech: One of the largest B2B iGaming technology platforms, offering casino, sportsbook, CRM, payments, and compliance modules to operators globally — directly comparable to PIN-UP's full-stack iGaming B2B positioning.
• EveryMatrix: B2B iGaming platform providing casino, sportsbook, payments, affiliates, and CRM/bonus engines as an integrated suite, similar in modular architecture and operator target customer to PIN-UP Global.
• SOFTSWISS: B2B iGaming software provider with online casino platform, sportsbook, affiliate platform (Affilka), and payment solutions — closely overlaps with PIN-UP's Core Platform, Cash Desk, and affiliate modules.
• BetConstruct: Provides a full B2B iGaming suite (sportsbook, casino, payments, CRM, risk management) to operators, with strong presence in emerging markets — directly comparable scope and customer base to PIN-UP.
• Digitain: B2B iGaming platform (sportsbook, casino, payments, risk/anti-fraud) targeting emerging markets and CIS/EMEA operators — strong geographic and product overlap with PIN-UP Global.
• NSoft: Mid-sized B2B iGaming software supplier offering sportsbook, casino, payments, and retail solutions to operators in emerging markets — comparable scope and scale to PIN-UP.
• Slotegrator: B2B iGaming aggregator and platform provider offering casino/sportsbook integration, payments, and affiliate tools to operators — comparable integration and distribution model to PIN-UP's platform.

Broad incumbents

• Pragmatic Play: Large established iGaming content and platform provider serving operators worldwide; broader portfolio than PIN-UP but overlapping B2B operator customer base and event-led GTM in the same industry.
• OpenBet (Light & Wonder): Established large-scale B2B sports betting and iGaming platform owned by a major gaming incumbent; overlaps on platform infrastructure but serves a tier-1 operator base PIN-UP is also targeting.

Emerging players

• Sumsub: KYC/AML and fraud-prevention vendor with strong iGaming customer overlap; comparable to PIN-UP's Frogo anti-fraud and Regulatory & Compliance Solutions modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinup.global.ecosystem
• LinkedInlinkedin.com/company/pin-up-global
• Instagraminstagram.com/pinup_global?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIN-UP GLOBAL