Zion & Zion

What Zion & Zion does

Zion & Zion is a privately held, founder-led full-service marketing agency headquartered in Tempe, Arizona, with additional offices in Dallas, New York, Chicago, and Seattle. Founded in 2002 by Aric Zion (CEO) and DuGué Zion (COO), the firm operates on a professional services model delivering integrated strategy, creative, media, PR and social media, UX and development, marketing automation, customer data platform implementation, and data science services to enterprise B2B and B2C clients. The agency's core technical differentiator is a fully-staffed Customer Data Platform (CDP) practice anchored by Tealium-certified expertise, supplemented by strategic-tier partnerships with Google (including Vertex AI), Adobe, and HubSpot, and an ecosystem of ABM, data infrastructure, and engagement platform partners. Service delivery is organized around cross-functional Centers of Excellence combining solutions engineering with digital strategy, with senior leadership directly involved in client engagements.

The firm's client base spans diverse verticals — retail and ecommerce (McDonald's, Walmart, American Eagle Outfitters, Cavenders, Goodwill), sports and hospitality (Phoenix Suns, NASCAR, Casino Del Sol), healthcare (BD, Arthur Andrew Medical, Sun Health Communities), technology and manufacturing (IBM, Ironclad), and home services (ARS/Rescue Rooter, Closet Factory, OneGuard, TruckWorks) — supported by named case-study outcomes such as 70.1% lead growth on flat ad spend (OneGuard), 49.97% year-over-year revenue growth (TruckWorks), and 58.4% conversion from a primary nurture stream (Arthur Andrew Medical). Zion & Zion's go-to-market is senior-led, custom-priced, and project- or retainer-based, with no public pricing or revenue disclosure.

The business is differentiated by proprietary frameworks including ZPD-6 (zero-party data collection) and 8-Forces (ABX/CX alignment), which double as thought-leadership and lead-generation assets. The agency has expanded organically over 22 years from a single Phoenix office to a nationwide footprint, without external funding rounds, M&A, or institutional ownership changes, retaining full founder ownership and control.

Name

Zion & Zion

Legal name

Zion & Zion

Website

https://zionandzion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Zion & Zion is a founder-led, full-service marketing agency headquartered in Tempe, AZ with five US offices, delivering integrated strategy, creative, media, MarTech, CDP implementation, and data science services to enterprise B2B and B2C clients including Walmart, McDonald's, IBM, and NASCAR.

Ownership category

akta.pro rank

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing strategy, creative, data solutions, media, PR, social media, UX/development, marketing automation, and customer data platforms. Revenue is generated through professional services engagements with B2B and B2C clients on project, retainer, and ongoing basis.
2. Consulting and Strategy: Strategic consulting engagements including ABM strategy, data strategy, brand strategy, and organizational alignment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Zion & Zion is a full-service marketing and advertising agency that delivers integrated strategy, creative, media, PR & social media, data solutions, customer data platform (CDP) implementation, marketing automation, UX & development, and data science services to B2B and B2C enterprise clients. Engagements are delivered through cross-functional Centers of Excellence that combine technical MarTech expertise with strategic consulting under a flat organization model with senior team involvement.

Product overview

Zion & Zion is a full-service marketing and advertising agency that provides an integrated portfolio of services rather than a standalone software product. Their core offerings include: Customer Data Platforms (CDP) implementation and management, Marketing Automation (Marketo, Pardot, HubSpot), Data Science and Analytics, Creative and Brand Strategy, UX & Development, Experience Optimization (A/B testing, personalization), and Media Services. They operate as a services firm with specialized Centers of Excellence in MarTech, Data, and ABM. Their work is organized around strategic service lines including B2B & ABM, Brand Strategy, Data Solutions, Creative, Marketing Automation, and Experience Optimization. They also produce thought leadership content including the ZPD-6 Framework for zero-party data collection and the 8-Forces Framework for ABX/CX alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B & ABM Services

Quantifiable outcome

• 58.4% conversion rate from primary nurturing stream for Arthur Andrew Medical
• +6 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• TealiumcoreTechnology or IntegrationTealium certified agency partner with deep expertise in Customer Data Platform implementation including AudienceStream and iQ tag management. Team holds advanced certifications in Tealium's solutions.
• GooglecoreTechnology or IntegrationGoogle Partner with certifications in Google Ads and Analytics. Utilizes Google technologies including Google Analytics 4, Vertex AI, and Google Ads platforms for client implementations.
• HubSpotcoreTechnology or IntegrationHubSpot provider partner for marketing automation implementations and integrations.
• AdobecoreTechnology or IntegrationAdobe Solution Partner with expertise in Adobe marketing technologies and integrations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Digitas: Publicis-owned connected marketing agency covering data, technology, creative, and media. Overlaps with Zion & Zion on data-driven marketing, CDP, and MarTech work, but at significantly larger scale and with global delivery.
• R/GA: Larger global experience and innovation agency with deep capabilities in brand, MarTech, data, and product design. Overlaps with Zion & Zion on CDP/data strategy and experience optimization, but at significantly greater scale and with IPG backing.
• Huge: Global digital experience agency offering strategy, design, marketing technology, and data services. Competes for the same enterprise digital/CDP mandates as Zion & Zion but operates at much larger scale under IPG ownership.

Direct peers

• LRXD: Denver-headquartered, mid-sized full-service agency offering brand strategy, creative, PR, social, and digital services to B2B and consumer clients. Closely comparable in size, service mix, and integrated agency positioning to Zion & Zion.
• The Richards Group: Dallas-based independent full-service agency covering brand, creative, media, PR, and digital. Independent ownership, similar mid-market size, and similar B2B/B2C mix make this a directly comparable independent agency peer.
• Mekanism: Independent full-service agency combining brand creative, media, and content production with a heavy emphasis on measurable outcomes. Comparable to Zion & Zion on integrated campaign delivery and outcome-driven positioning.
• AMP Agency: Mid-sized full-service digital and brand agency offering strategy, creative, media, social, and MarTech. Overlapping with Zion & Zion on integrated B2B and B2C digital engagements of similar scope.
• Cramer-Krasselt: Independent, full-service, mid-sized agency with brand, creative, media, digital, PR, and social capabilities. Closely comparable to Zion & Zion on independent ownership, integrated offering, and mid-market/enterprise client mix.
• Marcus Thomas LLC: Cleveland-based independent full-service agency with similar breadth (creative, media, digital, PR) and a comparable client mix of mid-market and enterprise B2B/B2C brands. Closely comparable in scale and operating model.

Emerging players

• Sagefrog Marketing Group: Mid-Atlantic B2B-focused integrated marketing agency offering brand, digital, PR, and content services. Smaller and more B2B-specialized than Zion & Zion, but competes for the same ABM and integrated B2B engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzU7jWCl6UqD01qloFJaR5A
• LinkedInlinkedin.com/company/456442
• Xx.com/zionandzion
• Facebookfacebook.com/zionandzionagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zion & Zion