Melrose International
Melrose International is a Quincy, Illinois-based wholesale supplier, founded 1985, that sells curated home décor, holiday decorations, giftware, silk florals, and licensed character brands (Hasbro, Sanrio, Smiley Company) to independent retail stores and e-commerce sellers in the U.S. and Canada via a multi-channel sales rep, showroom, and B2B portal model.
- Company typePrivate
- Founded1985
- HeadquartersQuincy, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Melrose International does
Melrose International is a privately held, Quincy, Illinois-headquartered wholesale supplier of home décor, holiday decorations, giftware, silk florals, garden accents, and flameless candles, founded in 1985 as Melrose Gardens. The company began by cultivating and drying local flowers for regional florists before expanding into silk florals in the early 1990s following a poor harvest year, then pivoting into giftware and home décor in 2002 under new investor ownership and rebranding to Melrose International. Today Melrose curates two annual release cycles — a 1,000+ SKU Everyday Collection across eight trend-driven lines and a 1,500+ SKU Holiday Collection across 14 themed lines — alongside proprietary product lines including EkkoLight Infinity Lights, FIA WICK and FIA Flame flameless candles, Simplux candles, and a No More Batteries battery-free line.
Melrose monetizes purely through wholesale product sales to retail stores and e-commerce platforms, structured around a three-tier loyalty discount model (Good $500 minimum opening order, Better at $2,500 cumulative orders, Best at $5,000 cumulative orders, with one-year locked-in discount protection once qualified). The go-to-market combines an independent sales representative network, three physical trade showrooms in Dallas, Atlanta, and Las Vegas, a self-serve 24/7 B2B ordering portal at solovue.com, and a dropshipping program for online sellers. The company sells more than 1,500 curated SKUs annually and operates a deeper portfolio of licensed character décor under partnerships with Hasbro (GI Joe, Monopoly, Transformers, My Little Pony, Peppa Pig, Tonka), Sanrio (Hello Kitty and Friends), Smiley Company, Sesame Street, Margaritaville, Mossy Oak, and Sporticulture. Melrose serves primarily independent brick-and-mortar retail stores and SMB e-commerce sellers across the United States and Canada.
Underlying technology is conventional wholesale commerce rather than software: a web-rendered B2B ordering platform, 3D virtual showrooms, and digital flipbook catalogs. The company employs 51–100 people, is organized as Melrose International, LLC, and shows no outside equity investment, no acquisitions, and no public financial disclosures. Distribution is supported by a Quincy-area warehouse alongside the corporate HQ at 1400 N 30th St, Suite 22, Quincy, IL, with field sales coverage executed via independent representative partnerships such as Cliff Price & Co.
Melrose International firmographics
Firmographics- Name
- Melrose International
- Legal name
- Melrose International, LLC
- Website
- https://melroseintl.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Melrose International is a Quincy, Illinois-based wholesale supplier, founded 1985, that sells curated home décor, holiday decorations, giftware, silk florals, and licensed character brands (Hasbro, Sanrio, Smiley Company) to independent retail stores and e-commerce sellers in the U.S. and Canada via a multi-channel sales rep, showroom, and B2B portal model.
- Ownership category
- akta.pro rank
Melrose International industry classification
Industry- Product category
- Home Decor Wholesale
- NAICS
- Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
- akta.pro secondary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where Melrose International is headquartered
LocationHeadquarters
- HQ city
- Quincy
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Melrose International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: Melrose generates revenue by selling home décor, holiday decorations, garden accents, giftware, silk florals, flameless candles, and infinity lights to retail stores and e-commerce platforms at wholesale pricing. The company operates on a B2B model with loyalty discount tiers based on order volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Good Level - $500 minimum opening order |
| Unit Pricing | Annual | Better Level - $2,500 order threshold |
| Unit Pricing | Annual | Best Level - $5,000 order threshold |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Melrose International product offering
Product offeringCore offering
Melrose International is a national wholesale supplier that designs, sources, and distributes home decor, holiday decorations, garden accents, giftware, silk florals, and flameless candles. The company offers curated seasonal collections (over 1,000 everyday items and 1,500+ holiday products) alongside a portfolio of licensed brand d\u00e9cor featuring major entertainment and lifestyle IPs. It serves retail stores and e-commerce resellers through wholesale ordering, dropshipping fulfillment, and physical/virtual showroom experiences.
Product overview
Melrose International is a national wholesale supplier of Holiday Decorations, Garden Accents, Giftware, Home Décor, Silk Florals, Flameless Candles (including EkkoLight Infinity Lights, FIA WICK, FIA Flame, and Simplux), and Licensed Brands. The company operates as a multi-product portfolio, offering curated seasonal collections (8 Everyday collections and 14 Holiday collections annually) alongside specialized product lines. The core offering includes physical wholesale products with supporting services such as a Dropshipping Program and Virtual Showrooms for retail customers. The Licensed Brands line features licensed characters and icons from major entertainment properties.
Differentiator
Problem solved
Functional benefit
Brands
- EkkoLight Infinity Lights: Exclusive infinity light product line
- FIA WICK Candles
- FIA Flame Candles
- Simplux Candles
- No More Batteries
- Licensed Brands
- Everyday Collection
- Holiday Collection
Products and services
- Everyday Collection Curated year-round home decor and giftware line with 8 trend-driven collections including romantic florals, coastal blues, rustic wildlife, country elegance, artisan ceramics, decorative glass, and warm organic textures; available to retail buyers.
- Holiday Collection Seasonal holiday decor line with 14 curated collections including garden elegance, peppermint chic, character charm, serene neutrals, alpine coziness, heritage craft, noir luxe, luminous whites, kawaii icons, modern Halloween, and elevated harvest; offered to retail buyers.
- EkkoLight Infinity Lights Exclusive decorative infinity light product line for home and holiday decor.
- FIA WICK Candles Flameless candle collection with wick-style design for a realistic flickering effect in home decor settings.
- FIA Flame Candles Flameless candle collection with flame-style design for home ambiance.
- Simplux Candles Simplux flameless candle product line for home decor and lighting.
- No More Batteries Battery-free decorative lighting and home decor solutions.
- Licensed Brands Collection Licensed decor collection featuring popular entertainment and lifestyle brands including Hello Kitty and Friends, GI Joe, Margaritaville, Monopoly, Mossy Oak, My Little Pony, Peppa Pig, Sesame Street, SmileyWorld, Sporticulture, Transformers, and Tonka.
- Dropshipping Program Wholesale dropshipping program enabling online retailers to sell Melrose products without maintaining inventory, with direct-to-customer fulfillment by Melrose.
- Virtual Showrooms Online 3D virtual showrooms (Everyday 2027, Holiday 2026) that let retail buyers browse and shop collections virtually.
Companies that use Melrose International
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Melrose International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melrose International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cliff Price & Co.coreStrategic sales representation partnership to strengthen retail partnerships. The company announced this partnership to expand sales coverage and support existing customer relationships.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Melrose International competitors and assessment
Company assessmentDirect peers
- Kurt Adler: One of the largest U.S. holiday décor and home accents wholesalers. Direct competitor to Melrose in seasonal/holiday wholesale to retailers, with overlapping licensed brand collections and similar showroom/wholesale motion.
- RAZ Imports: Major importer and wholesaler of holiday decorations, home décor, and seasonal giftware. Direct peer across product category, customer base (independent retail), and B2B wholesale model.
- Transpac: Wholesale distributor of home décor, seasonal merchandise, and giftware sold through independent retailers. Closely comparable assortment, customer segment, and wholesale fulfillment model to Melrose.
- Sagebrook Home: Wholesale home décor and accent furniture company selling to independent and specialty retailers. Comparable product breadth (décor, accents, seasonal) and B2B channel model to Melrose International.
- Sterling Inc. Wholesale supplier of seasonal and everyday home décor, giftware, and florals to mass and specialty retailers. Highly comparable product mix and wholesale channel orientation to Melrose.
- Enesco: Wholesale giftware, collectibles, and home décor company with a strong licensed-character portfolio (Hello Kitty, Disney, etc.). Direct peer to Melrose's Licensed Brands strategy in giftware wholesale.
- Department 56: Wholesale collectibles and holiday décor brand selling through independent gift retailers. Comparable seasonal collectibles wholesale model and independent-retail customer base to Melrose.
- Old World Christmas: Specialty wholesale ornament and holiday décor brand sold through independent retailers and gift shops. Comparable seasonal assortment and wholesale distribution model to Melrose's Holiday Collection.
Emerging players
- Balsam Hill: Premium holiday décor and Christmas tree brand. Overlaps with Melrose's premium holiday assortment but operates primarily direct-to-consumer rather than wholesale — a relevant adjacent player shaping retailer expectations.
Broad incumbents
- Funko: Public licensed-character collectibles company with deep Hasbro, Sanrio, Disney and other IP relationships. Relevant as a broader licensed-brand home/lifestyle products incumbent whose licensing economics influence Melrose's supply terms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Melrose International social profiles
Digital presenceMelrose International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melrose International leadership team
Management profileNumber of profiles
Profiles3 records
Melrose International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melrose International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melrose International
What does Melrose International do?
Melrose International is a national wholesale supplier that designs, sources, and distributes home decor, holiday decorations, garden accents, giftware, silk florals, and flameless candles. The company offers curated seasonal collections (over 1,000 everyday items and 1,500+ holiday products) alongside a portfolio of licensed brand d\u00e9cor featuring major entertainment and lifestyle IPs. It serves retail stores and e-commerce resellers through wholesale ordering, dropshipping fulfillment, and physical/virtual showroom experiences.
Is Melrose International a public or private company?
Melrose International is a private company. It is classified as family owned and is currently operating.
When was Melrose International founded?
Melrose International was founded in 1985. It employs 51 to 100 people.
Where is Melrose International based?
Melrose International is headquartered in Quincy, United States, in the North America region.
How does Melrose International make money?
One revenue line is on record: wholesale Product Sales.
Who are Melrose International's main competitors?
Direct peers on record are Kurt Adler, RAZ Imports, Transpac, Sagebrook Home, Sterling Inc., Enesco, Department 56 and Old World Christmas. Balsam Hill is listed as an emerging player. Funko is listed as a broad incumbent.
Does Melrose International have an API?
No public API is recorded for Melrose International.
What industry is Melrose International in?
Melrose International's product category is Home Decor Wholesale. Its primary akta.pro industry code is CRAOAFAB, Home Décor, Housewares & Gifts Distribution, with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 42321 and its SIC code is 5020.