What CAA North & East Ontario does

CAA North & East Ontario (CAA NEO) is a not-for-profit regional club of the Canadian Automobile Association, headquartered in Ottawa and serving members across North & East Ontario. Founded under the CAA umbrella (the broader Canadian Automobile Association was established in 1913), CAA NEO operates with fewer than 200 employees and runs an integrated member-services platform spanning four modules: Membership (tiered subscriptions from Everyday at $30/yr to Premier at $205/yr, plus Family, RV, Gift, and Business add-ons), Automotive (24/7 roadside assistance across Canada and the U.S., Bike Assist, Motorcycle Coverage, and the in-home CAA Pit Crew mobile service portfolio), Insurance (Auto, Home, Travel, Pet, plus the CAA Protect suite of Life, Health & Dental, Disability, and Critical Illness), and Travel (a full-service travel agency operating cruises, guided tours, rail vacations, group departures, flights, hotels, and car rentals). Memberships auto-renew and are distributed through five full-service CAA Stores (Ottawa, Stittsville, Orleans, Sudbury, Thunder Bay), a work-from-home Member Services contact centre, the caaneo.ca online storefront, the CAA Mobile App (iOS/Android), and a 200+ partner Rewards network that includes Shell, Rogers, Swiss Chalet, Harvey's, VIA Rail, and major cruise lines. The organization is affiliated with the American Automobile Association and the International Automobile Federation and is regulated as an Ontario travel agency under TICO Registration 4561957.

The business model is multi-stream. Recurring membership dues provide the recurring-revenue base; insurance placement commissions (CAA-branded Auto, Home, Travel, Pet, CAA Protect) and travel-agency supplier commissions (Royal Caribbean, Holland America, AmaWaterways, Viking, Silversea, Uniworld, Avalon, Celebrity, Disney, Princess, and others) provide transaction-fee revenue; the mobile Pit Crew at-home service portfolio (mobile tire change/sales, oil change, battery, detailing, repair, chip repair, bike, ski/skate) generates per-service fees; and the Rewards program and Gift Card Store produce affiliate/co-marketing revenue from over 200 partner brands. The organization is structured as a not-for-profit, reinvesting in member services rather than distributing profit to shareholders, with ownership rooted in the Canadian Automobile Association and operational alignment with the CAA Club Group of Companies for insurance.

Underpinning the member experience is a member-facing cloud ecosystem built on Microsoft Azure and Microsoft Fabric, integrated with a custom Reward Tracker (RT) platform — a fleet of Raspberry Pi edge devices with PyQt5 on-device Python applications managed via ZeroTier networking that capture member transaction activity at partner locations. A separate internal Applied Solutions practice uses AI coding assistants (Claude, GitHub Copilot, ChatGPT) alongside Python, Streamlit, Flask, FastAPI, Power Apps, and Power Automate to deliver lightweight internal applications, automations, AI agents, and operational tools. Travel booking is powered by a third-party platform (TST LLC), and roadside assistance requests are routed to the affiliated American Automobile Association chat platform (chat.ace.aaa.com), reflecting the broader CAA/AAA reciprocal-service network.

Name

CAA North & East Ontario

Legal name

CAA North & East Ontario

Website

https://caaneo.ca

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

101–250 employees

Short description

CAA North & East Ontario is a not-for-profit regional Canadian Automobile Association club serving North & East Ontario, offering tiered memberships, 24/7 roadside assistance, insurance placement, a full-service travel agency, mobile automotive services, and a 200+ partner rewards network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CAA Membership subscriptions: Recurring annual and monthly membership dues across Premier ($205/yr), Plus ($165/yr), Classic ($115/yr) and Everyday ($30/yr) consumer tiers, plus Family and RV add-ons; not-for-profit organization reinvesting in member services.
2. Commercial / Business Membership: Recurring Business Membership subscriptions bundling Commercial Roadside, Commercial Pit Crew, Group Benefits, Employee Memberships and Business Insurance for commercial fleets and SMBs.
3. Insurance placement & commissions: Revenue from placement of CAA-branded Auto, Home, Travel, Pet, Life, Health & Dental, Disability and Critical Illness insurance, including Group Benefits for business members.
4. Travel agency bookings & supplier commissions: Commission-based revenue from CAA Travel Consultants booking cruises, guided tours, river cruises, all-inclusive vacations, rail vacations, hotels, flights and car rentals; supplier-paid onboard credit and exclusive pricing arrangements with partners.
5. Mobile Pit Crew service fees: One-time / per-service fees for in-home and roadside Mobile Tire Change ($79.95–$99.95), Mobile Oil Change ($118.95–$138.95), Mobile Chip Repair ($79.95–$99.95), Mobile Auto Repair ($109.99–$129.99), Mobile Bike Service ($94.99–$114.99) and other mobile automotive services.
6. CAA Gift Card Store & merchandise: Sale of branded and third-party gift cards (e.g., Uber Eats, Ultimate Dining) through caagiftcards.com, with members earning CAA Dollars; also merchandise sold in CAA Stores with staff discounts.
7. Rewards partner referral & co-marketing: Affiliate-style revenue from over 200 Rewards partners (Shell, Rogers, Swiss Chalet, Harvey's, Ottawa Senators, VIA Rail, etc.) and travel partners via member transactions, supplier marketing dollars and partner exclusivity arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

CAA North & East Ontario sells tiered consumer memberships (Everyday, Classic, Plus, Premier) that bundle 24/7 Canada & U.S. roadside assistance, a CAA-branded insurance suite, a full-service CAA Travel agency, mobile at-home CAA Pit Crew automotive services, and a 200+ partner CAA Rewards program. It also offers a CAA Business Membership for commercial fleets bundling Commercial Roadside, Commercial Pit Crew, Group Benefits, Employee Memberships and Business Insurance.

Product overview

CAA North & East Ontario (CAA NEO) is a membership-based service platform that bundles a tiered Membership core product (Everyday, Classic, Plus, Premier, plus Family, RV, and Business add-ons) with four major service modules. The Insurance module covers Auto (including the CAA MyPace usage-based variant), Home/Property, Travel, Pet, and the CAA Protect suite of Life, Health & Dental, Disability, and Critical Illness products. The Automotive module provides 24/7 Canada & U.S. Roadside Assistance plus CAA Bike Assist, Motorcycle Coverage, Drive You Home, and the CAA Pit Crew at-home mobile services portfolio (Mobile Tire Sales/Change, Oil Change, Battery Service, Auto Detailing, Auto Repair, Windshield Chip Repair, Bike Service, Ski & Skate Service). The Travel module runs the CAA Travel Agency, River Cruises program, Together. Groups by CAA group departures, CAA Travel Talks, and CAA TripTiks routing. The Rewards & Lifestyle module delivers the CAA Rewards partner network (Shell, Rogers, Stokes, Simons, Wayfair and more), the CAA Mobile App, the CAA Magazine editorial site, and the CAA Gift Card Store. Underpinning these customer-facing modules is the internal Reward Tracker (RT) Platform — a Raspberry Pi device fleet with a PyQt5 Python application that integrates with Microsoft Entra ID, Azure Blob Storage, and Microsoft Fabric to capture member transactions at partner locations, built and supported by an Applied Solutions team that uses AI coding assistants (Claude, GitHub Copilot, ChatGPT) and AI agents to deliver automations, integrations, operational tools, and reports.

Differentiator

Problem solved

Functional benefit

Brands

• CAA Rewards: Loyalty/rewards program offering CAA Dollars and discounts at partner locations worldwide.
• CAA Dollars
• CAA Pit Crew
• CAA Travel
• CAA Connect (CAA MyPace)
• CAA Protect
• Together. Groups by CAA

Products and services

• CAA Membership Tiered membership product (Everyday, Classic, Plus, Premier) plus Family, RV, Gift and Business add-ons, starting at $30 annually. Members receive 24/7 roadside assistance across Canada and the U.S., Bike Assist, member-exclusive insurance and travel discounts, fuel savings at Shell, hotel and car rental discounts, CAA Rewards, and access to the CAA Mobile App.
• CAA Roadside Assistance 24/7 roadside assistance across Canada and the U.S. via 1-800-222-4357, including towing, battery boost, fuel delivery, locksmith coverage, flat tire service, extrication and live Service Tracker job tracking through the CAA App.
• CAA Auto Insurance (with CAA MyPace usage-based variant) Vehicle insurance product offering flexible coverage with member-exclusive discounts (up to 20% on Premier tier, up to 5% on Plus tier). Includes the CAA MyPace usage-based auto insurance variant and bundling discounts with home insurance.
• CAA Home Insurance Property insurance covering homeowners and related property risks, available with member-exclusive discounts and bundling savings of up to 12.5% when combined with CAA Auto Insurance.
• CAA Travel Insurance Travel insurance product with member-exclusive discounts of up to 20% on Premier membership, covering trip cancellation, medical and related travel risks.
• CAA Pet Insurance Pet insurance product offering member savings of 13.5% on coverage for members' pets.
• CAA Protect (Life, Health & Dental, Disability, Critical Illness Insurance) Bundle of personal insurance products including Life Insurance, Health & Dental Insurance, Disability Insurance and Critical Illness Insurance, sold through CAA Protect advisors with bookable appointments.
• CAA Pit Crew Mobile Automotive Services Mobile at-home automotive services umbrella covering Mobile Tire Sales, Mobile Tire Change ($79.95–$99.95), Mobile Oil Change ($118.95–$138.95), Mobile Battery Service, Mobile Auto Detailing, Mobile Auto Repair ($109.99–$129.99), Mobile Windshield Chip Repair ($79.95–$99.95), Mobile Bike Service ($94.99–$114.99) and Mobile Ski & Skate Service, delivered at member addresses.
• CAA Travel Agency Full-service travel agency offering guided tours, cruises (ocean and river), all-inclusive vacations, rail vacations, group departures, car rentals, hotels and flights, plus passport photos and international driving permits.
• CAA River Cruises River cruise program offering European (Danube, Rhine, Main & Moselle, Rhône, Seine, Douro), Asian (Mekong, Ganges), African (Chobe, Nile) and South American (Magdalena, Amazon) itineraries with preferred partners including Viking, AmaWaterways, Uniworld Boutique River Cruises and Avalon Waterways.
• Together. Groups by CAA Group travel product offering members $300 savings on CAA Travel group departures, with custom-built itineraries for solo travellers, couples and groups of friends.
• CAA Rewards Member loyalty program offering savings and CAA Dollars earnings at more than 200 Canadian and worldwide partners (e.g., Shell, Rogers, Stokes, Simons, Wayfair, LEGO, Well.ca, Silk & Snow, Montana's, Swiss Chalet, Harvey's, VIA Rail, Canadian Museum of Nature, RW&CO, Cobs Bread, Ottawa Senators, Ottawa Titans).
• CAA Gift Card Store Online gift card storefront at caagiftcards.com where members can purchase gift cards and earn 5% back in CAA Dollars on purchases.
• CAA Business Membership Business-tier membership offering Commercial Roadside, Commercial Pit Crew, Group Benefits, Employee Membership and Business Insurance solutions for SMB and mid-market commercial customers.
• CAA Bike Assist Roadside assistance coverage for bicycles, included with memberships, providing transport when a cyclist can't continue under their own power.
• CAA Mobile App Native iOS/Android app available on Apple App Store (id1511207013) and Google Play (ca.caa.coremobileapp) used for membership management, requesting roadside assistance, accessing rewards and tracking service jobs via Service Tracker.
• CAA Magazine Editorial online magazine covering Drive, Living, Protect, Shop, Travel, Business and Club Content categories with destination guides, lifestyle articles, safety tips and reward partner recommendations.
• CAA Travel Talks Educational travel events hosted by CAA to help members plan and learn about upcoming destinations and trip styles.
• CAA TripTiks Custom route planning and trip documents for self-drive travel.

Quantifiable outcome

• Save 3¢/L on fuel and 10% in-store / on car washes at Shell for CAA Members
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

33 partnerships are on record, tiered flagship, core and minor.

• Shell CanadaflagshipGTM or Marketing PartnerCAA Members save 3¢/L on fuel and save 10% in-store and on car washes at Shell stations across Canada as a featured CAA Rewards fuel partner. Shell is one of the most prominent consumer-facing partners surfaced on the caaneo.ca homepage Rewards section.
• Rogers CommunicationscoreGTM or Marketing PartnerCAA Members save $25/mo. or more on Rogers mobile plans and save 10% or more on select internet + TV bundles. Rogers is featured on the homepage Rewards section as a flagship telecommunications partner.
• Ottawa Senators (NHL)flagshipGTM or Marketing PartnerCAA North & East Ontario is the title sponsor of the annual Sens Skills competition (Feb 22, 2026, Canadian Tire Centre) and offers CAA Rewards savings on Senators tickets to members across the territory.
• Ottawa Titans Baseball ClubminorGTM or Marketing PartnerFeatured CAA Rewards partner offering member savings on Ottawa Titans baseball tickets.
• Swiss ChaletcoreGTM or Marketing PartnerFeatured CAA Rewards casual-dining partner offering member savings at Swiss Chalet restaurants nationwide.
• Harvey'scoreGTM or Marketing PartnerFeatured CAA Rewards quick-service restaurant partner offering member savings at Harvey's locations.
• VIA Rail CanadacoreGTM or Marketing PartnerFeatured CAA Rewards rail partner offering member savings on VIA Rail train travel across Canada.
• Canadian Museum of NatureminorGTM or Marketing PartnerFeatured CAA Rewards cultural-institution partner offering member savings on admission to the Canadian Museum of Nature in Ottawa.
• Staples CanadaminorGTM or Marketing PartnerCAA Members earn 1% in CAA Dollars on online Staples purchases; offer excludes Apple, Microsoft Surface, HP and Acer laptops, Print/Marketing Services and Staples Advantage. CAA Dollars credited within ~90 days.
• Royal Caribbean CruisesflagshipStrategic or Co-development PartnerCAA Members save an average of 20% via CAA-exclusive pricing on 500+ Royal Caribbean sailings worldwide and receive sparkling wine, chocolate-covered strawberries, complimentary photo for 7+ night sailings and up to $100 USD onboard credit per stateroom. Featured cruises priced from $1,198 to $2,664 per person for 2026/2027 sailings.
• Holland America LineflagshipStrategic or Co-development PartnerCAA Members can save up to 20% on hundreds of Holland America Line sailings to 425+ ports including the Caribbean, Mediterranean, Northern Europe and Australia; receive up to $50 onboard credit per person for the first two guests plus $50 Denali Dollars on select Alaska cruises.
• Silversea CruisescoreStrategic or Co-development PartnerPreferred ultra-luxury cruise partner offering all-inclusive fares with flights, pre-/post-cruise hotel nights, butler service in every suite, complimentary beverages and gourmet dining; CAA Members receive $100–$300 USD per person onboard credit on select sailings.
• Viking CruisescoreStrategic or Co-development PartnerCAA Travel preferred cruise partner offering ocean and river cruises focused on destination immersion across Europe, Asia, Africa and the Americas.
• Uniworld Boutique River CruisescoreStrategic or Co-development PartnerPreferred CAA Travel boutique river-cruise partner offering all-inclusive itineraries on European and Asian rivers with elevated onboard hospitality.
• Avalon WaterwayscoreStrategic or Co-development PartnerPreferred CAA Travel river-cruise partner with active promotions including "Free air or save $1,800 per person on select 2027 European river cruises."
• AmaWaterwaysflagshipStrategic or Co-development PartnerFlagship CAA Travel river-cruise partner featuring Africa Safari & Wildlife cruises and complimentary land packages on 950+ sailings (expiring June 30, 2026); Members save up to $2,000 per stateroom plus complimentary upgrades and $100 onboard credit.
• Celebrity CruisescoreStrategic or Co-development PartnerPreferred CAA Travel cruise partner featured in editorial coverage of Galápagos wildlife cruises and Adriatic itineraries.
• Windstar CruisesminorStrategic or Co-development PartnerPreferred CAA Travel small-ship cruise partner featured for wildlife itineraries including Panama Canal and Peru's Sacred Valley.
• Princess CruisescoreStrategic or Co-development PartnerListed as one of CAA Travel's preferred ocean cruise partners in the cruise FAQ.
• Walt Disney World Resort / Disney Cruise LinecoreStrategic or Co-development PartnerListed as one of CAA Travel's preferred leisure partners on the Royal Caribbean partner page "Other partners you will love" section.
• G AdventuresminorStrategic or Co-development PartnerFeatured CAA Travel guided-tour partner on the Royal Caribbean "Other partners" rail.
• Trafalgar ToursminorStrategic or Co-development PartnerFeatured CAA Travel guided-tour partner on the Royal Caribbean "Other partners" rail.
• ContikiminorStrategic or Co-development PartnerFeatured CAA Travel partner for youth/young-adult guided tours on the Royal Caribbean "Other partners" rail.
• BBQing.comminorGTM or Marketing PartnerCAA Members save 10% on BBQ and grill accessories at BBQing.com (Napoleon and Broil King products) as a featured summer Rewards partner.
• SimonsminorGTM or Marketing PartnerCAA Members earn up to 4% in CAA Dollars at Simons (Canadian fashion and home retailer) — featured across BBQ, Valentine's and lifestyle Rewards content.
• Stokes (thinkkitchen)minorGTM or Marketing PartnerCAA Members save 5% in-store and online at Stokes on dinnerware, kitchen and home goods — featured as a summer BBQ Rewards partner.
• Wayfair CanadaminorGTM or Marketing PartnerCAA Members earn 7% back in CAA Dollars at Wayfair.ca on outdoor furniture, umbrellas and home goods.
• Montana's BBQ & BarminorGTM or Marketing PartnerCAA Members save 10% at Montana's restaurants and on takeout — featured in the summer BBQ editorial roundup.
• Microsoft (Azure, Entra ID, Fabric, Power Platform)flagshipTechnology or IntegrationCAA NEO's Reward Tracker platform and broader data ecosystem integrate with Microsoft Entra ID, Azure Blob Storage, APIs and Microsoft Fabric, with internal tooling also leveraging Power Apps and Power Automate. Cloud + identity infrastructure underpins member data and partner transaction capture.
• CAA Club Group of Companies (CCG)flagshipStrategic or Co-development PartnerCorporate affiliate relationship — Regional Insurance Agent roles at CAA NEO stores (e.g., Thunder Bay) are listed under "CAA Club Group of Companies (CCG)," indicating shared ownership and operational alignment across the broader CAA Club Group.
• American Automobile Association (AAA)flagshipStrategic or Co-development PartnerCAA NEO is "Affiliated with American Automobile Association" enabling reciprocal roadside assistance and ID recognition across Canada and the U.S.
• International Automobile Federation (FIA)coreStrategic or Co-development PartnerCAA NEO is affiliated with the International Automobile Federation (FIA) via the Canadian Automobile Association, supporting international ID recognition and broader motoring advocacy.
• Travel Industry Council of Ontario (TICO)coreOthersRegulatory registration 4561957 with TICO displayed in site footer — required for CAA NEO's Ontario travel agency operations; relationship is regulatory/consumer protection rather than commercial.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAA South Central Ontario: Largest CAA club in Canada, also operating under the Canadian Automobile Association umbrella with the same membership, roadside, insurance, travel and rewards ecosystem. Most directly comparable peer to CAA NEO and the natural benchmark for scale, product breadth and operational practices.
• Alberta Motor Association (AMA): Provincial automobile association operating the same integrated membership + roadside + insurance + travel + rewards model in Alberta. Direct functional peer to CAA NEO with comparable member tiers, travel agency, rewards program and mobile automotive services.
• CAA Saskatchewan: Sister CAA club in Saskatchewan offering the same membership, roadside assistance, insurance placement, travel and rewards services. Comparable regional scope and product mix to CAA NEO, with similar not-for-profit governance.
• CAA Manitoba: Regional CAA club providing roadside, insurance, travel and rewards services to Manitoba members under the same CAA umbrella. Closely comparable business model, product breadth and member value proposition to CAA NEO.
• CAA Niagara: Regional CAA club serving the Niagara region of Ontario with the same membership, roadside, insurance, travel and rewards model. Direct geographic neighbour and operational peer to CAA NEO within Ontario.
• AAA (American Automobile Association): U.S. counterpart automobile club affiliated with CAA NEO that provides reciprocal roadside assistance and ID recognition. Operates a very similar integrated membership, roadside, insurance, travel and rewards model at national U.S. scale.
• Flight Centre Travel Group: National Canadian travel agency retail chain offering flights, cruises, tours and packaged vacations through commissioned consultants, directly comparable to CAA NEO's CAA Travel agency. Competes for the same cruise, tour and all-inclusive vacation bookings.

Broad incumbents

• Canadian Tire Corporation: Canadian national retailer offering CAA-rival roadside assistance, automotive services, financial services and a large retail loyalty program (Triangle Rewards). Operates at much larger scale than CAA NEO across all of Canada and competes with multiple CAA NEO product lines simultaneously.
• Intact Financial Corporation: Largest Canadian P&C insurer (Intact, belairdirect, BrokerLink) selling auto, home and commercial insurance with significant direct-to-consumer and broker channels. Competitor to CAA NEO's insurance placement business and increasingly a player in usage-based insurance (e.g., mydrive) competing with CAA MyPace.

Emerging players

• Jiffy Lube (Canadian operations): National Canadian mobile and in-bay oil change, tire and light maintenance service brand competing directly with CAA NEO's Mobile Pit Crew oil change, tire and battery services. Has broader geographic reach than CAA NEO's regional mobile fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOx9X3jOpvGsEbPTL-EGBjA
• Facebookfacebook.com/CAANEO
• Instagraminstagram.com/caa_neo
• Xx.com/CAANEO

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAA North & East Ontario