Menguin
Menguin is an online direct-to-consumer suit and tuxedo rental platform serving primarily U.S. wedding parties, with secondary prom and big-and-tall segments, using a proprietary ML-based fit algorithm and an exclusive Seven-26 house brand to deliver rental formalwear without brick-and-mortar stores.
- Company typePrivate
- Founded2011
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Menguin does
Menguin is an online direct-to-consumer platform for suit and tuxedo rentals, serving primarily wedding parties and secondarily prom-goers and big-and-tall customers across the United States. Founded in 2011 by George Zimmer, the former Executive Chairman and CEO of Men's Wearhouse, the company was built to digitize the traditional formalwear rental process and eliminate the multi-store-visit friction of brick-and-mortar rental. Its core product surface spans 20+ suit and tuxedo styles (constructed from Super 130s-140s Merino wool), dress shirts, vests and cummerbunds, ties, formal shoes and socks, and accessories, with an exclusive proprietary brand called Seven-26 designed by the founder.
The technology stack centers on a self-serve e-commerce platform with a real-time tuxedo builder, an e-vite wedding party management system for group coordination, and the proprietary eTailor fit algorithm — a machine-learning sizing model that predicts correct garment size from body profile inputs (age, height, weight, shoe size, jean size) without requiring tape measurements. A Louisville, Kentucky facility handles fulfillment, in-house cleaning via the GreenEarth process, manual inspection, and UPS-based round-trip shipping with a 14-day pre-event delivery window and 3-day post-event return window. Value-added services include a free 72-hour home try-on program, complimentary fabric swatches, a fit guarantee with free replacements and up to $20 tailoring reimbursement, and a free groom rental when 5+ party members pay.
The business model is per-event unit pricing: suits and tuxedos rent at $119-$129, shirts/vests at $25, ties at $10-$15, shoes at $30-$35, accessories at $5-$10, with a $10 nonrefundable damage waiver. Average prom outfit runs $149-$229 and weddings typically higher with accessories. Free ground shipping is included with suit/tux rentals. The company operates online only — no retail stores — keeping overhead low, and has no disclosed revenue, ARR, or recent external funding (last disclosed round was $950K from Fund for Arkansas' Future in April 2016). Distribution is exclusively via menguin.com and a web app, with go-to-market relying on content marketing, social media, wedding industry partnerships (The Knot), PR coverage, and viral wedding-party onboarding.
Menguin firmographics
Firmographics- Name
- Menguin
- Legal name
- Menguin, Inc.
- Website
- https://menguin.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Menguin is an online direct-to-consumer suit and tuxedo rental platform serving primarily U.S. wedding parties, with secondary prom and big-and-tall segments, using a proprietary ML-based fit algorithm and an exclusive Seven-26 house brand to deliver rental formalwear without brick-and-mortar stores.
- Ownership category
- akta.pro rank
Where Menguin is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Menguin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D
Revenue model
- Suit and Tuxedo Rentals: Core revenue stream from renting suits and tuxedos. Items delivered 14 days before events and returned within 3 days after. Pricing varies by item type with suits starting at $119 and tuxedos at $119-$129.
- Accessory Rentals: Individual rental of shirts ($25), vests/cummerbunds ($25), ties ($10-$15), shoes ($30-$35), and accessories ($5-$10). Jackets and pants only available as matched sets.
- Damage Waiver Fee: $10 nonrefundable fee covering quality control inspection, minor repairs, and cleaning related to normal use. Optional but automatically added to orders.
- Retail Accessories: Some accessories available for purchase (marked with 'Buy Now' button), including certain socks and accessories. Rental items not available for retail purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Suit rentals starting price |
| Unit Pricing | Pay-as-you-go | Tuxedo rentals starting price |
| Unit Pricing | Pay-as-you-go | Shirt rentals |
| Unit Pricing | Pay-as-you-go | Vest and cummerbund rentals |
| Unit Pricing | Pay-as-you-go | Tie rentals |
| Unit Pricing | Pay-as-you-go | Shoe rentals |
| Unit Pricing | Pay-as-you-go | Accessory rentals |
| Subscription | Monthly | Damage waiver |
| Other | Multi-year contract | Free groom rental promotion |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Menguin product offering
Product offeringCore offering
Menguin is an online-only suit and tuxedo rental company that rents formal wear directly to consumers, primarily for weddings and proms. Customers build their look via an online tux builder, answer body profile questions that drive a proprietary fit algorithm (eTailor), and receive garments 14 days before their event. The platform also includes a wedding party management system that lets event organizers invite and track members, plus value-added services such as free 72-hour home try-on and complimentary fabric swatches.
Product overview
Menguin is an online-only suit and tuxedo rental platform offering over 20 distinct suit and tuxedo styles alongside a complete accessory ecosystem. The core offering centers on tuxedos and suits made from Super 130's and 140's Merino Wool in slim and modern fits, complemented by dress shirts, vests, cummerbunds, ties, accessories (cufflinks, lapel pins, pocket squares, belts, suspenders), and formal shoes and socks. The platform integrates a wedding party management tool for coordinating group orders, proprietary eTailor fit technology for online sizing, and value-added services including a free 72-hour home try-on program and complimentary fabric swatches. Wedding couples can qualify for a free groom rental with five paid party rentals, and all rentals include a fit guarantee with free replacements.
Differentiator
Problem solved
Functional benefit
Brands
- Seven–26: Exclusive brand of luxury suits and tuxedos designed and manufactured by Menguin's founder and CEO George Zimmer. Features premium wool construction including Super 130s and 140s Merino wool, with bespoke lining in slim or modern fits.
Products and services
- Tuxedos & Suits The primary rental offering featuring over 20 suit and tuxedo styles made from Super 130's and 140's Merino Wool, available in slim and modern fits, including boys' sizes. Priced starting at $119.
- Dress Shirts Dress shirts available in various styles (twill, pleated), patterns (solid, plaid, microcheck, gingham), and colors, priced at $25 per rental.
- Vests & Cummerbunds Suit and tuxedo accessories including vests and cummerbunds in various colors and patterns, priced at $25 per rental.
- Ties Long ties and bow ties available in various patterns (pre-tied, self-tied, floral, striped, dots, zig zag, micro square), priced at $10-15 per rental.
- Accessories Accessories including cufflinks and studs, lapel pins, pocket squares, belts, and suspenders, priced at $5-10 per rental.
- Shoes & Socks Formal shoes and socks for suits and tuxedos, including black gloss tuxedo shoes ($30), dress shoes ($30-35), and branded Stance socks ($13-20).
- Home Try-On Program Free 72-hour home try-on program for wedding couples to test fit and style before committing to rental, subject to availability.
- Wedding Party Management Tool Online platform for wedding party management including tracking orders, assigning looks, sending invites, and monitoring progress from invitation to checkout.
Quantifiable outcome
- Items delivered 14 days before event with free replacements if fit issues arise within 48 hours
- +2 more outcomes
Companies that use Menguin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Menguin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Menguin partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Menguin competitors and assessment
Company assessmentBroad incumbents
- Men's Wearhouse: Largest US specialty formalwear retailer; also founded by George Zimmer. Competes with Menguin on tuxedo rentals and weddings through brick-and-mortar and online channels, anchoring the incumbent side of the category Menguin is disrupting.
- Suitsupply: DTC menswear brand with a strong online custom-suit configurator and showrooms, adjacent to Menguin as a higher-end online alternative for men shopping for suits and tuxedos for weddings.
- Jos. A. Bank: Established men's formalwear and suit chain offering tuxedo rentals and wedding-party programs alongside a much broader business apparel assortment, providing offline omnichannel competition to Menguin's online model.
Emerging players
- Indochino: Online made-to-measure menswear brand using digital fit profiles; not a pure rental peer but competes with Menguin for share of formalwear occasions by offering ownership at a similar accessible price point.
Direct peers
- Generation Tux: Online tuxedo rental platform with comparable wedding-party ordering tools and home try-on, directly overlapping Menguin's core offering, customer, and distribution model.
- The Black Tux: Online-native tuxedo and suit rental company offering a similar end-to-end booking, fit, and delivery experience for weddings and formal events, competing head-to-head with Menguin on product, price point, and customer segment.
Regional players
- Friar Tux Shop: Regional formalwear rental chain concentrated in the Midwest and South US with strong wedding-party operations, overlapping Menguin's customer base where it operates but limited nationwide reach.
- Tuxedo Junction: Multi-store US formalwear rental retailer with wedding-party services serving similar use cases as Menguin within its geographic footprint rather than nationwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Menguin social profiles
Digital presenceMenguin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menguin leadership team
Management profileNumber of profiles
Profiles1 record
Menguin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menguin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menguin
What does Menguin do?
Menguin is an online-only suit and tuxedo rental company that rents formal wear directly to consumers, primarily for weddings and proms. Customers build their look via an online tux builder, answer body profile questions that drive a proprietary fit algorithm (eTailor), and receive garments 14 days before their event. The platform also includes a wedding party management system that lets event organizers invite and track members, plus value-added services such as free 72-hour home try-on and complimentary fabric swatches.
Is Menguin a public or private company?
Menguin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menguin founded?
Menguin was founded in 2011. It employs 11 to 50 people.
Where is Menguin based?
Menguin is headquartered in Fayetteville, United States, in the North America region.
How does Menguin make money?
Four revenue lines are on record. Suit and Tuxedo Rentals are the primary driver. The others are accessory Rentals, damage Waiver Fee and retail Accessories.
Who are Menguin's main competitors?
Broad incumbents on record are Men's Wearhouse, Suitsupply and Jos. A. Bank. Indochino is listed as an emerging player. Direct peers are Generation Tux and The Black Tux. Regional players are Friar Tux Shop and Tuxedo Junction.
Does Menguin have an API?
No public API is recorded for Menguin.