Good Earth Lighting
Good Earth Lighting is an Illinois-based consumer LED lighting brand, founded in 1992 and acquired by Feit Electric in January 2026, that designs and distributes indoor, outdoor, under-cabinet, smart home, and specialty lighting products through major U.S. and Canadian retailers such as Lowe's, Amazon, Menards, Costco Canada, and RONA+.
- Company typePrivate
- Founded1992
- HeadquartersMount Prospect, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Earth Lighting does
Good Earth Lighting is an Illinois-based consumer lighting brand founded in 1992 that designs and distributes LED residential lighting products across indoor, outdoor, under-cabinet, ceiling, and specialty categories. Its product portfolio spans plug-in and Wi-Fi-enabled tape lights, battery-operated and rechargeable puck and bar lights, flush mount and flat panel ceiling fixtures, outdoor lanterns and security lighting with dusk-to-dawn sensors, and specialty SKUs such as grow lights, night lights, and black lights. Smart home products integrate with Amazon Alexa, Google Assistant, and a proprietary Good Earth Lighting mobile app for scheduling, grouping, and color control over 2.4GHz Wi-Fi.
The company manufactures its products in China and supports them with 6- to 10-year warranties, Energy Star certifications on select SKUs, UL safety testing, and FCC certification for connected products. In June 2024, Good Earth Lighting recalled over 1.2 million rechargeable lithium-ion light bars after batteries were linked to a fatality and multiple house fires, an event that materially damaged brand equity and triggered settled class action litigation.
Good Earth Lighting sells exclusively through third-party retail channels — including Lowe's, Amazon, Menards, HD Supply, Do It Best, Meijer, Camping World, Wayfair, Costco Canada, and RONA+ — with retailers setting end-consumer pricing. In January 2026, Feit Electric acquired the brand and assets of Good Earth Lighting, adding it as a fourth portfolio pillar alongside LIFX, Cree Lighting Home, and Universal Security Instruments, with the stated intent of leveraging Feit's scale and distribution to relaunch and expand the eco-friendly residential lighting lines.
Good Earth Lighting firmographics
Firmographics- Name
- Good Earth Lighting
- Legal name
- Good Earth Lighting
- Website
- https://goodearthlighting.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Good Earth Lighting is an Illinois-based consumer LED lighting brand, founded in 1992 and acquired by Feit Electric in January 2026, that designs and distributes indoor, outdoor, under-cabinet, smart home, and specialty lighting products through major U.S. and Canadian retailers such as Lowe's, Amazon, Menards, Costco Canada, and RONA+.
- Ownership category
- akta.pro rank
Good Earth Lighting industry classification
Industry- Product category
- Residential LED Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
Keywords
Where Good Earth Lighting is headquartered
LocationHeadquarters
- HQ city
- Mount Prospect
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Earth Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- LED Lighting Products Sales: Good Earth Lighting generates revenue through the sale of LED lighting products including indoor and outdoor LED fixtures, under-cabinet solutions, and residential lighting sold through major retailers in the United States and Canada.
Go-to-market motion1 record
Distribution channels11 records
Marketing channels7 records
Good Earth Lighting product offering
Product offeringCore offering
Good Earth Lighting designs, manufactures, and distributes residential LED lighting products including indoor and outdoor fixtures, under-cabinet lighting, ceiling lights, tape lights, puck lights, smart home Wi-Fi/Bluetooth-enabled products, and specialty lighting (grow lights, night lights, black lights). The company sells through major U.S. and Canadian retailers such as Lowe's, Amazon, Menards, Costco Canada, and Wayfair, targeting homeowners seeking energy-efficient, easy-to-install, and increasingly smart-home-integrated lighting solutions.
Product overview
Good Earth Lighting offers a comprehensive portfolio of residential LED lighting products, primarily sold through major U.S. and Canadian retailers (Lowe's, Amazon, Menards, Costco, etc.). The product portfolio includes: (1) Tape Lights — flexible LED strips available in plug-in and smart Wi-Fi versions with RGB/RGBW and selectable white options; (2) Puck Lights and Bar Lights — battery-operated, tap-activated, and motion-sensing portable lighting; (3) Under Cabinet Lighting — direct wire and plug-in LED fixtures; (4) Ceiling Lights — integrated LED flush mount fixtures (Jordan, Legacy II, Majestic, Boston, Vista lines) and flat panel ceiling lights including smart/Wi-Fi enabled versions with 5CCT color temperature selection; (5) Outdoor Lighting — wall lanterns, post lanterns, and security lights with dusk-to-dawn sensors; (6) Specialty Lighting — grow lights, night lights, and black lights; (7) Smart Home Products — Wi-Fi enabled lighting controllable via the Good Earth Lighting app and compatible with Amazon Alexa and Google Assistant. The company also manufactured rechargeable lithium-ion integrated light bars that were recalled in 2024. Products are manufactured in China and carry warranties ranging from 6 to 10 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Tape Lights (Plug-in) LED flexible and cuttable plug-in tape lights for under-cabinet and ambient lighting. Available in warm white (3000K), RGBW, and selectable white color temperatures, with IR remote control, dimming, and color changing. Models include AC1067, AC1068, AC1214, and AC1273. Targeted at residential consumers for accent and task lighting.
- Tape Lights (Wi-Fi/Smart) Wi-Fi enabled LED tape lights controllable via the Good Earth Lighting app and voice assistants (Amazon Alexa, Google Assistant). Model AC1275-RWF-24LFW offers indoor/outdoor RGBW with scheduling, music mode, and IP65 outdoor rating. For smart-home residential consumers.
- Puck Lights (Battery-Operated) Battery-operated LED puck lights for portable illumination including tap-activated (BO1062, BO1082, BO1191, BO1192), magnetic versions with remotes (BO1308), and dimmable options with auto-off timers. Battery life approximately 20–49 hours. For residential accent, closet, and under-cabinet use.
- Under Cabinet Bars LED under-cabinet lighting solutions including direct wire and plug-in options with linking capability and touchless activation (UC1230-RPW). Available in 12in and 24in lengths, plus T8 fluorescent direct wire models (9124D-T8). For residential kitchen task lighting.
- Flush Mount Ceiling Lights Integrated LED flush mount ceiling fixtures including Jordan (FL1217, 11/14/17in), Legacy II (FL1218), Majestic (FL1242), Boston (FL1244), and Vista (FL1195) lines. 3000K warm white, 10-year limited warranty. For residential ceiling applications.
- Flat Panel Ceiling Lights LED flat panel ceiling lights in 17in, 24in, and 48in sizes including Grate FP1221, Aiden FP1222, Plano FP1246, Deco Resi FP1247-AL5, and smart/Wi-Fi versions FP1247-AL5-24LFW and FP1247-BLK-48LFW. 5CCT selectable color temperature (2700K–6500K) and app control on smart variants. For residential room lighting.
- Outdoor Wall Lights Outdoor lantern and wall light fixtures with dusk-to-dawn sensors including CO1290 outdoor lantern with clear water glass and LED bulb, CO1297 post lantern, and CO1376 wall light with smoked glass. Energy Star certified bulbs with standard Edison base sockets. For residential exteriors.
- Security Lights Outdoor security lighting with motion detection and dusk-to-dawn sensors, including motion-activated deck lights (BO1080) and pathway lights (BO1101). For residential security and landscape illumination.
- Landscape Lights Landscape lighting fixtures for outdoor residential use, sold within the Outdoor & Security category on the Good Earth Lighting website.
- Battery-Operated Bar Lights Portable LED bar lights with tap or motion activation, including BO1063 (12in tap), BO1065 (6in motion-activated utility), BO1083 (6in tap), BO1271 (9in CCT selectable with remote), and BO1298 (7in with remote switch). For residential utility, closet, and portable illumination.
- Grow Lights Specialty LED grow lights for indoor plant cultivation, available through the Specialty Lighting category on the Good Earth Lighting website. For residential indoor gardening hobbyists.
- Night Lights Specialty night lights for low-light ambient illumination, available through the Specialty Lighting category. For residential hallways, bedrooms, and bathrooms.
- Black Lights Specialty black light products for decorative and specialty lighting applications. For residential decorative and party use.
- Smart Home Wi-Fi Lighting Wi-Fi enabled smart lighting products controllable via the Good Earth Lighting mobile app and Amazon Alexa/Google Assistant, with 2.4GHz Wi-Fi requirement, scheduling, grouping, and color control. For residential smart-home adopters.
- Smart Home Bluetooth Lighting Bluetooth-enabled smart lighting variants for local control without a Wi-Fi network. For residential consumers seeking simplified smart control.
- Shop & Work Lights LED shop and work lights for residential garages, workshops, and utility spaces. For DIY and homeowner work area illumination.
- Bath & Vanity Lighting Bath and vanity lighting including linear vanity fixtures for residential bathroom use. For above-mirror and vanity illumination.
- Pendant Lights Pendant light fixtures for residential ceiling installation, available within the Ceiling Lighting category on the Good Earth Lighting website.
- Linear Ceiling Lights Linear LED ceiling light fixtures for residential ceiling applications, available within the Ceiling Lighting category on the Good Earth Lighting website.
- Replacement Parts & Accessories Replacement parts and accessories including linking cords, replacement diffusers, and replacement glass shades. Tape light kit parts generally not sold separately; warranty replacements handled via customer service. For existing Good Earth Lighting product owners.
- Command™ Strips by 3M 3M Command adhesive strips included with or recommended for installation of various battery-operated and wireless lighting products for damage-free mounting. Sold alongside Good Earth Lighting fixtures at retail.
- Hyper Bright Lighting High-output lighting product line featuring enhanced brightness levels, highlighted in the What's New section of the Good Earth Lighting website. For residential consumers seeking higher-lumen output.
Companies that use Good Earth Lighting
Customer profileSegments1 record
Ideal customer profiles1 record
Good Earth Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Good Earth Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Feit ElectriccoreFeit Electric, a California-based manufacturer of energy-efficient lighting and smart home products, acquired Good Earth Lighting in January 2026. The acquisition adds Good Earth Lighting as a fourth pillar to Feit's brand portfolio alongside LIFX, Cree Lighting Home, and Universal Security Instruments. Feit Electric plans to leverage its scale, supply chain expertise, and distribution network to support growth and expanded market reach for Good Earth Lighting's eco-friendly product lines.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Good Earth Lighting competitors and assessment
Company assessmentDirect peers
- Feit Electric: Parent company and direct competitor. Feit Electric manufactures energy-efficient lighting and smart home products sold through similar mass-market and home improvement retailers; Good Earth Lighting now operates as a brand within Feit's portfolio.
- Cree Lighting Home: Sibling brand within Feit Electric's portfolio. Cree Lighting Home offers residential LED fixtures and lighting solutions sold through similar retail channels, making it the closest direct peer within the parent family.
- LIFX: Sibling brand within Feit Electric's portfolio. LIFX is a smart Wi-Fi LED lighting brand with app control and voice assistant integration, directly competing with Good Earth's smart home Wi-Fi product line.
- Satco Products: Established U.S. lighting manufacturer and distributor with broad residential and commercial LED product lines sold through electrical distributors and retailers — comparable scale and channel mix to Good Earth Lighting.
- Westinghouse Lighting: Long-standing residential lighting brand selling ceiling fixtures, LED bulbs, and specialty lighting through mass-market retailers — closely comparable heritage, positioning, and retail channel strategy.
- Commercial Electric (HD Supply exclusive house brand): House brand for Home Depot / HD Supply covering residential and DIY LED lighting including fixtures, under-cabinet, and outdoor lighting. Competes head-to-head with Good Earth on Home Depot / HD Supply shelves.
- Hampton Bay (Home Depot exclusive house brand): Home Depot's flagship ceiling fan and lighting house brand. Hampton Bay offers flush mounts, ceiling lights, and outdoor fixtures that directly overlap with Good Earth's ceiling and outdoor product categories.
- Universal Security Instruments: Sibling brand within Feit Electric's portfolio focused on residential safety products including smoke alarms, CO detectors, and security lighting — directly comparable go-to-market motion as a retail consumer brand under the same parent.
Broad incumbents
- Philips Hue (Signify): Market-leading smart lighting brand from Signify. Philips Hue competes directly with Good Earth's Wi-Fi/Bluetooth smart lighting products and sets the feature, ecosystem, and pricing benchmark in the connected-home lighting category.
- GE Lighting (Savant Systems): Broad residential and commercial lighting incumbent owned by Savant. GE Lighting offers LED bulbs, fixtures, and smart lighting products through major retailers, overlapping significantly with Good Earth's product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Earth Lighting social profiles
Digital presenceGood Earth Lighting compliance and trust
Trust signalCompliance3 records
Good Earth Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Earth Lighting leadership team
Management profileNumber of profiles
Good Earth Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Earth Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Earth Lighting
What does Good Earth Lighting do?
Good Earth Lighting designs, manufactures, and distributes residential LED lighting products including indoor and outdoor fixtures, under-cabinet lighting, ceiling lights, tape lights, puck lights, smart home Wi-Fi/Bluetooth-enabled products, and specialty lighting (grow lights, night lights, black lights). The company sells through major U.S. and Canadian retailers such as Lowe's, Amazon, Menards, Costco Canada, and Wayfair, targeting homeowners seeking energy-efficient, easy-to-install, and increasingly smart-home-integrated lighting solutions.
Is Good Earth Lighting a public or private company?
Good Earth Lighting is a private company. It is classified as corporate owned and is currently acquired.
When was Good Earth Lighting founded?
Good Earth Lighting was founded in 1992. It employs 11 to 50 people.
Where is Good Earth Lighting based?
Good Earth Lighting is headquartered in Mount Prospect, United States, in the North America region.
How does Good Earth Lighting make money?
One revenue line is on record: LED Lighting Products Sales.
Who are Good Earth Lighting's main competitors?
Direct peers on record are Feit Electric, Cree Lighting Home, LIFX, Satco Products, Westinghouse Lighting, Commercial Electric (HD Supply exclusive house brand), Hampton Bay (Home Depot exclusive house brand) and Universal Security Instruments. Broad incumbents are Philips Hue (Signify) and GE Lighting (Savant Systems).
Does Good Earth Lighting have an API?
No public API is recorded for Good Earth Lighting.
What industry is Good Earth Lighting in?
Good Earth Lighting's product category is Residential LED Lighting. Its primary akta.pro industry code is CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335131 and its SIC code is 3640.