PIN-UP GLOBAL
PIN-UP Global (now RedCore Business Group) is a privately held, Cyprus-headquartered B2B technology holding providing an integrated suite of proprietary iGaming platform, payments, anti-fraud, CRM, affiliate, and marketing tools to online gaming operators across 15+ countries, now expanding into fintech, MarTech, e-commerce, and regulatory solutions.
- Company typePrivate
- Founded2015
- HeadquartersLimassol, Cyprus
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What PIN-UP GLOBAL does
PIN-UP GLOBAL (legally DATA Ocean Limited, Hong Kong) is a privately held international holding founded around 2015–2016 and headquartered in Limassol, Cyprus. The company operates as a B2B technology provider to the iGaming industry, delivering an integrated suite of proprietary products — including a Core Product Platform, Cash Desk payment processing, CRM and customer support, the Frogo anti-fraud platform, a Communication Hub, affiliate and traffic generation tools, and marketing/segmentation tools — to online gaming operators, sports betting platforms, and casino operators across at least 15 countries spanning EMEA, the Americas, the Middle East, and Asia.
The business model combines multiple revenue streams: subscription-based licensing of its technology platform and modules (recurring platform fees and API access), affiliate and traffic-generation revenue share with operators, transaction-based fees from fintech/payment processing services, professional services for marketing and advertising (through the mr.Booster brand), and subscription-based regulatory and compliance solutions covering AML and KYC. Go-to-market is sales-led and event-driven, with primary customer acquisition occurring at major iGaming industry conferences (SBC Summit, SiGMA Europe, ICE Barcelona, AIBC Eurasia, MAC Affiliate Conference Yerevan) and through direct enterprise field sales. The customer base is reported as enterprise iGaming operators, with pricing not publicly disclosed and structured on a quote-based, customized basis.
In August 2025, PIN-UP Global executed a strategic transformation into the RedCore Business Group, repositioning the holding from a single-vertical iGaming provider to a diversified technology group spanning fintech, marketing technology, e-commerce, communications, and regulatory solutions. The RedCore architecture consolidates the original operating brands — Frogo, Communications Hub, PIN-UP Partners, Riddick's Partners, mr.Booster, PIN-UP.INVESTMENTS, and Red Gaming (RC Games) — under a unified corporate identity. The company reports 4,000–4,500+ specialists across 20+ nationalities, 355% headcount growth between 2022 and 2024, and reach to 321 million users over the prior reporting period. Marina Ilina serves as CEO and owner; the entity remains privately held with no disclosed external institutional funding.
PIN-UP GLOBAL firmographics
Firmographics- Name
- PIN-UP GLOBAL
- Legal name
- DATA Ocean Limited
- Website
- https://pin-up.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PIN-UP Global (now RedCore Business Group) is a privately held, Cyprus-headquartered B2B technology holding providing an integrated suite of proprietary iGaming platform, payments, anti-fraud, CRM, affiliate, and marketing tools to online gaming operators across 15+ countries, now expanding into fintech, MarTech, e-commerce, and regulatory solutions.
- Ownership category
- akta.pro rank
PIN-UP GLOBAL industry classification
Industry- Product category
- iGaming B2B Technology Platforms
- akta.pro primary industry
- Consumer P2P International Remittances (FSAGAKAA)
- akta.pro secondary industries
- Consumer Remittances (P2P) (FSAMAIAA), Cross-Border & FX Payments Platforms (BPAMAFAK)
Keywords
Where PIN-UP GLOBAL is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices6 records
Markets served
PIN-UP GLOBAL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Technology Licensing: Licensing of proprietary technology platforms and tools to iGaming operators and digital businesses. Revenue generated through platform fees, API access, and service subscriptions for the Core Product Platform, CRM tools, anti-fraud solutions, and marketing platforms.
- Affiliate Marketing Services: Performance-based affiliate marketing services including traffic generation, affiliate program management, and media buying. Revenue generated through revenue share, CPA, and hybrid models with partners.
- Fintech & Payment Services: Payment processing, billing solutions, and fintech services for iGaming operators. Revenue from transaction fees and payment processing services.
- Marketing & Advertising Services: Marketing technology solutions, AdTech services through mr.Booster, SEO, and digital marketing services. Revenue from marketing campaigns, advertising management, and performance-based fees.
- Regulatory & Compliance Solutions: AML, KYC, and regulatory compliance services for highly regulated markets. Revenue from compliance service subscriptions and licensing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
PIN-UP GLOBAL product offering
Product offeringCore offering
PIN-UP GLOBAL is an international holding that develops, certifies and licenses a proprietary suite of B2B technology platforms and services for the iGaming industry. Its product portfolio includes a Core Product Platform, Cash Desk (payments), CRM and customer support, the Frogo anti-fraud platform, Communication Hub, affiliate and traffic-generation tools, and marketing and segmentation tools, complemented by managed services in fintech, AML/KYC, payments, SEO/SERM, PR and tech support.
Product overview
PIN-UP Global (now RedCore) is a diversified technology business group offering an integrated suite of B2B products and services for the iGaming industry. The portfolio consists of a Core Product Platform serving as the central infrastructure, supplemented by specialized modules including Cash Desk (payments), CRM & Customer Support Tool, Anti-Fraud Tool branded as Frogo, Communication Hub Tool, Affiliate & Traffic Generated Tool, and Marketing & Segmentation Tool. The group also operates sub-brands including PIN-UP Partners (affiliate program), mr.Booster (AdTech/marketing agency), Riddick's Partners, and PIN-UP.INVESTMENTS (investment fund). The company provides services across affiliate marketing, billing, fintech, game suite management, AML, KYC, HR, legal, payments, PR, SEO, SERM, and tech support.
Differentiator
Problem solved
Functional benefit
Brands
- Frogo: Anti-fraud platform for the iGaming industry
- Communications Hub
- PIN-UP Partners
- Riddick's Partners
- mr.Booster
- PIN-UP.INVESTMENTS
Products and services
- Frogo Anti-Fraud Platform Premium all-in-one anti-fraud platform for the iGaming industry, using proprietary ML/AI models to detect and prevent fraudulent activities for operators.
- Core Product Platform Central platform providing core iGaming functionality and infrastructure for online gaming operators and sports betting platforms.
- Cash Desk Payment processing and transaction management system for handling financial operations of iGaming operators.
- CRM & Customer Support Tool Customer relationship management and support system for operator-client interactions and player lifecycle management.
- Communication Hub Communications management system enabling operator communications with users and partners across channels.
- Affiliate & Traffic Generation Tool Tool for managing affiliate partnerships, tracking traffic generation and performance for iGaming operators.
- Marketing & Segmentation Tool Marketing automation and customer segmentation capabilities for targeted campaigns and player engagement.
- PIN-UP Partners Affiliate program for iGaming, providing performance-based partner marketing services with revenue share, CPA, and hybrid models.
- mr.Booster AdTech and marketing agency offering digital marketing services, SEO and advertising management for operators.
- Riddick's Partners Partner program providing traffic and affiliate solutions for iGaming operators.
- PIN-UP.INVESTMENTS Investment fund supporting innovative ventures in technology and digital transformation across MarTech, iGaming, FinTech, and AI/ML.
Quantifiable outcome
- 355% headcount growth in 2022-2024
- +1 more outcomes
Companies that use PIN-UP GLOBAL
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PIN-UP GLOBAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
PIN-UP GLOBAL partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
PIN-UP GLOBAL competitors and assessment
Company assessmentDirect peers
- Playtech: One of the largest B2B iGaming technology platforms, offering casino, sportsbook, CRM, payments, and compliance modules to operators globally — directly comparable to PIN-UP's full-stack iGaming B2B positioning.
- EveryMatrix: B2B iGaming platform providing casino, sportsbook, payments, affiliates, and CRM/bonus engines as an integrated suite, similar in modular architecture and operator target customer to PIN-UP Global.
- SOFTSWISS: B2B iGaming software provider with online casino platform, sportsbook, affiliate platform (Affilka), and payment solutions — closely overlaps with PIN-UP's Core Platform, Cash Desk, and affiliate modules.
- BetConstruct: Provides a full B2B iGaming suite (sportsbook, casino, payments, CRM, risk management) to operators, with strong presence in emerging markets — directly comparable scope and customer base to PIN-UP.
- Digitain: B2B iGaming platform (sportsbook, casino, payments, risk/anti-fraud) targeting emerging markets and CIS/EMEA operators — strong geographic and product overlap with PIN-UP Global.
- NSoft: Mid-sized B2B iGaming software supplier offering sportsbook, casino, payments, and retail solutions to operators in emerging markets — comparable scope and scale to PIN-UP.
- Slotegrator: B2B iGaming aggregator and platform provider offering casino/sportsbook integration, payments, and affiliate tools to operators — comparable integration and distribution model to PIN-UP's platform.
Broad incumbents
- Pragmatic Play: Large established iGaming content and platform provider serving operators worldwide; broader portfolio than PIN-UP but overlapping B2B operator customer base and event-led GTM in the same industry.
- OpenBet (Light & Wonder): Established large-scale B2B sports betting and iGaming platform owned by a major gaming incumbent; overlaps on platform infrastructure but serves a tier-1 operator base PIN-UP is also targeting.
Emerging players
- Sumsub: KYC/AML and fraud-prevention vendor with strong iGaming customer overlap; comparable to PIN-UP's Frogo anti-fraud and Regulatory & Compliance Solutions modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PIN-UP GLOBAL social profiles
Digital presencePIN-UP GLOBAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIN-UP GLOBAL leadership team
Management profileNumber of profiles
Profiles10 records
PIN-UP GLOBAL subsidiaries and ownership
Company hierarchySubsidiaries7 records
PIN-UP GLOBAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIN-UP GLOBAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIN-UP GLOBAL
What does PIN-UP GLOBAL do?
PIN-UP GLOBAL is an international holding that develops, certifies and licenses a proprietary suite of B2B technology platforms and services for the iGaming industry. Its product portfolio includes a Core Product Platform, Cash Desk (payments), CRM and customer support, the Frogo anti-fraud platform, Communication Hub, affiliate and traffic-generation tools, and marketing and segmentation tools, complemented by managed services in fintech, AML/KYC, payments, SEO/SERM, PR and tech support.
Is PIN-UP GLOBAL a public or private company?
PIN-UP GLOBAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIN-UP GLOBAL founded?
PIN-UP GLOBAL was founded in 2015. It employs 1,001 to 5,000 people.
Where is PIN-UP GLOBAL based?
PIN-UP GLOBAL is headquartered in Limassol, Cyprus, in the Europe region.
How does PIN-UP GLOBAL make money?
Five revenue lines are on record. B2B Technology Licensing is the primary driver. The others are affiliate Marketing Services, fintech & Payment Services, marketing & Advertising Services and regulatory & Compliance Solutions.
Who are PIN-UP GLOBAL's main competitors?
Direct peers on record are Playtech, EveryMatrix, SOFTSWISS, BetConstruct, Digitain, NSoft and Slotegrator. Broad incumbents are Pragmatic Play and OpenBet (Light & Wonder). Sumsub is listed as an emerging player.
Does PIN-UP GLOBAL have an API?
No public API is recorded for PIN-UP GLOBAL.
What industry is PIN-UP GLOBAL in?
PIN-UP GLOBAL's product category is iGaming B2B Technology Platforms. Its primary akta.pro industry code is FSAGAKAA, Consumer P2P International Remittances, with a secondary code of FSAMAIAA, Consumer Remittances (P2P).