PriceEasy
- Company typePrivate
- Founded2006
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PriceEasy does
PriceEasy, operating under legal entity MaYH, Inc., is an AI-powered retail intelligence platform founded in 2006 and headquartered in Houston, Texas, with regional offices in London (UK) and Bangalore (India) and operations spanning 22+ countries. The company serves fuel and convenience retailers, multi-location retail and grocery chains, EV charging network operators, restaurant chains, and commercial real estate firms, offering what it labels a Gen 3 pricing and retail intelligence platform that combines fuel pricing, in-store pricebook management, computer vision, site selection, and operational analytics. The platform processes over 1 trillion external data points daily and is trained on 50 billion transactions, with 98.5%+ US fuel pricing coverage and visibility into 700,000 products across 200,000+ retail locations globally.
PriceEasy firmographics
Firmographics- Name
- PriceEasy
- Legal name
- MaYH, Inc.
- Website
- https://priceeasy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PriceEasy industry classification
Industry- Product category
- Retail Intelligence Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
- akta.pro secondary industry
- Airfare Pricing & Fare Intelligence (THALAIAA)
Keywords
Where PriceEasy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PriceEasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the PriceEasy AI-powered pricing and retail intelligence platform, including modules for fuel pricing, pricebook management, site selection, vision AI, and in-store optimization. Pricing is not publicly disclosed; sales motion involves direct demos and quote-based contracts.
- Electronic Shelf Labels (Hardware + Software): Electronic Shelf Labels are offered with ESL hardware described as complementary to get started, bundled with the Price IQ software platform. Hardware sales component combined with software subscription.
- Professional Services & Advisory: Pricing advisory services where PriceEasy pricing experts work alongside client teams to configure rules, guide AI optimization, and support rollout based on business goals and market dynamics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS platform with multiple modules (Fuel IQ, Price IQ, Location IQ, Vision AI, AI Manager) available as an integrated suite or individual modules. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PriceEasy product offering
Product offeringCore offering
PriceEasy sells a Gen 3 AI-powered retail intelligence SaaS platform that combines trillions of external data points (competitor pricing, mobility, demographics, weather, traffic, satellite imagery) with internal transaction data to deliver real-time fuel pricing, in-store pricebook management, AI-driven site selection, computer vision analytics, and operational optimization for fuel, convenience, EV, retail, restaurant, and commercial real estate operators. Core revenue is generated through enterprise subscriptions, with additional revenue from Electronic Shelf Label hardware and pricing advisory professional services.
Product overview
PriceEasy is a Gen 3 AI-powered retail intelligence platform offering a unified solution for fuel pricing, convenience store operations, site selection, and competitive intelligence. The platform architecture consists of core products (Fuel IQ for AI-driven fuel pricing, Price IQ for retail pricebook management, Vision AI for camera-based intelligence, Location IQ for site selection, and EV Network Solution for EV charging placement) supported by specialized modules including Conversion IQ, Merchandise IQ, AI Manager, Supply Chain, Ordering, Receiving, Inventory Management, Lotto Management, Voice IQ, Survey IQ, and Benchmarking. The Retail Suite integrates all capabilities into one unified platform. PriceEasy processes over 1 trillion external data points daily to provide real-time competitor intelligence, demand forecasting, and optimization across 22+ countries and 130+ company customers.
Differentiator
Problem solved
Functional benefit
Brands
- Fuel IQ: AI-driven fuel pricing solution for intelligent fuel pricing, competitor tracking, and margin optimization.
- Price IQ
- Location IQ
- Vision AI
- AI Manager
- Conversion IQ
- Merchandise IQ
- Supply Chain
Products and services
- Price IQ AI-driven pricebook and competitive pricing platform that optimizes margins, automates execution, and manages pricing for hundreds of stores with external data and real-time competitor intelligence across thousands of SKUs.
- Fuel IQ AI-powered fuel pricing solution that tracks competitors in real time, automates pricing rules, and integrates with POS systems to update prices across stations instantly to protect margins.
- Vision AI Computer vision technology that turns existing site cameras into smart site managers for vehicle counting, make/model identification, license plate recognition, queue detection, and staff task verification.
- Location IQ AI-powered site selection and location intelligence platform that identifies high-revenue locations using satellite imagery, mobility data, foot traffic, competitor pricing, demographic data, and traffic flow analysis.
- AI Manager AI system that captures frontline retail interactions including greetings, upsell attempts, response times, and customer interactions to identify missed upsells and service gaps in real time.
- Supply Chain End-to-end supply chain management solution covering inventory visibility, accurate counts, and real-time control across operations from order to shelf.
- Ordering Smart replenishment solution that automates inventory ordering to ensure products are always in stock while reducing overordering, shrinkage, and waste.
- Receiving Dock-to-shelf solution that simplifies receiving operations with Vision AI verification for accurate inventory counts and stock accuracy across sites.
- Inventory Management Complete inventory visibility solution providing accurate counts and real-time control over stock levels across all store locations.
- Fuel Management Optimizes fuel operations with data-driven oversight including inventory tracking, delivery management, and cost visibility for fuel sites.
- Conversion IQ Module that integrates transactional data, mobility patterns, and behavioral insights to measure fuel-to-store conversion rates and identify how fuel pricing impacts in-store sales by time of day.
- EV Network Solution Identifies optimal EV charging locations using data-driven location intelligence including traffic patterns, EV adoption rates, competition, and infrastructure readiness.
- Retail Solution External intelligence platform for retail with competitor pricing for 700,000+ products, customer behavior analysis, and site selection across store networks.
- Data Products Comprehensive external data platform processing over 1 trillion data points daily including retail fuel pricing, item pricing, mobility data, demographics, weather, traffic, and market intelligence across 22+ countries.
- Electronic Shelf Labels (ESLs) Intelligent digital shelf labels with instant remote price updates, centrally managed from one dashboard, eliminating manual label changes and ensuring shelf prices always reflect pricing strategy.
- Retail Suite Unified all-in-one retail intelligence platform combining Fuel IQ, Store IQ, and Location IQ modules with data, insights, and automation for comprehensive retail optimization.
Quantifiable outcome
- 3-15% profit increase for fuel and convenience retailers through intelligent pricing strategies
- +8 more outcomes
Companies that use PriceEasy
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
PriceEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
PriceEasy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Coborn'scoreCoborn's, a leading grocery and fuel retailer in the Midwest, expanded its partnership with PriceEasy beyond fuel pricing to adopt Store Insights and Location IQ with Expert Insights service. This enables high-resolution location-specific intelligence including competitor pricing trends, customer shopping behavior, opportunity mapping, cross-shopping and cannibalization impact modeling.
- Huck's Convenience StorescoreHuck's Convenience Stores partnered with PriceEasy for advanced insights and analytics to optimize decision-making and strengthen competitive edge. Martin & Bayley Inc. operates 130+ Huck's locations across Illinois, Indiana, Missouri, Kentucky, and Tennessee. The partnership enables Huck's to leverage technology for enhanced operations and customer value delivery.
- EG On The Move (EG OTM)coreEG On The Move partnered with PriceEasy to reshape its fuel retail strategy using connected pricing intelligence. The platform provides real-time visibility into pricing implementation across 150+ locations, enabling teams to identify and resolve issues immediately. EG OTM is using technology to standardize pricing execution and improve operational efficiency across its expanding UK network.
- TXB (Texas Born)coreTXB selected PriceEasy as its retail pricing software to centralize data streams from back-office and POS systems. PriceEasy's AI and external datasets provide TXB with a platform to process information from multiple systems and competitor data streams, enabling strategic price changes in response to market fluctuations. TXB operates 50+ locations across Texas and Oklahoma.
- WorldData.AIcoreWorldData.AI is PriceEasy's sister company and the source of its proprietary external data platform. WorldData.AI is recognized as one of the largest external data platforms globally, powering PriceEasy with trillions of data points. PriceEasy turns this data into real-time pricing and location intelligence decisions for retailers.
- Verifone, Gilbarco, Comdata, NCR (POS Partners)corePriceEasy is a certified partner of all major POS systems (Verifone, Gilbarco, Comdata, NCR) ensuring seamless integration for automated price updates across fuel pumps, POS systems, and price signs. These partnerships are critical to PriceEasy's value proposition of 20-minute deployment with no IT support.
- FUELIowaminorPriceEasy is a proud member of FUELIowa association, participating in regional events and community engagement in the Iowa fuel retail market.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
PriceEasy competitors and assessment
Company assessmentDirect peers
- Kalibrate: Kalibrate (formerly KSS Retail/Kalibrate Fuel Pricing) is one of the most established direct competitors in fuel pricing optimization and retail location intelligence, serving global fuel retailers with similar pricing, site selection, and competitive benchmarking capabilities as PriceEasy's Fuel IQ and Location IQ modules.
- PriceAdvantage: PriceAdvantage is a long-standing direct competitor offering automated fuel pricing software, pricebook management, and competitive price intelligence to fuel and convenience retailers — closely mirroring PriceEasy's Fuel IQ and Price IQ value proposition.
- Competera: Competera provides AI-driven pricing optimization and competitive intelligence for retail and grocery chains, overlapping directly with PriceEasy's Price IQ, competitor price intelligence, and elasticity modeling capabilities across multi-SKU retail networks.
- Prisync: Prisync offers competitor price tracking and dynamic pricing software for retail and e-commerce, directly comparable to PriceEasy's competitor price intelligence module that monitors 700K+ products across 200K+ retail locations in real time.
- SiteZeus: SiteZeus provides AI-powered site selection and trade area analysis for multi-location retail and restaurant brands, directly comparable to PriceEasy's Location IQ for identifying high-revenue locations using mobility, traffic, and demographic data.
- Omnia Retail: Omnia Retail delivers dynamic pricing, competitor monitoring, and repricing automation for retailers and brands across multiple markets, overlapping with PriceEasy's Price IQ in zone-based pricing and competitive intelligence for multi-store retail networks.
Emerging players
- Placer.ai: Placer.ai provides foot traffic, demographic, and location intelligence using mobile location data, comparable to the mobility and traffic flow data layers powering PriceEasy's Location IQ and Conversion IQ modules for site selection and trade area analysis.
- Datavative (fuel pricing): Datavative offers fuel pricing software and competitor price tracking for independent and mid-market fuel retailers, positioning it as a direct niche competitor to PriceEasy's Fuel IQ in the smaller-chain segment of the fuel retail market.
Broad incumbents
- NielsenIQ: NielsenIQ is a broad incumbent in retail measurement and consumer intelligence, providing competitive data and market share analytics that overlap with PriceEasy's daily market share, area intelligence, and competitor benchmarking modules for larger retail and CPG customers.
- Vistaar Technologies: Vistaar Technologies provides pricing and promotion optimization software for consumer goods and retail, offering similar AI-driven pricing, pricebook management, and revenue management capabilities as PriceEasy for multi-SKU enterprise retailers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
PriceEasy social profiles
Digital presencePriceEasy compliance and trust
Trust signalCompliance4 records
PriceEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceEasy leadership team
Management profileNumber of profiles
Profiles11 records
PriceEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceEasy
What does PriceEasy do?
PriceEasy sells a Gen 3 AI-powered retail intelligence SaaS platform that combines trillions of external data points (competitor pricing, mobility, demographics, weather, traffic, satellite imagery) with internal transaction data to deliver real-time fuel pricing, in-store pricebook management, AI-driven site selection, computer vision analytics, and operational optimization for fuel, convenience, EV, retail, restaurant, and commercial real estate operators. Core revenue is generated through enterprise subscriptions, with additional revenue from Electronic Shelf Label hardware and pricing advisory professional services.
Is PriceEasy a public or private company?
PriceEasy is a private company. It is classified as venture growth investor backed and is currently operating.
When was PriceEasy founded?
PriceEasy was founded in 2006. It employs 101 to 250 people.
Where is PriceEasy based?
PriceEasy is headquartered in Houston, United States, in the North America region.
How does PriceEasy make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are electronic Shelf Labels (Hardware + Software) and professional Services & Advisory.
Who are PriceEasy's main competitors?
Direct peers on record are Kalibrate, PriceAdvantage, Competera, Prisync, SiteZeus and Omnia Retail. Emerging players are Placer.ai and Datavative (fuel pricing). Broad incumbents are NielsenIQ and Vistaar Technologies.
Does PriceEasy have an API?
No public API is recorded for PriceEasy.
What industry is PriceEasy in?
PriceEasy's product category is Retail Intelligence Software. Its primary akta.pro industry code is THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation, with a secondary code of THALAIAA, Airfare Pricing & Fare Intelligence. Its NAICS code is 5132.