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Talaat Moustafa Group

Full company profile

uuid0006p4v

Namestring
Talaat Moustafa Group
Legal namestring
Talaat Moustafa Group Holding (مجموعة طلعت مصطفى القابضة)
Company typeenum
Public
Founded yearint
1974
Descriptiontext

Talaat Moustafa Group Holding (TMG) is Egypt's largest listed real estate developer by market value, sales volume, and land bank, founded in 1974 and listed on the Egyptian Exchange (ticker: TMGH) since November 2007. The company specializes in large-scale master-planned integrated communities that combine residential, commercial, hospitality, retail, sports clubs, healthcare, and education within single developments. Flagship projects include Madinaty (8,000 feddans / ~33.6 million sqm), Al Rehab City, SouthMED (23 million sqm Mediterranean destination on the North Coast), Noor Smart City (5,000 feddans near the New Administrative Capital), and the recently launched The Spine — a $27 billion cognitive city development in New Cairo designed around self-learning urban systems and a fully underground logistics network. TMG controls a 74 million sqm land bank (the largest among listed Egyptian developers), holds approximately 38% market share on Egypt's North Coast, and serves affluent Egyptian nationals, Gulf-region buyers, and international investors through 11 sales offices across Egypt, Saudi Arabia, and the UAE plus a digital e-commerce platform.

The company's vertically integrated business model spans real estate development, hospitality (ICON subsidiary managing Four Seasons properties and a seven-hotel historic portfolio), commercial leasing (Open Air Mall at 404,000 sqm, The Strip, All Seasons Park, East Hub), club memberships, and consumer finance (the Orion joint venture launching the AI-powered 'algo' super app). Revenue in 2025 reached EGP 62.5 billion (~US$1.3 billion), up 46% year-on-year, with consolidated net profit of EGP 18.2 billion (+43%) and an unrecognized sales backlog of EGP 441 billion providing multi-year revenue visibility. TMG employs 10,000+ people and holds partnerships with international hotel operators (Four Seasons, Mandarin Oriental), financial institutions (National Bank of Egypt, CI Capital), design firms (HHCP, SWA, SASKI, OBMI), and is currently executing international expansion into Saudi Arabia (Banan Al Riyadh, SAR 40 billion / 27,750 units in partnership with NHC), Oman (Jood and Yamal in Muscat, ~$5 billion / 14,000+ units), and Iraq (Al-Rafal economic city, in discussions).

The revenue model combines one-time unit sales (residential, commercial, hospitality units across master-planned communities), recurring subscription/managed revenue (commercial leasing, club memberships, hotel operations, fund management fees via the Awa'ed REIT), and consumer finance origination. TMG targets multiple segments — affluent Egyptian residential buyers (primary), GCC and European international investors (secondary, served by extended 15-year payment plans), commercial and retail investors, luxury hospitality operators/guests, and industrial/infrastructure partners. International sales are supported by direct sales offices in Saudi Arabia and the UAE, marketing campaigns (notably a 2026 Sylvester Stallone-fronted SouthMED global campaign), and participation in flagship exhibitions such as Cityscape Global.

Short descriptiontext

Talaat Moustafa Group is Egypt's largest listed real estate developer, building integrated master-planned communities combining residential, commercial, hospitality, and retail assets for affluent Egyptian, Gulf, and international buyers domestically and across MENA markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersGîza, Egypt
HQ citystring
Gîza
HQ countrystring
Egypt
HQ regionstring
Africa
Markets served

Serves global market

Offices11 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate development, master-planned communities, hospitality operations, commercial real estate, luxury residential
Industry4 codes
1Ultra-Luxury Villas & Estates
CodeTHAMAEAAPrimaryYes
2Luxury Vacation Homes & Residences
CodeTHAMAEABPrimaryNo
3Premium Condos, Penthouses & High-End Apartments
CodeTHAMAEACPrimaryNo
4Luxury Vacation Rental Management
CodeBPAJAIADPrimaryNo
NAICS code1 code
  • General Rental Centers5323
SIC code2 codes
  • Real Estate Dealers (For Their Own Account)6532
  • Services-Membership Sports & Recreation Clubs7997
Product category
Integrated Real Estate Development
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Real Estate Development Sales
TypeOne Time License
Description

TMG's primary revenue driver is the sale of residential, commercial, and hospitality units across its master-planned communities (Madinaty, Noor, SouthMED, Al Rehab, Celia, etc.). Revenues reached EGP 36.7bn in 2025 (up 50% YoY), driven by strong demand in Egypt's North Coast and New Cairo.

dailynewsegypt.com
2Hospitality Operations
TypeManaged Services
Description

TMG operates and co-invests in a portfolio of luxury hotels (Four Seasons brand, and historic hotels managed by Mandarin Oriental) through its ICON hospitality arm. Hospitality revenues grew 30% to EGP 14.89bn in 2025. The portfolio is being expanded from ~3,500 to ~5,000 rooms.

dailynewsegypt.com
3Club Memberships and Facilities
TypeSubscription Recurring
Description

TMG operates a network of sports and social clubs across its communities (Madinaty Sporting Club, Al Rehab Sporting Club, Madinaty Golf Club, May Fair Club, Al Rabwa Club) generating recurring membership and facilities revenue.

talaatmoustafa.com
4Commercial Leasing and Retail
TypeSubscription Recurring
Description

TMG generates recurring income from leasing commercial spaces including Open Air Mall (404,000 sqm), All Seasons Park, East Hub, The Strip, and Gateway Mall, as well as retail units across its developments. Recurring income jumped 64% to EGP 10.9bn in 2025.

talaatmoustafa.com
5Real Estate Fund Management
TypeManaged Services
Description

Through the Awa'ed Real Estate Investment Fund (jointly with CI Capital), TMG earns fund management fees and revenue sharing from commercial asset portfolios. The EGP 8bn fund targets commercial units within Madinaty.

vccircle.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details3 tiers
1Residential units (villas, apartments) across all TMG communities
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Pricing varies by project and unit type. Payment plans typically include a booking/down payment deposit (as low as 2%) followed by installment payments over construction period. Extended payment plans up to 13 years for certain products (e.g., The Lake Villas) and up to 15 years for SouthMED international buyers.

talaatmoustafa.com
2SouthMED international sales — North Coast premium segment
ModelUnit PricingBilling cadencePay-as-you-go
Notes

SouthMED project targets foreign buyers with 15-year payment terms. The project carries anticipated sales of EGP 1.6 trillion ($35bn).

dailynewsegypt.com
3Dividends for shareholders
ModelOtherBilling cadenceAnnual
Notes

EGP 0.30 per share total cash dividend for FY2025, payable in two installments (May 31st and July 31st). Total dividends of EGP 618.196 million for 2025. Prior year: EGP 0.25 per share for FY2024, EGP 0.22 per share for FY2023.

dailynewsegypt.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1ICON
Description

TMG's hospitality arm managing hotel operations and branded residences, including Four Seasons properties

talaatmoustafa.com
+1 more record
Core offering1 text field

Talaat Moustafa Group develops, sells, and operates large-scale, integrated master-planned residential communities (e.g., Madinaty, SouthMED, Noor Smart City, Al Rehab, Celia, Privado), luxury and branded-residence hotels (Four Seasons, Mandarin Oriental-managed historic hotels), commercial retail centers (Open Air Mall, The Strip, East Hub, All Seasons Park), and sports/social clubs across Egypt, with expanding international operations in Saudi Arabia, Oman, and Iraq. The company sells residential and commercial units directly to consumers via a 12-office sales network and an e-commerce platform, while also generating recurring income from hospitality operations, commercial leasing, club memberships, and real estate fund management.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 38% market share on Egypt's North Coast
+5 more records
Product overview1 text field

Talaat Moustafa Group (TMG) Holding is Egypt's largest listed real estate developer, operating as an integrated conglomerate specialized in large-scale master-planned communities and hospitality developments. The product portfolio comprises flagship developments—The Spine (a 2.4 million sqm cognitive city with post-AI urban technologies), SouthMED (23 million sqm Mediterranean destination), Madinaty (8,000 feddan city in New Cairo), and Noor Smart City (5,000 feddan smart city near the New Administrative Capital)—alongside residential compounds including Al Rehab City, Privado, Celia, Al Rabwa, May Fair, Virginia Beach, EDEN, and The Lake Villas. Hospitality operations span Four Seasons-managed properties (New Cairo, Sharm El Sheikh, Alexandria, Nile Plaza Cairo) and a seven-hotel historic portfolio managed through ICON subsidiary including Old Cataract and Winter Palace (transitioning to Mandarin Oriental). Commercial offerings include Open Air Mall, The Strip, East Hub, and All Seasons Park retail centers. TMG operates digital platforms including an e-commerce property platform, community app, and 360-degree virtual tour services. Regional expansion encompasses projects in Oman (Jood and Yamal), Saudi Arabia (Banan Al Riyadh), and Iraq (Al-Rafal Economic City).

Product and service25 records
1The Spine (Cognitive City)
CategoryIntegrated Smart City Development
Description

A 2.4 million sqm mixed-use cognitive city within Madinaty, New Cairo — Egypt's first post-AI urban destination incorporating residential, commercial, administrative, and hospitality zones with self-learning systems and a fully underground logistics network. Designed as the central nervous system of a new-generation city and designated as a Special Investment Zone for rapid company establishment and EGP 69bn paid-up capital.

2SouthMED
CategoryCoastal Residential and Tourism Destination
Description

23 million sqm international integrated Mediterranean destination on Egypt's North Coast at Kilo 165 Alexandria-Matrouh Road. Features luxury villas, marina, signature golf course, 8km beachfront, crystal lagoons, world-class shopping, entertainment, and hospitality. 15-18 minute drive from Al Alamein International Airport with 2-5 hour flight access from European and Gulf countries.

3Madinaty
CategoryIntegrated Master-Planned City
Description

8,000-feddan master-planned city in New Cairo, co-designed by three top U.S. design firms (HHCP, SWA, SASKI). Provides residential, educational, medical, administrative, commercial, entertainment, sports, and social services. Upon full completion, expected to accommodate approximately 700,000 residents. Adjacent to The Spine development.

4Noor Smart City
CategoryIntegrated Smart City Development
Description

5,000-feddan smart city adjacent to the New Administrative Capital in East Cairo. First integrated smart city developed in partnership with top American design firms, featuring smart application systems and fourth-generation city infrastructure.

5Al Rehab City
CategoryIntegrated Master-Planned Community
Description

Egypt's pioneering integrated community in New Cairo, developed on 10 million sqm — the first to provide complete services and facilities presenting a new concept of integrated lifestyle. Known as 'The Hub' of New Cairo and currently houses ~200,000 residents.

6Privado
CategoryLuxury Residential Community
Description

An exclusive 276-feddan luxury community within Madinaty, providing fully-finished apartments overlooking green spaces and serene lake views, positioned adjacent to The Spine development.

7Celia
CategoryIntegrated Residential Compound
Description

500-feddan integrated residential compound in the heart of the Green River in the New Administrative Capital — the sole residential compound located in the Green River area, near the Technology Park, City of Exhibitions, Government District, and Presidential Palace.

8Al Rabwa
CategoryVillas-Only Compound
Description

505-feddan villas-only compound in Sheikh Zayed, 140 meters above sea level. Features 970 villas overlooking a 2,400 sqm golf area and serene lakes.

9May Fair
CategoryLuxury Villa Compound
Description

A 600,000 sqm luxury sanctuary in Al Sherouq City, 30km from Cairo International Airport. Comprises 234 villas in six clusters featuring varied architectural designs, surrounded by greenery, tennis courts, and swimming pools.

10Virginia Beach
CategoryCoastal Residential Development
Description

A 365,000 sqm coastal development on Egypt's North Coast, 84km from Alexandria Road. Features 450 meters of beachfront, 364 villas, an artificial lake, and multiple swimming pools covering 56% of the project area.

11EDEN
CategoryLuxury Apartment Community
Description

Ultra-modern lifestyle apartments in Al Rehab City combining hotel comfort with home-style living. Strategically located near Al Rehab Sporting Club with exclusive designs featuring private terraces, green spaces, fountains, and walking paths.

12The Lake Villas
CategoryLuxury Villa Community
Description

Exclusive villa community within Madinaty offering town houses, twin houses, and standalone villas (211–393 sqm) in the villas area. 2% booking payment with flexible payment plans up to 13 years.

13Four Seasons Hotels (Branded Residences and Managed Properties)
CategoryLuxury Hospitality (Hotel and Branded Residences)
Description

TMG's luxury hospitality portfolio operated through its ICON subsidiary and managed by Four Seasons Hotels & Resorts. Properties include Four Seasons New Cairo Capital at Madinaty (over 85 feddans of parkland with branded residences designed by Pierre Yves Rochon), Four Seasons Sharm El Sheikh, Four Seasons Alexandria at San Stefano, and Four Seasons Nile Plaza Cairo. Portfolio expanding to ~5,000 rooms across 15 properties.

14Historic Hotel Portfolio (managed through ICON/Legacy Hospitality)
CategoryLuxury Heritage Hospitality
Description

Seven historic Egyptian hotels held by ICON (with 39% stake rising to 51% in Legacy Hospitality Company): Sofitel Legend Old Cataract Aswan, Mövenpick Resort Aswan, Sofitel Winter Palace Luxor, Steigenberger Hotel Tahrir, Steigenberger Cecil Hotel Alexandria, Marriott Mena House Cairo, and Marriott Omar Khayyam Zamalek. Mandarin Oriental taking over Old Cataract (May 2026) and Winter Palace (reopening 2027), plus first luxury Nile cruise.

15Open Air Mall
CategoryCommercial Retail Center
Description

One of the largest malls in MENA region and Egypt, built on over 404,000 sqm. Features eight different buildings surrounded by landscape, fountains, lakes, and four trams for visitor transportation.

16The Strip
CategoryCommercial Retail Corridor
Description

A 7km commercial and retail development strategically located on the edge of Madinaty and Mostakbal City. Features retail options including restaurants, cafes, supermarkets, showrooms, pharmacies, banks, and fashion outlets; leased and managed by Savills (UK) across ~28,000 sqm accommodating 125 commercial units.

17East Hub
CategoryCommercial Mixed-Use Hub
Description

Commercial, administrative, and medical facilities with contemporary architectural design combining creativity and modernity with flexible functional spaces.

18All Seasons Park
CategoryCommercial Retail and Medical Center
Description

A 54,000 sqm commercial center with 230 shops and 31,671 sqm GLA distributed across three floors. Includes a medical center on the second floor with 100 clinics covering all medical specialties.

19Madinaty Golf Club
CategorySports and Social Club
Description

Spectacular 18-hole golf course and 9-hole footgolf course (first in Egypt), designed by Robert Trent Jones II. Managed by Troon, the world's leader in club management. Memberships drive recurring revenue and community engagement.

20Madinaty Sporting Club
CategorySports and Social Club
Description

200-feddan sports and social club offering a wide range of sports and social activities for members of all ages within the Madinaty community.

21Al Rehab Sporting Club
CategorySports and Social Club
Description

110-feddan sporting club centrally located inside Al Rehab, within minutes walking distance from anywhere in the community. Provides comprehensive sports and social facilities.

22Banan Al Riyadh (Saudi Arabia)
CategoryInternational Master-Planned Community (Saudi Arabia)
Description

A 10-million sqm smart residential community in eastern Riyadh, developed in partnership with Saudi National Housing Company (NHC). Includes approximately 27,750 housing units (villas, apartments, residential units from 220–400 sqm) and targets over 120,000 residents. Project value approximately SAR 40 billion.

23Jood (Oman)
CategoryInternational Master-Planned Community (Oman)
Description

Large-scale project in Muscat, Oman developed as part of Oman Vision 2040. Combined with Yamal project totals 4.9 million sqm and over 14,000 residential units with tourism amenities. Investment over RO 1.7 billion.

24Yamal (Oman)
CategoryInternational Master-Planned Community (Oman)
Description

Companion large-scale project to Jood in Muscat, Oman. Together with Jood, 4.9 million sqm total and over 14,000 residential units with tourism amenities. Investment over RO 1.7 billion.

25TMG E-Commerce Platform
CategoryOnline Property Sales Platform
Description

Online platform (ecommerce.tmg.com.eg) for scheduling meetings with TMG property consultants, viewing unit availability, and reserving residential and commercial units. Supports online property purchases and remote sales especially for international buyers.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership21 partners
Strategic tierMajorTypeTechnology or IntegrationAnnounced on2026-05-25
Description

California-based Robert Trent Jones II Golf Course Architects has been hired by TMG to redesign the Mena House Golf Course near the Great Pyramid of Giza — Egypt's oldest golf facility (since 1899). The renovation includes complete course redesign, social green, ground contour lighting, modern irrigation, and new grasses. This is the firms' second collaboration following Madinaty Golf Club and SouthMED's 18-hole course.

Strategic tierMajorTypeTechnology or IntegrationAnnounced on2026-04-18
Description

Houston Methodist Hospital, one of the largest hospitals in the United States, is partnering with TMG to provide advanced medical services at The Spine project and wider Madinaty development. A Houston Methodist facility is under construction at Madinaty and is scheduled to open in April 2027, offering world-class healthcare within TMG's communities.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-26
Description

TMG signed an agreement with Hong Kong-based Mandarin Oriental to manage two of Egypt's historic Nile-side hotels — the Old Cataract in Aswan (taking over management in May 2026) and the Winter Palace in Luxor (scheduled to reopen July 2027). The agreement also includes Mandarin Oriental's first luxury Nile river cruise between Luxor and Aswan, marking the brand's expansion into Africa's luxury tourism market.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-02-16
Description

TMG partnered with the Arab Organisation for Industrialisation (AOI) and Switzerland's Schindler to localize elevator manufacturing in Egypt as part of a broader effort to reduce import dependency and stabilize the economy. The Arab-Swiss Elevator Company, based at Madinaty, manufactures, assembles, and tests elevator components for real estate and housing projects, with engineering studies at the AOI-affiliated Kader Factory. The programme aims for full local manufacturing and technology transfer.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-16
Description

The AOI is a key TMG partner in Egypt's elevator localisation programme, contributing manufacturing infrastructure and facilities at the Kader Factory for Developed Industries. The initiative supports full local manufacturing and technology transfer, reducing import dependency in Egypt's construction sector.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-02-09
Description

TMG signed a strategic partnership with EEP to establish a private university within the Noor integrated urban development project in Capital Gardens. TMG contributes approximately 216,000 sqm of land in exchange for a stake in the owning company and revenue sharing. Total investment cost is EGP 8 billion. Phase one is expected to commence by 2029. EEP will also operate two schools in Noor under a separate management agreement (deliveries anticipated in 2026).

Strategic tierMajorTypeImplementation/ SI/ Consulting PartnerAnnounced on2025-12-30
Description

TMG signed a construction contract with Concrete Plus worth EGP 10 billion ($200 million) for the SouthMED project's first phase on Egypt's Northwestern Coast. The contract covers construction of residential buildings, infrastructure, and other amenities over more than 10 million sqm.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-12-19
Description

TMG and Majid Al Futtaim collaborated to open a new Carrefour store in the Celia project in the New Administrative Capital. This store is part of TMG's ongoing strategic partnership with Majid Al Futtaim, which now operates 72 Carrefour stores across Egypt, including multiple locations in TMG's commercial developments.

9Iraqi Prime Minister's Office (Al-Rafal Economic City)
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2025-11-03
Description

Iraqi Prime Minister Mohammed Shia Al-Sudani met with TMG's Hisham Talaat Moustafa to discuss the development of the Al-Rafal economic city project in Iraq. The meeting focused on addressing implementation challenges and strengthening economic cooperation. Details on the investment scale and timeline were under discussion.

dailynewsegypt.com
10Sayyid Theyazin bin Haitham al Said (Oman Government)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-11-01
Description

His Highness Sayyid Theyazin bin Haitham al Said presided over the groundbreaking of TMG's Jood and Yamal projects in Muscat, Oman (valued at over RO 1.7 billion). The projects align with Oman Vision 2040 and represent TMG's flagship international expansion.

dailynewsegypt.com
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-12-24
Description

TMG's hospitality arm ICON partnered with Four Seasons for multiple luxury hotel projects: Four Seasons New Cairo Capital at Madinaty (350,000 sqm, adjacent to the Grand Egyptian Museum), Four Seasons Private Residences Sharm El Sheikh, and existing Four Seasons Nile Plaza Cairo and Four Seasons Alexandria at San Stefano. Four Seasons manages branded residences within TMG developments.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2023-10-25
Description

TMG signed a strategic partnership with Colin's, a prominent ready-made clothing brand, to open three new Colin's branches at Open Air Mall, All Seasons Park Madinaty, and San Stefano Mall Alexandria. All three locations were officially opened by end of 2023.

13Saudi National Housing Company (NHC)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-10-04
Description

TMG signed a strategic partnership with Saudi NHC during Cityscape Global Exhibition to develop a smart residential city in eastern Riyadh spanning 10 million sqm with ~27,750 housing units. The project, valued at approximately SAR 40 billion, targets Saudi families with residential units from 220-400 sqm. This is TMG's flagship project in the Saudi market, developed in partnership with Banan Al Riyadh for 120,000+ residents.

talaatmoustafa.com
Strategic tierMajorTypeImplementation/ SI/ Consulting PartnerAnnounced on2023-01-01
Description

TMG signed an agreement with Savills, the British real estate services company, to provide asset and facility management, consulting, and exclusive leasing services for The Strip commercial project in Madinaty. The partnership reflects TMG's commitment to engaging with international companies to attract prominent brands.

Strategic tierMajorTypeTechnology or Integration
Description

HHCP, one of the world's top urban planning and design firms, collaborated with TMG on the masterplan for Madinaty (8,000 feddans), alongside SWA and SASKI. HHCP contributes international-standard urban design expertise to TMG's flagship developments.

Strategic tierMajorTypeTechnology or Integration
Description

SWA Group, a leading landscape architecture firm, co-designed Madinaty (8,000 feddans) alongside HHCP and SASKI, and designed SouthMED (23 million sqm) with OBMI. SWA's expertise in sustainable landscape design supports TMG's green and sustainable development positioning.

Strategic tierMajorTypeTechnology or Integration
Description

SASKI, a global urban design and planning firm, co-designed Madinaty alongside HHCP and SWA, contributing to TMG's international-standard city development methodology.

Strategic tierMajorTypeTechnology or Integration
Description

OBMI, a global architecture and design firm, designed SouthMED alongside SWA, bringing expertise in resort and coastal destination design to TMG's flagship Mediterranean project.

Strategic tierMajorTypeTechnology or Integration
Description

Troon Golf, the world's leader in club management, manages Madinaty Golf Club (MGC), which features an 18-hole golf course and Egypt's first 9-hole footgolf course. Troon's international brand enhances TMG's golf offering and attracts international golf tourists.

Strategic tierMajorTypeTechnology or Integration
Description

Huawei provides smart city technology and digital infrastructure solutions for TMG's integrated communities, supporting TMG's positioning as a leader in fourth-generation cities and AI-enabled urban development.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

BCG is listed among TMG's strategic partners, providing management consulting and strategic advisory services for TMG's growth strategy and international expansion.

Recent move7 records

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Date, Type, Title, Description, Source

Expansion highlight7 records

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Type, Description

Peers10 records
TypeOthers
Description

AREIC is a Middle Eastern real estate investment and development company operating in Saudi Arabia and other Gulf markets. Thematically related to TMG's regional expansion strategy, with overlap in Saudi market focus and mixed-use development expertise.

TypeDirect peer
Description

Palm Hills is one of Egypt's leading listed real estate developers competing with TMG in master-planned residential communities, including premium compounds in New Cairo, North Coast, and Red Sea. Directly comparable Egyptian peer with similar product offerings, customer base, and payment plan structures.

TypeDirect peer
Description

DAMAC is a Dubai-based luxury real estate developer directly comparable to TMG, building branded residences (with Paramount, Trump, Versace, Cavalli) in master-planned communities and expanding into Saudi Arabia and other Gulf markets. Both target affluent buyers with premium amenities and partner with global brands.

TypeDirect peer
Description

Emaar is the largest real estate developer in the UAE and a direct peer to TMG, operating similarly large-scale master-planned communities (e.g., Downtown Dubai, Dubai Hills, Emaar Beachfront) with branded hospitality (Address hotels), commercial leasing, and international expansion. Both target affluent residential buyers and operate integrated city models with global hospitality partners.

TypeDirect peer
Description

SODIC is another major Egyptian listed real estate developer focused on premium residential and mixed-use developments in East Cairo and the North Coast. Competes directly with TMG in the same affluent buyer segment and same geographic corridors, with comparable payment plan and unit pricing structures.

TypeDirect peer
Description

Amer Group is an Egyptian real estate developer with significant North Coast and New Cairo projects, including the Marassi and other master-planned communities. Directly competes with TMG in the same Egyptian coastal and East Cairo markets with similar product positioning.

TypeDirect peer
Description

Aldar is Abu Dhabi's largest listed real estate developer, operating master-planned communities, branded residences, and commercial assets with similar capital intensity and recurring income streams. Comparable integrated model targeting UAE nationals and international investors in a Gulf market.

TypeBroad incumbent
Description

Kingdom Holding is a Saudi diversified conglomerate with significant real estate interests (incl. Four Seasons, Fairmont, hotels, and Kingdom City) overlapping with TMG's hospitality and luxury real estate business. Broader portfolio but shared exposure to MENA luxury real estate and hospitality cycles.

TypeRegional player
Description

Medinet Nasr Housing is an Egyptian state-affiliated real estate developer focused on large-scale housing projects in Cairo. Comparable in scale and Egyptian geography to TMG but with different product positioning (more mass-market) and ownership structure (state-linked).

TypeDirect peer
Description

Dar Al Arkan is Saudi Arabia's largest listed real estate developer, developing large-scale residential communities and partnering with global luxury brands. Directly comparable to TMG's Saudi expansion (Banan Al Riyadh) and similar in focus on master-planned housing for affluent buyers.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

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Competitive moat6 records

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Type, Details

Key risks6 records

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Key highlights7 records

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Customer concentration

Classification, Details

Named customers8 records

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Name, Industry, Type, Use case, Source, UUID

Segment5 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

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Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

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Title, Type, Description, Source

AI capability3 records

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Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

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Core technology
Revenue estimate
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Profiles3 records

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Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries6 records

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Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

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Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

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Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Talaat Moustafa Group

Integrated Real Estate Developmenttalaatmoustafa.com

Talaat Moustafa Group is Egypt's largest listed real estate developer, building integrated master-planned communities combining residential, commercial, hospitality, and retail assets for affluent Egyptian, Gulf, and international buyers domestically and across MENA markets.

What Talaat Moustafa Group does

Talaat Moustafa Group Holding (TMG) is Egypt's largest listed real estate developer by market value, sales volume, and land bank, founded in 1974 and listed on the Egyptian Exchange (ticker: TMGH) since November 2007. The company specializes in large-scale master-planned integrated communities that combine residential, commercial, hospitality, retail, sports clubs, healthcare, and education within single developments. Flagship projects include Madinaty (8,000 feddans / ~33.6 million sqm), Al Rehab City, SouthMED (23 million sqm Mediterranean destination on the North Coast), Noor Smart City (5,000 feddans near the New Administrative Capital), and the recently launched The Spine — a $27 billion cognitive city development in New Cairo designed around self-learning urban systems and a fully underground logistics network. TMG controls a 74 million sqm land bank (the largest among listed Egyptian developers), holds approximately 38% market share on Egypt's North Coast, and serves affluent Egyptian nationals, Gulf-region buyers, and international investors through 11 sales offices across Egypt, Saudi Arabia, and the UAE plus a digital e-commerce platform.

The company's vertically integrated business model spans real estate development, hospitality (ICON subsidiary managing Four Seasons properties and a seven-hotel historic portfolio), commercial leasing (Open Air Mall at 404,000 sqm, The Strip, All Seasons Park, East Hub), club memberships, and consumer finance (the Orion joint venture launching the AI-powered 'algo' super app). Revenue in 2025 reached EGP 62.5 billion (~US$1.3 billion), up 46% year-on-year, with consolidated net profit of EGP 18.2 billion (+43%) and an unrecognized sales backlog of EGP 441 billion providing multi-year revenue visibility. TMG employs 10,000+ people and holds partnerships with international hotel operators (Four Seasons, Mandarin Oriental), financial institutions (National Bank of Egypt, CI Capital), design firms (HHCP, SWA, SASKI, OBMI), and is currently executing international expansion into Saudi Arabia (Banan Al Riyadh, SAR 40 billion / 27,750 units in partnership with NHC), Oman (Jood and Yamal in Muscat, ~$5 billion / 14,000+ units), and Iraq (Al-Rafal economic city, in discussions).

The revenue model combines one-time unit sales (residential, commercial, hospitality units across master-planned communities), recurring subscription/managed revenue (commercial leasing, club memberships, hotel operations, fund management fees via the Awa'ed REIT), and consumer finance origination. TMG targets multiple segments — affluent Egyptian residential buyers (primary), GCC and European international investors (secondary, served by extended 15-year payment plans), commercial and retail investors, luxury hospitality operators/guests, and industrial/infrastructure partners. International sales are supported by direct sales offices in Saudi Arabia and the UAE, marketing campaigns (notably a 2026 Sylvester Stallone-fronted SouthMED global campaign), and participation in flagship exhibitions such as Cityscape Global.

Talaat Moustafa Group firmographics

Firmographics
Name
Talaat Moustafa Group
Legal name
Talaat Moustafa Group Holding (مجموعة طلعت مصطفى القابضة)
Website
https://talaatmoustafa.com
Company type
Public
Founded year
1974
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Talaat Moustafa Group is Egypt's largest listed real estate developer, building integrated master-planned communities combining residential, commercial, hospitality, and retail assets for affluent Egyptian, Gulf, and international buyers domestically and across MENA markets.
Ownership category
akta.pro rank

Talaat Moustafa Group industry classification

Industry
Product category
Integrated Real Estate Development
NAICS
General Rental Centers (5323)
SIC
Real Estate Dealers (For Their Own Account) (6532), Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Ultra-Luxury Villas & Estates (THAMAEAA)
akta.pro secondary industries
Luxury Vacation Homes & Residences (THAMAEAB), Premium Condos, Penthouses & High-End Apartments (THAMAEAC), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

  • Real estate development
  • Master-planned communities
  • Hospitality operations
  • Commercial real estate
  • Luxury residential

Where Talaat Moustafa Group is headquartered

Location

Headquarters

HQ city
Gîza
HQ country
Egypt
HQ region
Africa

Offices11 records

Markets served

Talaat Moustafa Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Real Estate Development Sales: TMG's primary revenue driver is the sale of residential, commercial, and hospitality units across its master-planned communities (Madinaty, Noor, SouthMED, Al Rehab, Celia, etc.). Revenues reached EGP 36.7bn in 2025 (up 50% YoY), driven by strong demand in Egypt's North Coast and New Cairo.
  2. Hospitality Operations: TMG operates and co-invests in a portfolio of luxury hotels (Four Seasons brand, and historic hotels managed by Mandarin Oriental) through its ICON hospitality arm. Hospitality revenues grew 30% to EGP 14.89bn in 2025. The portfolio is being expanded from ~3,500 to ~5,000 rooms.
  3. Club Memberships and Facilities: TMG operates a network of sports and social clubs across its communities (Madinaty Sporting Club, Al Rehab Sporting Club, Madinaty Golf Club, May Fair Club, Al Rabwa Club) generating recurring membership and facilities revenue.
  4. Commercial Leasing and Retail: TMG generates recurring income from leasing commercial spaces including Open Air Mall (404,000 sqm), All Seasons Park, East Hub, The Strip, and Gateway Mall, as well as retail units across its developments. Recurring income jumped 64% to EGP 10.9bn in 2025.
  5. Real Estate Fund Management: Through the Awa'ed Real Estate Investment Fund (jointly with CI Capital), TMG earns fund management fees and revenue sharing from commercial asset portfolios. The EGP 8bn fund targets commercial units within Madinaty.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goResidential units (villas, apartments) across all TMG communities
Unit PricingPay-as-you-goSouthMED international sales — North Coast premium segment
OtherAnnualDividends for shareholders

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Talaat Moustafa Group product offering

Product offering

Core offering

Talaat Moustafa Group develops, sells, and operates large-scale, integrated master-planned residential communities (e.g., Madinaty, SouthMED, Noor Smart City, Al Rehab, Celia, Privado), luxury and branded-residence hotels (Four Seasons, Mandarin Oriental-managed historic hotels), commercial retail centers (Open Air Mall, The Strip, East Hub, All Seasons Park), and sports/social clubs across Egypt, with expanding international operations in Saudi Arabia, Oman, and Iraq. The company sells residential and commercial units directly to consumers via a 12-office sales network and an e-commerce platform, while also generating recurring income from hospitality operations, commercial leasing, club memberships, and real estate fund management.

Product overview

Talaat Moustafa Group (TMG) Holding is Egypt's largest listed real estate developer, operating as an integrated conglomerate specialized in large-scale master-planned communities and hospitality developments. The product portfolio comprises flagship developments—The Spine (a 2.4 million sqm cognitive city with post-AI urban technologies), SouthMED (23 million sqm Mediterranean destination), Madinaty (8,000 feddan city in New Cairo), and Noor Smart City (5,000 feddan smart city near the New Administrative Capital)—alongside residential compounds including Al Rehab City, Privado, Celia, Al Rabwa, May Fair, Virginia Beach, EDEN, and The Lake Villas. Hospitality operations span Four Seasons-managed properties (New Cairo, Sharm El Sheikh, Alexandria, Nile Plaza Cairo) and a seven-hotel historic portfolio managed through ICON subsidiary including Old Cataract and Winter Palace (transitioning to Mandarin Oriental). Commercial offerings include Open Air Mall, The Strip, East Hub, and All Seasons Park retail centers. TMG operates digital platforms including an e-commerce property platform, community app, and 360-degree virtual tour services. Regional expansion encompasses projects in Oman (Jood and Yamal), Saudi Arabia (Banan Al Riyadh), and Iraq (Al-Rafal Economic City).

Differentiator

Problem solved

Functional benefit

Brands

  • ICON: TMG's hospitality arm managing hotel operations and branded residences, including Four Seasons properties
  • Legacy Hospitality

Products and services

  • The Spine (Cognitive City) A 2.4 million sqm mixed-use cognitive city within Madinaty, New Cairo — Egypt's first post-AI urban destination incorporating residential, commercial, administrative, and hospitality zones with self-learning systems and a fully underground logistics network. Designed as the central nervous system of a new-generation city and designated as a Special Investment Zone for rapid company establishment and EGP 69bn paid-up capital.
  • SouthMED 23 million sqm international integrated Mediterranean destination on Egypt's North Coast at Kilo 165 Alexandria-Matrouh Road. Features luxury villas, marina, signature golf course, 8km beachfront, crystal lagoons, world-class shopping, entertainment, and hospitality. 15-18 minute drive from Al Alamein International Airport with 2-5 hour flight access from European and Gulf countries.
  • Madinaty 8,000-feddan master-planned city in New Cairo, co-designed by three top U.S. design firms (HHCP, SWA, SASKI). Provides residential, educational, medical, administrative, commercial, entertainment, sports, and social services. Upon full completion, expected to accommodate approximately 700,000 residents. Adjacent to The Spine development.
  • Noor Smart City 5,000-feddan smart city adjacent to the New Administrative Capital in East Cairo. First integrated smart city developed in partnership with top American design firms, featuring smart application systems and fourth-generation city infrastructure.
  • Al Rehab City Egypt's pioneering integrated community in New Cairo, developed on 10 million sqm — the first to provide complete services and facilities presenting a new concept of integrated lifestyle. Known as 'The Hub' of New Cairo and currently houses ~200,000 residents.
  • Privado An exclusive 276-feddan luxury community within Madinaty, providing fully-finished apartments overlooking green spaces and serene lake views, positioned adjacent to The Spine development.
  • Celia 500-feddan integrated residential compound in the heart of the Green River in the New Administrative Capital — the sole residential compound located in the Green River area, near the Technology Park, City of Exhibitions, Government District, and Presidential Palace.
  • Al Rabwa 505-feddan villas-only compound in Sheikh Zayed, 140 meters above sea level. Features 970 villas overlooking a 2,400 sqm golf area and serene lakes.
  • May Fair A 600,000 sqm luxury sanctuary in Al Sherouq City, 30km from Cairo International Airport. Comprises 234 villas in six clusters featuring varied architectural designs, surrounded by greenery, tennis courts, and swimming pools.
  • Virginia Beach A 365,000 sqm coastal development on Egypt's North Coast, 84km from Alexandria Road. Features 450 meters of beachfront, 364 villas, an artificial lake, and multiple swimming pools covering 56% of the project area.
  • EDEN Ultra-modern lifestyle apartments in Al Rehab City combining hotel comfort with home-style living. Strategically located near Al Rehab Sporting Club with exclusive designs featuring private terraces, green spaces, fountains, and walking paths.
  • The Lake Villas Exclusive villa community within Madinaty offering town houses, twin houses, and standalone villas (211–393 sqm) in the villas area. 2% booking payment with flexible payment plans up to 13 years.
  • Four Seasons Hotels (Branded Residences and Managed Properties) TMG's luxury hospitality portfolio operated through its ICON subsidiary and managed by Four Seasons Hotels & Resorts. Properties include Four Seasons New Cairo Capital at Madinaty (over 85 feddans of parkland with branded residences designed by Pierre Yves Rochon), Four Seasons Sharm El Sheikh, Four Seasons Alexandria at San Stefano, and Four Seasons Nile Plaza Cairo. Portfolio expanding to ~5,000 rooms across 15 properties.
  • Historic Hotel Portfolio (managed through ICON/Legacy Hospitality) Seven historic Egyptian hotels held by ICON (with 39% stake rising to 51% in Legacy Hospitality Company): Sofitel Legend Old Cataract Aswan, Mövenpick Resort Aswan, Sofitel Winter Palace Luxor, Steigenberger Hotel Tahrir, Steigenberger Cecil Hotel Alexandria, Marriott Mena House Cairo, and Marriott Omar Khayyam Zamalek. Mandarin Oriental taking over Old Cataract (May 2026) and Winter Palace (reopening 2027), plus first luxury Nile cruise.
  • Open Air Mall One of the largest malls in MENA region and Egypt, built on over 404,000 sqm. Features eight different buildings surrounded by landscape, fountains, lakes, and four trams for visitor transportation.
  • The Strip A 7km commercial and retail development strategically located on the edge of Madinaty and Mostakbal City. Features retail options including restaurants, cafes, supermarkets, showrooms, pharmacies, banks, and fashion outlets; leased and managed by Savills (UK) across ~28,000 sqm accommodating 125 commercial units.
  • East Hub Commercial, administrative, and medical facilities with contemporary architectural design combining creativity and modernity with flexible functional spaces.
  • All Seasons Park A 54,000 sqm commercial center with 230 shops and 31,671 sqm GLA distributed across three floors. Includes a medical center on the second floor with 100 clinics covering all medical specialties.
  • Madinaty Golf Club Spectacular 18-hole golf course and 9-hole footgolf course (first in Egypt), designed by Robert Trent Jones II. Managed by Troon, the world's leader in club management. Memberships drive recurring revenue and community engagement.
  • Madinaty Sporting Club 200-feddan sports and social club offering a wide range of sports and social activities for members of all ages within the Madinaty community.
  • Al Rehab Sporting Club 110-feddan sporting club centrally located inside Al Rehab, within minutes walking distance from anywhere in the community. Provides comprehensive sports and social facilities.
  • Banan Al Riyadh (Saudi Arabia) A 10-million sqm smart residential community in eastern Riyadh, developed in partnership with Saudi National Housing Company (NHC). Includes approximately 27,750 housing units (villas, apartments, residential units from 220–400 sqm) and targets over 120,000 residents. Project value approximately SAR 40 billion.
  • Jood (Oman) Large-scale project in Muscat, Oman developed as part of Oman Vision 2040. Combined with Yamal project totals 4.9 million sqm and over 14,000 residential units with tourism amenities. Investment over RO 1.7 billion.
  • Yamal (Oman) Companion large-scale project to Jood in Muscat, Oman. Together with Jood, 4.9 million sqm total and over 14,000 residential units with tourism amenities. Investment over RO 1.7 billion.
  • TMG E-Commerce Platform Online platform (ecommerce.tmg.com.eg) for scheduling meetings with TMG property consultants, viewing unit availability, and reserving residential and commercial units. Supports online property purchases and remote sales especially for international buyers.

Quantifiable outcome

  • 38% market share on Egypt's North Coast
  • +5 more outcomes

Companies that use Talaat Moustafa Group

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Talaat Moustafa Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Talaat Moustafa Group partnerships and signals

Strategic signal

Partnerships

21 partnerships are on record, tiered major, core and minor.

  • Robert Trent Jones II Golf Course ArchitectsmajorTechnology or Integration · 25 May 2026California-based Robert Trent Jones II Golf Course Architects has been hired by TMG to redesign the Mena House Golf Course near the Great Pyramid of Giza — Egypt's oldest golf facility (since 1899). The renovation includes complete course redesign, social green, ground contour lighting, modern irrigation, and new grasses. This is the firms' second collaboration following Madinaty Golf Club and SouthMED's 18-hole course.
  • Houston Methodist HospitalmajorTechnology or Integration · 18 April 2026Houston Methodist Hospital, one of the largest hospitals in the United States, is partnering with TMG to provide advanced medical services at The Spine project and wider Madinaty development. A Houston Methodist facility is under construction at Madinaty and is scheduled to open in April 2027, offering world-class healthcare within TMG's communities.
  • Mandarin Oriental InternationalcoreStrategic or Co-development Partner · 26 February 2026TMG signed an agreement with Hong Kong-based Mandarin Oriental to manage two of Egypt's historic Nile-side hotels — the Old Cataract in Aswan (taking over management in May 2026) and the Winter Palace in Luxor (scheduled to reopen July 2027). The agreement also includes Mandarin Oriental's first luxury Nile river cruise between Luxor and Aswan, marking the brand's expansion into Africa's luxury tourism market.
  • Schindler (Switzerland)coreTechnology or Integration · 16 February 2026TMG partnered with the Arab Organisation for Industrialisation (AOI) and Switzerland's Schindler to localize elevator manufacturing in Egypt as part of a broader effort to reduce import dependency and stabilize the economy. The Arab-Swiss Elevator Company, based at Madinaty, manufactures, assembles, and tests elevator components for real estate and housing projects, with engineering studies at the AOI-affiliated Kader Factory. The programme aims for full local manufacturing and technology transfer.
  • Arab Organisation for Industrialisation (AOI)coreStrategic or Co-development Partner · 16 February 2026The AOI is a key TMG partner in Egypt's elevator localisation programme, contributing manufacturing infrastructure and facilities at the Kader Factory for Developed Industries. The initiative supports full local manufacturing and technology transfer, reducing import dependency in Egypt's construction sector.
  • Egypt Education Platform (EEP)majorStrategic or Co-development Partner · 9 February 2026TMG signed a strategic partnership with EEP to establish a private university within the Noor integrated urban development project in Capital Gardens. TMG contributes approximately 216,000 sqm of land in exchange for a stake in the owning company and revenue sharing. Total investment cost is EGP 8 billion. Phase one is expected to commence by 2029. EEP will also operate two schools in Noor under a separate management agreement (deliveries anticipated in 2026).
  • Concrete PlusmajorImplementation/ SI/ Consulting Partner · 30 December 2025TMG signed a construction contract with Concrete Plus worth EGP 10 billion ($200 million) for the SouthMED project's first phase on Egypt's Northwestern Coast. The contract covers construction of residential buildings, infrastructure, and other amenities over more than 10 million sqm.
  • Majid Al Futtaim (Carrefour)majorChannel Partner/ Reseller/ Distributor · 19 December 2025TMG and Majid Al Futtaim collaborated to open a new Carrefour store in the Celia project in the New Administrative Capital. This store is part of TMG's ongoing strategic partnership with Majid Al Futtaim, which now operates 72 Carrefour stores across Egypt, including multiple locations in TMG's commercial developments.
  • Iraqi Prime Minister's Office (Al-Rafal Economic City)majorStrategic or Co-development Partner · 3 November 2025Iraqi Prime Minister Mohammed Shia Al-Sudani met with TMG's Hisham Talaat Moustafa to discuss the development of the Al-Rafal economic city project in Iraq. The meeting focused on addressing implementation challenges and strengthening economic cooperation. Details on the investment scale and timeline were under discussion.
  • Sayyid Theyazin bin Haitham al Said (Oman Government)coreStrategic or Co-development Partner · 1 November 2025His Highness Sayyid Theyazin bin Haitham al Said presided over the groundbreaking of TMG's Jood and Yamal projects in Muscat, Oman (valued at over RO 1.7 billion). The projects align with Oman Vision 2040 and represent TMG's flagship international expansion.
  • Four Seasons Hotels & ResortscoreStrategic or Co-development Partner · 24 December 2023TMG's hospitality arm ICON partnered with Four Seasons for multiple luxury hotel projects: Four Seasons New Cairo Capital at Madinaty (350,000 sqm, adjacent to the Grand Egyptian Museum), Four Seasons Private Residences Sharm El Sheikh, and existing Four Seasons Nile Plaza Cairo and Four Seasons Alexandria at San Stefano. Four Seasons manages branded residences within TMG developments.
  • Colin's CompanyminorChannel Partner/ Reseller/ Distributor · 25 October 2023TMG signed a strategic partnership with Colin's, a prominent ready-made clothing brand, to open three new Colin's branches at Open Air Mall, All Seasons Park Madinaty, and San Stefano Mall Alexandria. All three locations were officially opened by end of 2023.
  • Saudi National Housing Company (NHC)coreStrategic or Co-development Partner · 4 October 2023TMG signed a strategic partnership with Saudi NHC during Cityscape Global Exhibition to develop a smart residential city in eastern Riyadh spanning 10 million sqm with ~27,750 housing units. The project, valued at approximately SAR 40 billion, targets Saudi families with residential units from 220-400 sqm. This is TMG's flagship project in the Saudi market, developed in partnership with Banan Al Riyadh for 120,000+ residents.
  • SavillsmajorImplementation/ SI/ Consulting Partner · 1 January 2023TMG signed an agreement with Savills, the British real estate services company, to provide asset and facility management, consulting, and exclusive leasing services for The Strip commercial project in Madinaty. The partnership reflects TMG's commitment to engaging with international companies to attract prominent brands.
  • HHCP (International Design)majorTechnology or IntegrationHHCP, one of the world's top urban planning and design firms, collaborated with TMG on the masterplan for Madinaty (8,000 feddans), alongside SWA and SASKI. HHCP contributes international-standard urban design expertise to TMG's flagship developments.
  • SWA Group (Landscape Architecture)majorTechnology or IntegrationSWA Group, a leading landscape architecture firm, co-designed Madinaty (8,000 feddans) alongside HHCP and SASKI, and designed SouthMED (23 million sqm) with OBMI. SWA's expertise in sustainable landscape design supports TMG's green and sustainable development positioning.
  • SASKI (Urban Design)majorTechnology or IntegrationSASKI, a global urban design and planning firm, co-designed Madinaty alongside HHCP and SWA, contributing to TMG's international-standard city development methodology.
  • OBMI (Architecture and Design)majorTechnology or IntegrationOBMI, a global architecture and design firm, designed SouthMED alongside SWA, bringing expertise in resort and coastal destination design to TMG's flagship Mediterranean project.
  • Troon Golf (Club Management)majorTechnology or IntegrationTroon Golf, the world's leader in club management, manages Madinaty Golf Club (MGC), which features an 18-hole golf course and Egypt's first 9-hole footgolf course. Troon's international brand enhances TMG's golf offering and attracts international golf tourists.
  • Huawei (Smart City Technology)majorTechnology or IntegrationHuawei provides smart city technology and digital infrastructure solutions for TMG's integrated communities, supporting TMG's positioning as a leader in fourth-generation cities and AI-enabled urban development.
  • Boston Consulting Group (BCG)minorImplementation/ SI/ Consulting PartnerBCG is listed among TMG's strategic partners, providing management consulting and strategic advisory services for TMG's growth strategy and international expansion.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Talaat Moustafa Group competitors and assessment

Company assessment

Others

  • Arabian Real Estate Investment Co. (AREIC): AREIC is a Middle Eastern real estate investment and development company operating in Saudi Arabia and other Gulf markets. Thematically related to TMG's regional expansion strategy, with overlap in Saudi market focus and mixed-use development expertise.

Direct peers

  • Palm Hills Developments: Palm Hills is one of Egypt's leading listed real estate developers competing with TMG in master-planned residential communities, including premium compounds in New Cairo, North Coast, and Red Sea. Directly comparable Egyptian peer with similar product offerings, customer base, and payment plan structures.
  • DAMAC Properties: DAMAC is a Dubai-based luxury real estate developer directly comparable to TMG, building branded residences (with Paramount, Trump, Versace, Cavalli) in master-planned communities and expanding into Saudi Arabia and other Gulf markets. Both target affluent buyers with premium amenities and partner with global brands.
  • Emaar Properties: Emaar is the largest real estate developer in the UAE and a direct peer to TMG, operating similarly large-scale master-planned communities (e.g., Downtown Dubai, Dubai Hills, Emaar Beachfront) with branded hospitality (Address hotels), commercial leasing, and international expansion. Both target affluent residential buyers and operate integrated city models with global hospitality partners.
  • SODIC: SODIC is another major Egyptian listed real estate developer focused on premium residential and mixed-use developments in East Cairo and the North Coast. Competes directly with TMG in the same affluent buyer segment and same geographic corridors, with comparable payment plan and unit pricing structures.
  • Amer Group: Amer Group is an Egyptian real estate developer with significant North Coast and New Cairo projects, including the Marassi and other master-planned communities. Directly competes with TMG in the same Egyptian coastal and East Cairo markets with similar product positioning.
  • Aldar Properties: Aldar is Abu Dhabi's largest listed real estate developer, operating master-planned communities, branded residences, and commercial assets with similar capital intensity and recurring income streams. Comparable integrated model targeting UAE nationals and international investors in a Gulf market.
  • Dar Al Arkan Real Estate Development: Dar Al Arkan is Saudi Arabia's largest listed real estate developer, developing large-scale residential communities and partnering with global luxury brands. Directly comparable to TMG's Saudi expansion (Banan Al Riyadh) and similar in focus on master-planned housing for affluent buyers.

Broad incumbents

  • Kingdom Holding Company: Kingdom Holding is a Saudi diversified conglomerate with significant real estate interests (incl. Four Seasons, Fairmont, hotels, and Kingdom City) overlapping with TMG's hospitality and luxury real estate business. Broader portfolio but shared exposure to MENA luxury real estate and hospitality cycles.

Regional players

  • Medinet Nasr Housing: Medinet Nasr Housing is an Egyptian state-affiliated real estate developer focused on large-scale housing projects in Cairo. Comparable in scale and Egyptian geography to TMG but with different product positioning (more mass-market) and ownership structure (state-linked).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Talaat Moustafa Group social profiles

Digital presence

Talaat Moustafa Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Talaat Moustafa Group leadership team

Management profile

Number of profiles

Profiles3 records

Talaat Moustafa Group subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Talaat Moustafa Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Talaat Moustafa Group M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talaat Moustafa Group

What does Talaat Moustafa Group do?

Talaat Moustafa Group develops, sells, and operates large-scale, integrated master-planned residential communities (e.g., Madinaty, SouthMED, Noor Smart City, Al Rehab, Celia, Privado), luxury and branded-residence hotels (Four Seasons, Mandarin Oriental-managed historic hotels), commercial retail centers (Open Air Mall, The Strip, East Hub, All Seasons Park), and sports/social clubs across Egypt, with expanding international operations in Saudi Arabia, Oman, and Iraq. The company sells residential and commercial units directly to consumers via a 12-office sales network and an e-commerce platform, while also generating recurring income from hospitality operations, commercial leasing, club memberships, and real estate fund management.

Is Talaat Moustafa Group a public or private company?

Talaat Moustafa Group is a public company. It is classified as public and is currently operating.

When was Talaat Moustafa Group founded?

Talaat Moustafa Group was founded in 1974. It employs 5,001 to 10,000 people.

Where is Talaat Moustafa Group based?

Talaat Moustafa Group is headquartered in Gîza, Egypt, in the Africa region.

How does Talaat Moustafa Group make money?

Five revenue lines are on record. Real Estate Development Sales are the primary driver. The others are hospitality Operations, club Memberships and Facilities, commercial Leasing and Retail and real Estate Fund Management.

Who are Talaat Moustafa Group's main competitors?

Arabian Real Estate Investment Co. (AREIC) is listed as an others. Direct peers are Palm Hills Developments, DAMAC Properties, Emaar Properties, SODIC, Amer Group, Aldar Properties and Dar Al Arkan Real Estate Development. Kingdom Holding Company is listed as a broad incumbent. Medinet Nasr Housing is listed as a regional player.

Does Talaat Moustafa Group have an API?

No public API is recorded for Talaat Moustafa Group.

What industry is Talaat Moustafa Group in?

Talaat Moustafa Group's product category is Integrated Real Estate Development. Its primary akta.pro industry code is THAMAEAA, Ultra-Luxury Villas & Estates, with a secondary code of THAMAEAB, Luxury Vacation Homes & Residences. Its NAICS code is 5323 and its SIC code is 6532.

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Live signals
Business RecorderDubai leads Gulf gains as UAE, Saudi growth data lift sentimentGulf stock markets rose on Thursday, led by Dubai, as strong UAE and Saudi economic data outweighed concerns over renewed US-Iran clashes. UAE non-oil private-sector activity expanded fastest since December 2024, and Saudi Arabia's index advanced 0.2% on gains in financial and materials stocks.Business RecorderGulf markets mixed as oil slides, investors assess Iran diplomacyGulf stock markets ended mixed on Wednesday as investors weighed lower oil prices and diplomatic progress. Brent crude fell over 2% to $86.43 a barrel on hopes the Strait of Hormuz could reopen, while Iran resumed Oman talks. Saudi Arabia's index rose 0.3%, Dubai's 0.6%, and Abu Dhabi's 0.3%.DailynewsegyptSouthMed project sales reach EGP 520bn as North Coast drives Egyptian real estate marketTalaat Moustafa Group’s SouthMed project achieved cumulative sales of EGP 520bn, driven by strong demand in Egypt's North Coast region which accounted for 33% of total sales among top developers in the first half of 2026. Palm Hills Developments also reported significant sales of EGP 75bn for its Hacienda Ras El Hekma project, reflecting a market shift towards end-use and long-term investment returns.DailynewsegyptTop 10 Egyptian developers’ sales rise to EGP 670bn in H1 2026The top 10 Egyptian real estate developers recorded a 2.9% year-on-year increase in combined sales to approximately EGP 670bn in the first half of 2026, driven by rising property prices despite a 5% decline in transaction volumes. Talaat Moustafa Group led the sector with EGP 219bn in sales, followed by Palm Hills Developments and Mountain View. This divergence indicates that while revenue figures are growing, underlying demand is under pressure due to affordability constraints.DailynewsegyptEgypt’s Madinaty Golf Club to host 13th World Golf Awards in African firstEgypt’s Madinaty Golf Club, owned by Talaat Moustafa Group and managed by Troon International, will host the 13th World Golf Awards from November 5 to 7, 2026, marking the first time the event is held on the African continent. The itinerary includes a tournament on the Robert Trent Jones Jr.-designed course, with organizers citing the venue's championship status and Egypt's climate as key factors for the selection. This development aims to showcase regional infrastructure and cement Egypt's position as a leading global destination for golf tourism.Egyptian StreetsEgyptian CEOs Dominate Representation in Forbes Middle East’s Top CEOs 2026Egypt ranks second by nationality on Forbes Middle East's 2026 list, with 15 CEOs represented across sectors. Seven Egyptian-headquartered companies feature, including Talaat Moustafa Group at No. 30 and National Bank of Egypt's CEO at the top of the banking sector. Egypt accounts for nearly 15 percent of the ranking.Business InsiderEgypt’s biggest developer, led by billionaire Hisham Talaat Moustafa, doubles down on tourism with plan to build one of the Middle East’s biggest hotel portfoliosTalaat Moustafa Group plans to nearly double its hotel portfolio to 35-40 properties over the next decade, with recurring income now at 53% of revenue. The expansion follows an $800 million acquisition of seven historic hotels and partnerships with luxury brands. The move aligns with Egypt's tourism growth ambitions.ZawyaHisham Talaat Moustafa: TMG to expand hotel portfolio to 40 properties over the next decadeTMG CEO Hisham Talaat Moustafa said the group will expand its hotel portfolio from about 20 to 35-40 properties over the next decade. He emphasized disciplined governance and market analysis, and mentioned an upcoming entertainment project with Gulf investors. The company expects its developments to house nearly three million residents within 12 years.DailynewsegyptTMG to Expand Hotel Portfolio to 40 Properties Next DecadeTalaat Moustafa Group (TMG) announced plans to nearly double its hotel portfolio from approximately 20 hotels to between 35 and 40 properties over the next decade as part of its long-term strategy to diversify revenue streams and strengthen integration across its real estate, hospitality, and entertainment businesses. The company is also preparing to launch a major entertainment project in partnership with Gulf investors, with population across TMG's developments expected to approach three million residents within 12 years. TMG's CEO emphasized that Egypt's real estate sector will continue evolving rapidly, positioning continuous innovation as essential for developers seeking to remain competitive.EnterpriseamOrascom Investment Holding swings deeper into the red despite a 4x revenue surgeOrascom Investment Holding's consolidated net loss widened 13.8% to EGP 518.4 mn in 2025, despite operating revenues jumping nearly fourfold to EGP 1.4 bn. The deficit was driven by financing costs rising 88.6% to EGP 592.2 mn and finance income falling 68.1% to EGP 339.7 mn. TMG's North Coast play contributed EGP 219.1 bn in sales for 1H 2026.