V4 Company
V4 Company is a Brazil-based digital marketing advisory firm, founded in 2012, that delivers modular Performance Marketing services to more than 6,600 active SMB and enterprise clients across B2B, e-commerce, financial services, and other verticals through a 256-office franchise network and a premium V4X dedicated-team unit.
- Company typePrivate
- Founded2012
- HeadquartersSão Leopoldo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What V4 Company does
V4 Company is a Brazil-headquartered digital marketing advisory firm founded in 2012, structured as a franchise-based services platform rather than a traditional marketing agency. The company serves more than 6,627 active clients across B2B/B2C, e-commerce, financial services, education, SaaS, franchisors, and food service through a modular offering composed of seven solution types (Gestão de Mídia, Criativos, Páginas, Dados, CRM, Vendas, Gestão) crossed with four delivery models — Time Compartilhado (shared team), Time de Experts (V4X dedicated team for large enterprises), Projetos Pontuais (one-time projects), and Growth Capital (performance-based partnership). The 4-tier Basic/Pro/Advanced structure prices retainers by team seniority and media budget, while the flagship V4X Exclusive sub-brand offers dedicated expert teams to enterprise clients, including XP Inc., Max Titanium, Revista Exame, and iFood.
The underlying technology stack is composed of industry-standard tools — Google Ads, Meta Ads Manager, CRM systems, analytics dashboards, and landing page builders — rather than proprietary platforms. V4's core intellectual property is the 'Método V4' framework, a four-pillar methodology (Aquisição, Engajamento, Monetização, Retenção) that underpins service delivery, supplemented by the ROI Hunters podcast (63,000+ listeners) and educational products (Cientista do Marketing course and book). The franchise channel provides the principal distribution layer: 256 offices across Brazil are operated by trained franchisees, with the corporate entity headquartered in Campinas and a flagship office in São Paulo's Faria Lima. Google Partner Premier (top 3% in Brazil) and Meta Business Partner Certified (top 1%) credentials validate platform-level execution depth.
Revenue is generated primarily through recurring monthly retainer fees across the three service tiers, supplemented by one-time project fees (Estruturação Comercial and similar programs) and performance-based commission from the Growth Capital model. The firm reports managing R$2 billion+ in client media investment and generating R$9 billion+ in client-side billing, though these figures describe client outcomes rather than V4's own top line. Leadership is founder-led: Dener Lippert as CEO and creator of the Assessoria Modular model and Método V4, with Max Satiro (CMO) and Lucas Amadeu (CSO) rounding out the executive bench. The company has no public listing and no disclosed external funding beyond a nominal 2023 transaction.
V4 Company firmographics
Firmographics- Name
- V4 Company
- Legal name
- V4 COMPANY
- Website
- https://v4company.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- V4 Company is a Brazil-based digital marketing advisory firm, founded in 2012, that delivers modular Performance Marketing services to more than 6,600 active SMB and enterprise clients across B2B, e-commerce, financial services, and other verticals through a 256-office franchise network and a premium V4X dedicated-team unit.
- Ownership category
- akta.pro rank
V4 Company industry classification
Industry- Product category
- Digital Marketing Advisory / Marketing Consultancy Services
- NAICS
- Advertising Agencies (541810), Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where V4 Company is headquartered
LocationHeadquarters
- HQ city
- São Leopoldo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
V4 Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Modular Marketing Advisory Services: Recurring monthly retainer fees for digital marketing advisory services delivered through shared teams (Time Compartilhado), dedicated expert teams (V4X), or hybrid models. Services include media management, creative production, landing pages, data analytics, CRM setup, and sales support. Pricing varies based on team seniority level (Basic/Junior, Pro/Pleno, Advanced/Senior) and media budget size.
- Growth Capital Partnership: A performance-based revenue model where V4 Company invests in media, personnel, and marketing technology for clients in exchange for a commission on results. This model reduces client risk while accelerating business growth, with V4 assuming the investment burden in exchange for a revenue share.
- One-Time Project Delivery: One-time project fees for specific deliverables such as website development, database structuring, creative assets, and commercial structuring services. Examples include the 'Estruturação Comercial' program with a 3-month delivery timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Team (Junior) - Entry-level advisory for businesses with limited budgets and low marketing experience |
| Subscription | Monthly | Pro Team (Pleno) - Mid-tier advisory for growing businesses with moderate to significant marketing budgets |
| Subscription | Monthly | Advanced Team (Senior) - Premium advisory for large enterprises with substantial budgets and complex needs |
| Outcome Based/ Performance | Pay-as-you-go | Growth Capital - Performance-based partnership where V4 invests in client marketing in exchange for commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
V4 Company product offering
Product offeringCore offering
V4 Company provides modular digital marketing advisory services ("Assessoria de Marketing Digital") that combine strategic consulting and operational execution across seven solution areas (media management, creatives, landing pages, data/analytics dashboards, CRM, sales, and growth management). Clients select from four service delivery models—Time Compartilhado (Shared Team), Time de Experts (V4X dedicated team for large businesses), Projetos Pontuais (one-time projects), and Growth Capital (performance-based partnership where V4 co-invests in client media). The company also markets franchise units and produces educational content (Cientista do Marketing course and book, ROI Hunters podcast).
Product overview
V4 Company is a digital marketing advisory firm that operates as a modular marketing platform with 7 core service modules (Tráfego Pago, Gestão de Mídia, Criativos, Páginas, CRM, Vendas, Dashboards) delivered through 4 service models (Time Compartilhado, Time de Experts/V4X Exclusive, Projetos Pontuais, Growth Capital). The portfolio includes educational products (Cientista do Marketing course and book), a content platform (ROI Hunters podcast), and the proprietary Método V4 based on four pillars: Aquisição, Engajamento, Monetização, and Retenção. The V4X Exclusive sub-brand serves premium clients with dedicated expert teams, while the standard Assessoria de Marketing Digital serves broader market segments through modular service selection.
Differentiator
Problem solved
Functional benefit
Brands
- V4X (Exclusive): Premium marketing advisory service for large businesses with dedicated exclusive teams and robust processes, targeting companies seeking to build internal Performance Marketing 'house' teams.
Products and services
- Assessoria de Marketing Digital (Digital Marketing Advisory) Modular marketing advisory combining strategic and operational support across seven solution areas (media management, creatives, landing pages, CRM, data dashboards, sales, and growth management), delivered via four service models with 35 possible combinations. Targeted at SMB through enterprise clients seeking measurable sales outcomes.
- V4X Exclusive (Exclusive Experts) Premium advisory tier featuring dedicated expert squads for large businesses with robust marketing processes that want to build internal Performance Marketing 'house' teams with exclusive specialist focus.
- Time Compartilhado (Shared Team) Delivery model in which V4 professionals operate a client's marketing while dividing attention across multiple client accounts, designed to reduce client costs relative to a fully dedicated team.
- Time de Experts (Expert Team) Dedicated expert team delivery model under the V4X brand for clients requiring exclusive, high-quality marketing focus with senior-level specialists.
- Projetos Pontuais (One-Time Projects) Project-based delivery for specific deliverables such as website development, database structuring, creative assets, or commercial structuring (e.g., three-month 'Estruturação Comercial' programs).
- Growth Capital Partnership delivery model in which V4 invests in client media spend, personnel, and marketing technology in exchange for a commission, aligning incentives and accelerating client growth while reducing client risk.
- Cientista do Marketing (Course) Educational digital marketing course produced and sold by V4 Company, teaching marketing methodologies and frameworks.
- Cientista do Marketing (Book) Book authored by V4 Company covering marketing science and selling strategies, available on Amazon.
- ROI Hunters (Podcast) Official marketing and growth podcast featuring industry guests and recurring listener base of 63,000+, functioning as a brand authority and demand-generation asset.
- V4 Company Franchise Opportunity Franchise offering that licenses the V4 brand, methodology, and operating model to entrepreneurs who operate localized marketing advisory offices across Brazil.
Quantifiable outcome
- 6,627+ active clients and R$9 billion+ in client billing generated
- +3 more outcomes
Companies that use V4 Company
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
V4 Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
V4 Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreGoogle Partner Premier certification - the highest partnership level with Google. V4 Company is among the top 3% of Brazilian companies with this status, demonstrating excellence in Google Ads and marketing tools. V4X (Exclusive Experts unit) was launched at Google's Faria Lima headquarters in São Paulo.
- Meta (Facebook/Instagram)coreMeta Business Partner Certified Company status - quality certification indicating high capability in Meta digital marketing. Only 1% of companies achieve this certification. V4 manages client advertising campaigns across Facebook and Instagram platforms.
- SpotifyminorReferenced as a client brand alongside iFood and Sicoob in client logo display, suggesting potential partnership or customer relationship.
- iFoodminorReferenced as a client brand alongside Spotify and Sicoob in client logo display, indicating customer relationship.
- SicoobminorReferenced as a client brand alongside Spotify and iFood in client logo display, indicating customer relationship.
- Rock in RiominorStrategic partnership association with Rock in Rio festival, one of Brazil's largest music events. Highlighted as a major moment in company history alongside Google partnership and Forbes recognition.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
V4 Company competitors and assessment
Company assessmentDirect peers
- Resultados Digitais (RD Station): Brazilian marketing technology and services company behind RD Station, offering marketing automation, lead generation, and advisory services to SMBs and mid-market. Directly comparable to V4 in Brazilian digital marketing customer base and methodology-led sales approach.
- Conversion: Brazilian digital marketing agency specializing in performance marketing, SEO, and paid media, now part of Locaweb. Competes with V4 for the same Brazilian SMB and mid-market digital advertising budgets.
- Rock Content: Brazil-founded content marketing agency and SaaS provider (Stage) serving the same B2B/mid-market segment. Comparable content-led, methodology-driven approach to digital marketing services in Brazil.
- DPZ&T: One of Brazil's leading independent advertising agencies offering creative, media, and digital services to enterprise clients including some of V4's verticals (financial services, retail, consumer brands).
Broad incumbents
- Publicis Groupe: Global advertising holding company with significant Brazil operations (Publicis Brasil) offering creative, media, digital, and consulting services. Competes for the same enterprise advertisers but at much broader scope and scale.
- WPP: Global advertising and communications group with major Brazilian agencies (e.g., Grey, Ogilvy, VMLY&R) offering the full spectrum of digital marketing services to large advertisers.
- Omnicom Group: Global advertising holding group (DDB, BBDO, TBWA) with Brazilian operations providing integrated digital marketing and media services. Competes for the same enterprise marketing budgets as V4X.
- Dentsu: Global advertising and marketing services group with substantial Brazilian operations (Dentsu Creative, Dentsu Media) offering digital, creative, and media services across enterprise clients.
- Accenture Song: Accenture's digital marketing and customer experience arm, providing marketing transformation, ad operations, and analytics services that overlap with V4's higher-end V4X enterprise engagements.
Emerging players
- MJV Technology & Innovation: Brazilian consulting and innovation firm offering digital transformation, design thinking, and customer experience services to enterprise clients — overlapping with V4's strategic advisory and process-improvement positioning in the Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
V4 Company social profiles
Digital presenceV4 Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
V4 Company leadership team
Management profileNumber of profiles
Profiles3 records
V4 Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
V4 Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V4 Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V4 Company
What does V4 Company do?
V4 Company provides modular digital marketing advisory services ("Assessoria de Marketing Digital") that combine strategic consulting and operational execution across seven solution areas (media management, creatives, landing pages, data/analytics dashboards, CRM, sales, and growth management). Clients select from four service delivery models—Time Compartilhado (Shared Team), Time de Experts (V4X dedicated team for large businesses), Projetos Pontuais (one-time projects), and Growth Capital (performance-based partnership where V4 co-invests in client media). The company also markets franchise units and produces educational content (Cientista do Marketing course and book, ROI Hunters podcast).
Is V4 Company a public or private company?
V4 Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V4 Company founded?
V4 Company was founded in 2012. It employs 501 to 1,000 people.
Where is V4 Company based?
V4 Company is headquartered in São Leopoldo, Brazil, in the Latin America region.
How does V4 Company make money?
Three revenue lines are on record. Modular Marketing Advisory Services are the primary driver. The others are growth Capital Partnership and one-Time Project Delivery.
Who are V4 Company's main competitors?
Direct peers on record are Resultados Digitais (RD Station), Conversion, Rock Content and DPZ&T. Broad incumbents are Publicis Groupe, WPP, Omnicom Group, Dentsu and Accenture Song. MJV Technology & Innovation is listed as an emerging player.
Does V4 Company have an API?
No public API is recorded for V4 Company.
What industry is V4 Company in?
V4 Company's product category is Digital Marketing Advisory / Marketing Consultancy Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.