What Fracttal does

Fracttal is a Madrid-headquartered (legally domiciled in Spain as FRACTTAL TECH, S.L., though it originated as a Chilean startup) cloud SaaS provider of an integrated maintenance management platform, founded in 2014. The company serves more than 1,500 industrial and asset-intensive customers across over 60 countries, managing more than 20 million registered assets. Its offering combines a Computerized Maintenance Management System / Enterprise Asset Management (CMMS/EAM) application (Fracttal One) with proprietary IoT hardware sensors (Fracttal Sense), a generative AI agent and AI Agents suite (Fracttal AI), an integration middleware (Fracttal Hub) and Model Context Protocol (MCP) connectivity, all hosted on Amazon Web Services under an ISO 27001-certified Information Security Management System.

Fracttal's customer base spans at least nine verticals, with manufacturing, facility management, hotels & hospitality, food & beverage, and healthcare treated as primary segments, and oil & gas, renewable energy, retail/QSR, and infrastructure services as secondary. Named enterprise customers include Coca-Cola, FedEx, Iberostar, Acciona, Veolia, OTIS, 3M, ISS, JLL, Burger King (RBI Iberia), Zelestra, and Salud Digna, alongside mid-market accounts such as Dipisa, Palsgaard, Quintana WellPro, and Happyland; the April 2026 acquisition of Spanish firm TCMAN added more than 250 GIM-platform customers including Serveo, Eiffage, Moncobra, Sanitas, and Quirón.

The business model is anchored on recurring SaaS subscriptions to Fracttal One (quote-based annual contracts), augmented by paid monthly add-ons for Fracttal Hub (24-month minimum commitment) and Fracttal API Advanced, hardware revenue from Fracttal Sense IoT devices, professional services income from Fracttal Academy / University certifications, and a freemium entry tier on certain country sites. Go-to-market is sales-led and demo-driven, with enterprise field sales, inside sales for mid-market, a partner/reseller program, mobile app distribution, and a community-led growth engine (Héroes del Mantenimiento Summit, Comunidad Héroes). Fracttal is private and venture-backed, having raised approximately $50.3 million across disclosed rounds (2018–2026), with a $35 million growth round led by U.S. private equity firm Riverwood Capital in January 2026 and Riverwood executive director Federico Storani joining the board.

Name

Fracttal

Legal name

FRACTTAL TECH, S.L.

Website

https://fracttal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Fracttal is a Madrid-headquartered cloud SaaS provider of an AI-powered CMMS/EAM platform (Fracttal One) with proprietary IoT sensors (Fracttal Sense), an AI agent (Fracttal AI), and integration middleware, serving 1,500+ industrial customers managing 20M+ assets across 60+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS subscriptions — Fracttal One: Primary recurring revenue stream from subscription to Fracttal One CMMS/EAM platform, sold per customer with tiered plans; "Consultar precios / Ask for prices" CTA indicates quote-based pricing rather than list pricing. Annual contracts and multi-year deals are standard for larger accounts.
2. Add-on subscriptions — Fracttal Hub: Recurring monthly fee for the Fracttal Hub integration service (separate from Fracttal One), with a 24-month minimum commitment; clients also get a 6-month free Sandbox access. Includes additional charges for early termination.
3. Add-on — Fracttal AI agent: Additional subscription for the Fracttal AI agent capability, governed by its own annex to the terms and conditions; recurring revenue with usage tied to analysis of work orders, meters, and assets.
4. Add-on — Fracttal API Advanced: API access tiered: Fracttal API Basic included in the subscribed plan, while Fracttal API Advanced is sold as a separately priced add-on for enhanced capabilities beyond the 200 requests/minute baseline.
5. Hardware — Fracttal Sense IoT devices: Sale/licensing of proprietary IoT sensors and devices ("Fracttal Sense — all models") for asset monitoring, generating hardware revenue tied to deployed device count.
6. Education and training — Fracttal Academy / University / Certifications: Revenue from the Fracttal Academy/Fracttal University certification programs ("Certifícate en Fracttal One") and educational license agreements with universities, generating professional services and training income.
7. Freemium entry tier: A free version of the maintenance software ("Software gratuito de manutenção / Free Version") is offered on some country sites (e.g., Portuguese market), serving as a freemium funnel into paid subscriptions.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels12 records

Core offering

Fracttal sells Fracttal One, a 100% cloud-native AI-powered CMMS/EAM SaaS platform that centralizes work order management, preventive/corrective/predictive maintenance, asset registry, requests, inventory, monitoring, SLAs and operational reporting for industrial customers. The core SaaS offering is extended by Fracttal Sense (proprietary IoT sensors for real-time asset monitoring), Fracttal AI (an AI agent that analyzes work orders, meters and assets), AI Agents with MCP integration, and Fracttal Hub (paid integration middleware), all delivered primarily through subscription contracts with global industrial customers.

Product overview

Fracttal offers a unified, modular cloud-based SaaS platform for AI-powered maintenance management (CMMS) and enterprise asset management (EAM), complemented by a dedicated IoT sensor product line and a separate AI suite. The core product is Fracttal One, which centralizes work order management, asset management, maintenance requests, user management, warehouses/inventories, asset monitoring, operational reports/analytics, SLAs, and maintenance automation. Fracttal Sense is the IoT hardware line that connects physical assets to Fracttal One for real-time condition monitoring and predictive maintenance. On top of these, Fracttal AI is the AI assistant/agent that analyzes work orders, meters, and assets, and AI Agents plus an MCP Integration extend Fracttal with autonomous-agent capabilities and connectivity to external AI tools. Integration is enabled through two layers: Fracttal Hub (a paid integration middleware add-on requiring Docker/Rancher Desktop and Amazon MWAA) and the Fracttal API (a REST/JSON API available in Basic and Advanced tiers, with 200 requests/minute). Education is supported by Fracttal Academy / Fracttal University and Mantenipedia (an online maintenance encyclopedia). Fracttal acquired Spanish firm TCMAN in April 2026, adding the GIM platform and 35+ years of maintenance technology expertise to its ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Fracttal One: AI-powered CMMS/EAM maintenance management software platform (cloud SaaS), the company's flagship product for asset maintenance management, work order management, IoT integration, and predictive maintenance.
• Fracttal Sense
• Fracttal AI
• Fracttal Hub
• Predictto

Products and services

• Fracttal One Fracttal One is Fracttal's AI-powered cloud-native CMMS/EAM platform covering work order management, preventive/corrective/predictive maintenance, asset registry, requests, warehouses and inventories, asset monitoring, operational reports, SLAs and maintenance automation; sold to industrial and enterprise customers via subscription and accessed via web and mobile apps.
• Fracttal Sense Fracttal Sense is Fracttal's proprietary line of IoT sensors and devices that connect physical assets to Fracttal One, providing real-time condition monitoring, alerts and data to feed predictive maintenance and AI capabilities; sold/licensed to industrial customers as hardware tied to deployed device count.
• Fracttal AI Fracttal AI is a specialized AI agent that analyzes work orders, meters and assets, interpreting technical and operational data and continuously improving its algorithms using anonymized and aggregated user data; sold as a separately-priced add-on to Fracttal One subscriptions.
• AI Agents AI Agents are Fracttal's autonomous AI agent capability that allows AI agents to take multi-step actions on the platform for industrial maintenance operations; sold as part of Fracttal's Artificial Intelligence suite alongside Fracttal AI and MCP Integration.
• MCP Integration MCP Integration enables connections between Fracttal's platform and external AI agents and tools via the Model Context Protocol standard; offered as a productized capability within Fracttal's Artificial Intelligence menu to support AI agent interoperability.
• Fracttal Hub Fracttal Hub is Fracttal's paid integration middleware application that simplifies integrations between Fracttal One and client systems (ERPs, SAP, WhatsApp, Google Sheets, etc.); requires Docker Desktop or Rancher Desktop and Amazon MWAA and is sold via monthly recurring payment with a 24-month minimum commitment.
• Fracttal API Fracttal API is a public REST/JSON web service enabling developers and third-party integrators to perform CRUD operations against Fracttal One; available in two plans - Fracttal API Basic (included with subscription) and Fracttal API Advanced (separately priced add-on) - with a 200 requests/minute rate limit.
• GIM (TCMAN platform) GIM is the CMMS platform developed by TCMAN and acquired by Fracttal in April 2026, used by 250+ organizations for asset tracking and work order management with capabilities in AI, advanced analytics and IoT; being integrated into Fracttal's global AI-based ecosystem.
• Fracttal Academy / Fracttal University Fracttal Academy / Fracttal University is Fracttal's training and certification program for users of the Fracttal One platform ('Certifícate en Fracttal One'), complemented by educational license agreements with universities; generates professional services and training revenue.

Quantifiable outcome

• +750% return on investment over 2 years
• +9 more outcomes

Named customers21 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• TCMANflagshipStrategic or Co-development PartnerSpanish company acquired by Fracttal in April 2026 (transaction amount undisclosed). TCMAN develops the GIM platform used by 250+ organizations including Serveo, Acciona, Eiffage, Moncobra, Sanitas, and Quirón. The acquisition brings 35+ years of maintenance technology expertise and is being integrated into Fracttal's global AI-based ecosystem, expanding the company's European footprint.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationCloud infrastructure partner: Fracttal One is hosted on AWS public cloud, leveraging MFA, RBAC, encryption, redundant architecture, and automatic backups. Fracttal is also an AWS Partner with "Fracttal Qualified Software" designation and maintains a dedicated Fracttal & AWS alliance page.
• SAPflagshipTechnology or IntegrationSAP Silver Partner — Fracttal integrates with SAP ERP (and runs SAP Silver Partner badge on the site). Featured among "most-requested integrations" alongside WhatsApp and Google Sheets.
• WhatsAppcoreTechnology or IntegrationIntegration partner — Fracttal Hub offers a WhatsApp notification service that automatically sends notifications to WhatsApp numbers tied to events in Fracttal One. Dedicated annex governs customer use of the service.
• Google (Google Sheets)coreTechnology or IntegrationGoogle Sheets is one of Fracttal's "most-requested integrations" allowing clients to push/pull maintenance data; Google Analytics and Google Ads are also deployed on the site.
• HubSpotcoreTechnology or IntegrationCommercial/marketing tooling partner — HubSpot is used by Fracttal's sales and marketing team (GDPR-compliant), powering CRM, email marketing and lead capture via Fracttal's website cookies and forms.
• Docker (Docker Desktop)coreTechnology or IntegrationTechnology dependency for Fracttal Hub — customers must install Docker Desktop or Rancher Desktop, plus Amazon MWAA, to run the integration middleware locally. Docker is referenced as a third-party program with its own terms of use.
• Amazon MWAA (Managed Workflows for Apache Airflow)coreTechnology or IntegrationThird-party program required to operate Fracttal Hub's local runner for integration orchestration; licensed under its own open-source terms (v2.5.1 LICENSE referenced).
• Gravity WaveminorStrategic or Co-development PartnerSustainability partnership referenced on the Fracttal homepage: collaboration supports the circular economy and helps companies meet UN SDGs, positioning Fracttal's maintenance platform as enabling sustainable operations.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Oracle Maintenance Cloud / Oracle EAM: Oracle's cloud-based enterprise asset management and maintenance offering, part of its SCM Cloud suite. Directly overlaps with Fracttal One for large industrial customers and is a logical alternative for buyers already standardized on Oracle.
• SAP S/4HANA Plant Maintenance (SAP PM): SAP's enterprise asset management and plant maintenance module embedded in its ERP suite. Competes with Fracttal in the manufacturing and asset-intensive segments, particularly at SAP-centric customers (and Fracttal is itself an SAP Silver Partner integrating with SAP).
• ServiceNow (ITSM / Field Service Management): Large enterprise platform expanding from ITSM into broader operations and field service management. Adjacent to Fracttal's CMMS/EAM and AI-agent space and a likely competitor as enterprises converge IT and OT operations management onto a single platform.
• IBM Maximo (now IBM Envizi / Maximo Application Suite): IBM's flagship enterprise asset management and CMMS platform used by large industrial and asset-intensive enterprises. Directly competes with Fracttal One in the EAM/CMMS category but as part of IBM's much broader software portfolio, and is the dominant incumbent at the largest global accounts.

Direct peers

• Limble CMMS: Modern cloud CMMS vendor competing for the same maintenance-manager persona with work order management, preventive maintenance, and asset tracking. A frequent alternative to Fracttal One in head-to-head CMMS comparisons.
• UpKeep: US-based mobile-first CMMS and asset operations management platform focused on maintenance teams. Competes with Fracttal One for the same mid-market maintenance-manager buyer, with a similar mobile-first UX and tiered SaaS pricing model.
• Infor EAM: Infor's enterprise asset management product, widely used in manufacturing, facilities, and public-sector asset maintenance. Closely comparable to Fracttal One in target customer, core functionality, and asset-heavy verticals, making it a direct competitor for mid-market and enterprise deals.
• Asset Panda: Cloud-based asset tracking and CMMS platform with a configurable asset registry and maintenance module. Competes with Fracttal for asset-heavy customers, particularly in facilities, education, healthcare, and public-sector verticals.
• Fiix (a Rockwell Automation company): Cloud-based CMMS acquired by Rockwell Automation in 2021. Directly competes with Fracttal One for mid-market asset maintenance buyers, with strong distribution via Rockwell's industrial-automation channels that could pressure Fracttal's reach in manufacturing.
• MaintainX: Mobile-first CMMS and operations platform for maintenance, reliability, and operations teams. Closely comparable to Fracttal One in product scope (work orders, preventive maintenance, IoT, mobile) and target customer (mid-market industrial and facilities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fracttalapp
• YouTubeyoutube.com/@Fracttal
• Facebookfacebook.com/fracttal
• LinkedInlinkedin.com/company/fracttal
• Instagraminstagram.com/fracttal

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fracttal