Energizer
Energizer Holdings (NYSE: ENR) is a St. Louis-based consumer products corporation that designs and manufactures batteries (alkaline, lithium, NiMH, coin cells), flashlights, licensed portable power products, and auto care items, distributing globally through mass-market retailers including Amazon, Lowe's, and Home Depot.
- Company typePublic
- Founded1890
- HeadquartersSt Louis, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Energizer does
Energizer Holdings, Inc. (NYSE: ENR) is a St. Louis-headquartered, publicly traded consumer products corporation that designs, manufactures, and distributes portable power and lighting products. The company's portfolio spans alkaline batteries (Energizer MAX), premium lithium batteries (Ultimate Lithium), rechargeable NiMH batteries (Energizer Recharge), specialty coin cells and hearing aid batteries, an extensive flashlight and headlamp line (Vision HD, Tactical Metal, Intrinsically Safe, novelty character lights), licensed portable power products (power banks, wireless charging stations, 300W-1,500W portable power stations), and an auto care segment anchored by the Armor All brand. Core proprietary technologies include PowerSeal leak protection, Ultimate Child Shield no-burn coin cell chemistry with Color Alert dye and Bitrex coating, and flashlight innovations such as MAXVIZ, Digital Focus, and Touch Tech.
Energizer's go-to-market combines mass-market retail distribution through major chains (Amazon, Lowe's, Home Depot, Best Buy, Staples, Meijer) with international licensed partnerships, notably TennRich International for portable power ecosystem expansion across Europe and Worten for Portugal. The company serves consumer, professional/industrial (mining, utilities, emergency services requiring MSHA-certified intrinsically safe lighting), and OEM segments, and runs direct e-commerce through energizer.com plus regional sites for North America, Europe, APAC, Latin America, and South Africa. Marketing leverages the iconic Energizer Bunny mascot alongside purpose-driven initiatives such as Change Your Clock Change Your Battery and the Toys for Tots donation program via Batteries Plus.
Financially, Energizer reported Q4 CY2025 revenue of $778.9 million, up 6.5% year-over-year and ahead of Wall Street estimates, with non-GAAP EPS of $0.31 beating consensus by 19.1%. Management guided to full-year EBITDA of approximately $595 million and over 300 basis points of gross margin expansion by year-end. The company has generated $740 million in cumulative free cash flow over three years and reports a tariff-related receivable of $65 million. Recent operating highlights include the Ultimate Child Shield launch (May 2026), European portable power expansion through TennRich, Iberian entry via Worten, and Armor All Podium Series distribution expansion to 25,000 retail locations, partially offset by a voluntary recall of the Large Power Indicator Lantern due to lithium-ion overheating risk.
Energizer firmographics
Firmographics- Name
- Energizer
- Legal name
- Energizer Brands, LLC
- Website
- https://energizer.com
- Company type
- Public
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Energizer Holdings (NYSE: ENR) is a St. Louis-based consumer products corporation that designs and manufactures batteries (alkaline, lithium, NiMH, coin cells), flashlights, licensed portable power products, and auto care items, distributing globally through mass-market retailers including Amazon, Lowe's, and Home Depot.
- Ownership category
- akta.pro rank
Energizer industry classification
Industry- Product category
- Consumer Batteries
- NAICS
- Battery Manufacturing (33591), Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where Energizer is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Energizer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Primary Battery Sales: Energizer generates revenue primarily through the sale of disposable and rechargeable batteries across multiple chemistries including alkaline (MAX, EcoAdvanced), lithium (Ultimate Lithium), nickel-metal hydride (Recharge), and specialty batteries (coin cells, hearing aid batteries).
- Flashlights and Lighting Products: Sale of portable lighting products including LED flashlights, headlamps, area lights, novelty lights, and specialty tactical flashlights. Products range from consumer-grade to professional/industrial-rated (intrinsically safe).
- Portable Power Stations: Licensed portable power station products (700W-1,000W capacity) through partners like TennRich, targeting outdoor activities, emergency preparedness, travel, and off-grid living markets.
- Auto Care Products: Energizer's Auto Care segment includes products like Armor All, with management noting expanded distribution (Podium Series grew to 25,000 retail locations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard AA/AAA Battery Packs |
| Unit Pricing | Pay-as-you-go | Child-Safe Coin Cell Batteries |
| One time/ perpetual license | Pay-as-you-go | Rechargeable Battery Bundles |
| One time/ perpetual license | Pay-as-you-go | Premium Smartphone |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Energizer product offering
Product offeringCore offering
Energizer manufactures and sells disposable and rechargeable batteries (alkaline, lithium, NiMH, specialty coin cells, and hearing aid batteries) under brands including Energizer MAX, Ultimate Lithium, Recharge, and Ultimate Child Shield. The company also produces portable lighting products such as LED flashlights, headlamps, intrinsically safe industrial lights, and licensed portable power stations and power banks.
Product overview
Energizer offers a diversified portfolio of portable power and lighting products organized into several core product lines. The battery portfolio includes Energizer MAX alkaline batteries (AA, AAA, C, D, 9V), Energizer Ultimate Lithium premium batteries, Energizer Recharge NiMH rechargeable batteries, specialty coin cells and watch batteries, hearing aid batteries, and the innovative Ultimate Child Shield child-safe coin batteries. The lighting portfolio spans professional and tactical flashlights (Vision HD series, TAC series, Performance Metal line), headlamps, intrinsically safe flashlights for hazardous environments, rubber and metal flashlights, keychain lights, novelty lights featuring licensed characters (PAW Patrol, Rubble & Crew), and area lighting solutions. Licensed portable power products include power banks, wireless charging stations, and portable power stations. The company operates through licensed partnerships (notably TennRich for portable power) and serves consumer, professional, industrial, and safety-critical applications.
Differentiator
Problem solved
Functional benefit
Brands
- Energizer MAX: Alkaline batteries designed for everyday devices with PowerSeal Technology to protect against damaging leaks.
- Energizer Ultimate Lithium
- Energizer Recharge
- Energizer Vision HD
- Energizer Intrinsically Safe
- Energizer Ultimate Child Shield
Products and services
- Energizer MAX Alkaline batteries (AA, AAA, C, D, 9V) designed for everyday household devices with PowerSeal Technology to protect against damaging leaks for up to two years after full use, with shelf life up to 10-15 years.
- Energizer Ultimate Lithium Premium lithium batteries offering up to 20 years shelf life for AA/AAA and 10 years for 9V, providing superior performance in high-drain devices and extreme temperatures down to -40°F.
- Energizer Recharge
Quantifiable outcome
- Ultimate Lithium batteries last up to 20 years in storage versus 10-15 years for alkaline alternatives
- +4 more outcomes
Companies that use Energizer
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Energizer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Energizer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Batteries PlusminorNational partnership supporting Batteries Plus donations to Toys for Tots program. Batteries Plus donated over 1.6 million batteries with support from Energizer. The partnership includes franchise locations across the U.S. and national distribution coordination.
- WortencoreStrategic partnership with Worten, one of Portugal's leading consumer electronics retailers, for distribution of Energizer Portable Power Station product lineup including PPS1500, PPS550W1F, PPS1100W2F, and PPS300W2 models. Portugal positioned as gateway to broader Iberian market with Spain expansion discussions underway.
- Call2RecyclecoreEnergizer's 20+ year partnership with Call2Recycle, the only free rechargeable battery collection and recycling program in North America. Since inception in 1994, Call2Recycle has recycled over 100 million pounds of used rechargeable batteries. Energizer has collected and recycled nearly 200,000 pounds of batteries through this partnership alone.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Energizer competitors and assessment
Company assessmentDirect peers
- Duracell: Energizer's closest direct competitor in consumer alkaline, lithium, coin cell, and rechargeable batteries, with comparable retail distribution and a similarly iconic brand. Both companies compete head-to-head in nearly every battery SKU and flashlight category.
- Panasonic Energy: Major manufacturer of consumer alkaline, lithium, and rechargeable batteries, plus OEM battery cells for industrial and automotive applications. Competes directly with Energizer in retail battery categories and increasingly in portable power.
- Rayovac (Spectrum Brands): Spectrum Brands' battery division competes directly with Energizer in hearing aid, coin cell, and alkaline batteries, with similar retail channels and comparable product positioning in the mid-tier.
- Anker Innovations: Leading consumer brand for USB-C power banks, wireless chargers, and portable power stations — overlapping with Energizer's licensed portable power lineup. Both target the same outdoor, travel, and emergency preparedness consumer.
- Jackery: Specialist in portable power stations and solar generators (300W–2,000W range), directly competing with Energizer's TennRich-distributed PPS1500 and PPS1100W2F in the outdoor/emergency portable power category.
- Goal Zero: Portable power station and solar panel brand targeting the same outdoor, off-grid, and emergency preparedness use cases as Energizer's portable power line, with comparable wattage tiers and retail presence.
Emerging players
- Amazon Basics: Amazon's private-label battery brand has rapidly grown share in AA/AAA alkaline via aggressive pricing on Amazon.com, directly competing with Energizer MAX and forcing price competition in the company's largest retail channel.
Broad incumbents
- Energizer Holdings competitors — Duracell (Berkshire Hathaway): Duracell, owned by Berkshire Hathaway, is the global category leader in consumer batteries with broader capital backing and global distribution — a strong broad incumbent against Energizer's specialty positioning.
- LG Energy Solution: Global lithium-ion cell and battery pack manufacturer with industrial ESS, automotive, and consumer applications. Represents a broad incumbent whose lithium-cell scale and vertical integration could pressure Energizer in portable power stations over time.
- CATL (Contemporary Amperex Technology): World's largest lithium-ion battery manufacturer with dominance in cells, modules, and energy storage. While primarily automotive/ESS focused, CATL's scale and cost advantage represent the long-term supply-side benchmark that could commoditize Energizer's lithium portable power category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Energizer social profiles
Digital presenceEnergizer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energizer leadership team
Management profileNumber of profiles
Profiles1 record
Energizer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Energizer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energizer M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energizer
What does Energizer do?
Energizer manufactures and sells disposable and rechargeable batteries (alkaline, lithium, NiMH, specialty coin cells, and hearing aid batteries) under brands including Energizer MAX, Ultimate Lithium, Recharge, and Ultimate Child Shield. The company also produces portable lighting products such as LED flashlights, headlamps, intrinsically safe industrial lights, and licensed portable power stations and power banks.
Is Energizer a public or private company?
Energizer is a public company. It is classified as public and is currently operating.
When was Energizer founded?
Energizer was founded in 1890. It employs 5,001 to 10,000 people.
Where is Energizer based?
Energizer is headquartered in St Louis, United States, in the North America region.
How does Energizer make money?
Four revenue lines are on record. Primary Battery Sales are the primary driver. The others are flashlights and Lighting Products, portable Power Stations and auto Care Products.
Who are Energizer's main competitors?
Direct peers on record are Duracell, Panasonic Energy, Rayovac (Spectrum Brands), Anker Innovations, Jackery and Goal Zero. Amazon Basics is listed as an emerging player. Broad incumbents are Energizer Holdings competitors — Duracell (Berkshire Hathaway), LG Energy Solution and CATL (Contemporary Amperex Technology).
Does Energizer have an API?
No public API is recorded for Energizer.
What industry is Energizer in?
Energizer's product category is Consumer Batteries. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs). Its NAICS code is 33591 and its SIC code is 3600.