Robi Axiata
Robi Axiata is a Bangladesh mobile telecom operator offering prepaid and postpaid voice, SMS, data, and 5G services to consumers and enterprises; it is 61.82% owned by Malaysia's Axiata Group Berhad and operates an Ericsson-based network with AI-enabled autonomous provisioning.
- Company typePrivate
- Founded1997
- HeadquartersDhaka, Bangladesh
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Robi Axiata does
Robi Axiata Limited is a mobile telecommunications operator headquartered in Dhaka, Bangladesh, founded in 1997 and 61.82% owned by Malaysia's Axiata Group Berhad. The company provides prepaid and postpaid mobile voice, SMS, and mobile data services to a mass-market consumer base in Bangladesh, alongside enterprise connectivity solutions. Robi commercially launched 5G services in 2025 alongside Grameenphone and has continued to invest in spectrum via BTRC's 700MHz auction. Its core network runs on Ericsson radio infrastructure, and in February 2026 Robi deployed a world-first live AI-enabled Zero-Touch Provisioning solution with Aira Technologies (Naavik platform), enabling closed-loop L4 autonomous network operations that accelerate site rollout and reduce operational risk.
Robi's product surface spans the My Robi self-service mobile app (iOS/Android), the Robi Sheba service center network for in-person support, a 24/7 call center (121), live chat, and an enterprise sales motion. The company has extended its ecosystem through a November 2025 partnership with tapmad to offer OTT live sports and entertainment streaming to Robi subscribers, indicating a content-led ARPU expansion strategy. Customer acquisition and support run through organic social (Facebook, Instagram), physical service centers, and digital self-service.
The business model is subscription-based mobile services revenue, primarily recurring ARPU from a large prepaid-heavy consumer base, supplemented by postpaid enterprise plans and content-driven subscription revenue. Distribution is multi-channel — direct-to-consumer retail (Robi Sheba), self-serve digital (My Robi app), inside sales (call center 121), and direct enterprise field sales. Robi faces regulatory and macro headwinds including Tk 615 crore (~$53M USD) in outstanding government dues, pending High Court litigation, and a Bangladesh mobile market that contracted by ~10M active subscribers between July 2024 and March 2026.
Robi Axiata firmographics
Firmographics- Name
- Robi Axiata
- Legal name
- Robi Axiata Limited
- Website
- https://robi.com.bd
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Robi Axiata is a Bangladesh mobile telecom operator offering prepaid and postpaid voice, SMS, data, and 5G services to consumers and enterprises; it is 61.82% owned by Malaysia's Axiata Group Berhad and operates an Ericsson-based network with AI-enabled autonomous provisioning.
- Ownership category
- akta.pro rank
Robi Axiata industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
Keywords
Where Robi Axiata is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Robi Axiata business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Mobile Services Revenue: Primary revenue stream from mobile telecommunications services including voice, SMS, and mobile data subscriptions for prepaid and postpaid customers in Bangladesh.
- Content and Entertainment Services: Revenue generated through partnerships with content providers like tapmad, offering live sports and entertainment streaming services to Robi customers.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Robi Axiata product offering
Product offeringCore offering
Robi Axiata is a mobile telecommunications operator in Bangladesh providing prepaid and postpaid mobile voice, SMS, and data services to consumers, alongside enterprise connectivity and 5G services launched in 2025. The company operates on an Ericsson radio network enhanced with AI-enabled Zero-Touch Provisioning technology, and supports customers through the My Robi self-service app, Robi Sheba service centers, and 24/7 call center support.
Product overview
Robi Axiata is a telecommunications operator offering mobile services including voice, data, and 5G connectivity to consumers and enterprises in Bangladesh. The product portfolio centers on the My Robi App as the primary customer self-service interface, supported by the Robi Sheba Locator for in-person service center access. The company launched commercial 5G services in 2025 and provides OTT content access through the tapmad partnership. Robi also offers enterprise services and maintains a network infrastructure supporting advanced AI-enabled autonomous operations.
Differentiator
Problem solved
Functional benefit
Products and services
- My Robi App
Quantifiable outcome
- Closed-loop workflow executed within maintenance windows with no service disruption
Companies that use Robi Axiata
Customer profileSegments2 records
Ideal customer profiles2 records
Robi Axiata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Robi Axiata partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Aira TechnologiescoreAira Technologies successfully delivered a world-first live AI-enabled Zero-Touch Provisioning solution for Robi Axiata's Ericsson radio network. The solution, powered by Aira's Naavik platform, executed a closed-loop workflow that validated, corrected, activated, and proved live traffic across the network. This partnership enables accelerated rollout cycles, reduced operational risk, and lower dependency on scarce expert resources as Robi progresses toward L4 autonomous networks.
- tapmadminortapmad, a Pakistani OTT streaming platform, expanded into Bangladesh through a partnership with Robi Axiata. The collaboration allows Robi customers access to tapmad's content including live sports and entertainment, utilizing Robi's network and tapmad's streaming technology.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Robi Axiata competitors and assessment
Company assessmentDirect peers
- Grameenphone: Grameenphone is Bangladesh's largest mobile operator and Robi's primary domestic competitor. It co-launched commercial 5G with Robi in 2025, operating the same market with similar consumer and enterprise offerings.
- Banglalink (VEON): Banglalink is the third major mobile operator in Bangladesh, offering similar prepaid/postpaid voice, data, and digital services. It is a direct competitor fighting for the same consumer and enterprise wallet.
- Teletalk Bangladesh: Teletalk is Bangladesh's state-owned mobile operator providing nationwide mobile voice and data services. As a competing operator in the same regulatory and market environment, it is a direct — though smaller-scale — peer to Robi.
Broad incumbents
- Bharti Airtel: Bharti Airtel is one of India's largest mobile operators and historically held a stake in Robi Axiata (sold to Axiata in 2020). It is comparable as a broad incumbent offering mobile, broadband, and enterprise telecom services across South Asia.
- Reliance Jio: Reliance Jio is India's largest mobile operator and a benchmark for digital-first telecom services. While geographically separate, it competes in the broader South Asian telecom landscape and represents the scale and digital ambitions Robi targets via 5G and content.
- Dialog Axiata: Dialog Axiata is Sri Lanka's largest mobile operator and an Axiata Group subsidiary. It is highly comparable as a sister operator in the same regional portfolio, with similar enterprise and consumer mobile services and overlapping parent governance.
- CelcomDigi: CelcomDigi is Malaysia's largest mobile operator formed from the merger of Celcom and Digi, both Axiata-affiliated brands. Comparable as a regional incumbent within Axiata's portfolio with similar 5G rollout and enterprise offerings.
- XL Axiata: XL Axiata is one of Indonesia's major mobile operators and an Axiata Group subsidiary. Comparable as a regional incumbent within Axiata's portfolio with similar consumer mobile, data, and enterprise services.
- Smart Axiata: Smart Axiata is Cambodia's leading mobile operator and an Axiata Group subsidiary. It is directly comparable as a regional Axiata subsidiary offering mobile voice, data, and digital services in a Southeast Asian emerging market.
- Ncell (Axiata/NTel): Ncell is a major mobile operator in Nepal, associated with the Axiata Group portfolio. Comparable as a regional Axiata-affiliated telecom providing mobile voice, data, and digital services in a South Asian emerging market similar to Bangladesh.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Robi Axiata social profiles
Digital presenceRobi Axiata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robi Axiata leadership team
Management profileNumber of profiles
Profiles4 records
Robi Axiata funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robi Axiata M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robi Axiata
What does Robi Axiata do?
Robi Axiata is a mobile telecommunications operator in Bangladesh providing prepaid and postpaid mobile voice, SMS, and data services to consumers, alongside enterprise connectivity and 5G services launched in 2025. The company operates on an Ericsson radio network enhanced with AI-enabled Zero-Touch Provisioning technology, and supports customers through the My Robi self-service app, Robi Sheba service centers, and 24/7 call center support.
Is Robi Axiata a public or private company?
Robi Axiata is a private company. It is classified as corporate owned and is currently operating.
When was Robi Axiata founded?
Robi Axiata was founded in 1997. It employs 1,001 to 5,000 people.
Where is Robi Axiata based?
Robi Axiata is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Robi Axiata make money?
Two revenue lines are on record. Mobile Services Revenue is the primary driver. The others are content and Entertainment Services.
Who are Robi Axiata's main competitors?
Direct peers on record are Grameenphone, Banglalink (VEON) and Teletalk Bangladesh. Broad incumbents are Bharti Airtel, Reliance Jio, Dialog Axiata, CelcomDigi, XL Axiata, Smart Axiata and Ncell (Axiata/NTel).
Does Robi Axiata have an API?
No public API is recorded for Robi Axiata.
What industry is Robi Axiata in?
Robi Axiata's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 5171 and its SIC code is 4812.