Charles R Vineyards

What Charles R Vineyards does

Charles R Vineyards is a family-owned boutique winery founded in 2006 in Livermore Valley, California, operated by owners Charles R (Dick) Bartlett and Bonnie Bartlett with winemaker Lisa Lee. The winery produces handcrafted wines from grapes sourced primarily from the Livermore Valley and Tracy Hills AVAs, spanning Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Zinfandel, Barbera, Sangiovese, Petite Sirah, Primitivo, Rosé, signature red blends (Bobcat Red, Coyote Red), and a port-style wine (Vino de Amor). Production is small-batch—reserve wines are single-barrel productions and the 2018 Barbera yielded only 49 cases—and uses conventional techniques including French and American oak aging, sur lie aging, malolactic fermentation, and whole berry fermentation.

The business operates on a direct-to-consumer model across three revenue streams: on-site tasting room sales at 8195 Crane Ridge Road (open Friday-Sunday, 12:00-4:30pm), e-commerce sales through charlesrwinery.com with shipping availability, and the Miners Wine Club—a free-to-join subscription program shipping three bottles quarterly (February, May, August, November). A private events venue hosts weddings, corporate events, and celebrations for up to 100 guests in the garden patio setting. Pricing is $20 for non-member tastings (with $5 per-bottle credit applied to purchases up to three bottles), $28-$39 per bottle for wines, and 15-20% member discounts. Distribution is regionally focused on the California Bay Area with shipping available, supported by social media marketing, email newsletters, content marketing (recipe library, winemaker blog), and participation in Livermore Valley Wine Country events.

Customer segments include wine enthusiasts and wine country visitors (primary), private event hosts, and recurring wine club members. The firm has 1-10 employees, no institutional investors, no external funding, no parent company, no disclosed revenue, no patents or certifications, and no public-company status. Ownership is solely the Bartlett family, and there is no evident technology platform, AI capability, or API offering beyond a standard e-commerce site. Marketing emphasizes content and local event participation rather than paid acquisition.

Name

Charles R Vineyards

Legal name

Charles R Vineyards

Website

https://charlesrwinery.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Charles R Vineyards is a family-owned boutique winery in Livermore, California, producing small-batch wines from Livermore Valley and Tracy Hills AVAs and selling direct-to-consumer through a tasting room, e-commerce shop, free wine club, and private events venue.

Ownership category

akta.pro rank

Product category

Winery / Boutique Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Bars (CRANACAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Handcrafted wine production
• Wine club membership
• Tasting room experiences
• Private event venue
• Livermore Valley wines

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through tasting room, online shop, and wine club shipments. Four seasonal wine club releases per year (February, May, August, November) with three bottles per shipment for Miners Club members.
2. Wine Club Membership: Miners Wine Club provides recurring revenue through quarterly shipments. Benefits include complimentary tastings for up to four people, 15% discount on wine purchases, 20% discount on case purchases, access to club-exclusive wines, and invitations to member events.
3. Private Events Venue Rental: Hosting of private events including weddings, bridal/baby showers, birthday parties, corporate events, rehearsal dinners, and anniversaries. Venue accommodates groups up to 100 guests in garden patio setting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Charles R Vineyards is a family-owned boutique winery producing handcrafted wines from Livermore Valley AVA and Tracy Hills AVA grape sources, including varietal wines (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Zinfandel, Barbera, Sangiovese, Petite Sirah, Primitivo, Rosé), signature red blends (Bobcat Red, Coyote Red), and a port-style wine (Vino de Amor). Sales are conducted direct-to-consumer through an on-site tasting room, an online wine shop with shipping, and the Miners Wine Club quarterly subscription program, with secondary venue rental for private events up to 100 guests.

Product overview

Charles R Vineyards is a Livermore Valley winery producing wines from grapes sourced from Livermore Valley AVA and Tracy Hills AVA. The product portfolio centers on varietal wines (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Zinfandel, Barbera, Sangiovese, Petite Sirah, Primitivo, Rosé) plus signature blends (Bobcat Red, Coyote Red) and a port-style wine (Vino de Amor). These wines are sold direct-to-consumer through a wine club membership (Miners Wine Club) offering quarterly releases with member discounts, and through the on-site tasting room experience. The winery also offers a private events venue for weddings and celebrations up to 100 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Charles R Varietal Wines

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wente Vineyards: The largest family-owned winery in Livermore Valley with a tasting room, wine club, and private event venue at the Estate Winery. Directly comparable to Charles R as a Livermore Valley DTC-focused winery with multi-channel revenue (tasting, club, events) and on-site hospitality.
• Concannon Vineyard: Historic Livermore Valley winery (founded 1883) operating a tasting room, wine club, and private events. Direct peer competing for the same Livermore Valley wine country visitor traffic and DTC wine club members.
• Murrieta's Well: Livermore Valley winery producing estate wines from a historic property, with tasting room experiences and wine club membership. Direct peer sharing Livermore Valley AVA positioning and DTC hospitality model.
• Page Mill Winery: Small Livermore Valley winery producing limited-production wines with a tasting room and wine club. Closely comparable in scale and business model — family-operated, small-batch, DTC-focused.
• Cuda Ridge Wines: Boutique Livermore Valley winery specializing in small-lot Bordeaux-style and Italian varietal wines. Direct peer in the small-production, DTC-driven Livermore Valley competitive set.
• McGrail Vineyards: Family-owned Livermore Valley estate winery with tasting room, wine club, and private events on a hilltop property. Direct peer offering DTC hospitality comparable to Charles R's garden venue model.
• Las Positas Vineyards: Livermore Valley winery with tasting room, wine club, and event hosting. Comparable small-to-mid-scale DTC winery competing in the same regional wine country market.
• Fenestra Winery: Small Livermore Valley winery producing handcrafted varietal wines with on-site tasting. Direct peer sharing small-batch, family-operated DTC positioning in Livermore Valley.
• Retzlaff Vineyards: Estate Livermore Valley winery with tasting room and wine club, producing small-lot wines from estate-grown grapes. Comparable boutique-scale DTC winery in the same AVA.
• Nottingham Cellars: Livermore Valley urban winery and tasting room producing small-batch wines. Direct peer in the Livermore DTC hospitality segment, sharing wine club and tasting-driven revenue model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CharlesRWinery
• YouTubeyoutube.com/channel/UC2J7zyBW0pjliOCk-li6SAg/videos?view_as=subscriber
• Facebookfacebook.com/CharlesRVineyards
• Instagraminstagram.com/charlesrvineyards
• LinkedInlinkedin.com/company/charles-r-varney

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles R Vineyards