Ditec International
- Company typePrivate
- Founded1977
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Ditec International firmographics
Firmographics- Name
- Ditec International
- Legal name
- Ditec International
- Website
- https://ditecinternational.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ditec International industry classification
Industry- Product category
- Automotive Paint Protection Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Automotive & Transportation Coatings (IMAEAHAC)
- akta.pro secondary industries
- Automotive & Transportation Coatings (IMAEAGAC), Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where Ditec International is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ditec International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Treatment Services: Revenue generated through a network of certified Ditec Centers that perform paint protection, interior protection, and other treatments on vehicles. The company supplies products and systems to these centers.
- Consumer Products Sales: Direct sales of consumer car care products through the Ditec Shop e-commerce platform. Includes degreasers, shampoos, wheel cleaners, ceramic products, and maintenance items for home use.
- Professional Cleaning Products: B2B sales of professional-grade cleaning products to car wash detailers. Products sold in bulk sizes (5-25L) including foam wash, degreasers, wheel cleaners, and spot removers.
- Distributor Licensing: Revenue from licensing the Ditec system, trademarks, and certified methodology to regional distributors who then recruit and support local car care businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Ceramic Ultra: 9-year warranty paint protection (premium tier) |
| One time/ perpetual license | Multi-year contract | Ceramic Plus: 6-year warranty paint protection (mid-tier) |
| One time/ perpetual license | Multi-year contract | Ceramic Light: 3-year warranty paint protection (entry-tier) |
| One time/ perpetual license | Multi-year contract | Original: 9-year warranty polymer-based protection |
| One time/ perpetual license | Multi-year contract | Exclusive: Custom tailored treatment package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ditec International product offering
Product offeringCore offering
Ditec International develops and supplies proprietary ceramic and polymer-based paint protection coatings for vehicles. Its core offering is a Paint Protection System applied through a network of certified Ditec Centers, supplemented by exterior, interior, polishing, and cleaning product lines distributed to professional detailers in bulk and to consumers via the Ditec Shop e-commerce platform.
Product overview
Ditec International offers a comprehensive car care and paint protection system centered around five core treatment categories: Paint Protection System (with five tiers: Ceramic Ultra, Ceramic Plus, Ceramic Light, Original, and Exclusive), Exterior Protection System (Rim and Glass Treatments), Interior Protection System (Leather and Textile Treatments), Polishing System, and Cleaning System. The flagship paint protection treatments are ceramic-based coatings with warranties ranging from 3 to 9 years, with Ceramic Ultra representing the premium two-component offering. The company operates through a distributor network across Norway, Switzerland, Sweden, Denmark, Spain, Dubai, and the USA, providing both professional-grade products for certified centers and consumer products for at-home maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Ditec Ceramic Ultra: Top-of-the-line two-component ceramic paint protection with superior durability. Features a base coating against mechanical factors and chemicals, and a top coating that prevents water and dirt adhesion. Comes with a 9-year system warranty.
- Ditec Ceramic Plus
- Ditec Ceramic Light
- Ditec Original
- Ditec Exclusive
- Ditec Rim Treatment
- Ditec Glass Treatment
- Ditec Leather Treatment
- Ditec Textile Treatment
- Ditec Polishing Treatment
- Ditec Cleaning Products
- Ditec Consumer Products
Products and services
- Ditec Ceramic Ultra Premium two-component ceramic paint protection with a strong base coat and water-repellent top coat. Provides superior scratch resistance, enhanced chemical and salt resistance, deeper gloss, and a 9-year system warranty when maintained. Applied by certified Ditec Centers.
- Ditec Ceramic Plus Single-step ceramic coating offering excellent shine, water and dirt repellency, and resistance to detergents, UV, and chemicals. Comes with a 6-year guarantee when following the maintenance plan. Applied by certified Ditec Centers.
- Ditec Ceramic Light One-step ceramic paint protection creating a durable water-repellent finish, offered as a cost-effective alternative to wax products. Includes a 3-year guarantee with annual maintenance.
- Ditec Original Classic polymer-based two-component paint preservation from the early 1970s, providing a natural glossy finish and protection against UV rays, acid rain, salt, asphalt, and traffic film. Carries a 9-year system warranty.
- Ditec Exclusive Tailored, fully customized treatment program where Ditec Centers assess paint thickness and customer preferences to combine paint correction, coating, exterior, interior, and wheel protection options.
- Ditec Rim Treatment Wheel rim and brake calliper protection that seals rim paint and repels brake dust and contaminants. Maintains integrity at temperatures up to 600°C (1112°F) and provides a glossy, easy-clean finish.
- Ditec Glass Treatment Ditec Glass Protection Gen III creates an inorganic molecular bond with glass surfaces, producing a water- and dust-repellent layer that improves visibility in rain and protects against salt, calcium, mineral deposits, and UV for approximately 10,000-15,000 km.
- Ditec Leather Treatment Interior treatment using Leather Protection foam cleaner and Protection Cream Premium to create a dirt- and water-resistant leather and vinyl surface with UV protection.
- Ditec Textile Treatment Fabric protection that bonds with textile fibers to create an invisible dirt- and water-repellent layer with UV protection. Used on automotive and marine upholstery and convertible soft-tops.
- Ditec Polishing Treatment Professional polishing service using Ditec compounds (Heavy Cut, Medium Cut, Fine Cut) suitable for both rotating and dual action polishing machines. Silicone- and solvent-free, works on all paints including scratch-resistant finishes.
- Ditec Cleaning Products Professional-grade cleaning line sold in 5-25L bulk sizes to car wash detailers and certified Ditec Centers. Includes Foam Wash Plus, Alkalie Degreaser Nano, Degreaser Plus, Wheel Cleaners, Spot Remover, Auto Shampoo, and Asphalt Remover.
- Ditec Consumer Products Consumer-focused car care line for at-home maintenance, including Degreaser Plus, Insect Remover, Wheel and Fallout Cleaner, Ceramic Shampoo, Car Shampoo, and Ceramic Quick Coating. Sold via the Ditec Shop e-commerce platform.
Quantifiable outcome
- 9-year system warranty available with annual maintenance (Ceramic Ultra, Ceramic Plus, Original)
- +4 more outcomes
Companies that use Ditec International
Customer profileSegments4 records
Ideal customer profiles5 records
Ditec International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ditec International partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Ditec Norge (Norway)coreRegional distributor for the Norwegian market, representing Ditec International in Norway.
- Ditec SwitzerlandcoreRegional distributor for Switzerland, operating through Hallauer AG.
- Ditec Sverige (Sweden)coreRegional distributor for the Swedish market.
- Ditec Danmark (Denmark)coreRegional distributor for the Danish market.
- Ditec Ibérica (Spain)coreRegional distributor for the Spanish market.
- Ditec Dubai (UAE)coreRegional distributor for the Dubai/Middle East market.
- Ditec USA / Ditec Marine ProductscoreRegional distributor for the US market, with focus on marine products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ditec International competitors and assessment
Company assessmentDirect peers
- Gtechniq: UK-based manufacturer of ceramic coatings, paint protection, and detailing products. Directly competes with Ditec Ceramic Ultra/Plus across both professional and consumer channels, with overlapping chemistry (SiO2-based coatings) and warranty structures.
- Ceramic Pro: Global ceramic coating franchise network with certified installer model. Closest analog to Ditec's distributor/Ditec Center structure, targeting the same automotive paint protection segment with multi-year warranties.
- CarPro: South Korean-origin brand of CQuartz ceramic coatings and detailing products. Direct competitor in the professional ceramic coating category, with strong DIY and professional installer presence similar to Ditec's dual GTM.
- Opti-Coat: US-based professional ceramic coating brand with multi-year warranty programs. Comparable to Ditec's Ceramic Ultra/Original tier offerings, with optional certified installer network and similar SiO2/SiC chemistry.
- Gyeon Quartz: Korean ceramic coating manufacturer offering a tiered product portfolio (Mohs, Q² CanCoat, etc.). Directly competes with Ditec's ceramic protection tiers and shares a professional + consumer hybrid distribution model.
Broad incumbents
- XPEL: Larger publicly-listed supplier of automotive paint protection films (PPF) and coatings. Competes with Ditec in the broader vehicle surface protection category, but its core product is film-based rather than liquid ceramic.
- Koch-Chemie: German manufacturer of professional detailing and cleaning chemicals. Overlaps with Ditec's Cleaning System and Polishing System product lines, and supplies professional car care centers across Europe.
- SONAX: Established German car care brand with broad automotive cleaning, polishing, and coating products. Comparable to Ditec's full-system approach (cleaning + protection + polishing) at significantly larger scale and broader retail distribution.
- Turtle Wax: Mass-market car care brand with hybrid ceramic spray products (e.g., Hybrid Solutions). Adjacent competitor to Ditec's consumer e-commerce line, increasingly encroaching on the entry-level DIY ceramic segment.
Emerging players
- IGL Coatings: Malaysian ceramic coating manufacturer with ecocoat and Kenzo product lines. Competes in the same professional ceramic coating category as Ditec, with growing international certified installer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ditec International social profiles
Digital presenceDitec International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ditec International leadership team
Management profileNumber of profiles
Ditec International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ditec International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ditec International
What does Ditec International do?
Ditec International develops and supplies proprietary ceramic and polymer-based paint protection coatings for vehicles. Its core offering is a Paint Protection System applied through a network of certified Ditec Centers, supplemented by exterior, interior, polishing, and cleaning product lines distributed to professional detailers in bulk and to consumers via the Ditec Shop e-commerce platform.
Is Ditec International a public or private company?
Ditec International is a private company. It is classified as unknown and is currently operating.
When was Ditec International founded?
Ditec International was founded in 1977. It employs 51 to 100 people.
Where is Ditec International based?
Ditec International is headquartered in Stockholm, Sweden, in the Europe region.
How does Ditec International make money?
Four revenue lines are on record. Professional Treatment Services are the primary driver. The others are consumer Products Sales, professional Cleaning Products and distributor Licensing.
Who are Ditec International's main competitors?
Direct peers on record are Gtechniq, Ceramic Pro, CarPro, Opti-Coat and Gyeon Quartz. Broad incumbents are XPEL, Koch-Chemie, SONAX and Turtle Wax. IGL Coatings is listed as an emerging player.
Does Ditec International have an API?
No public API is recorded for Ditec International.
What industry is Ditec International in?
Ditec International's product category is Automotive Paint Protection Coatings. Its primary akta.pro industry code is IMAEAHAC, Automotive & Transportation Coatings, with a secondary code of IMAEAGAC, Automotive & Transportation Coatings. Its NAICS code is 32551 and its SIC code is 2851.