Friar Tux

What Friar Tux does

Friar Tux is a privately held, family-owned formal wear retailer founded in 1974 and headquartered in Southern California. The company rents and sells suits, tuxedos, and formal accessories (shirts, vests, studs, cufflinks, ties, shoes, socks, pocket squares) for weddings, quinceañeras, prom, galas, and other special occasions. It operates 23 retail showrooms across Southern California and Las Vegas and supports nationwide ship-to-home fulfillment, with explicit service exclusions for Alaska, Hawaii, and most international destinations outside Mexico and Canada for event registration. The company also serves women's formal wear and children's sizes 3–18 through a dedicated suitsforkids.com site. Customer base is exclusively consumer/SMB with no disclosed enterprise contracts.

The underlying technology stack is an e-commerce platform (built on a Demandware/Salesforce Commerce Cloud storefront, evidenced by asset URLs) integrated with a Fit Calculator (rule-based sizing questionnaire), an Event Management Platform that lets organizers create group accounts, assign styles, and track measurement status, and a Try-On with AI computer-vision feature that previews garments on customer-uploaded photos. Virtual Style Sessions are delivered through Google Meet. The company styles over 3M lifetime customers, holds 13,000+ five-star reviews at a 4.8 average rating, and advertises inclusive sizing from 34S to 70L.

Revenue is generated through three streams: per-transaction suit and tuxedo rentals (typically $150–$190), per-unit purchases ($249.95–$600+), and free event coordination services that drive rental and purchase volume through group discounts. Commercial mechanics include a 20% wedding promotion with a free unit at 6+ paid orders, a 25% quinceañera group discount for 3+ members (valid through 2027), a 20% prom student discount, and a 30% ring bearer discount. Multi-channel marketing combines blog content, Instagram, SEO, free mailed swatches, and Stylist Magazine. Pricing carries no sales tax on rentals.

Name

Friar Tux

Legal name

Friar Tux

Website

https://friartux.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Friar Tux is a family-owned formal wear retailer, founded 1974, operating 23 showrooms across Southern California and Las Vegas with nationwide shipping. It rents and sells suits, tuxedos, and accessories for weddings, quinceañeras, prom, and special events, supported by an AI try-on tool and a group event coordination platform.

Ownership category

akta.pro rank

Product category

Formal Wear Retail and Rental

NAICS

Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

akta.pro secondary industry

Occasion & Formalwear (Children) (CRAAAHAK)

Keywords

• Formal wear rentals
• Tuxedo rentals
• Suit purchases
• Wedding formalwear
• Prom tuxedo shop

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Suit and Tuxedo Rentals: Rental of suits and tuxedos for special occasions including weddings, proms, quinceañeras, and special events. Customers can rent individual items or full outfits. Rental prices range from $150-$190 for standard styles. Rentals include coat, pants, and sometimes shirts, vests, and accessories.
2. Suit and Tuxedo Purchases: Direct purchase of suits, tuxedos, and formal wear accessories. Purchase prices range from $249.95-$269.95 for separates to $600 for premium tuxedos. Items include suits, tuxedos, shirts, pants, vests, ties, shoes, socks, pocket squares, studs, cufflinks, and accessories.
3. Group Event Coordination Services: Free event coordination services for weddings, quinceañeras, and group events that drives rental and purchase revenue through group discounts and promotions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Friar Tux rents and sells suits, tuxedos, and formal accessories through 23 retail showrooms in Southern California and Las Vegas plus a nationwide e-commerce platform. The company serves weddings, proms, quinceañeras, and special events with a free Online Event Management Platform for group coordination, AI Try-On technology, and Virtual Style Sessions via Google Meet. Customers can buy, rent, or mix purchase and rental items across an inclusive size range from 34S to 70L plus kids' sizes 3-18.

Product overview

Friar Tux is a formalwear retailer offering suits and tuxedos for rental or purchase through both online and physical retail channels. The core product portfolio centers on Suits & Tuxedos (available as complete outfits or separates) complemented by a full range of formal accessories including Pants, Shirts, Vests & Cummerbunds, Studs & Cufflinks, Ties, Shoes, Socks, and Pocket Squares. The company also serves women's formalwear needs and children's sizes (3-18). Service offerings include Try-On with AI (computer vision-based virtual try-on), At-Home Try-On (free rental preview), Virtual Style Sessions (Google Meet video consultations), In-Store Try-On (in-person styling appointments), and a Fit Calculator tool. The Event Management Platform enables group coordination for weddings, quinceañeras, and special events with shared orders and group discounts. The company also produces the annual Stylist Magazine as a wedding planning resource and has a Michael Kors Performance Collection sub-brand featuring performance fabrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Suits & Tuxedos Core formalwear category including suits, tuxedos, and separates available for rental or purchase in various colors, brands, and inclusive sizes (34S to 70L, plus kids' sizes 3-18).
• Pants Dress pants and suit separates offered in multiple colors and sizes for both rental and purchase.
• Shirts Formal dress shirts with various collar types (laydown, wingtip) in white, black, and ivory, available for rental or purchase.
• Vests & Cummerbunds Formal vests and cummerbunds in various styles, colors, and fabrics for tuxedos and suits.
• Studs & Cufflinks Formal accessories including studs and cufflinks in finishes such as gold, silver, black, and pearl for tuxedos.
• Ties Neckties, bow ties, and bolo ties in solid, striped, paisley, and floral patterns for formal occasions.
• Shoes Dress shoes and tuxedo shoes in black, brown, and other colors from brands such as Bonafini and Santo Luciano.
• Socks Dress socks in various colors and patterns including diamond patterns and solid colors.
• Pocket Squares Pocket squares in various colors and patterns to complement suits and tuxedos.
• Accessories Additional formal accessories including belts, suspenders, lapel pins, tie bars, and garment bags.
• Women's Suits Women's formal suits and separates in pearl white, charcoal, black, and navy for formal occasions.
• Kids' Suits Formal suits for children in sizes 3-18, including ring bearer attire with 30% off rentals for children ages 12 and under.
• Virtual Style Sessions Remote video consultations with expert stylists delivered via Google Meet, helping customers select suits, tuxedos, and accessories from anywhere nationwide.
• At-Home Try-On Free rental try-on service where engaged couples and other customers can have coats, pants, shirts, vests, and ties delivered for at-home fitting before committing to a rental.
• In-Store Try-On and Styling Appointment Personalized fitting experience at Friar Tux retail locations with expert stylists, including Fit Calculator use and final measurements.
• Event Management Platform Online platform for organizing group events (weddings, quinceañeras, galas, school dances) with shared orders, member measurements tracking, and automatic group discounts.
• Michael Kors Performance Collection Designer-quality suits and tuxedos featuring innovative performance fabrics for comfort, mobility, and lasting style.

Quantifiable outcome

• 3M+ customers styled across 50+ years of operation
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Black Tux: Online-first tuxedo and suit rental company shipping nationwide. Directly competes with Friar Tux in the wedding and special-events rental segment but operates with no showroom overhead, contrasting Friar Tux's physical retail model.
• Generation Tux: National online tuxedo rental brand with free home try-on. Overlaps directly with Friar Tux on wedding and prom rental use cases and competes for the same digitally-engaged customer.
• Menguin: Online tuxedo and suit rental brand targeting weddings and proms. Closely comparable to Friar Tux on rental mechanics, group coordination, and event use cases, though without a regional showroom network.
• Suit Supply: Specialty suit retailer with physical showrooms and strong direct-to-consumer positioning. Comparable to Friar Tux on purchase-side formalwear and store-based service, but skews purchase over rental.
• Savvi Formalwear: Specialty formalwear rental and retail chain with multiple showrooms. Directly comparable to Friar Tux in store-based tuxedo rental, group event coordination, and occasion-driven marketing.
• Tuxedo Junction: Multi-store formalwear rental retailer serving weddings, proms, and black-tie events. Closely comparable business model to Friar Tux across rent, buy, and group coordination.

Broad incumbents

• Men's Wearhouse: Large national menswear retailer offering tuxedo rentals, purchases, and group event coordination. Overlaps with Friar Tux across rental and retail but operates at much broader scale and assortment beyond formalwear.
• Jos. A. Bank: National menswear chain under the same parent as Men's Wearhouse. Competes with Friar Tux in suit purchase and formalwear but focuses on everyday business attire rather than event-driven rentals.

Emerging players

• Indochino: Made-to-measure suit retailer with showrooms and online configurator. Overlaps with Friar Tux on the purchase side, particularly for wedding parties seeking custom-fit suits, but does not rent.

Regional players

• Henry A. Davidsen: Mid-Atlantic-based custom tailor and formalwear specialist. Comparable to Friar Tux on formalwear service and wedding-group use cases but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/friartux
• Xx.com/friartuxshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friar Tux