NOAA

What NOAA does

NOAA (National Oceanic and Atmospheric Administration) is a U.S. federal agency within the Department of Commerce, established in 1970, that provides foundational environmental intelligence across weather, climate, ocean, and space weather domains. It operates an integrated infrastructure of geostationary satellites (GOES-R series, including GOES-19 launched June 2024, and the SWFO-L1 observatory launched September 2025), ground-based radar networks such as the AQPI X-Band and C-Band system in the San Francisco Bay Area, autonomous ocean survey vehicles (Saildrone Surveyor), deep-sea ROVs (Deep Discoverer), and atmospheric monitoring stations, producing real-time data products such as hurricane forecasts, precipitation indices, fire detection (NGFS), space weather alerts, and the World Ocean Database 2023 — which contains approximately 18.6 million water column profiles and 3.6 billion measurements contributed by 97 countries. Its customer base spans federal and state emergency management agencies, the National Weather Service field offices (~2,500 scientists), international meteorological bodies (it supplies 40% of WMO's global CO2 observations), the insurance and reinsurance industry, the maritime and naval sectors, NASA, and the general public. NOAA is funded through annual Congressional appropriations and distributes its core data and forecasts largely free of charge, with select specialized products and partnerships — notably a collaboration with the Reinsurance Association of America for new data products in 2025-2026, and ongoing startup incubation through the $14M Seaworthy Collective partnership — extending its commercial reach. The agency is currently navigating significant headwinds, including a 15% NWS workforce reduction, furloughs of 42 CIRES employees at the Global Monitoring Lab, an OMB-driven grant funding freeze, and aggressive expansion into deep-sea mining regulation.

Name

NOAA

Legal name

National Oceanic and Atmospheric Administration

Website

https://noaa.ro

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

NOAA is the U.S. federal agency providing weather, climate, ocean, and space weather forecasting and environmental monitoring, serving government agencies, international meteorological bodies, the insurance industry, maritime operators, and the public.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)

Keywords

• Computer hardware distribution
• IT equipment supply
• Server cabinet distribution
• Computer parts import
• IT products wholesale

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Federal Appropriations: NOAA operates primarily through annual Congressional appropriations. The National Weather Service received $1.351 billion in FY2026 funding through the Commerce, Justice, Science appropriations package. NOAA provides approximately 40 percent of observations used by the World Meteorological Organization for global CO2 calculations.
2. Cloud Services Modernization: NOAA is modernizing legacy systems including AWIPS by moving to cloud infrastructure, enabling remote operations during disasters such as hurricanes and reducing technical debt while improving service delivery.
3. Insurance Industry Data Partnership: NOAA partnered with the Reinsurance Association of America to improve understanding of climate and weather data needs for the insurance industry, with new data products and tools scheduled for release between 2025 and 2026.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NOAA imports and distributes computer hardware, cabinets, and IT products. The company operates as a small-scale IT hardware distributor based in Bucharest, Romania, serving business customers with computer equipment, server cabinets, and related IT products sourced through import channels.

Product overview

NOAA (National Oceanic and Atmospheric Administration) is a U.S. federal agency that operates a comprehensive portfolio of environmental monitoring, forecasting, and research services. The agency provides weather forecasting through its National Weather Service and Space Weather Prediction Center, ocean observation via satellite systems (GOES-19), autonomous vehicles (Saildrone Surveyor), and research facilities including the Global Monitoring Laboratory. NOAA's offerings span hurricane and climate forecasting, space weather prediction, maritime navigation systems (PORTS), deep-sea exploration (Deep Discoverer ROV), habitat conservation, and satellite-based fire detection. The agency maintains extensive data resources including the World Ocean Database 2023 and delivers public-facing tools like the Wildland Fire Data Portal and coastal inundation dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Hardware, Cabinet, and IT Product Distribution

Quantifiable outcome

• 87% reduction in vessel speeds achieved in Cape Cod Bay pilot using AIS alerts
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Jewel (Artist Collaboration)minorStrategic or Co-development Partner · 30 April 2026Singer-songwriter Jewel created 'Heart of the Ocean' kinetic sculpture in collaboration with scientists from NASA, NOAA, U.C. Berkeley and Stanford University. Sculpture translates real-time open-source oceanographic data into original soundscape with programmable LED lights responding to Atlantic Ocean rhythms. Debuting in Italy alongside 2026 Venice Biennale.
• Colorado State University and Scripps Institution of OceanographycoreStrategic or Co-development Partner · 26 March 2026AQPI regional precipitation forecasting system developed by NOAA, Colorado State University, and Scripps Institution of Oceanography became fully operational for San Francisco Bay Area after March 26 handover ceremony. System uses five X-Band radars and one C-Band radar to fill NWS coverage gaps for atmospheric river events. Scripps will assume full leadership July 1, 2026.
• Woolpert and SaildronecoreStrategic or Co-development Partner · 24 February 2026Partnership to collect and process bathymetric survey data for NOAA across 13,000 square nautical miles in northwestern Pacific Ocean near Mariana Islands. Saildrone deploying its 20-meter Surveyor uncrewed surface vehicle to gather high-resolution seafloor data, transmitted to Woolpert in near-real time for processing. Contract expected to conclude in May 2026 and supports Seabed 2030 initiative.
• U.S. Department of EnergycoreStrategic or Co-development Partner · 18 February 2026Advanced Weather Model Computing Development Act introduced to codify research partnership between NOAA and Department of Energy for advanced weather forecasting using high-performance computing at National Laboratories. Bipartisan legislation authorizes centers of excellence for improved weather prediction models.
• University of New HampshirecoreStrategic or Co-development Partner · 3 February 2026UNH broke ground on 70,500-square-foot building housing Center of Excellence for Operational Ocean and Great Lakes Mapping, funded by NOAA and National Institute for Standards and Technology. Facility expected to open fall 2027. UNH and NOAA have collaborated under cooperative agreement since 1999, having mapped more than a million square kilometers of ocean floor.
• FugrocoreStrategic or Co-development Partner · 29 September 2025CRADA (Cooperative Research and Development Agreement) partnership between NOAA and Fugro to enhance deep ocean mapping using uncrewed systems and remote technology. Collaboration aims to improve operational efficiency, develop new sensors, and expand exploration capabilities in the deep ocean.
• BAE SystemscoreTechnology or Integration · 24 September 2025BAE Systems built NOAA's Space Weather Follow On - L1 (SWFO-L1) spacecraft heading to Lagrange point 1. Built on BAE Systems' heritage Evolve spacecraft platform, SWFO-L1 provides early warnings of potentially disruptive solar events. Also built NASA's Carruthers Geocorona Observatory under NASA-NOAA partnership.
• Pearl Harbor-Honolulu Port AuthoritycoreStrategic or Co-development Partner · 28 May 2025NOAA's National Ocean Service activated PORTS system at Pearl Harbor-Honolulu, Hawaii, enhancing maritime safety and navigation. System provides real-time water level, meteorological data, and support for naval and commercial vessels, aiding in safety and efficiency in the port area.
• Reinsurance Association of AmericacoreStrategic or Co-development Partner · 11 April 2025Partnership to improve understanding of climate and weather data needs for the insurance industry. Collaboration aims to enhance risk modeling and prediction tools to support faster recovery and better risk management in response to increasing extreme weather events. New data products scheduled for release 2025-2026.
• Seaworthy CollectivecoreStrategic or Co-development Partner · 1 January 2021NOAA partnership with Miami-based nonprofit supporting blue tech entrepreneurs through The Continuum Ocean Enterprise Studio and Incubator. Now in second year of $14 million NOAA partnership, has supported 111 entrepreneurs, educated over 5,600 people on BlueTech, and helped startups raise more than $34 million in grants and investments since 2021. Seaworthy Collective is exploring development of an investment fund.
• Commercial Weather ProvidersminorChannel Partner/ Reseller/ DistributorNOAA satellite data distributed to commercial weather forecasting services who repackage and sell value-added products to end customers

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Esprinet: Italian-listed IT and consumer electronics distributor with operations across Southern Europe. Comparable business model to NOAA as an IT product wholesaler serving resellers.
• Also Group: Large European IT distribution platform serving resellers across multiple countries. Comparable to NOAA as a wholesale IT distributor, though at significantly greater scale and breadth.
• Arrow Electronics: Global IT and electronic components distributor with enterprise and channel operations. Comparable to NOAA at the high end of IT distribution, with broader product breadth and global reach.
• Ingram Micro: Largest global IT products and services distributor. Provides the upper-bound comparable for NOAA's business model of wholesale IT product distribution.

Regional players

• Westcoast: UK-focused IT distributor serving resellers across Britain. Comparable as a regional IT distribution specialist, though operating in a different geography than NOAA.
• ELKO Group: Baltic-region IT and consumer electronics distributor. Comparable to NOAA as a regional IT distribution specialist operating in Central/Eastern Europe.
• AB Group: Polish IT distribution and services group operating across CEE. Comparable to NOAA as a Central/Eastern European IT distributor focused on hardware and value-added services.

Direct peers

• ASBISc Enterprises: Cyprus-headquartered IT products distributor with extensive CEE and emerging-market operations. Directly comparable to NOAA as a regional IT hardware distributor serving resellers and SMB customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/noaa-concept-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAA