Dialog Axiata PLC

What Dialog Axiata PLC does

Dialog Axiata PLC is Sri Lanka's largest telecommunications service provider, headquartered in Colombo and operating as a publicly listed subsidiary of Malaysia's Axiata Group. Founded in 1993, the company delivers an integrated quad-play portfolio spanning mobile (postpaid and prepaid), home broadband (Dialog Wi-Fi, Dialog Fibre, and the 5G-powered Dialog Air Fibre fixed wireless access), satellite television (Dialog TV), and enterprise B2B services through Dialog Enterprise and Dialog Global, serving both consumer and business customers across the country. The underlying technology stack includes a nationwide 4G/LTE and 5G NSA/SA network (with Sri Lanka's first commercial 5G service, Dialog 5G Ultra, deployed via an Ericsson 5G RAN agreement across 800+ sites in 24 districts), four submarine cable systems (IAX, IEX, BBG, MSC) with 12 landing stations across five nations for international capacity, and a digital self-service layer anchored by the MyDialog App (providing access to 450+ services) and GSMA Phase 2-compliant eSIM. The company also operates digital adjacencies including Genie (payments), Doc990 (healthcare), ideamart (developer platform), and eZ Cash (mobile money).

Dialog generates revenue primarily through subscription-based recurring plans — mobile postpaid (Power Plan 1300/2100/3500, Prashansa pensioner plans, family and friend-circle plans), 5G/Fibre/Wi-Fi broadband, and DTV packages — supplemented by usage-based prepaid recharges, international roaming across 120+ countries (USD 1–50 plans), device and hardware retail (smartphones, smart home, IoT trackers), enterprise managed services (IoT, telematics, fleet management, Starlink satellite backhaul), and value-added services. Distribution is hybrid: 136 owned customer experience centers and two airport stores for tourist SIMs, an island-wide authorized retailer network, a digital storefront (dialog.lk) and the MyDialog App, dedicated enterprise direct sales (business.dialog.lk), and international wholesale (Dialog Global). Customer segments span mass-market consumers, government pensioners, inbound tourists, persons with disabilities (covered by an integrated disability-inclusion strategy recognized in a GSMA case study), and wholesale carriers.

The company's strategic posture is defined by aggressive infrastructure investment: the completed 2024 acquisition of Airtel Lanka consolidated market share; the December 2025 commercial 5G launch and rapid expansion to 800+ sites; a US$100M two-year 5G capex commitment backed by an Ericsson RAN agreement; a US$100M+ cumulative submarine cable investment anchored by the IAX system; and new product launches including Air Fibre FWA, Arcana (with Rime Labs), Ganudenu QR, and smart-living partnerships (OREL, Starlink). Sports and cultural sponsorships (Sri Lanka Cricket, Esports, Women's Volleyball, Vesak, FIFA World Cup 2026) round out a brand-led consumer acquisition push. The company reports employee headcount in the 5,001–10,000 range, holds ISO 31000 enterprise risk certification, and is listed on the Colombo Stock Exchange.

Name

Dialog Axiata PLC

Legal name

Dialog Axiata PLC

Website

https://dialog.lk

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Dialog Axiata PLC is Sri Lanka's largest integrated telecommunications operator, offering mobile, home broadband, satellite TV, and enterprise services to consumers and businesses, backed by a nationwide 5G network and international submarine cable infrastructure.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Computer Communications Equipment (3576)

akta.pro primary industry

Managed MPLS VPN Services (HDAIAFAA)

akta.pro secondary industries

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

Keywords

• Mobile telecommunications
• 5G network services
• Home broadband
• Enterprise IoT
• Digital entertainment

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Postpaid Subscriptions: Recurring monthly rentals from postpaid plans (Power Plan 1300/2100/3500, Smartphone Plan, Family Plans, Friend Circle, Prashansa plans) with bundled voice, SMS, data, and free Dialog Play subscription tiers. Includes device installment plans.
2. Mobile Prepaid Recharges: Pay-as-you-go revenue from prepaid reloads, prepaid add-ons (Call Blaster 508/667, Triple Blaster 698/877), and data add-ons. Activated via eZ Reload, QR Reload, retailer networks, and the MyDialog App.
3. 5G and Air Fibre Broadband Services: Recurring monthly fees from 5G Ultra and Air Fibre plans (Rs. 2,795/3,795/5,495) plus data add-ons and value bundles. Subject to commitment periods.
4. Home Broadband (Fibre and Wi-Fi) Subscriptions: Recurring monthly fees for Dialog Fibre (100/300/600 Mbps plans) and Home Wi-Fi postpaid/prepaid packages, including data rollover and add-on purchases.
5. Dialog Television (DTV) Packages: Recurring monthly fees for TV subscription packages (Thee, Diamond, Gold, Pearl, Super Max, Sports Plus) plus Pay-Per-View and Multiroom. One-time connection and installation fees.
6. Device and Hardware Sales: Retail sales of smartphones (Samsung Galaxy S26, iPhone 17, Infinix Note 60 5G), smart home devices (Smart Wi-Fi Socket, Smart Extension Cord, Dialog Wi-Fi Mesh), SIM/eSIM activations, and Dialog Smart Vehicle Tracker.
7. International Roaming and IDD: Per-MB, per-minute, and per-SMS charges for international roaming across 120+ countries, plus recurring and one-time data roaming packages (USD 1/3/5/10/20/50). Includes In-Flight and Cruise roaming.
8. Enterprise and B2B Services: Dialog Enterprise (digitalization solutions, IoT, fleet management, telematics) and Dialog Global (international voice, data, roaming for wholesale and enterprise) revenue.
9. Tourist SIM Plans: Prepaid Tourist plans at Rs. 1,399 (~USD 4), Rs. 1,799 (~USD 5), and Rs. 2,450 (~USD 7) per month, sold via Dialog Airport Stores and online channels.
10. Value-Added Services (VAS): Revenue from Doc990, content/entertainment, insurance (life, hospitalisation, personal accident), data and reload loans, Idea Mart developer platform, IVR/games, horoscope/alerts services, and RingIN Tones.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Dialog Axiata PLC is Sri Lanka's leading telecommunications service provider, operating mobile (prepaid/postpaid), home broadband (Dialog Wi-Fi, Dialog Fibre, Dialog Air Fibre 5G FWA), satellite television, international roaming, and enterprise connectivity services. The company runs Sri Lanka's first commercial 5G network (Dialog 5G Ultra) across 800+ sites in 24 districts, supported by IAX/IEX/BBG/MSC submarine cable systems and a 136-strong customer experience center footprint, with layered digital services including the MyDialog App, Dialog Play OTT, Genie payments, Doc990, and ideamart developer platform.

Product overview

Dialog Axiata PLC operates as a multi-product telecommunications platform-plus-modules architecture, with core connectivity services forming the foundation and a broad portfolio of digital services, value-added modules, and content offerings layered on top. The core connectivity platform comprises four primary services: Dialog Mobile (Postpaid/Prepaid), Dialog Mobile Broadband, Dialog Wi-Fi (Home Broadband with plug-and-play routers), Dialog Fibre (FTTH), and Dialog Television (satellite DTV), supplemented by international services (Roaming, IDD) and Sri Lanka's first commercial 5G network, Dialog 5G Ultra (deployed via Ericsson 5G RAN, serving 1.5M+ subscribers across 800+ sites). Building on this network foundation, Dialog offers Dialog Air Fibre (a 5G Fixed Wireless Access home broadband service) and the eSIM sub-product, plus the Tourist SIM aimed at inbound travelers. Layered on top of the connectivity platform are digital and value-added services, including: the MyDialog App (mobile self-service app with 450+ services); Dialog Play (entertainment streaming bundled free with postpaid plans); Genie (digital payments); Doc990 (healthcare channeling); ideamart (a developer platform for building mobile applications leveraging Dialog's network APIs); and an extensive Value Added Services portfolio covering family safety, AI-powered astrology/horoscope, insurance, micro-loans, content subscriptions, and an AI-powered personalized offers engine (MyOffers). Supporting infrastructure includes the IAX (India Asia Xpress) submarine cable system, part of Dialog's US$100M+ international connectivity investment. Dialog also retails third-party smart home and IoT devices such as the Dialog Smart Vehicle Tracker and Dialog Wi-Fi Mesh.

Differentiator

Problem solved

Functional benefit

Brands

• Dialog 5G Ultra: Sri Lanka's first commercial 5G network service from Dialog, launched December 2025 with over 220 sites and more than 1.5 million subscribers.
• Dialog Air Fibre
• Dialog TV
• Dialog Play
• Dialog Wi-Fi
• Dialog Fibre
• MyDialog App
• Genie
• Doc990

Products and services

• Dialog Mobile (Postpaid and Prepaid) Dialog's flagship mobile telecommunications service for individual consumers, offering both postpaid plans (Power Plan 1300/2100/3500, Smartphone Plan, Family Plans, Friend Circle, Prashansa) and prepaid recharges with bundled voice, SMS, data, device installment options, and free Dialog Play subscription tiers.
• Dialog Mobile Broadband Mobile data-only service offering prepaid and postpaid data plans (Unlimited Blaster, Fun Blaster) optimized for social media usage, with 4G/5G coverage and access managed via the MyDialog app.
• Dialog Wi-Fi (Home Broadband) Home broadband service offering prepaid and postpaid plans starting at Rs. 1,290/month with plug-and-play routers, data roll-over, voice plans, school broadband packages, gaming data plans, Netflix add-ons, and a wide range of data add-ons.
• Dialog Fibre Fiber-to-the-home broadband service offering quota-based packs (100/200/300GB at 300 Mbps) and speed-based unlimited packs (100/300/600 Mbps) with 1-2 year commitment periods and a Rs. 12,500 connection fee.
• Dialog International Roaming International roaming service with country-specific data plans (USD 1 to USD 50 recurring and one-time), in-flight data roaming, and cruise roaming across 120+ countries. Includes budget setter, #103# portal, and value-added services for managing roaming usage.
• Dialog IDD (International Direct Dialing) International calling service offering special IDD plans, premium rate options, and per-second/per-minute package switching for outbound international voice calls.
• Dialog Tourist SIM Prepaid tourist SIM/eSIM service targeted at international visitors to Sri Lanka, with plans at Rs. 1,399/month (20GB + voice), Rs. 1,799/month (30GB + voice), and Rs. 2,450/month (50GB + unlimited WhatsApp + voice). Available at Dialog Airport Stores and 136 customer experience centers.
• MyDialog App Self-service mobile app offering access to over 450 Dialog services in one place, including bill payment, reload, data usage monitoring, package changes, e-billing registration, loyalty tracking, and management of all Dialog connections via Dialog ID SSO. Available on iOS, Android, and Huawei AppGallery.
• Dialog Play Entertainment streaming service and mobile app that allows subscribers to watch Dialog Television content on mobile devices, plus access to premium entertainment including Lionsgate Play, ViU+, Sony Liv, Cinema World, and Sports content. Bundled free with postpaid Power Plans and Air Fibre subscriptions.
• Genie (Digital Payment) Digital payment service integrated into Dialog's digital solutions portfolio, enabling secure mobile payments for Dialog customers via the Genie app and web platform.
• Doc990 (Healthcare Service) Mobile healthcare service allowing Dialog customers to access medical services from their mobile phone, including doctor appointment booking, channeling, and a digital queue system for pharmacy services.
• ideamart (Developer Platform) Developer platform providing third-party developers with the tools to build mobile applications leveraging Dialog's network, communications, and billing capabilities. Listed as a Digital Partner on dialog.lk and as a value-added service.
• Dialog Smart Vehicle Tracker IoT-based vehicle tracking and security device sold via Dialog's online shop, providing 4G LTE connectivity for vehicle monitoring and security use cases across enterprise and consumer segments.
• Dialog Wi-Fi Mesh (CUDY AX3000) Mesh Wi-Fi device for smart home use, designed to extend Wi-Fi coverage in the home, sold as a limited-time offer on Dialog's online shop.

Quantifiable outcome

• 1.5 million+ 5G Ultra subscribers at launch, served by 220+ sites.
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

21 partnerships are on record, tiered minor, core and flagship.

• Gamer.LKminorStrategic or Co-development Partner · 22 June 2026Gamer.LK serves as a strategic partner supporting Sri Lanka's League of Legends team at the Asian Games 2026 Esports Qualifiers, alongside Dialog Axiata PLC as official sponsor.
• Sri Lanka Esports Association (SLESA)coreGTM or Marketing Partner · 16 June 2026Dialog Axiata PLC is the Official Sponsor of the National Esports team, supporting Sri Lanka's push at the Asian Games 2026 Esports Qualifiers across titles including Identity V, Naraka: Bladepoint, Honor of Legends, League of Legends, Mobile Legends: Bang Bang, and PUBG MOBILE.
• Sri Lanka Women's Cricket TeamcoreGTM or Marketing Partner · 1 June 2026Dialog Stands with Sri Lanka Women's Cricket Team in their Quest for ICC T20 World Cup Glory - sponsorship and promotional partnership for the ICC Women's T20 World Cup 2026.
• Rime LabscoreStrategic or Co-development Partner · 1 May 2026Dialog and Rime Labs Launch Arcana, Sri Lanka's First [product/initiative referenced in the news announcements]. Announced May 2026.
• Sri Lanka Women's Volleyball TeamminorGTM or Marketing Partner · 1 May 2026Dialog-powered Sri Lanka Women's Volleyball team ready for the Central Asian Challenge. Dialog provides sponsorship and branding support.
• National Vesak Zone 2026 (Sri Lanka)minorGTM or Marketing Partner · 1 May 2026Dialog Powers National Vesak Zone 2026 as Official Digital Partner, and brings Sri Lanka's largest digital Vesak experience to Matara.
• Dialog Play (Sony Liv, Cinema World, Cinema Short content)coreOEM/ Whitelabel/ Licensing Partner · 1 May 2026Air Fibre plans bundle free subscriptions: Dialog Play Sinhala Cinema, Play Plus (105 Channels), Dialog Play Sports, Sony Liv, Cinema World, Cinema Short.
• ORELcoreStrategic or Co-development Partner · 1 April 2026Dialog and OREL partner to advance smart living in Sri Lanka, providing modern 'Smart Living' facilities to Sri Lankans.
• Trinity College (Dialog-powered President's Trophy)minorGTM or Marketing Partner · 1 April 2026Trinity clinch Dialog-powered President's Trophy - Dialog powers the President's Trophy cricket tournament.
• EricssonflagshipTechnology or Integration · 6 March 2026Multi-year agreement between Dialog Axiata and Ericsson to deploy 5G Radio Access Network (RAN) solutions in Sri Lanka. Includes advanced Ericsson 5G hardware and cloud-native infrastructure to expand nationwide 5G coverage and support enterprise and consumer applications. Signed March 2026.
• Starlink (SpaceX)flagshipStrategic or Co-development Partner · 19 December 2025Dialog Axiata and Starlink partnership to deliver ubiquitous enterprise connectivity across Sri Lanka. Focuses on underserved regions, improving access to high-speed satellite internet for enterprises to support productivity, innovation, and growth.
• Genie (genie.lk)coreTechnology or Integration · 1 October 2025Genie is a Dialog digital solution for simple, secure payments. Linked from dialog.lk as a partner service.
• eZ Cash and Dialog FinancecoreTechnology or Integration · 1 September 2025Dialog launches Ganudenu QR, making cashless transfers free for all with eZ Cash and Dialog Finance integration. Announced September 2025.
• ViU+ and Lionsgate PlaycoreOEM/ Whitelabel/ Licensing Partner · 1 June 2025Free Dialog Play Subscription bundled with Power Plans includes Lionsgate Play and ViU+ platforms. Premium entertainment content accessible to all postpaid subscribers.
• Doc990 (Galle National Hospital)minorImplementation/ SI/ Consulting Partner · 1 May 2025Doc990 implements digital queue system for pharmacy services at Galle National Hospital.
• Organizations of Persons with Disabilities (OPDs) and assistive technology providerscoreStrategic or Co-development Partner · 12 March 2025GSMA case study documents Dialog's cross-departmental collaboration and partnerships with OPDs and assistive technology providers to deliver disability-inclusive mobile services in Sri Lanka.
• ideamart.lkcoreTechnology or Integration · 1 January 2025Idea Mart is Dialog's developer platform providing tools to build mobile applications and reach customers. Listed under 'Useful Links > Digital Partners'.
• ApplecoreTechnology or Integration · 1 October 2024Dialog supports eSIM Quick Transfer for Apple devices, allowing seamless physical-to-eSIM conversion on iPhone and iPad through device settings, and supports Apple Watch via Dialog One Number.
• Doc990 (doc.lk)coreTechnology or Integration · 1 October 2024Doc990 is a Dialog digital solution for medical appointments ('Channel your Doctor in a flash'). Implemented digital queue system for pharmacy services at Galle National Hospital.
• Bharti AirtelflagshipStrategic or Co-development Partner · 18 April 2024Bharti Airtel, Dialog, and Axiata Group signed an agreement for Dialog to acquire Airtel Lanka in Sri Lanka. The merger aims to improve operational efficiencies, technology, and services. Deal approved by the Telecommunications Regulatory Commission of Sri Lanka via an equity swap arrangement (Dialog acquires 100% of Airtel Lanka's shares). Acquisition completed in 2024.
• SamsungcoreTechnology or Integration · 1 October 2023Dialog supports eSIM activation on Samsung Galaxy devices, with set-up guides for Samsung eSIM-compatible smartphones.

Scale indicators11 records

Recent moves12 records

Expansion highlights8 records

Broad incumbents

• Axiata Group: Dialog's Malaysian parent and a major Asian telecom conglomerate operating mobile, broadband, and digital services across multiple emerging markets — providing capital backing and strategic oversight to Dialog.

Direct peers

• Mobitel: Mobile operator subsidiary of Sri Lanka Telecom and a direct competitor to Dialog's mobile postpaid/prepaid, 4G/5G, and broadband offerings within Sri Lanka.
• Sri Lanka Telecom (SLT): Sri Lanka's incumbent fixed-line operator and dominant fibre-to-the-home provider, directly competing with Dialog across broadband, mobile (via Mobitel), and enterprise services in the same domestic market.
• Hutch Sri Lanka: Sri Lankan mobile operator competing directly with Dialog in prepaid and postpaid segments, particularly in price-sensitive consumer tiers.

Regional players

• Bharti Airtel: Indian-headquartered telecom operator whose Sri Lanka subsidiary (Airtel Lanka) was acquired by Dialog in 2024; operates the Airtel platform across South Asia with comparable mobile/broadband/enterprise offerings.
• Robi Axiata: Bangladesh mobile operator and Axiata Group subsidiary — sibling company with overlapping mobile, digital services, and 4G/5G strategy in a comparable emerging South Asian market.
• CelcomDigi: Malaysian mobile operator and Axiata Group subsidiary — a sibling company within the Axiata portfolio with comparable mobile/broadband/enterprise service mix in a neighboring market.
• XL Axiata: Indonesian mobile operator and Axiata Group subsidiary — sibling company offering comparable mobile, data, and enterprise services across an emerging Asian market.
• Smart Communications: Philippine mobile operator with Axiata Group investment — sibling company providing comparable mobile, broadband, and digital services in another emerging Asian telecom market.

Emerging players

• Reliance Jio: Indian telecom operator that disrupted its market with aggressive 4G pricing and rapid network rollout — comparable to Dialog as a regional benchmark for 5G-driven ARPU transformation and digital service bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dialoglk
• YouTubeyoutube.com/c/dialoglk
• Facebookfacebook.com/dialog.lk
• LinkedInlinkedin.com/company/247121
• Instagraminstagram.com/dialoglk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialog Axiata PLC