ManWinWin Software

What ManWinWin Software does

ManWinWin Software (Navaltik Management Ltd.) is a Portuguese computer-aided maintenance management (CMMS) and enterprise asset management (EAM) software vendor headquartered in Massamá, Lisbon. Founded in the early 1980s, the company serves more than 5,000 customers across over 120 countries, with named enterprise deployments at organizations such as Danone, Bosch, Thai Union, Unilever, Flex, URBASER, Essilor, Alstom Arabia, and Águas do Porto. Its platform covers preventive and corrective maintenance planning, asset registry, work orders, inspections, IoT integration, and reporting, delivered through Desktop, Web, and Mobile clients, and is currently undergoing API modernization to .NET Core.

The core product is the ManWinWin CMMS platform, augmented by the Winston Smart Assistant, an AI-driven layer for predictive analytics, knowledge retrieval, and process automation, with multi-language support across English, Portuguese, Spanish, and Arabic. Pricing follows a freemium-and-tiered model: ManWinWin Express (free), Start (one-time perpetual license), Professional (SaaS subscription), and Business (custom enterprise). The company monetizes through subscription licenses, perpetual license sales, professional services covering implementation, configuration, training, and a global partner/reseller channel.

Go-to-market relies on direct sales to mid-market and enterprise industrial customers combined with a partner network covering implementation, training, and local distribution. The customer base spans discrete manufacturing, food and beverage, water and waste treatment, facilities management, and public-sector infrastructure, with growing emphasis on water/waste and Asia-Pacific verticals following the September 2025 launch of Smart Maintenance Solutions for Water & Waste, the 2026 Food Pack Asia presence in Thailand, and the 2026 partnership with Neramit VAST.

Name

ManWinWin Software

Legal name

Navaltik Management Ltd.

Website

https://manwinwin.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

ManWinWin Software is a Portuguese CMMS/EAM vendor providing maintenance management software to industrial and facilities customers in 120+ countries, serving 5,000+ accounts from SMBs to multinational enterprises via tiered subscription licensing and partner-led delivery.

Ownership category

akta.pro rank

Product category

Computerized Maintenance Management Systems (CMMS)

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• CMMS software
• Enterprise asset management
• Maintenance management software
• Preventive maintenance platform
• Work order management

Headquarters

HQ city

Massamá

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing - SaaS Subscription: ManWinWin Professional is offered as a SaaS (Software as a Service) solution with monthly or annual subscription billing for small and medium companies. This provides recurring revenue from the cloud-hosted CMMS platform.
2. Software Licensing - Perpetual License: ManWinWin Start offers a one-time lifetime license for managing up to 250 assets, targeting single users with perpetual access to the software without recurring subscription fees.
3. Enterprise Customized Solutions: ManWinWin Business provides customized enterprise solutions for larger organizations with tailored configurations and capabilities beyond standard tiers.
4. Professional Services: The company offers implementation, training, audit and diagnosis, and standard procedures consulting services to support customer deployments and maximize software adoption.
5. Freemium Entry Product: ManWinWin Express is a permanently free version managing up to 100 assets for single users, serving as a product-led growth entry point that drives adoption and conversion to paid tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

ManWinWin Software develops and sells a Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) platform that automates and centralizes maintenance operations for industrial and infrastructure organizations. The platform handles work orders, preventive maintenance, asset registries, spare parts/inventory, and integrates with IoT sensors, QR/NFC scanning, augmented reality, and an AI assistant (Winston). It is delivered in three deployment variants — Desktop, Web, and Mobile (Android/iOS) — and is offered under multiple editions including a free Express version, a perpetual Start license, and a subscription Professional edition.

Product overview

ManWinWin Software offers a comprehensive CMMS (Computerized Maintenance Management System) platform that maximizes production and equipment performance across all sectors. The product portfolio consists of a core CMMS platform available in multiple deployment variants: ManWinWin Desktop (on-premises), ManWinWin WEB (browser-based cloud access), ManWinWin APP (mobile for Android/iOS), and cloud-based ManWinWin Professional (SaaS). The platform is complemented by the AI-powered Winston Smart Assistant that provides predictive alerts and forecasts, augmented reality features for field technicians, QR code/NFC scanning capabilities, and a free ManWinWin Express tier. Pricing tiers include free (Express, up to 100 assets), Start (lifetime license, up to 250 assets), and Professional (SaaS subscription). The platform integrates IoT monitoring, mobile access, and cloud-based analytics to help manufacturers reduce equipment failures and achieve up to 30% fewer unplanned stoppages.

Differentiator

Problem solved

Functional benefit

Brands

• ManWinWin Express: Free version for small businesses, allowing management of up to 100 assets, accessible by a single user on a single workstation.
• ManWinWin Start
• ManWinWin Professional
• ManWinWin Desktop
• ManWinWin Web
• Winston

Products and services

• ManWinWin CMMS Core CMMS/EAM platform that centralizes and automates maintenance operations, including work orders, preventive maintenance, asset registry, spare parts/inventory, and reporting. Targeted at industrial, manufacturing, facilities, utilities, and infrastructure operators worldwide. Delivered alongside Desktop, Web, and Mobile clients and integrated with IoT, QR/NFC, AR, and the Winston AI assistant.
• ManWinWin Desktop Windows desktop deployment of the ManWinWin CMMS platform, providing on-premise access to maintenance management functions for organizations preferring or requiring a local install.
• ManWinWin APP Mobile application of the ManWinWin CMMS, available for Android and iOS, designed for field technicians and maintenance personnel to execute work orders, log activities, and access asset data on the go.
• ManWinWin WEB Cloud/web deployment of the ManWinWin CMMS, providing browser-based access to maintenance management functionality for distributed teams and cross-site operations.
• Winston Smart Assistant AI-driven assistant for the ManWinWin CMMS platform that supports maintenance operations with intelligent assistance for technicians and managers. Sold as a separately branded product with its own product page.

Quantifiable outcome

• Up to 30% fewer unplanned equipment stoppages
• +3 more outcomes

Named customers16 records

Segments16 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered regional and core.

• Neramit VASTregionalChannel Partner/ Reseller/ Distributor · 18 March 2026Neramit VAST is ManWinWin's local partner in Thailand, representing the company at industry events including Food Pack Asia 2026 and TDIA Roadshow #43. The partnership strengthens ManWinWin's presence in the Southeast Asian market and enables local sales and support delivery.
• ECC Bách KhoaregionalChannel Partner/ Reseller/ Distributor · 15 March 2016ECC Bách Khoa is ManWinWin's partner in Vietnam, specializing in energy management and helping customers reduce costs and improve productivity through energy audit and management solutions. This partnership represents ManWinWin's internationalization strategy in Asia.
• ManWinWin Partner NetworkcoreChannel Partner/ Reseller/ DistributorManWinWin maintains a growing global partner network with representatives in many countries worldwide. Partners follow ManWinWin guidelines in their local markets with intensive onboarding available for all competency levels. The network operates on a revenue-sharing model.
• Department of Industrial Promotion (DIP) - ThailandregionalStrategic or Co-development PartnerManWinWin participated in Food Pack Asia 2026 in collaboration with Thailand's Department of Industrial Promotion (DIP) through the Digital Industrial Development Division, expanding market presence in the region.
• Thai Diecasting & Mould Industry Association (TDIA)regionalStrategic or Co-development PartnerManWinWin participated in TDIA Roadshow #43 organized by the Thai Diecasting & Mould Industry Association, connecting with mould and die-making industry professionals in Thailand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP Enterprise Asset Management: Native EAM module inside SAP's ERP suite, tightly integrated with SAP PM/PP. Already integrated by ManWinWin customers (e.g., Thai Union), making it the dominant incumbent alternative for SAP shops.
• Infor EAM: Enterprise asset management suite focused on asset-intensive industries such as manufacturing, utilities, and facilities. Direct enterprise incumbent competing for the same large-customer pipeline as ManWinWin.
• ServiceNow IT and Employee Service Management: Large enterprise ESM platform extending from ITSM into broader asset and facilities workflows, now including Hippo CMMS. Represents the broadest incumbent threat as enterprise customers consolidate platforms.
• IBM Maximo Application Suite: Enterprise-grade EAM platform serving large asset-intensive industries. Competes with ManWinWin in the upper end of ManWinWin's customer base (e.g., utilities, large manufacturers) and sets the high-end benchmark for predictive maintenance.

Direct peers

• Fracttal: Madrid-based CMMS/EAM platform with strong presence in Spain and Latin America. Direct competitor especially in Iberian and LATAM markets, with comparable IoT and predictive maintenance positioning.
• Limble CMMS: Cloud CMMS for maintenance teams with strong analytics and QR-code workflows. Competes head-to-head for the same SMB and mid-market manufacturing and facilities customer base as ManWinWin.
• Fiix Software: Cloud-native CMMS platform serving SMB and mid-market manufacturers, now owned by Rockwell Automation. Direct competitor with similar mobile-first, PLG-led GTM and core maintenance workflows (work orders, assets, preventive maintenance).
• UpKeep: Mobile-first CMMS and asset operations management platform targeting SMB and mid-market maintenance teams. Closely comparable in deployment model, target customer profile, and freemium / SaaS packaging.
• Hippo CMMS: Web-based CMMS platform serving SMB and mid-market maintenance organizations, acquired by ServiceNow. Comparable feature set and customer base, and now embedded within a much larger ESM suite.

Emerging players

• Asset Panda: Cloud-based asset tracking and CMMS platform serving SMB and mid-market customers with flexible configuration. Comparable in deployment model and small-customer PLG motion, though with stronger asset-tracking lean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/manwinwin
• LinkedInlinkedin.com/company/manwinwin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManWinWin Software