bubly
bubly is a PepsiCo-owned U.S. sparkling water brand selling flavored canned sparkling water to mainstream retail consumers, recently expanded into ready-to-drink wine refreshers and limited-edition entertainment collaborations.
- Company typePrivate
- Founded2017
- HeadquartersPurchase, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
bubly firmographics
Firmographics- Name
- bubly
- Website
- https://bubly.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- bubly is a PepsiCo-owned U.S. sparkling water brand selling flavored canned sparkling water to mainstream retail consumers, recently expanded into ready-to-drink wine refreshers and limited-edition entertainment collaborations.
- Ownership category
- akta.pro rank
Where bubly is headquartered
LocationHeadquarters
- HQ city
- Purchase
- HQ country
- United States
- HQ region
- North America
Markets served
bubly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Beverage Product Sales: bubly generates revenue through the sale of its sparkling water and ready-to-drink beverage products. Revenue comes from retail distribution of canned products sold in various pack sizes including 4-packs and 8-count variety packs, with new wine refresher extension entering the market.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
bubly product offering
Product offeringCore offering
bubly sells canned flavored sparkling water under the bubly Sparkling Water brand, available in multiple fruit flavors and distributed in 4-pack and 8-count variety pack SKUs through U.S. retail. The brand has extended into ready-to-drink canned wine refreshers (Rosé in Strawberry Peach and Blackberry Lemon, 4.5% ABV, 100 calories) and limited-edition collaborative flavor lines such as the Super Mario Galaxy Movie-inspired Meteor Melon, Cosmic Swirl, and Dragonfruit Stardust.
Product overview
bubly is a sparkling water brand offering flavored sparkling water beverages in cans. The core product is bubly Sparkling Water, available in various fruit flavors. The portfolio has expanded to include bubly wine refresher Rosé (a ready-to-drink canned wine cocktail in Strawberry Peach and Blackberry Lemon varieties) and limited-edition collaborative flavors such as the Super Mario Galaxy Movie-inspired Meteor Melon, Cosmic Swirl, and Dragonfruit Stardust.
Differentiator
Problem solved
Functional benefit
Products and services
- bubly Sparkling Water bubly Sparkling Water is the brand's core canned flavored sparkling water product line, sold in multiple fruit-flavored varieties through U.S. retail in 4-packs and 8-count variety packs. It is targeted at adult consumers seeking zero- or low-sugar flavored sparkling water for everyday consumption.
- bubly wine refresher Rosé bubly wine refresher Rosé is a ready-to-drink canned cocktail blending premium dry rosé, sparkling water, and natural fruit flavors, available in Strawberry Peach and Blackberry Lemon varieties. Each can contains 100 calories and 4.5% ABV, sold in 4-packs or 8-count variety packs and positioned for time-pressed consumers seeking a convenient, light alcoholic refresher.
- Super Mario Galaxy Movie Limited-Edition Flavors Super Mario Galaxy Movie Limited-Edition Flavors is a limited-time sparkling water line featuring three galactic-inspired flavors — Meteor Melon, Cosmic Swirl, and Dragonfruit Stardust — packaged in color-changing cans with Super Mario Galaxy Movie character art. It is a promotional product targeted at entertainment fans and existing bubly consumers through U.S. retail and in-theater activations.
Quantifiable outcome
- 100 calories per 4.5% ABV canned cocktail
Companies that use bubly
Customer profileSegments2 records
Ideal customer profiles2 records
bubly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bubly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Great Wolf Lodgeminorbubly partnered with Great Wolf Lodge for the Sunset Social Club activation as part of the resort chain's annual Summer Camp-In celebration at all 22 U.S. locations. The partnership represents routine seasonal marketing activity for the indoor water park resort chain, with bubly serving as a featured beverage partner for the summer event.
- Nathan's FamousminorNathan's Famous partnered with Great Wolf Lodge for the 'Hot Dog Days of Summer' promotion to mark America's 250th birthday. bubly is included as part of this broader partnership ecosystem at Great Wolf Lodge properties.
- Bright Sip Beverage Co.coreBright Sip Beverage Co. launched the bubly wine refresher Rosé, a new ready-to-drink product blending premium dry rosé, sparkling water, and natural fruit flavors. This represents bubly's expansion into the wine refresher segment with Strawberry Peach and Blackberry Lemon varieties. The product contains 100 calories and 4.5% ABV, positioned as a convenient everyday indulgence for moms.
- Illumination and Nintendo (The Super Mario Galaxy Movie)corebubly launched limited-edition galactic-inspired sparkling water flavors featuring color-changing cans, timed to coincide with The Super Mario Galaxy Movie release on April 1, 2026. The collaboration includes three movie-inspired flavors (Meteor Melon, Cosmic Swirl, Dragonfruit Stardust), character-themed packs, promotional giveaways, collectible merchandise, and in-theater activations. The campaign includes a space-themed quest with prizes such as trips to NASA's Kennedy Space Center.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
bubly competitors and assessment
Company assessmentDirect peers
- LaCroix: LaCroix is the U.S. category leader in flavored sparkling water and the most direct head-to-head competitor to bubly. Both compete on zero-sugar, zero-calorie, flavored seltzer SKUs in the same retail channels and consumer demographics.
- AHA Sparkling Water: AHA is Coca-Cola's directly competitive sparkling water brand, offering flavored seltzer in cans. It is a direct peer to bubly because it occupies the same shelf set, targets the same zero-sugar consumer, and benefits from a comparable large-company distribution network.
- Spindrift: Spindrift is a premium flavored sparkling water brand differentiated by real fruit ingredients. It competes with bubly in the same flavored-seltzer category and is one of the fastest-growing independent players in the space.
- Topo Chico: Topo Chico is a Mexican-origin sparkling mineral water brand now owned by Coca-Cola. It competes directly with bubly in flavored and unflavored sparkling water cans and shares similar mass-market retail distribution.
- Perrier: Perrier is a globally recognized carbonated mineral water brand offering flavored and unflavored sparkling water. It competes with bubly in the sparkling water category, particularly in the premium and lifestyle segments.
- San Pellegrino: San Pellegrino is a premium Italian sparkling mineral water brand with a flavored sparkling water range (e.g., Aranciata, Limonata). It overlaps with bubly on flavored sparkling water SKUs in retail and foodservice channels.
- Polar Seltzer: Polar Seltzer is a family-owned U.S. flavored sparkling water brand with strong regional presence. It competes with bubly in the flavored seltzer category, particularly in the Northeast U.S. market.
- Waterloo Sparkling Water: Waterloo is an independent flavored sparkling water brand competing directly with bubly on zero-sugar, flavored seltzer SKUs in mainstream U.S. retail.
Emerging players
- White Claw Hard Seltzer: White Claw is the category leader in hard seltzer and is the most direct competitive reference point for bubly's newly launched wine refresher line, since both target light, low-calorie, fruit-flavored canned refreshment occasions.
Broad incumbents
- Voss Water: Voss is a premium bottled water and sparkling water brand with broader geographic and product-line reach (still and sparkling, multiple package formats). It overlaps with bubly in premium sparkling water SKUs and is a broader-incumbent comparison given its multi-product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
bubly social profiles
Digital presencebubly financial estimates
Financial estimateRevenue estimate
Valuation estimate
bubly leadership team
Management profileNumber of profiles
Profiles1 record
bubly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bubly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bubly
What does bubly do?
bubly sells canned flavored sparkling water under the bubly Sparkling Water brand, available in multiple fruit flavors and distributed in 4-pack and 8-count variety pack SKUs through U.S. retail. The brand has extended into ready-to-drink canned wine refreshers (Rosé in Strawberry Peach and Blackberry Lemon, 4.5% ABV, 100 calories) and limited-edition collaborative flavor lines such as the Super Mario Galaxy Movie-inspired Meteor Melon, Cosmic Swirl, and Dragonfruit Stardust.
Is bubly a public or private company?
bubly is a private company. It is classified as corporate owned and is currently operating.
When was bubly founded?
bubly was founded in 2017.
Where is bubly based?
bubly is headquartered in Purchase, United States, in the North America region.
How does bubly make money?
One revenue line is on record: beverage Product Sales.
Who are bubly's main competitors?
Direct peers on record are LaCroix, AHA Sparkling Water, Spindrift, Topo Chico, Perrier, San Pellegrino, Polar Seltzer and Waterloo Sparkling Water. White Claw Hard Seltzer is listed as an emerging player. Voss Water is listed as a broad incumbent.
Does bubly have an API?
No public API is recorded for bubly.