Urban USA Real Estate

What Urban USA Real Estate does

Urban USA Real Estate is a Miami-headquartered, founder-led real estate brokerage and property management firm focused exclusively on the luxury segment of the South Florida and Orlando residential markets. The firm serves high-net-worth individuals and families seeking primary residences, vacation homes, and investment properties, with a particular concentration in pre-construction branded condominium developments (Waldorf Astoria Residences, Aston Martin Residences, Ritz Carlton Residences, Baccarat, St. Regis, Cipriani, UNA Residences, Turnberry Ocean Club, One Thousand Museum, Aria Reserve, Reach & Rise) and condo-hotel products with short-term rental capability (The Standard Midtown, The Crosby, Society Living/The Elser, Lofty Brickell). Revenue is generated through three streams: traditional real estate brokerage commissions on sales and purchases, recurring property management fees for managed assets, and professional services around real estate investment portfolio construction and credit-line sourcing. Property management operations are run on the AppFolio SaaS platform, giving owners visibility over budgets, tenants, rent collection, maintenance, insurance, and taxes, while marketing and listings run on a Wix-hosted site with IDX Broker search integrations. Distribution is relationship-driven: the firm conducts in-person property showings, personalized consultations, and developer-partner co-sales across the Miami metropolitan area (Brickell, Sunny Isles, Downtown, Bal Harbour, Surfside) and Orlando.

The firm was co-founded by Juan Cruz (Licensed Real Estate Broker) and Jonathan Culley (Licensed Real Estate Agent), with an executive team of seven-plus members and 19+ years of combined experience in the South Florida market. Strategic partnerships extend its service surface: Paramount administers the rental program at The Grove Resort in Orlando, The Standard Hotels & Residences operates the rental program at The Standard Midtown Miami, and allied legal and accounting firms support transaction execution. The customer base is concentrated in HNW individuals and portfolio investors rather than mass-market buyers, and the firm offers mortgage pre-approval facilitation within 48 hours alongside brokerage and management. No external institutional funding, parent company, or M&A activity is disclosed; ownership appears fully founder-managed.

Name

Urban USA Real Estate

Legal name

Urban USA Real Estate

Website

https://urban-usa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban USA Real Estate is a Miami-headquartered, founder-led luxury real estate brokerage and property management firm serving high-net-worth buyers and investors across South Florida and Orlando, specializing in pre-construction branded residences and condo-hotel developments.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Luxury real estate brokerage
• Property management services
• Pre-construction sales
• Real estate investment advisory
• Condo-hotel marketing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property sales and purchases. Services include buyer and seller representation, property appraisal, property showing, and sales promotion.
2. Property Management Services: Property management services with dedicated team handling maintenance, administration, budget management, tenant screenings, contract negotiations, rent collection, insurance, and taxes. Offers first month free to new clients.
3. Investment Advisory: Real estate investment services helping clients create and manage investment portfolios, secure credit lines for expansion, and maximize investment returns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Urban USA Real Estate is a Miami-based full-service real estate brokerage and property management firm serving South Florida and Orlando. It offers buyer and seller representation for luxury pre-construction and resale properties, real estate investment advisory for portfolio building, and recurring property management services using the AppFolio platform to deliver full asset visibility to owners.

Product overview

Urban USA Real Estate is a Miami-based real estate brokerage and property management company offering a comprehensive portfolio of luxury residential and condo-hotel products in South Florida and Orlando markets. The core offering consists of brokerage services including buyers/sellers advisory, investment portfolio management, and property management (using AppFolio platform). The company represents an extensive portfolio of luxury branded residences including Aston Martin Residences, Waldorf Astoria Residences, UNA Residences, Aria Reserve Miami, One Thousand Museum, Baccarat Residences, Ritz Carlton Residences, St Regis Miami, and Turnberry Ocean Club. Additionally, they offer condo-hotel products with short-term rental programs including The Elser (Society Living), The Standard Midtown, The Crosby, Cipriani Residences, and Lofty Brickell. Their portfolio spans developments across Miami's premier neighborhoods including Brickell, Sunny Isles Beach, and Downtown Miami, as well as the Orlando market.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Real Estate Brokerage Services Full-service real estate brokerage offering buyers and sellers advisory, property search, showing coordination, negotiation, and transaction management for luxury residential real estate across South Florida and Orlando markets.
• Property Management Services Comprehensive property management service for South Florida real estate assets including budget management, tenant screenings, rent collection, maintenance and repairs, contract negotiations, insurance, and tax management, delivered via the AppFolio platform with full owner visibility.
• Real Estate Investment Advisory Advisory service that helps clients identify, acquire, and manage investment real estate portfolios, secure credit lines for portfolio expansion, and optimize rental and appreciation returns across Miami and Orlando luxury markets.
• Orlando Real Estate Services Real estate investment advisory and property search services for the Orlando, Florida market, including vacation home properties near theme parks such as The Grove Resort & Water Park with professional hotel-style rental management via partner Paramount.

Quantifiable outcome

• 8% ROI on vacation rental investments (The Grove Resort example)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationAppFolio property management platform partnership providing property owners with full visibility and transparency on their real estate assets. The platform enables efficient workflow management for maintenance, administration, and financial reporting.
• The Standard Hotels & ResidencescoreStrategic or Co-development PartnerPartnership with The Standard for The Standard Midtown Miami development - a 228-unit property allowing owners to rent units as vacation homes through The Standard's property management program.
• Legal and Accounting FirmsminorStrategic or Co-development PartnerStrategic partnerships with established legal and accounting firms allowing for seamless real estate transactions with professional support for clients.
• Paramount (Hotel Management)coreImplementation/ SI/ Consulting PartnerParamount is an award-winning hotelier providing professional, turnkey hotel management program for The Grove Resort & Water Park in Orlando, administering the rental program for property owners.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Related Group: Related Group is a major Florida-based luxury condo developer that develops and sells many of the same branded and condo-hotel projects Urban USA markets (e.g., The Crosby Miami World Center). It is a developer partner/customer rather than a direct competitor, but its strategies directly shape Urban USA's inventory.

Direct peers

• Douglas Elliman: Douglas Elliman is a large residential real estate firm with deep South Florida and New York luxury presence. It competes head-to-head with Urban USA for high-net-worth buyers in Miami and for branded-residence pre-construction inventory across Brickell and Sunny Isles.
• Brown Harris Stevens: Brown Harris Stevens is a high-end residential real estate firm serving luxury markets in New York, Florida, and the Hamptons. It is comparable to Urban USA in targeting affluent buyers for primary and vacation residences in South Florida luxury markets.
• ONE Sotheby's International Realty: ONE Sotheby's International Realty is a Miami-based luxury residential brokerage operating under the Sotheby's brand. It is one of the closest direct competitors to Urban USA, targeting the same high-net-worth buyer pool in Miami-Dade and surrounding luxury markets.
• Berkshire Hathaway HomeServices EWM Realty: EWM Realty, now under Berkshire Hathaway HomeServices, is one of the largest residential brokerages in South Florida with deep Miami luxury exposure. It directly overlaps with Urban USA in Miami and Broward luxury and pre-construction sales.
• The Corcoran Group: Corcoran is a luxury-focused residential real estate brokerage with significant Florida operations. It competes with Urban USA on luxury Miami and Florida regional listings, particularly in high-net-worth primary and secondary residence segments.
• Fortune International Realty: Fortune International Realty is a South Florida-based luxury residential brokerage with strong presence in Miami and Brickell. It is a direct competitor to Urban USA in the same luxury and pre-construction condo market.
• Compass: Compass is a national, technology-driven residential real estate brokerage with a strong presence in Miami and South Florida luxury. It directly competes with Urban USA for luxury listings, agent recruitment, and developer pre-construction sales mandates in the same Miami geographies.

Regional players

• Premier Estate Properties: Premier Estate Properties is a Florida-focused luxury residential brokerage. Comparable to Urban USA in its regional Florida luxury specialization, but it operates in different sub-markets (e.g., Palm Beach/Boca) rather than directly competing in Miami/Orlando.

Broad incumbents

• Coldwell Banker Realty: Coldwell Banker is a large, established national residential real estate brand with Florida operations. While not luxury-specialist, it competes broadly for South Florida listings and buyers that Urban USA also serves, including some pre-construction and luxury segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urbanusarealestate
• Instagraminstagram.com/urbanusarealestate
• LinkedInlinkedin.com/company/urban-usa-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban USA Real Estate