What Hedy & Hopp does

Hedy & Hopp is a full-service, women-owned healthcare marketing agency founded in 2015 and headquartered in St. Louis, Missouri. The firm serves four primary segments — hospitals and health systems, primary and specialty providers, health plans and payors, and multi-location providers — exclusively within the US healthcare vertical. It was the first marketing agency to achieve Epic-certified team members, enabling the firm to integrate directly with Epic's native marketing tools (MyChart Builder, Cheers campaigns, Hello World, Provider Finder, Online Scheduling, and Cogito analytics) for HIPAA-compliant patient acquisition campaigns. Proprietary assets include "Epic UTM Connect" (a UTM attribution methodology bridging marketing touchpoints to Epic appointment data), "We Are, HIPAA Smart" (a compliance training platform for healthcare marketers), and the "We Are, Marketing Happy" podcast.

The business model combines two operating divisions. The System Division delivers full-service programs (market strategy, brand identity, paid media, analytics, creative/development, content/SEO, privacy/compliance programs) to enterprise health systems with budgets of $100,000-$250,000+ annually. The Practice Marketing Division, created through the August 2024 acquisition of iHealthSpot, sells standardized tiered packages (Foundation, Patient Volume, Brand Reputation) to smaller healthcare organizations starting at approximately $2,000 per month, adding roughly 450 provider clients to the portfolio. Revenue derives from project fees, retainer engagements, and subscription-style monthly packages across both divisions. Go-to-market is consultative direct sales for the enterprise tier and an inside-sales model for the practice tier, supported by thought-leadership content (podcast, webinars such as "Summer School: Epic for Marketers," and industry conference speaking).

The firm is privately held, SBA-certified as a women-owned business, founder-led by CEO Jenny Bristow and President Maggie Piasecki, and bootstrapped with no disclosed external equity investment. Reported operational signals include 35% year-over-year growth, 26 net new clients in the trailing year, 2025 Inc. 5000 recognition at rank 4001, and 2025 MM+M Awards finalist status in two categories.

Name

Hedy & Hopp

Legal name

Hedy & Hopp, LLC

Website

https://hedyandhopp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hedy & Hopp is a women-owned, HIPAA-compliant healthcare marketing agency serving US health systems, providers, payors, and multi-location practices with full-service marketing plus Epic EHR integration, operating two divisions: enterprise system clients and a practice marketing tier acquired via iHealthSpot.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Healthcare marketing services
• HIPAA-compliant marketing
• Patient acquisition campaigns
• Epic marketing integration
• Healthcare brand strategy

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Marketing Agency Services: Full-service marketing agency providing integrated solutions including market strategy, brand identity, paid media, analytics, creative/development, content strategy, and SEO. Revenue derived from project fees, retainer arrangements, and ongoing client engagements. Practice marketing division offers scalable packages at lower price points ($2,000/month and up) while system clients operate in the $100,000-$250,000 annual range.
2. Practice Marketing Packages: Modular service packages for smaller healthcare organizations including Foundation Package, Patient Volume Package, and Brand Reputation Package. These standardized offerings enable the agency to serve practices with budgets from $2,000/month to larger engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hedy & Hopp is a full-service, women-owned healthcare marketing agency that delivers HIPAA-compliant integrated marketing solutions to healthcare organizations. The agency combines market and audience strategy, brand identity, paid media, analytics, creative and development, content strategy and SEO, and privacy/compliance programs across two divisions: a System Division serving large health systems, hospitals, and health plans ($100,000-$250,000 annual engagements) and a Practice Marketing Division serving smaller providers with modular packages starting at approximately $2,000 per month.

Product overview

Hedy & Hopp is a full-service, women-owned healthcare marketing agency with two operating divisions: a System Division serving large health systems, health plans, and multi-state providers; and a Practice Marketing Division (expanded via the August 2024 acquisition of iHealthSpot) serving smaller healthcare organizations with scalable, budget-friendly packages. The agency's core offering is HIPAA-compliant marketing spanning strategy, paid media, analytics, branding, creative/development, SEO, and privacy compliance. Key specialized offerings include Epic for Marketers (leveraging Epic's native marketing tools including MyChart Builder, Cheers, and Hello World, with the agency's team being the first Epic-certified marketers), We Are, HIPAA Smart (a compliance training platform for healthcare marketers), and the We Are, Marketing Happy podcast. The Practice Marketing Division offers tiered service packages including Foundation, Patient Volume, and Brand Reputation packages starting at approximately $2,000/month.

Differentiator

Problem solved

Functional benefit

Brands

• We Are, HIPAA Smart: Compliance training platform designed specifically for healthcare marketers, providing certification for HIPAA-compliant marketing practices.
• Practice Marketing Division

Products and services

• HIPAA-Compliant Marketing Services (System Division) Full-service marketing solutions encompassing market and audience strategy, brand identity and positioning, paid media, compliant analytics, patient acquisition campaigns, candidate recruitment campaigns, creative and development, content strategy and SEO, and privacy compliance programs for healthcare systems.
• Practice Marketing Division Marketing services and scalable packages designed for smaller healthcare organizations such as critical access hospitals, specialty groups, and multi-location provider practices, with budgets starting from approximately $2,000 per month.
• Epic for Marketers A specialized service offering that helps health systems unlock Epic's marketing tools for patient acquisition, engagement, and campaign ROI measurement through Epic-certified consulting and implementation.
• Epic UTM Connect A proprietary tool and methodology that adds UTM parameters through Epic marketing tools to capture campaign attribution data, enabling healthcare marketers to track how marketing efforts translate into actual patient appointments within a privacy-safe framework.
• We Are, HIPAA Smart A HIPAA compliance training and certification platform designed specifically for healthcare marketers, providing ongoing education on patient privacy, FTC regulations, state privacy laws, and HIPAA-compliant marketing practices.
• Privacy & Compliance Programs Standalone services including HIPAA-compliant marketing audits, privacy-safe analytics and attribution, first-party data strategies, and FTC and state law compliance advisory to help healthcare organizations meet evolving privacy regulations.

Quantifiable outcome

• 30% increase in patient appointments for healthcare clients
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• iHealthSpotcoreStrategic or Co-development Partner · 1 August 2024Acquired iHealthSpot in August 2024, expanding Hedy & Hopp into the multi-location provider market with approximately 450 provider clients. The acquisition enabled the agency to serve smaller healthcare organizations with scalable, budget-friendly marketing packages.
• EpiccoreStrategic or Co-development PartnerStrategic partnership with Epic Corporation, the largest EHR in the world. Hedy & Hopp is the first marketing agency with Epic-certified team members. The partnership enables the agency to help health systems leverage Epic's native marketing tools including MyChart Builder, Cheers campaigns, Hello World, and integrated analytics for patient acquisition. The agency participated in Epic's first-ever marketing-focused event as one of only four invited agencies.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Calcium USA: Calcium is an independent, healthcare-specialized marketing agency serving pharma, consumer health, and provider clients with strategy, creative, and digital services. Directly comparable to Hedy & Hopp as a similarly sized healthcare-only independent agency with vertical specialization.
• Abelson Taylor: Abelson Taylor is a long-standing independent healthcare marketing agency focused on pharma and consumer health brands. Comparable as an independent, healthcare-only creative and digital agency competing for similar provider and health-system marketing budgets.
• The Bloc Partners: The Bloc is a global independent health-and-wellness creative agency serving pharma, biotech, and consumer health clients. Comparable to Hedy & Hopp as a healthcare-only agency with full-service capabilities and a similar independent positioning.
• Dudnyk: Dudnyk is an independent healthcare marketing agency specializing in rare disease and specialty pharma. Comparable as a healthcare-only independent agency competing for similar regulated-marketing budgets, though Dudnyk skews more toward pharma than provider marketing.

Broad incumbents

• Avalanche Health (formerly Intouch Group): Avalanche/Intouch is a larger healthcare marketing agency network offering strategy, creative, media, and technology services to pharma and health-system clients. Comparable as a healthcare-specialized agency competing for similar patient-acquisition and provider-marketing engagements, but at significantly greater scale.
• CMI Media Group: CMI Media Group is a healthcare-focused media and marketing agency within the WPP network, serving pharma, OTC, and health-system clients with media planning, paid search, and analytics. Comparable on the paid-media, analytics, and healthcare-vertical focus, but operates with the resources of a global holding company.
• IPG Health: IPG Health is a global healthcare marketing network (formerly FCB Health) within the Interpublic Group, offering creative, media, and data services across pharma and provider verticals. Comparable as a healthcare-specialized agency competing for the same enterprise health-system and payer RFPs at much larger scale.
• Publicis Health: Publicis Health is the healthcare-focused network within Publicis Groupe, offering creative, media, and digital transformation services to pharma and provider clients. Comparable on healthcare vertical focus and full-service capabilities, with substantially greater scale and geographic reach.
• Omnicom Health Group: Omnicom Health Group is a large network of healthcare marketing agencies within Omnicom, serving pharma, biotech, and provider clients with creative, media, and data offerings. Comparable on healthcare specialization and the breadth of services offered, with global scale Hedy & Hopp cannot match.
• W2O Group (now Real Chemistry): Real Chemistry is a large independent healthcare marketing and communications agency with analytics, creative, and media capabilities serving pharma, biotech, and health-system clients. Comparable on the healthcare specialization and analytics/data-led marketing approach, though at meaningfully larger scale than Hedy & Hopp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCffa5pOkl3QrRV-v6DMzhlg
• Facebookfacebook.com/HedyandHopp
• LinkedInlinkedin.com/company/hedyandhoppagency
• Instagraminstagram.com/hedyandhopp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedy & Hopp