Jeff's Bagel Run

What Jeff's Bagel Run does

Jeff's Bagel Run (JBR Franchise Co) is a Florida-based franchise operator selling scratch-made, kettle-boiled New York-style bagels through a rapidly expanding network of retail shops. Founded in 2019 by Jeff and Danielle Perera after Jeff was laid off, the brand grew from a pandemic-era home-delivery operation into its first brick-and-mortar store in Ocoee, Florida in June 2021. As of early 2026, the company operates 35 locations across 12+ U.S. states with 120+ units in development, serving individual grab-and-go breakfast consumers, catering customers, and corporate event clients.

The core product is fresh, in-store kettle-boiled bagels, supplemented by house-made spreads and a custom coffee program supplied by Otus Coffee, which Jeff's Bagel Run acquired in July 2024 to control supply and quality. Operations run on 'Au-Dough-Mation,' an in-house built technology platform integrating point-of-sale, kitchen displays, inventory management, and a proprietary iOS/Android loyalty app, with machine learning predictions used for demand forecasting and waste reduction. A single-shift operating model (6:30 AM–2:00 PM) constrains labor complexity relative to typical full-day QSR competitors.

Revenue is generated primarily through franchise fees ($30,000 initial per location, $497,558–$813,790 total investment), a 6% royalty on gross sales, a 2% national advertising fund, and direct retail sales from company-operated stores, with secondary contributions from catering, merchandise (Shopify storefront), and brand partnerships. The franchise targets multi-unit operators and first-time franchisees with minimum net worth of $800,000 and liquid assets of $200,000. The 2025 FDD shows top-third Average Unit Volume of $1,421,960 and bottom-third AUV of $821,416 across affiliate-operated stores, indicating meaningful unit-economics dispersion. The company is privately held and received an undisclosed investment from 1337 Capital in April 2023 to fund nationwide expansion.

Name

Jeff's Bagel Run

Legal name

JBR Franchise Co

Website

https://jeffsbagelrun.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeff's Bagel Run is a Florida-based franchise operator of scratch-made, kettle-boiled New York-style bagel shops, serving individual consumers and catering customers through 35 locations across 12+ U.S. states with 120+ units in development.

Ownership category

akta.pro rank

Product category

Specialty Bagel Restaurant

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

akta.pro primary industry

Donut Shops (THAFAGAE)

Keywords

• Handcrafted bagel retail
• Bagel franchise
• Specialty coffee shop
• Quick service breakfast
• Breakfast catering

Headquarters

HQ city

Ocoee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fee of $30,000 plus total investment of $497,558 to $813,790 per location. Standard franchise agreement is for 10 years.
2. Royalty Fees: Ongoing royalty fee of 6% of gross sales from franchisees, plus 2% National Ad Fund fee.
3. Retail Bagel Sales: Direct retail sales of bagels, spreads, coffee, and beverages through company-owned and franchise locations, operating daily from 6:30 AM to 2:00 PM.
4. Catering Services: Catering offerings including bagel boxes, cream cheese tubs, cookie bar platters, lox platters, and hot coffee boxes for events and corporate functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Jeff's Bagel Run operates a scratch-made, kettle-boiled New York-style bagel shop concept sold through company-owned and franchise retail locations, with daily in-store production of bagels, house-made spreads and cream cheeses, and a custom-roast coffee program (Otus Coffee). The business also sells single-unit and multi-unit franchise licenses supported by a proprietary integrated operations platform that unifies point-of-sale, kitchen displays, inventory, customer-facing mobile app, and machine-learning demand forecasting, along with catering and an e-commerce merchandise store.

Product overview

Jeff's Bagel Run is a scratch-made bagel franchise concept operating on a unified platform combining retail bagel shops with technology-driven operations. The core offering consists of kettle-boiled bagels made fresh daily, house-made spreads and cream cheeses, and a custom-roast coffee program (Otus Coffee, acquired 2024). The company operates a proprietary integrated technology platform (Au-Dough-Mation) that unifies POS, kitchen displays, inventory management, and customer-facing apps with machine learning for production optimization. Customer-facing digital products include an in-house developed loyalty/rewards mobile app and catering services. The franchise model offers single and multi-unit opportunities, supported by training, site selection, and ongoing operational guidance. Additional revenue streams include catering services, a brand ambassador program, and an e-commerce merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• Otus Coffee: Coffee brand operated by Jeff's Bagel Run following acquisition of its longtime supplier; continues to operate under its own brand providing coffee products to Jeff's Bagel Run locations

Products and services

• Fresh Bagels
• Spreads and Cream Cheeses
• Otus Coffee Program
• Catering Services
• Franchise Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Otus CoffeecoreStrategic or Co-development PartnerAcquired in July 2024 as longtime supplier to control supply chain and enhance product quality. The acquisition strengthens Jeff's Bagel Run's offerings and creates growth opportunities for Otus Coffee while it continues to operate under its brand.
• Otus Coffee CompanycoreStrategic or Co-development PartnerCustom coffee roasting partnership with Winter Garden-based Otus Coffee Company. Developed own custom roast for both drip and espresso coffee. Coffee program features cold brews, lattes, and specialty beverages.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership enabling customers to order Jeff's Bagel Run products for delivery.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership expanding accessibility for customers to receive Jeff's Bagel Run products.

Scale indicators6 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Noah's NY Bagels: West Coast-focused bagel chain emphasizing New York-style bagels, spreads, and breakfast beverages, directly comparable in product proposition and franchise operating model.
• Big Apple Bagels: Bagel franchise chain emphasizing authentic New York-style bagels and spreads, comparable in menu and franchise unit-economics structure albeit at a smaller scale.
• Shipley Do-Nuts: Specialty baked-goods franchise concept with multi-unit franchise development and a similar tech-forward operating model; comparable in daypart focus and franchise scale stage.
• Duck Donuts: Specialty breakfast franchisor with made-to-order baked goods, a loyalty program, and active multi-state franchise expansion — directly comparable as an emerging-stage, tech-enabled breakfast franchise.
• Bruegger's Bagels: Bagel chain focused on kettle-boiled, scratch-made bagels and coffee, virtually identical in product positioning and customer use-case to Jeff's Bagel Run.
• Einstein Bagels: National bagel-shop franchise chain owned by Bagel Brands, directly competing in the same breakfast-specialty bagel category with similar menu architecture (bagels, spreads, coffee) and franchise unit economics.

Broad incumbents

• Panera Bread: Largest bakery-cafe QSR in the US, competing for the same breakfast occasion with bagels, coffee, and catering; broader menu and full-daypart operation provide the incumbent comparison that defines JBR's competitive set.

Others

• The Honey Baked Ham Company: Specialty food franchise with a similar company-operated-plus-franchise hybrid model, comparable for benchmarking franchise economics and multi-channel (catering, retail, e-commerce) revenue diversification.

Emerging players

• Black Rock Coffee Bar: Emerging specialty coffee and drive-thru beverage franchise with a comparable multi-state franchise expansion trajectory, providing a parallel emerging-scale franchise benchmark adjacent to JBR's bagel-and-coffee model.
• Teriyaki Madness: Emerging fast-casual franchise concept scaling through multi-unit development; comparable in growth stage and operator profile (referenced in JBR's VP Development bio for franchise-development playbook).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jeffsbagelrun
• Facebookfacebook.com/jeffsbagelrun
• LinkedInlinkedin.com/company/jeffsbagelrun
• Instagraminstagram.com/jeffsbagelrun
• TikToktiktok.com/@jeffsbagelrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff's Bagel Run