Bagy
Bagy is a Brazilian cloud-based SaaS e-commerce platform, part of LWSA's Commerce SMB unit, that enables SMB merchants to build online stores with integrated payments, shipping, marketplace connectivity, and AI-generated product descriptions, serving 25,000+ active merchants.
- Company typePrivate
- Founded2017
- HeadquartersNova Lima, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bagy does
Bagy is a Brazilian cloud-based SaaS e-commerce platform that enables small and medium merchants to create and manage online stores without technical expertise. The platform bundles website building, product and inventory management, AI-assisted product description generation, multi-channel marketplace integration (Amazon, Shopee, Shein, Mercado Livre), native payment processing (Pagamentos by Bagy via Vindi), and shipping logistics (Envios by Bagy via Melhor Envio and Correios) into a unified dashboard. Operationally, Bagy runs as a subsidiary of LWSA (Locaweb Group) within its Commerce SMB unit, with headquarters in Belo Horizonte and an additional office in Novo Hamburgo.
The company monetizes primarily through tiered subscriptions: Impulso (entry, R$49/mo promotional), Escala (mid-tier, R$119/mo promotional), and Profissional (advanced, R$249/mo promotional), all with substantial renewal step-ups and an 8-day money-back guarantee. A premium Bagy Prime tier targets high-revenue merchants (above R$50,000/month GMV) with dedicated account management, 24/7 priority support, and white-glove onboarding, complemented by one-time Loja Pronta setup services delivered through certified partner agencies at R$2,184-R$4,980 plus a custom Prime tier. Bagy serves 25,000+ active merchants who have collectively processed over R$1 billion in sales, with customer segments spanning WhatsApp sellers professionalizing their operations, existing online merchants seeking lower-fee alternatives, and physical retailers expanding into omnichannel.
Distribution is multi-channel: a self-serve product-led growth motion for SMB sign-ups, an inside sales team for Prime accounts, a partner agency network for Loja Pronta, and content-led marketing via blog, YouTube, Instagram, LinkedIn, and influencer partnerships with major Brazilian e-commerce personalities. The company's stated competitive position rests on zero transaction fees via Pagamentos by Bagy, integrated marketplace reach, AI-driven product copy, and a 97% support satisfaction rate, while operating within the LWSA corporate ecosystem for infrastructure and cross-sell leverage.
Bagy firmographics
Firmographics- Name
- Bagy
- Legal name
- Bagy
- Website
- https://bagy.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bagy is a Brazilian cloud-based SaaS e-commerce platform, part of LWSA's Commerce SMB unit, that enables SMB merchants to build online stores with integrated payments, shipping, marketplace connectivity, and AI-generated product descriptions, serving 25,000+ active merchants.
- Ownership category
- akta.pro rank
Where Bagy is headquartered
LocationHeadquarters
- HQ city
- Nova Lima
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Bagy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Monthly and annual subscription fees from three main plans (Impulso, Escala, Profissional) plus premium Prime tier. Recurring revenue model with annual discount incentives. Additional revenue from optional add-ons like Kit de Produtos.
- Transaction Processing: Through integrated Pagamentos by Bagy (Vindi) payment processing, earning revenue from payment transaction fees. Zero fees advertised for standard transactions, suggesting revenue from premium payment services or take rate on payment volume.
- Ready-Made Store Services: Loja Pronta premium service where partner agencies deliver pre-configured, professionally designed stores. Three tiers with one-time setup fees ranging from R$2,184 to R$4,980.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Impulso - Entry-level plan for new sellers |
| Subscription | Annual | Escala - Mid-tier plan with advanced features (Most Popular) |
| Subscription | Annual | Profissional - Enterprise-ready plan with full feature access |
| One time/ perpetual license | Multi-year contract | Loja Pronta 1 - Agency-built entry store |
| One time/ perpetual license | Multi-year contract | Loja Pronta 2 - Agency-built premium store |
| Subscription | Multi-year contract | Loja Pronta 3 (Prime) - Full-service premium store |
| Subscription | Monthly | Bagy Prime Add-on (Kit de Produtos) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Bagy product offering
Product offeringCore offering
Bagy provides a cloud-based SaaS platform that enables Brazilian merchants to create, manage and scale online stores without coding knowledge. The platform combines a website builder, product and inventory management, AI-generated product descriptions, integrated payment processing (Pagamentos by Bagy via Vindi) with zero transaction fees, shipping logistics (Envios by Bagy), and direct marketplace integrations with Amazon, Shopee, Shein and Mercado Livre. Subscription tiers (Impulso, Escala, Profissional) target SMBs while a premium Bagy Prime tier offers dedicated account management for high-revenue merchants.
Product overview
Bagy is a unified e-commerce platform for creating and managing online stores in Brazil, offering a modular architecture with the core Bagy platform at its foundation. The platform includes integrated payment (Pagamentos by Bagy/Vindi) and shipping (Envios by Bagy) solutions, AI-powered product description generation, and marketplace integrations (Amazon, Shopee, Shein). Subscription tiers include Impulso (entry), Escala (growth), and Profissional (advanced), plus the premium Bagy Prime enterprise tier with dedicated account management and white-glove onboarding. Pre-built store services (Loja Pronta) by certified partner agencies are available for faster launch. Free educational resources (e-books and spreadsheets) support merchant education.
Differentiator
Problem solved
Functional benefit
Products and services
- Bagy (Core E-commerce Platform) Cloud-based SaaS platform for creating and managing Brazilian online stores without coding. Includes website builder, product management, order processing, inventory control, marketing tools, and integrations with marketplaces (Amazon, Shopee, Shein, Mercado Livre) and payment (Vindi) and shipping (Melhor Envio) providers. No limits on products, visits, or sales. Available in three monthly/annual subscription tiers — Impulso (entry), Escala (growth) and Profissional (advanced).
- Bagy Prime Premium white-glove offering for established Brazilian merchants with monthly revenue above R$50,000. Includes a dedicated account manager, 24/7 priority WhatsApp support, pre-built store design, free B2B/wholesale module, assisted migration, Google Tools activation, TikTok Shop activation and Meta (Facebook/Instagram) integration. Custom pricing on consultation.
- Pagamentos by Bagy (Vindi) Built-in payment processing solution for Bagy merchants, powered by Vindi. Offers zero transaction fees, free withdrawals and optimized approval rates, and supports Pix, credit card, debit card and bank slip.
- Envios by Bagy Integrated shipping solution providing Bagy merchants with discounted rates across multiple carriers via Melhor Envio, automatic rate calculation, and nationwide delivery through Correios and private carriers.
- Loja Pronta (Ready-Made Store) Pre-built store delivery service offered through certified Bagy partner agencies in three tiers: Loja Pronta 1 (up to 500 products, 45 business-day delivery, R$2,184 one-time), Loja Pronta 2 (up to 1,000 products, 30 business-day delivery, R$4,980 one-time), and Loja Pronta 3 Prime (unlimited products, 15 business-day delivery, custom pricing with priority support, dedicated success consultant, Google/TikTok Shop/Meta activation and assisted migration).
Quantifiable outcome
- 97% positive support satisfaction rate
- +5 more outcomes
Companies that use Bagy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Bagy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature7 records
Bagy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- LWSA (Locaweb)coreLWSA is the parent company/holding behind Bagy. Bagy operates as part of the Locaweb Group's SMB commerce ecosystem (Commerce SMB unit). LWSA provides infrastructure, corporate resources, and brand credibility. Press inquiries directed to LWSA corporate communications.
- Vindi (Pagamentos by Bagy)coreVindi is integrated as 'Pagamentos by Bagy' - the platform's native payment processing solution. Offered free to all Bagy merchants with zero transaction fees and optimized approval rates. Vindi provides payment gateway, fraud protection, and multiple payment method support (Pix, credit card, debit, boleto).
- Melhor EnviocoreIntegrated logistics platform providing discounted shipping rates through multiple carriers including Correios and private transport companies. Bagy merchants receive preferential rates negotiated by Melhor Envio, resulting in up to 80% savings compared to standard carrier rates.
- Amazon BrasilmajorDirect marketplace integration allowing Bagy merchants to list and sell products on Amazon Brasil directly from their Bagy dashboard. Inventory and orders synchronize automatically between platforms.
- ShopeemajorDirect marketplace integration allowing Bagy merchants to list and sell products on Shopee directly from their Bagy dashboard with synchronized inventory and order management.
- SheinmajorDirect marketplace integration allowing Bagy merchants to list and sell products on Shein Brazil directly from their Bagy dashboard.
- Bling (ERP)majorPopular ERP integration for Brazilian SMBs. Bling provides inventory management, invoicing (NF-e), financial control, and sales channel integration. Bagy synchronizes product catalogs, orders, and inventory with Bling.
- Omie (ERP)majorCloud-based ERP focused on automation of financial processes, invoicing, and business management. Integrated with Bagy for unified inventory and order management.
- Tiny ERPmajorSimplified ERP solution targeting smaller e-commerce operations. Provides inventory control, order management, and marketplace integrations. Native Bagy integration available.
- CorreioscoreBrazilian national postal service integrated through Melhor Envio for standard and express shipping options. Provides nationwide coverage for Bagy merchant deliveries.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bagy competitors and assessment
Company assessmentEmerging players
- Dooca Commerce: Brazilian e-commerce SaaS serving SMB and mid-market merchants with marketplace and ERP integrations. Directly comparable feature set to Bagy with similar pricing tiers.
- Yampi: Brazilian commerce platform focused on checkout, payments, and SMB online stores. Overlaps with Bagy in checkout/payments (Vindi-like capabilities) and increasingly in full storefront offerings.
- Mercado Shops: Mercado Livre's SMB store-builder offering Brazilian merchants integrated access to Latin America's largest marketplace. Competes with Bagy for SMB sellers and benefits from Mercado Livre's traffic and ecosystem.
Broad incumbents
- Shopify: Global e-commerce SaaS platform with a growing Brazil presence. Overlaps directly with Bagy's SMB self-serve store builder, marketplace integrations, and subscription pricing model, but at far greater scale and with a much broader international footprint.
- VTEX: Latin American enterprise and SMB commerce platform that acquired Nuvemshop. Overlaps with Bagy in the SMB tier but extends well into mid-market and enterprise, providing a broader competitive threat.
- BigCommerce: Global headless e-commerce platform with presence in Latin America. Competes with Bagy at the more sophisticated SMB and mid-market tiers with multi-channel integrations.
Direct peers
- Nuvemshop: Leading Brazilian SMB e-commerce platform and one of Bagy's named direct competitors. Offers a similar tiered subscription model with marketplace and payment integrations, targeting the same WhatsApp-to-online seller segment.
- Tray: Brazilian e-commerce platform owned by Locaweb (sister brand within LWSA) that competes head-to-head with Bagy in the SMB segment. Shares similar functionality around payments, marketplaces, and shipping aggregators.
- Loja Integrada: Brazilian self-serve e-commerce platform serving SMBs with a freemium SaaS model. Targets the same small-merchant segment as Bagy with comparable marketplace and payment integrations.
- WooCommerce: Open-source WordPress-based e-commerce platform widely used by Brazilian SMBs. Competes with Bagy for merchants seeking customizable, low-cost store solutions, particularly among more technical users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bagy social profiles
Digital presenceBagy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bagy leadership team
Management profileNumber of profiles
Profiles6 records
Bagy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bagy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bagy
What does Bagy do?
Bagy provides a cloud-based SaaS platform that enables Brazilian merchants to create, manage and scale online stores without coding knowledge. The platform combines a website builder, product and inventory management, AI-generated product descriptions, integrated payment processing (Pagamentos by Bagy via Vindi) with zero transaction fees, shipping logistics (Envios by Bagy), and direct marketplace integrations with Amazon, Shopee, Shein and Mercado Livre. Subscription tiers (Impulso, Escala, Profissional) target SMBs while a premium Bagy Prime tier offers dedicated account management for high-revenue merchants.
Is Bagy a public or private company?
Bagy is a private company. It is classified as corporate owned and is currently operating.
When was Bagy founded?
Bagy was founded in 2017. It employs 51 to 100 people.
Where is Bagy based?
Bagy is headquartered in Nova Lima, Brazil, in the Latin America region.
How does Bagy make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Processing and ready-Made Store Services.
Who are Bagy's main competitors?
Emerging players on record are Dooca Commerce, Yampi and Mercado Shops. Broad incumbents are Shopify, VTEX and BigCommerce. Direct peers are Nuvemshop, Tray, Loja Integrada and WooCommerce.
Does Bagy have an API?
Yes. Bagy provides API documentation for developers to integrate with the platform. The documentation covers API endpoints for managing stores, products, orders, and other e-commerce operations. Available via the knowledge base at https://basedeconhecimento.bagy.com.br/hc/pt-br/categories/23326946048660-Documenta%C3%A7%C3%A3o-da-API Developer documentation is at basedeconhecimento.bagy.com.br/hc/pt-br/categories/23326946048660-Documenta%C3%A7%C3%A3o-da-API.