What Little Essentials does

Little Essentials is a 501(c)(3) nonprofit organization founded in 2011 by Sandie Trombert and headquartered in Brooklyn, New York. The organization collects and distributes essential children's supplies—including diapers, clothing, shoes, books, toys, strollers, car seats, and baby carriers—to at-risk families with children ages 0-5 living in poverty across all five New York City boroughs. Distribution is routed through a network of 100+ community partner organizations comprising shelters, social service agencies, hospitals, foster care programs, and community organizations. Since founding, the organization reports serving 75,612+ NYC children, helping 36,072+ families, and distributing 1,757,528+ diapers.

The organization's revenue model is donation-based, combining individual financial contributions, in-kind item donations, and tiered corporate sponsorships (Platinum at $16,000-$17,000 annually, Gold at $10,000, and Silver at $5,000). Operating logistics center on a 24,000-square-foot Brooklyn Navy Yard warehouse (Building 240, Suite 205) used for receiving, sorting, and dispatching donations, with corporate volunteer groups hosted on weekdays. Beyond item distribution, the organization runs 50+ free educational workshops annually covering GED preparation, financial literacy, maternal health, and child development, supplemented by community-driven diaper drives hosted by schools, businesses, civic groups, and faith organizations. The leadership team includes founder Sandie Trombert and CEO and President Courtney Crawford, with day-to-day operations executed by a small staff (1-10 employees) supported by a 4,000+ hour volunteer base.

Little Essentials operates as a mission-driven organization with no disclosed parent company, subsidiaries, or equity funding. Strategic partnerships with the National Diaper Bank Network, Baby2Baby National Network, Tribeca Pediatrics (since 2014), donateNYC, Power of Two, and Repair the World provide access to corporate donation pipelines, operational guidance, and shared warehouse resources. The organization has announced plans to open a second NYC warehouse in 2026 as part of a five-year strategic plan to expand service capacity, and generates awareness through earned media coverage on the TODAY Show, ABC7, NY1, and PIX 11 alongside an active Instagram and Facebook presence (@lehelps, @LEHelps).

Name

Little Essentials

Legal name

Little Essentials

Website

https://littleessentials.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Essentials is a Brooklyn-based 501(c)(3) nonprofit that collects and distributes essential children's supplies—diapers, clothing, strollers, and car seats—to at-risk NYC families with children ages 0-5, through a network of 100+ community partners across all five boroughs.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Financial Donations: The organization receives monetary donations from individuals and corporations through its website and events. Sponsorship tiers range from $5,000 to $17,000 annually.
2. In-Kind Item Donations: New and gently used children's items donated by individuals and corporations, which are then distributed to families in need. High-need items include diapers, wipes, and infant hygiene products.
3. Corporate Sponsorships: Annual platinum ($16,000-$17,000), gold ($10,000), and silver ($5,000) sponsorship tiers with benefits including event recognition, social media acknowledgment, and newsletter features.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Little Essentials is a NYC-based nonprofit that collects, sorts, and distributes essential children's supplies — diapers, clothing, shoes, toys, books, strollers, car seats, and baby carriers — to at-risk families with children ages 0-5 living in poverty, delivered through a network of 100+ community partners (shelters, social service agencies, hospitals, and community organizations) across all five NYC boroughs. The organization complements item distribution with free educational workshops covering GED preparation, financial literacy, maternal health, and child health and development to support family self-sufficiency.

Product overview

Little Essentials is a non-profit organization offering a unified charitable platform focused on distributing children's supplies and providing parenting education to at-risk families in NYC. The core offering consists of children's supplies distribution (diapers, clothing, toys, books, strollers, car seats, and other essential items for children ages 0-5), complemented by an Educational Workshops Program (GED, financial literacy, maternal health, child health). Additional programs include Volunteer Programs, Diaper Drive Programs, and Financial Donation/Sponsorship Programs. The organization serves families through a network of 100+ community partners including shelters, social service agencies, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Supplies Distribution Distribution of urgently needed children's supplies including diapers, clothing, shoes, toys, books, strollers, car seats, and other essential items for children ages 0-5 to at-risk families living in poverty in NYC, delivered through a network of 100+ community partner organizations across all five NYC boroughs.
• Educational Workshops Program Free educational programs including GED preparation, financial literacy, maternal health, and child health and development workshops designed to support and empower vulnerable NYC individuals and at-risk families on a path toward self-sufficiency. 50+ workshops taught to date.
• Diaper Drive Program

Quantifiable outcome

• 75,612+ NYC children served since 2011
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Tribeca PediatricsflagshipStrategic or Co-development Partner · 1 January 2014Since 2014, Little Essentials has partnered with Tribeca Pediatrics to teach parenting and baby care classes to parents served by the organization. Tribeca Pediatrics is a corporate sponsor and together they share a common goal of assisting at-risk NYC children in underserved communities.
• National Diaper Bank NetworkcoreStrategic or Co-development PartnerLittle Essentials is a member of the National Diaper Bank Network, a national movement to safeguard access to clean diapers for babies and families. The network provides operational guidance, corporate opportunities, increased product donations, and funding to member organizations.
• Baby2BabycoreStrategic or Co-development PartnerLittle Essentials is a proud member of the Baby2Baby National Network, which distributes basic essentials to children living in poverty in over 20 cities across the United States. Baby2Baby elevates member organizations through operational guidance, corporate opportunities, increased product donations, and funding.
• donateNYCcoreStrategic or Co-development PartnerPartnership with donateNYC as part of NYC's zero waste initiative, helping New Yorkers reduce waste, conserve energy and resources with the goal of sending zero waste to landfills. donateNYC helps recycle unusable textiles and shoes.
• Power of TwocoreStrategic or Co-development PartnerPartnership with Power of Two whose mission is to nurture the inherent potential in every child and family. Little Essentials supplies their families with requested items and provides parenting education. Power of Two shares warehouse space and expenses with Little Essentials.
• Repair the WorldsupportingChannel Partner/ Reseller/ DistributorRepair the World supports Little Essentials by sharing their network of donors, regularly hosting drives, and sending volunteers through their teen service corps as well as regular individual volunteers.
• Park Slope ParentssupportingChannel Partner/ Reseller/ DistributorPark Slope Parents has been a community of support since Little Essentials started, providing unlimited media support through their listserv and partnering on donation drives, volunteer initiatives, and the annual gala.
• Stand Up NYsupportingGTM or Marketing PartnerStand Up NY comedy club partners with Little Essentials, hosting annual fundraising events at its comedy club location in Manhattan.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Baby2Baby: National nonprofit that distributes diapers, clothing, and basic essentials to children living in poverty. Directly comparable in core mission (distributing baby essentials to at-risk families) and operates a national network of which Little Essentials is a member.
• Good+ Foundation: National nonprofit that provides essential baby gear, clothing, and products to families living in poverty. Closely mirrors Little Essentials' product-focused distribution model of diapers, strollers, car seats, and clothing to at-risk families.
• Hour Children: NYC-based nonprofit serving women and children impacted by incarceration and poverty, providing material support, housing, and educational programs. Comparable in NYC focus, family-level services, and combination of material aid plus self-sufficiency programming.

Broad incumbents

• National Diaper Bank Network: National membership network of more than 200 diaper banks that safeguards access to clean diapers. Little Essentials is a member; the network is the umbrella industry body providing supply, funding, and operational guidance to diaper-distributing nonprofits like the subject company.
• New York Foundling: Large NYC child welfare and family services organization serving children, youth, and families through foster care, education, and community programs. Comparable in serving at-risk NYC families with children, though with a much broader service portfolio.
• Children's Aid Society: Long-standing NYC nonprofit providing health, education, and family support services to children and families in underserved communities. Comparable in serving low-income NYC families and combining material, educational, and developmental services.
• CAMBA: Brooklyn-based social services nonprofit serving 45,000+ New Yorkers annually across housing, family services, and youth programs. Comparable in Brooklyn footprint and breadth of family/youth support services for low-income populations.

Others

• Single Stop: National anti-poverty nonprofit connecting low-income families to public benefits, tax credits, and support services. Comparable in addressing poverty among families with young children, but operates via benefits navigation rather than direct item distribution.
• Food Bank for New York City: NYC's largest hunger-relief organization distributing food through a network of pantries and community partners. Thematically aligned as a NYC anti-poverty nonprofit distributing essentials through a community partner network, but focused on food rather than children's items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LEHelps
• LinkedInlinkedin.com/company/little-essentials
• Instagraminstagram.com/lehelps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Essentials