El Pescador
El Pescador is a São Paulo-based cybersecurity company founded in 2014 that operates the first Brazilian platform for phishing attack simulations and security awareness training, serving organizations in Brazil seeking to reduce human cyber risk.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What El Pescador does
El Pescador is a Brazilian cybersecurity firm founded in 2014 and headquartered in São Paulo. According to the firmographics data, it operates as the first Brazilian platform dedicated to phishing attack simulations and security awareness training, serving organizations that need to assess and reduce employee susceptibility to social-engineering attacks through simulated campaigns and accompanying training content. Its functional positioning mirrors the global category defined by players such as KnowBe4, but localized for the Brazilian market with Portuguese-language content and a Brazil-centric go-to-market.
The company's product surface centers on phishing simulation exercises that allow customer organizations to launch controlled phishing campaigns against their own employees, measure click-through and credential-exposure rates, and deliver targeted awareness training in response to risky behavior. The training component is delivered as structured content modules intended to drive measurable reductions in human cybersecurity risk over time. The underlying technology stack and integration footprint are not disclosed in the available input beyond the core simulation-plus-training proposition, and there is no evidence of AI/ML, adaptive content engines, email-security layers, or AI-agent risk-management modules in the company's current offering.
El Pescador operates as a privately held for-profit company with 11–50 employees, indicating a small-to-mid-sized operational footprint. The company has raised a single disclosed funding round of approximately $511,949 in October 2015, with no subsequent capital raises documented in the input. Its revenue model, customer segmentation, distribution channels, partnership strategy, and ownership structure are not disclosed in the available data.
El Pescador firmographics
Firmographics- Name
- El Pescador
- Legal name
- KnowBe4, Inc.
- Website
- https://elpescador.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Pescador is a São Paulo-based cybersecurity company founded in 2014 that operates the first Brazilian platform for phishing attack simulations and security awareness training, serving organizations in Brazil seeking to reduce human cyber risk.
- Ownership category
- akta.pro rank
El Pescador industry classification
Industry- Product category
- Security Awareness Training
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Security Awareness & Phishing Simulation (Email/Collab-focused) (HDADAKAJ)
- akta.pro secondary industries
- Security Awareness, Training & Compliance Attestation (HDADAIAJ), Cybersecurity Training & Awareness Programs (BPAEANAF), Vulnerability Management & Penetration Testing Services (BPAEADAD), Secure Remote Work, BYOD & Mobile Device Security Training (EDABAGAE)
Keywords
Where El Pescador is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
El Pescador business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Security Awareness Training: Subscription-based training platform with 1,000+ modules, videos, and games. Revenue generated through per-seat or enterprise licensing models with annual/monthly billing.
- Cloud Email Security Products: Defend (Inbound Email Security), Prevent (Outbound Email Security), and PhishER Plus (Incident Response) sold as subscription products with per-seat or usage-based pricing.
- AI Defense and Agent Risk Management: Newer product lines for AI agent security, likely subscription-based enterprise licensing.
- Compliance Training: Compliance Plus product offering policy acknowledgment, reporting, and audit-readiness workflows as a separate or bundled subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
El Pescador product offering
Product offeringCore offering
El Pescador operates a Brazilian platform that conducts phishing attack simulations and delivers security awareness training for organizations. It enables clients to test employee susceptibility to phishing attempts and educate staff on cybersecurity threats through training programs.
Product overview
KnowBe4 is a unified security platform offering a comprehensive portfolio of human and AI agent security products. The platform consists of the core KnowBe4 Platform supporting multiple integrated modules: Security Awareness Training (core behavioral change training), Real-Time Coaching, and Compliance Training as add-ons; Cloud Email Security comprising Inbound Email Security (Defend) and Outbound Email Security (Prevent) modules; Incident Response (Phisher Plus); and AI Defense Agents (AIDA) alongside Agent Risk Manager for securing AI agents. The platform is powered by 15+ years of behavior data and connects to Microsoft 365.
Differentiator
Problem solved
Functional benefit
Brands
- AIDA (AI Defense Agents): Behavior-based intelligence and real-time insights to detect risky human actions with AI defense responses.
- PhishER Plus
- Compliance Plus
- SecurityCoach
Products and services
- Phishing Attack Simulation Service that simulates phishing attacks against an organization's employees to test their susceptibility and identify human security risk, offered to Brazilian businesses via the El Pescador platform.
- Security Awareness Training Training programs delivered through El Pescador's platform to educate employees on cybersecurity threats and safe behaviors, intended for Brazilian organizations seeking to build security awareness culture.
Quantifiable outcome
- 55% reduction in Phish-prone Percentage
- +3 more outcomes
Companies that use El Pescador
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
El Pescador technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
El Pescador partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft integration enabling KnowBe4 Defend and Prevent to enhance Microsoft 365 email security. Case study with Crawford demonstrates native Microsoft 365 integration for email protection.
- Channel PartnerscoreReseller and distribution partners in the KnowBe4 Partner Program who deliver security awareness training, email security, and coaching solutions to their customer bases. Partners access the Partner Portal for deal registration and sales support.
- Technology AlliancescoreTechnology integration partners providing API-level integrations and interoperability with KnowBe4's platform. Includes technology alliances focused on GTM and integration capabilities.
- Risk & Insurance PartnersminorCyber risk and insurance partners who incorporate KnowBe4 security awareness training into their risk mitigation offerings for policyholders.
Scale indicators6 records
Recent moves1 record
Expansion highlights2 records
El Pescador competitors and assessment
Company assessmentBroad incumbents
- KnowBe4: Global leader in security awareness training and phishing simulation with 70,000+ customers. Directly comparable product (phishing simulation + SAT) but operates globally versus El Pescador's Brazil focus, and offers a much broader platform including cloud email security and AI defense agents.
- Proofpoint Security Awareness: Major email security and compliance vendor with bundled Security Awareness Training (formerly Wombat Security). Overlaps with El Pescador's SAT offering but as part of a broader enterprise security platform.
- Microsoft Attack Simulator: Built-in phishing simulation capability within Microsoft Defender for Office 365. Represents bundled native competition that pressures standalone platforms like El Pescador on price and integration with Microsoft 365 environments.
Direct peers
- Phished: Belgian-headquartered phishing simulation and security awareness training platform. Similar product offering to El Pescador (automated phishing simulations + training) but focused on European markets rather than Brazil.
- SoSafe: German-based cybersecurity awareness platform combining phishing simulations, e-learning, and behavioral analytics. Closely comparable as a European-region phishing simulation specialist serving mid-market and enterprise with similar GTM.
- Hoxhunt: Finnish enterprise phishing simulation and security behavior platform with strong gamified SAT approach. Comparable as a specialized phishing simulation + awareness vendor with international enterprise traction.
- Cofense: US-based phishing defense and security awareness company (formerly PhishMe). Directly comparable phishing simulation and awareness training product line, but with much larger scale and global reach than El Pescador.
- Terranova Security: Canadian security awareness training and phishing simulation vendor with content library. Comparable product scope in phishing simulation and awareness content delivery.
- AwareGO: Iceland-based security awareness and phishing simulation training provider. Comparable product offering focused on SMB and mid-market enterprises, similar scale trajectory to El Pescador.
Regional players
- Nucleo de Segurança da Informação / Clavis Segurança: Brazilian cybersecurity services and awareness training provider operating in the same local market as El Pescador. Comparable as a Brazilian-region competitor with local enterprise focus.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
El Pescador social profiles
Digital presenceEl Pescador financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Pescador leadership team
Management profileNumber of profiles
El Pescador funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Pescador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Pescador
What does El Pescador do?
El Pescador operates a Brazilian platform that conducts phishing attack simulations and delivers security awareness training for organizations. It enables clients to test employee susceptibility to phishing attempts and educate staff on cybersecurity threats through training programs.
Is El Pescador a public or private company?
El Pescador is a private company. It is classified as unknown and is currently operating.
When was El Pescador founded?
El Pescador was founded in 2010. It employs 11 to 50 people.
Where is El Pescador based?
El Pescador is headquartered in São Paulo, Brazil, in the Latin America region.
How does El Pescador make money?
Four revenue lines are on record. Security Awareness Training is the primary driver. The others are cloud Email Security Products, AI Defense and Agent Risk Management and compliance Training.
Who are El Pescador's main competitors?
Broad incumbents on record are KnowBe4, Proofpoint Security Awareness and Microsoft Attack Simulator. Direct peers are Phished, SoSafe, Hoxhunt, Cofense, Terranova Security and AwareGO. Nucleo de Segurança da Informação / Clavis Segurança is listed as a regional player.
Does El Pescador have an API?
No public API is recorded for El Pescador.
What industry is El Pescador in?
El Pescador's product category is Security Awareness Training. Its primary akta.pro industry code is HDADAKAJ, Security Awareness & Phishing Simulation (Email/Collab-focused), with a secondary code of HDADAIAJ, Security Awareness, Training & Compliance Attestation. Its NAICS code is 61143 and its SIC code is 7372.