Machine Learning Programs
Machine Learning Programs (MLP) is a wholly-owned subsidiary of Open GI that applies machine learning to insurance risk assessment, fraud detection, and pricing prediction, using aggregated quote, risk, and sales data from the Open GI platform serving UK and Irish brokers, MGAs, and insurers.
- Company typePrivate
- Founded1980
- HeadquartersWorcester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Machine Learning Programs does
Machine Learning Programs (MLP) is a wholly-owned subsidiary of Open GI Limited, operating as a focused machine learning entity within the Open GI insurance technology group. MLP runs as a distinct unit with its own data scientists and sales force, led by CEO Damian Baxter since March 2022. The company applies machine learning to three core insurance use cases — risk assessment, fraud detection, and pricing prediction — by processing anonymised data streams drawn from aggregator feeds, quote data, risk data, and sales data flowing through the Open GI platform. Documented production impact includes a Propensity to Claim model deployed with Adrian Flux that delivered a 4% loss ratio improvement and over £1m in claims cost savings.
MLP operates within Open GI's broader cloud-native insurance software platform built on Microsoft Azure, which provides policy administration, real-time rating engines, insurer hosted pricing (IHP Plus), and API connectivity for brokers, MGAs, and insurers across the UK and Ireland. The Open GI group facilitates more than £5 billion of GWP, serves over 16,000 users across 600+ customers, and connects to over 150 solution providers including aggregators and data enrichment services. MLP's ML capabilities sit alongside the platform's proprietary components — Mobius policy administration, IHP Plus, dynamic pricing engines, and the imarket commercial e-trading hub — and are being extended into conversational AI through a partnership with OpenDialog (Sep 2024).
The group monetises through enterprise software subscriptions and licensing on a primarily annual billing cadence, with quote-based pricing tailored to customer scope and scale. MLP-specific revenue is not separately disclosed; the Open GI group reported £60m in FY2025 revenue. The group is privately held and majority-owned by Ares Management Group, which injected new capital in 2025 to fund R&D, Data, GenAI, People, and customer service initiatives. Operating geographies are the UK and Ireland; headcount is approximately 470 across Worcester, Milton Keynes, Winchester, Poland, and North Macedonia.
Machine Learning Programs firmographics
Firmographics- Name
- Machine Learning Programs
- Legal name
- Open GI Limited
- Website
- https://mlprograms.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Machine Learning Programs (MLP) is a wholly-owned subsidiary of Open GI that applies machine learning to insurance risk assessment, fraud detection, and pricing prediction, using aggregated quote, risk, and sales data from the Open GI platform serving UK and Irish brokers, MGAs, and insurers.
- Ownership category
- akta.pro rank
Machine Learning Programs industry classification
Industry- Product category
- Insurance Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industry
- MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)
Keywords
Where Machine Learning Programs is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Machine Learning Programs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing and Subscription: Open GI provides insurance software solutions to brokers, MGAs and insurers through licensing arrangements. Revenue is generated from software subscriptions and licensing fees for access to policy administration, rating engines, and digital solutions platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software licensing for insurance brokers, MGAs and insurers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Machine Learning Programs product offering
Product offeringCore offering
Machine Learning Programs (MLP) builds and delivers machine learning and AI solutions for the UK general insurance industry, including risk assessment, fraud detection, and pricing prediction models. The offering processes anonymised data streams from aggregator, quote, risk and sales data to produce actionable insights, such as propensity-to-claim scoring, that help insurers, MGAs, and brokers improve underwriting decisions, reduce loss ratios, and automate claims workflows. MLP operates as a wholly-owned subsidiary within the Open GI group and is delivered alongside Open GI's policy administration, broker, and insurer-hosted pricing platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Propensity to Claim ML Model Machine learning model that predicts claim propensity for insurance customers, enabling underwriters and brokers to refine risk selection and pricing. Deployed by Adrian Flux Insurance Services, where it improved loss ratio by 4% and generated £1 million+ in cost savings on claims.
- Insurance Machine Learning Analytics Platform Underlying ML platform that processes anonymised aggregator, quote, risk, and sales data to power risk assessment, fraud detection, and pricing prediction capabilities for insurance brokers, MGAs, and insurers.
Quantifiable outcome
- Adrian Flux achieved 4% improvement in loss ratio and £1 million+ in cost savings on claims through machine learning Propensity to Claim model
- +3 more outcomes
Companies that use Machine Learning Programs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Machine Learning Programs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Machine Learning Programs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Arkel UnderwritingcoreOpen GI added Arkel's new landlord product Premier Let to its SME platform, joining Arkel's Non-Standard Household product and Let Property scheme. The product includes landlords' building insurance, loss of income, contents, and property owners' liability up to £2 million with access to A-rated capacity.
- Covéa InsurancecoreOpen GI and Covéa Insurance launched a new Property Owners product on Open GI's SME Commercial Lines platform and via imarket. The partnership builds on nearly two decades of collaboration including insurer hosted pricing and data-driven performance analysis. Covéa is one of the UK's largest mutual insurers.
- Etc. InsurancecoreOpen GI partnered with travel insurance MGA Etc. Insurance to offer fully integrated travel insurance to the UK broker market for the first time. The solution enables brokers to quote, bind and complete medical screening for travel insurance within Open GI's Mobius platform, removing the need to exit primary systems or redirect customers to third-party medical screening journeys.
- AlpssecondaryAlps, a leading MGA specializing in insurance add-on policies, legal expenses, and claims solutions for intermediaries, joined Open GI's provider suite.
- Commercial ExpresssecondarySpecialist MGA Commercial Express joined Open GI's commercial panel, giving brokers access to its specialist property insurance products.
- OpenDialogsecondaryOpen GI partnered with artificial intelligence specialists OpenDialog to bring advanced conversational AI agents to customers, creating efficiency gains for brokers by automating customer service interactions.
- HUG HUBsecondaryOpen GI acquired Insurtech HUG HUB's Digital Platform, expanding its digital capabilities for the insurance market.
- Pen UnderwritingcorePen Underwriting, one of the UK's largest MGAs, partnered with Open GI implementing IHP Plus for personal lines and home products distribution. The three-year deal was secured following a comprehensive tender process.
- Percayso InformsecondaryOpen GI partnered with insurance data intelligence provider Percayso Inform to bring data agnostic enrichment service to UK brokers, later extended to include household data enrichment.
- Plum UnderwritingcorePlum Underwriting's home product eFlex EDI is live on IHP Plus. The partnership provides brokers with access to competitive home products with Plum having control of underwriting and pricing in real-time.
- Adrian Flux Insurance ServicescoreAdrian Flux has been Open GI's preferred technology partner since 2017. The partnership powers over 1,250 call centre users on a single instance with aggregator links for six business classes. Adrian Flux uses Open GI's Ratings solution for complete product rate autonomy and works with MLP for machine learning Propensity to Claim model.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Machine Learning Programs competitors and assessment
Company assessmentDirect peers
- Chisel AI: AI solutions for commercial insurance submission, underwriting, and policy checking. Directly comparable to MLP's commercial lines ML focus and broker/MGA customer segments.
- Planck: AI-driven commercial insurance underwriting platform using ML on data sources for SMB underwriting decisions. Directly comparable to MLP's ML risk assessment and pricing capabilities for commercial lines.
- Shift Technology: AI/ML specialist providing fraud detection and claims automation for global insurers. Directly comparable to MLP as a pure-play insurance AI vendor applying ML to underwriting, fraud, and risk assessment, with comparable target customers (insurers and MGAs).
- Akur8: AI-powered insurance pricing platform used by insurers and MGAs. Directly comparable to MLP's dynamic pricing and IHP Plus capabilities, serving the same customer segments with ML-driven rate optimisation for personal and commercial lines.
- Tractable: AI damage assessment and claims automation for insurance. Directly comparable to MLP in applying ML to insurance workflows with similar pricing/risk/claims AI focus, targeting global insurance carriers.
- Cytora: AI-powered underwriting platform for commercial insurance. Comparable to MLP as an AI/ML vendor targeting insurer underwriting workflows, with overlapping use cases in risk selection and pricing automation.
- Sprout.ai (Sproutloud): AI claims automation platform for insurers using NLP and ML. Comparable to MLP as an AI specialist operating in insurance claims and underwriting, with overlap in risk assessment and fraud detection.
Broad incumbents
- Duck Creek Technologies: Cloud-native insurance core platform serving insurers and MGAs. Comparable to Open GI as a SaaS insurance platform with embedded pricing and analytics capabilities, serving overlapping UK and European MGA segments.
- Applied Systems: Largest insurance broker management software vendor globally, with UK Epic platform explicitly referenced in Open GI news. Broad incumbent competitor to Open GI's broker software stack (which houses MLP), with overlapping broker/MGA customer base.
- Guidewire Software: Major insurance core platform vendor serving global insurers. Comparable to Open GI as broader insurance platform competitor, with overlapping policy administration and pricing capabilities where MLP operates as a specialist layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Machine Learning Programs social profiles
Digital presenceMachine Learning Programs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machine Learning Programs leadership team
Management profileNumber of profiles
Profiles1 record
Machine Learning Programs subsidiaries and ownership
Company hierarchySubsidiaries6 records
Machine Learning Programs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machine Learning Programs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machine Learning Programs
What does Machine Learning Programs do?
Machine Learning Programs (MLP) builds and delivers machine learning and AI solutions for the UK general insurance industry, including risk assessment, fraud detection, and pricing prediction models. The offering processes anonymised data streams from aggregator, quote, risk and sales data to produce actionable insights, such as propensity-to-claim scoring, that help insurers, MGAs, and brokers improve underwriting decisions, reduce loss ratios, and automate claims workflows. MLP operates as a wholly-owned subsidiary within the Open GI group and is delivered alongside Open GI's policy administration, broker, and insurer-hosted pricing platforms.
Is Machine Learning Programs a public or private company?
Machine Learning Programs is a private company. It is classified as private equity controlled and is currently operating.
When was Machine Learning Programs founded?
Machine Learning Programs was founded in 1980. It employs 11 to 50 people.
Where is Machine Learning Programs based?
Machine Learning Programs is headquartered in Worcester, United Kingdom, in the Europe region.
How does Machine Learning Programs make money?
One revenue line is on record: software Licensing and Subscription.
Who are Machine Learning Programs's main competitors?
Direct peers on record are Chisel AI, Planck, Shift Technology, Akur8, Tractable, Cytora and Sprout.ai (Sproutloud). Broad incumbents are Duck Creek Technologies, Applied Systems and Guidewire Software.
Does Machine Learning Programs have an API?
No public API is recorded for Machine Learning Programs.
What industry is Machine Learning Programs in?
Machine Learning Programs's product category is Insurance Analytics Software. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPAEAHAH, MLOps/LLMOps & Model Lifecycle Management Services. Its NAICS code is 54151 and its SIC code is 7370.